Samsung Electronics Co., Ltd. today announced that it is adding a new exclusive British Museum collection consisting of 30 artworks to Samsung Art Store.¹ Available on compatible Samsung Art TVs, the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

The collection includes Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

Samsung Art Store subscribers will have access to the British Museum collection and will be able to simply browse the selection, choose a work to display on their TV, and switch to another work whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition that opened on Oct. 1 and runs through Jan. 31, 2027.

The British Museum collection will be available on Samsung Art Store starting Oct. 6.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.  ︎

A24 is a global entertainment company that produces and distributes films, TV series, documentaries, music, and consumer products. Notable films include “Everything Everywhere All at Once,” “Moonlight,” “Past Lives,” and “Midsommar.”

“Our collaboration with A24 expands the horizons of Samsung Art Store by bringing powerful cinematic storytelling to TV screens,” said Heeyeong Ahn, Vice President of the Visual Display (VD) Business at Samsung Electronics. “We look forward to seeing these iconic film moments inspire audiences around the world and offer a new way to engage with the stories they love.”

Designed to serve as modern digital canvases, Samsung Art TVs display artwork with vibrant colour and rich detail. The Frame, along with The Frame Pro — whose debut model last year was named one of TIME’s “Best Inventions” — blend seamlessly into home décor like picture frames. The Frame lineup comes in a range of sizes, with customisable bezel options to help transform any space into a gallery.

Samsung further expanded its Art TV lineup ² in 2026, offering Samsung Art Store to its Micro RGB and Neo QLED series. Samsung Art Store is now available on select Samsung OLED TVs³ for the first time, including the flagship S99H.

Samsung Art Store is the No. 1 TV art subscription service globally, reaching over 117 countries. Subscribers can access more than 5,000 artworks from over 800 artists, including pieces from collaborations with institutions such as The Metropolitan Museum of Art, MoMA, and Musée d’Orsay.

1. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
2. Samsung Art Store is available on select Samsung TVs: Compatible 2026 models include R95H, S95H, QN80H, QN70H, M80H, The Frame, and The Frame Pro. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, and Q7F.  ︎
3. Samsung Art Store is available on select OLED models including S99H. ︎

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 26. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.^[1]

In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise colour expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman’, we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,^[2] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

[1]Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.

[2]Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.

▲ “Autoportrait” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris

Samsung Art Store introduces 22 works by Tamara de Lempicka, a defining Art Deco artist. Renewed interest in the style — often linked to a broader “Neo-Deco” revival — is bringing her signature aesthetic back into the spotlight for a new generation of design-conscious audiences across interiors and fashion.

Known for bold compositions, sculptural forms and refined elegance, Lempicka’s work captures early 20^th-century modernity. With clean lines, striking geometry and polished surfaces, her style continues to influence contemporary art, fashion and design.

The collection includes some of Lempicka’s most celebrated pieces such as the iconic “Autoportrait” (1929), a self-portrait painted in Paris and commissioned by the German fashion magazine Die Dame to celebrate women’s independence. Also featured is “St. Moritz,” a sharply composed portrait showcasing her distinctive, highly stylised approach. A selection of still lifes further highlights the breadth of her practice, demonstrating her versatility across subjects while maintaining a cohesive visual identity.

▲ “St. Moritz” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris, on The Frame Pro.

“At the heart of Tamara de Lempicka’s work is a powerful sense of identity, elegance and modernity,” said Marisa de Lempicka, President of the Tamara de Lempicka Estate. “It is important for us to continue sharing that vision in ways that resonate with contemporary audiences. This collaboration with Samsung Art Store enables her work to enter new spaces.”

With the addition of Lempicka’s work, Samsung Art Store expands its portfolio in step with evolving design trends — offering new ways to personalise living spaces with culturally relevant art. The collaboration also reflects the platform’s commitment to accessibility, bringing diverse artistic voices into everyday environments and broadening engagement with significant pieces.

“Tamara de Lempicka’s work has a timeless quality that feels especially relevant as Art Deco comes back into focus,” said Marta Di Gioia, Curator for Samsung Art Store Europe. “The work retains its boldness and modernity without losing its original edge.”

For nearly a decade, Samsung has shaped the future of art in the home. Introduced in 2017, The Frame — the world’s first Art TV — transformed blank screens into curated canvases. By 2025, the Art TV lineup expanded to include Neo QLED, Micro RGB and Micro LED, with OLED^[1] joining in 2026. Samsung Art Store^[2] now reaches more TVs than ever, offering a growing catalog across genres and periods and reshaping how people discover and enjoy art.

[1] S99H only.

[2] Art Store subscription and Samsung Account connection required to access full selection of artwork.

▲ Visitors enter Samsung Art Lounge at Art Basel Hong Kong 2026, where large-scale digital artworks introduce an immersive vision of art in everyday life.

As provider of the Official Art TV of Art Basel, Samsung welcomed visitors into an immersive exhibition shaped by light, scale and space. Pairing monumental digital imagery with more intimate viewing moments, the experience showed how art can transcend the gallery into daily life at home.

A New Home for World-Class Art

Samsung Art TV Lounge was built around the concept “Crossing Time, Crossing Space,” connecting Korean artistic heritage with a contemporary vision of art at home.

▲ “Crossing Time, Crossing Space” unfolds through Samsung’s partnership with the National Museum of Korea.

Visitors first passed through an exterior LED facade before entering the lounge, where vivid digital artwork unfolded across Samsung Art TVs.

▲ At the centre of Samsung Art Lounge, the 130-inch Micro RGB turns digital art into an architectural focal point.

Inside the space, a cube-like arrangement featured the Samsung OLED on the left, The Frame Pro on the right and the 130-inch Micro RGB that anchored the exhibition, capturing every nuance of brushstroke and light in true-to-artist detail.

▲ From left to right: Samsung OLED, Micro RGB and The Frame Pro shape the presentation at Samsung Art Lounge

Across the three Samsung Art TVs, selections from the late Samsung Chairman Lee Kun-Hee’s renowned Collection were presented through Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, living in France, known for large, simple abstract paintings and metal sculptures that explore time, and the mix of Asian and European styles, and JongSuk Yoon, living in Germany, known for dreamy, colorful landscapes that connect East Asian traditions with Western abstract art.

Further into the exhibition, guests explored Samsung Art Store’s 2026 Art Basel Hong Kong collection, a curated selection of 25 works from 20 emerging and established artists represented by eight prestigious galleries, including Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.

▲ Featured works from the curated Art Basel Hong Kong 2026 collection for Samsung Art TV were on display at the Samsung Art TV Lounge.

▲ Visitors engaged with artworks displayed across the exhibition including Samsung Art TVs.

Interactive moments extended beyond the Samsung Art TV Lounge, with visitors invited to explore Samsung Art TV displays across the fair and take part in an Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade, reinforcing the idea that art can be experienced as part of everyday life from anywhere.

▲ Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display Business and Art Basel CEO Noah Horowitz at Samsung Art Lounge

An Evening of Art, Style and Discovery

Samsung also hosted an exclusive evening at Pier 1929, inviting guests to explore their artistic preferences with Samsung Art TV. Throughout the evening, attendees took part in an interactive program that guided them through curated activities inspired by the artworks on display.

From artwork selections to photo activations and dinner conversations, the experience fostered a personal connection with art.

▲ Attendees took part in hands-on creative activities inspired by the artworks on display.

▲ Small-group dinner conversations brought art, technology and personal discovery together.

Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display (VD) Business, opened the evening by reflecting on Samsung’s ongoing partnership with Art Basel and how the 2026 Samsung Art TV lineup expands access to world-class art in everyday spaces.

▲ Hong addresses guests at the event

Art Basel, Beyond the Fair

Through its partnership with Art Basel, Samsung is bringing museum-quality artwork into the home, turning the TV screen into a more personal, everyday way to discover and live with art.

▲ Samsung Art Store brings highlights from Art Basel Hong Kong to Samsung Art TV screens worldwide.

Samsung recently introduced the 2026 Art Basel: Hong Kong Collection to Samsung Art Store¹, a digital art subscription platform home to 5,000+ artworks, 800+ artists and 80+ partnerships.

Available across Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED², Samsung Art Store lets viewers experience highlights from the fair wherever they are.

[1] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2] S99H only.

Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the 2025 Art Basel Miami Beach Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach in December, available exclusively on Samsung Art Store^[1]

“With the 2025 Art Basel Miami Beach collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”

The new 2025 Art Basel Miami Beach Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.

Highlights include:

• Olinda Silvano, “Energía de la visión de Ayahuasca” (2022)
• The Pérez Bros., “Victoria Park” (2025)
• George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019)
• Jennifer Rubell, “40 Hearts” (2018)
• Aycoobo, “Luna Ilena” (2024)

This is the fifth Art Basel digital art collection featured on Samsung Art Store. As part of Samsung’s longstanding partnership with the show, each collection aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 TV lineup.

“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fair. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”

Samsung has led the global TV market for 19 consecutive years^[2], delivering the exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the 2025 Art Basel Miami Beach Collection.

For more information, visit http://www.samsung.com/uk

[1]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2]Source: Omdia, Feb-2025 (Results are not an endorsement of Samsung)

Building on his conversations from Art Basel in Basel 2025, where Samsung served as the Official Art TV Partner, RM shares how art can bring joy and meaning into daily life. The short film highlights how he curates artworks that reflect emotion and seasonality, celebrating the expressive energy and optimism of Keith Haring’s “Dancing Dog,” and introducing autumnal selections such as Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon,” which evoke the serenity and lyricism of the fall landscape.

RM of BTS shares a selection of artworks to enjoy during the fall in a new short film. You can find it on his Instagram @rkive.

“Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments,” said RM. “It’s exciting that the artworks that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TV, I can bring a world of creativity into my space—and I hope everyone will be inspired to explore art in theirs, too.”

Samsung’s Art TV line-up combines advanced display innovation with aesthetic design to bring each work to life in true-to-artist detail. The Frame’s matte display^[1] minimises glare to replicate the texture of real canvas, while Neo QLEDs deliver stunning contrast, depth and colour through Quantum Dot and Mini LED technology, capturing every nuance of brushstroke and light.

▲ Lee Shinja’s “Spirit of Mountain” displayed on 2025 Samsung The Frame Pro.

Through Samsung Art Store^[2], available on The Frame and other Art TV models, users can access a growing collection of more than 4,000 artworks from world-renowned museums, galleries and artists. With intuitive curation features, they can easily transform their homes into personal galleries and experience art in new ways.

“Samsung Art TVs make it possible for anyone to live with art and be inspired by it every day,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “RM’s continued ambassadorship reflects our shared belief that art becomes most meaningful when it’s part of everyday life.”

▲ Natasha Durley’s “Super Moon” displayed on 2025 Samsung The Frame Pro.

This collaboration alongside being BAFTA’s Official Screen Partner, Samsung continues to expand how people experience both art and technology at home — building on its legacy as the world’s leading TV brand for 19 consecutive years ^[3] and reaffirming its commitment to making culture more accessible through innovation.

To learn more, visit www.samsung.com/uk/.

▲ Keith Haring’s “Dancing Dog” displayed on 2025 Samsung Neo QLED 8K.

[1]Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[2]Samsung Art Store is an art subscription service available on Samsung Art TVs, including MICRO LED, Micro RGB, The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 80 partners and 4,000 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

[3]Omdia, Feb-2025. (Results are not an endorsement of Samsung)

From its first issue in 1892, Vogue established itself as the world’s leading voice in fashion, continually setting new standards for creativity, style, and cultural relevance. The Vogue Collection in the Samsung Art Store is a celebration of this continued legacy of incredible artwork and photography. The Collection includes 20 artworks spanning Vogue’s 100+ years of creative excellence. Audiences around the world can now display legendary Vogue images from classic covers to unforgettable editorial spreads right on their walls with Samsung Art TVs.

Shot by Cecil Beaton in 1948, all the gowns are by famed designer Charles James. A retrospective of his designs was the subject of the 2014 Met Gala, Charles James: Beyond Fashion and were included in the exhibit at The Costume Institute’s Anna Wintour Costume Center.

Fashion as Fine Art

The Vogue Collection on the Samsung Art Store transforms the living room into a curated gallery of high fashion elegance. The artworks were hand selected from a collection of 400,000 pieces contained in Vogue’s temperature-controlled archives, by Vogue’s curators and Daria Greene, Global Head of Content & Curation at Samsung. This is a key part of the work that Daria and her curation team do every week to ensure that there is always new and relevant artwork available for Samsung Art Store users to enjoy in their homes.

“The Divers” by George Hoyningen-Huene, 1930. Seemingly shot at some luxury seaside resort,was actually on the roof of the Vogue studio on the Champs-Élysées,

“Fashion photography has always been more than clothes. It’s about capturing imagination, identity, and cultural moments,” said Kyle Menges, Director of Business Development at Samsung. “Bringing Vogue to the Samsung Art Store allows fans of both fashion and art to experience these images in their homes, reimagined as timeless art.”

Model Iman lying down wearing a Yves Saint Laurent skirt. Shot by Kourken Pakchanian, 1977.

Rene Russo in Arequipa. Francesco Scavullo, 1976.

This partnership contributes to the Samsung Art Store’s growing library of over 4,000 artworks in 115+ countries and reflects the continued investment by Samsung in elevating how art is experienced.

The Samsung Art Store remains at the forefront of this rapidly expanding market, with a focus on exclusive partnerships for modern and contemporary artworks that move audiences around the world. From renowned 19th-century European painters like Vincent van Gogh, Pierre-Auguste Renoir and Claude Monet, to contemporary icons such as Salvador Dalí, Jean-Michel Basquiat and Keith Haring, and world-renowned partners including Art Basel, MoMA and The Metropolitan Museum of Art, the Samsung Art Store’s unrivalled catalogue allows Art Store users to explore a remarkable collection of artwork.

Discover Exclusive Artwork Across Samsung TVs

The Samsung Art Store is available on several models in the 2025 Samsung TV lineup, making art from the world’s leading artists, museums, and galleries more accessible than ever. This includes The Frame and The Frame Pro, the award-winning^[2] art TVs from Samsung.

The Frame Pro is our most advanced art TV yet, featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts, and deeper blacks. Its Wireless One Connect Box^[3] to make installation seamless, enabling you to keep cables out of sight – even up to 10 metres away – so you can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with glare-free Matte Display^[4] that makes art look true-to-life, and is fully customisable – from its bezels^[5], to its size – offering the perfect complement to any décor.

Samsung also this year expanded Art Store to the Neo QLED 8K, Neo QLED 4K, and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit https://www.samsung.com/uk/support/tv-audio-video/how-to-use-art-store/

[1] Art Store subscription and Samsung Account required to access full selection of artwork.

[2]Awards won include Which? Home Entertainment Brand of the Year 2025, Livingetc TV of the Year 2025 (The Frame Pro), GQ Best 4K TV 2025 (The Frame Pro), Ideal Home Highly Commended 2025 (The Frame)

[3]TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.

[4]Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[5]Bezels sold separately.

Samsung Electronics Co., Ltd. today announced its collaboration with iconic British design house Liberty, bringing a curated collection of the brand’s most celebrated designs to Samsung Art Store. With this partnership, Samsung Art TV users around the world can now display 20 new designs from Liberty’s rich archive of timeless art and patterns from the comfort of their own homes.

The collaboration merges the elegance of Samsung TVs including the Frame and the Frame Pro with Liberty’s world-renowned archive, making the stunning designs available as digital artworks for the first time. Samsung curators worked closely with the in-house Liberty team to select patterns that would translate beautifully into a large-scale digital display that is alive with detail, light and colour.

“This partnership was driven by a shared desire to celebrate British design in new ways,” said Zeena Hill, Marketing Director for TV/AV at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our UK and global audience.”

Founded in 1875, Liberty has long been a symbol of British creativity and craftsmanship. Known for its distinctive prints and established history of design innovation, the brand’s influence spans art, fashion and interiors. For this partnership, the collection is introduced with Artemis as the featured design — a bold, botanical take on a classic Liberty design. Spanning over a century of heritage and creativity, the collection includes everything from the whimsical Enchanted Wood to the vibrant Jungle Trip design.

“At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” said Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”

Among the 20 Liberty designs featured, standout works include “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 collection. Each design is presented as a digital artwork tailored to Samsung Art Store, bringing character, history and a touch of British charm into living spaces everywhere.

“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”

“Liberty’s legacy of storytelling makes them a dream partner,” said Sofia Monteiro, European Product Manager at Samsung Art Store. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”

This new collaboration underscores Samsung Art Store’s mission to democratise access to global art, with a growing archive of over 3,500 artworks from the world’s most renowned museums and art institutions. Now, with the addition of Liberty’s British classics, a new chapter in which printmaking heritage meets innovation begins.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theatres worldwide this week. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung TVs are the TV of choice both in the Daily Planet newsroom and throughout the film, where you will find Lois, Clarke and the Daily Planet team catching the Metropolis news ‘scoops’ unfold in immaculate detail through 65”, 8K TVs.

Here in London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard, Waterloo station, Kings Cross Station and Liverpool Street station. There is a limited-edition version of the Daily Planet that includes columns by Lois Lane, Jimmy Olsen’s top photographic tips and gossip columnist Cat Grant, alongside puzzles, exclusive discounts and a QR code to book your cinema tickets.

Additionally, Samsung Art Store^[1], the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31^[2]. Available on The Frame as well as 2025 QLED and Neo QLED models^[3], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.^[4]With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit www.samsung.com.

About Superman
DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX® July 9 2025, distributed by Warner Bros. Pictures.

[1]Art Store subscription and Samsung Account required to access full selection of artwork.

[2]Artworks free between 1/7-31/8. Then, Art Store subscription and Samsung Account required to access full selection of artwork. Internet connection required.

[3]Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[4]Product availability vary by region.