Nick Bevan, Head of Product Management at Samsung UK accepts Which? Award

Following a range of new product launches over the last year, 78% of Samsung home appliances have been rated as Best Buys and we’ve produced the top-scoring fridge and fridge-freezer that the world-renowned awards body has tested. Samsung is dedicated to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day, which is demonstrated through this consumer voted award.

Robert King, Consumer Electronics Vice President at Samsung UK said “We are extremely proud to win this award from such a prestigious organisation as Which?. We have a passion for creating products that consumers love and make an actual difference to their lives, so to be recognised for that is an honour.”

Samsung Electronics today launched its new brand campaign for Home Appliances in 10 countries around the world, highlighting its mission to make a meaningful difference in people’s lives. The new campaign video contains moments when consumers encounter Samsung’s helpful appliances and use them to improve an aspect of their day.

Through this campaign, Samsung aims to convey the purpose behind its continued efforts to develop new technology that puts the diverse needs of consumers first. With smart innovations and solutions that thoughtfully foresee consumer needs, Samsung offers brilliant value that not only can be immediately recognized but that also leads to the question: “why didn’t we think of this before?”

“Consumers have always been at the center of our longstanding spirit of innovation,” said JS Park, Executive Vice President of the Digital Appliances Business at Samsung. “This brand campaign, which is the first of its kind for us at Samsung Home Appliances, reflects our concerted efforts over the years to fully understand the everyday challenges consumers face and find truly meaningful solutions.”

This new campaign introduces how home appliances have changed from one’s parents’ generation to be able to support the modern lifestyles of the millennial-minded generation to make their life better. The video highlights AddWash^TMdoor which enables users to add clothes into the washer mid-cycle. It also features Family Hub’s recipe functions to easily read out for users and food management functions to allow users to set freezer temperatures to suit their needs.

The campaign is set to run in the UK, Germany, UAE, Saudi Arabia, Malaysia, Indonesia, Vietnam, Lebanon, Jordan, and Australia.

To learn more about the new brand campaign for Samsung Home Appliances, please visit www.youtube.com/SamsungHomeAppliance.

The goal of the ongoing research initiative is to identify common difficulties that the elderly and people with disabilities face when using household appliances. Each time Samsung invites these consumers to provide their valuable insight, they reveal new ways to improve its appliances’ accessibility, ultimately helping Samsung design innovations that make it easy for all users to experience seamless convenience at home.

Innovating for Ease of Use

Participants sampled a wide range of Samsung appliances, including its latest refrigerators, washing machines, air conditioners, vacuums and ovens, in the Campus’s Home Experience Lab, commenting afterward on the impact that enhancements such as voice support and ergonomic designs had on ease of use.

As one participant explained, “[For me], analog products have always been relatively easy to use, but digital appliances can be more difficult, due to features like touchscreens that change the way they work. But when I tried using the appliances that had voice support, I thought I could use them easily, even by myself.”

A Lineup of Inclusive Offerings

Some of Samsung’s latest home appliances, including its flagship Family Hub refrigerator line, as well as select vacuum cleaners and air conditioners available in Korea, feature advanced voice-recognition or voice-guidance technology that makes them easy for anyone, including those with various visual impairments, to use.

Voice guidance and recognition are deeply rooted into the Family Hub refrigerator’s intuitive interface, allowing the visually impaired to easily access the wide range of useful information that the smart appliances were designed to provide. This includes auditory updates on their refrigerator’s contents, as well as voice readouts of Family Hub’s morning briefs, which inform users of the day’s weather, and recipes in the refrigerator’s built-in cooking apps.

In addition, the built-in displays of Family Hub refrigerators allow users with colour blindness to convert their displays to black and white for easier reading, and allow short-statured users to lower their display to an optimal height.

The Virtual Flame that lights up Samsung’s Induction Range also makes it easier for users with visual impairments to comfortably manage meals. Built-in LED lights shine onto pots and pans to create the impression of flames on a gas cooktop, allowing users to check, with a simple glance, whether the range is off or on and even at what strength.

Lastly, the Samsung Connect app, which offers users a control center for a wide variety of smart home appliances, has also been optimized with voice guidance, making it easier for visually impaired users to control their devices.

Samsung’s efforts to identify new ways to deliver convenient and inclusive products to consumers’ homes underline its ongoing commitment to developing user-friendly products and services that offer anyone access to cutting-edge innovation.