▲ Visitors enter Samsung Art Lounge at Art Basel Hong Kong 2026, where large-scale digital artworks introduce an immersive vision of art in everyday life.

As provider of the Official Art TV of Art Basel, Samsung welcomed visitors into an immersive exhibition shaped by light, scale and space. Pairing monumental digital imagery with more intimate viewing moments, the experience showed how art can transcend the gallery into daily life at home.

A New Home for World-Class Art

Samsung Art TV Lounge was built around the concept “Crossing Time, Crossing Space,” connecting Korean artistic heritage with a contemporary vision of art at home.

▲ “Crossing Time, Crossing Space” unfolds through Samsung’s partnership with the National Museum of Korea.

Visitors first passed through an exterior LED facade before entering the lounge, where vivid digital artwork unfolded across Samsung Art TVs.

▲ At the centre of Samsung Art Lounge, the 130-inch Micro RGB turns digital art into an architectural focal point.

Inside the space, a cube-like arrangement featured the Samsung OLED on the left, The Frame Pro on the right and the 130-inch Micro RGB that anchored the exhibition, capturing every nuance of brushstroke and light in true-to-artist detail.

▲ From left to right: Samsung OLED, Micro RGB and The Frame Pro shape the presentation at Samsung Art Lounge

Across the three Samsung Art TVs, selections from the late Samsung Chairman Lee Kun-Hee’s renowned Collection were presented through Samsung’s partnership with the National Museum of Korea, alongside works by Yoon-Hee, living in France, known for large, simple abstract paintings and metal sculptures that explore time, and the mix of Asian and European styles, and JongSuk Yoon, living in Germany, known for dreamy, colorful landscapes that connect East Asian traditions with Western abstract art.

Further into the exhibition, guests explored Samsung Art Store’s 2026 Art Basel Hong Kong collection, a curated selection of 25 works from 20 emerging and established artists represented by eight prestigious galleries, including Bank, CLC Gallery Venture, Lin & Lin, Pearl Lam, Rossi & Rossi, Tomio Koyama, Vacancy and Don Gallery.

▲ Featured works from the curated Art Basel Hong Kong 2026 collection for Samsung Art TV were on display at the Samsung Art TV Lounge.

▲ Visitors engaged with artworks displayed across the exhibition including Samsung Art TVs.

Interactive moments extended beyond the Samsung Art TV Lounge, with visitors invited to explore Samsung Art TV displays across the fair and take part in an Art TV billboard selfie activation at the Hong Kong Entertainment Building Shopping Arcade, reinforcing the idea that art can be experienced as part of everyday life from anywhere.

▲ Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display Business and Art Basel CEO Noah Horowitz at Samsung Art Lounge

An Evening of Art, Style and Discovery

Samsung also hosted an exclusive evening at Pier 1929, inviting guests to explore their artistic preferences with Samsung Art TV. Throughout the evening, attendees took part in an interactive program that guided them through curated activities inspired by the artworks on display.

From artwork selections to photo activations and dinner conversations, the experience fostered a personal connection with art.

▲ Attendees took part in hands-on creative activities inspired by the artworks on display.

▲ Small-group dinner conversations brought art, technology and personal discovery together.

Junwha Hong, Vice President and Head of Marketing for Samsung’s Visual Display (VD) Business, opened the evening by reflecting on Samsung’s ongoing partnership with Art Basel and how the 2026 Samsung Art TV lineup expands access to world-class art in everyday spaces.

▲ Hong addresses guests at the event

Art Basel, Beyond the Fair

Through its partnership with Art Basel, Samsung is bringing museum-quality artwork into the home, turning the TV screen into a more personal, everyday way to discover and live with art.

▲ Samsung Art Store brings highlights from Art Basel Hong Kong to Samsung Art TV screens worldwide.

Samsung recently introduced the 2026 Art Basel: Hong Kong Collection to Samsung Art Store¹, a digital art subscription platform home to 5,000+ artworks, 800+ artists and 80+ partnerships.

Available across Samsung’s Art TV lineup, including The Frame Pro, The Frame, Micro RGB, Neo QLED, QLED and OLED², Samsung Art Store lets viewers experience highlights from the fair wherever they are.

[1] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2] S99H only.

Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the 2025 Art Basel Miami Beach Collection, a curated digital exhibition spotlighting 24 contemporary artists who will be showcased at Art Basel Miami Beach in December, available exclusively on Samsung Art Store^[1]

“With the 2025 Art Basel Miami Beach collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”

The new 2025 Art Basel Miami Beach Collection features artwork by emerging and established artists from around the world, presented by seven of the world’s top galleries — Instituto de Visión, Kurimanzutto, Meredith Rosen Gallery, Nina Johnson, Vermelho, Sean Kelly and Charlie James Gallery. The hand-selected digital collection reflects the cultural richness and diverse voices that define contemporary art today.

Highlights include:

• Olinda Silvano, “Energía de la visión de Ayahuasca” (2022)
• The Pérez Bros., “Victoria Park” (2025)
• George Nelson Preston, “Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam” (2019)
• Jennifer Rubell, “40 Hearts” (2018)
• Aycoobo, “Luna Ilena” (2024)

This is the fifth Art Basel digital art collection featured on Samsung Art Store. As part of Samsung’s longstanding partnership with the show, each collection aims to reflect the global reach of artists and galleries showcased at Art Basel, bringing that discovery directly into homes worldwide across the Samsung 2025 TV lineup.

“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fair. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement and visibility. We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”

Samsung has led the global TV market for 19 consecutive years^[2], delivering the exceptional picture quality that fine art demands. Samsung Art Store features more than 4,000 works by over 800 artists, including the 2025 Art Basel Miami Beach Collection.

For more information, visit http://www.samsung.com/uk

[1]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[2]Source: Omdia, Feb-2025 (Results are not an endorsement of Samsung)

Building on his conversations from Art Basel in Basel 2025, where Samsung served as the Official Art TV Partner, RM shares how art can bring joy and meaning into daily life. The short film highlights how he curates artworks that reflect emotion and seasonality, celebrating the expressive energy and optimism of Keith Haring’s “Dancing Dog,” and introducing autumnal selections such as Lee Shinja’s “Spirit of Mountain” and Natasha Durley’s “Super Moon,” which evoke the serenity and lyricism of the fall landscape.

RM of BTS shares a selection of artworks to enjoy during the fall in a new short film. You can find it on his Instagram @rkive.

“Art has always been a way for me to reflect, to connect, and to find meaning in everyday moments,” said RM. “It’s exciting that the artworks that inspire me can now be enjoyed by anyone, right at home. With Samsung Art TV, I can bring a world of creativity into my space—and I hope everyone will be inspired to explore art in theirs, too.”

Samsung’s Art TV line-up combines advanced display innovation with aesthetic design to bring each work to life in true-to-artist detail. The Frame’s matte display^[1] minimises glare to replicate the texture of real canvas, while Neo QLEDs deliver stunning contrast, depth and colour through Quantum Dot and Mini LED technology, capturing every nuance of brushstroke and light.

▲ Lee Shinja’s “Spirit of Mountain” displayed on 2025 Samsung The Frame Pro.

Through Samsung Art Store^[2], available on The Frame and other Art TV models, users can access a growing collection of more than 4,000 artworks from world-renowned museums, galleries and artists. With intuitive curation features, they can easily transform their homes into personal galleries and experience art in new ways.

“Samsung Art TVs make it possible for anyone to live with art and be inspired by it every day,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “RM’s continued ambassadorship reflects our shared belief that art becomes most meaningful when it’s part of everyday life.”

▲ Natasha Durley’s “Super Moon” displayed on 2025 Samsung The Frame Pro.

This collaboration alongside being BAFTA’s Official Screen Partner, Samsung continues to expand how people experience both art and technology at home — building on its legacy as the world’s leading TV brand for 19 consecutive years ^[3] and reaffirming its commitment to making culture more accessible through innovation.

To learn more, visit www.samsung.com/uk/.

▲ Keith Haring’s “Dancing Dog” displayed on 2025 Samsung Neo QLED 8K.

[1]Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[2]Samsung Art Store is an art subscription service available on Samsung Art TVs, including MICRO LED, Micro RGB, The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 80 partners and 4,000 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

[3]Omdia, Feb-2025. (Results are not an endorsement of Samsung)

From its first issue in 1892, Vogue established itself as the world’s leading voice in fashion, continually setting new standards for creativity, style, and cultural relevance. The Vogue Collection in the Samsung Art Store is a celebration of this continued legacy of incredible artwork and photography. The Collection includes 20 artworks spanning Vogue’s 100+ years of creative excellence. Audiences around the world can now display legendary Vogue images from classic covers to unforgettable editorial spreads right on their walls with Samsung Art TVs.

Shot by Cecil Beaton in 1948, all the gowns are by famed designer Charles James. A retrospective of his designs was the subject of the 2014 Met Gala, Charles James: Beyond Fashion and were included in the exhibit at The Costume Institute’s Anna Wintour Costume Center.

 Fashion as Fine Art

The Vogue Collection on the Samsung Art Store transforms the living room into a curated gallery of high fashion elegance. The artworks were hand selected from a collection of 400,000 pieces contained in Vogue’s temperature-controlled archives, by Vogue’s curators and Daria Greene, Global Head of Content & Curation at Samsung. This is a key part of the work that Daria and her curation team do every week to ensure that there is always new and relevant artwork available for Samsung Art Store users to enjoy in their homes.

“The Divers” by George Hoyningen-Huene, 1930. Seemingly shot at some luxury seaside resort,was actually on the roof of the Vogue studio on the Champs-Élysées,

“Fashion photography has always been more than clothes. It’s about capturing imagination, identity, and cultural moments,” said Kyle Menges, Director of Business Development at Samsung. “Bringing Vogue to the Samsung Art Store allows fans of both fashion and art to experience these images in their homes, reimagined as timeless art.”

Model Iman lying down wearing a Yves Saint Laurent skirt. Shot by Kourken Pakchanian, 1977.

Rene Russo in Arequipa. Francesco Scavullo, 1976.

This partnership contributes to the Samsung Art Store’s growing library of over 4,000 artworks in 115+ countries and reflects the continued investment by Samsung in elevating how art is experienced.

The Samsung Art Store remains at the forefront of this rapidly expanding market, with a focus on exclusive partnerships for modern and contemporary artworks that move audiences around the world. From renowned 19th-century European painters like Vincent van Gogh, Pierre-Auguste Renoir and Claude Monet, to contemporary icons such as Salvador Dalí, Jean-Michel Basquiat and Keith Haring, and world-renowned partners including Art Basel, MoMA and The Metropolitan Museum of Art, the Samsung Art Store’s unrivalled catalogue allows Art Store users to explore a remarkable collection of artwork.

Discover Exclusive Artwork Across Samsung TVs

 The Samsung Art Store is available on several models in the 2025 Samsung TV lineup, making art from the world’s leading artists, museums, and galleries more accessible than ever. This includes The Frame and The Frame Pro, the award-winning^[2] art TVs from Samsung.

The Frame Pro is our most advanced art TV yet, featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts, and deeper blacks. Its Wireless One Connect Box^[3] to make installation seamless, enabling you to keep cables out of sight – even up to 10 metres away – so you can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with glare-free Matte Display^[4] that makes art look true-to-life, and is fully customisable – from its bezels^[5], to its size – offering the perfect complement to any décor.

Samsung also this year expanded Art Store to the Neo QLED 8K, Neo QLED 4K, and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit https://www.samsung.com/uk/support/tv-audio-video/how-to-use-art-store/

[1] Art Store subscription and Samsung Account required to access full selection of artwork.

[2]Awards won include Which? Home Entertainment Brand of the Year 2025, Livingetc TV of the Year 2025 (The Frame Pro), GQ Best 4K TV 2025 (The Frame Pro), Ideal Home Highly Commended 2025 (The Frame)

[3]TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.

[4]Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[5]Bezels sold separately.

Samsung Electronics Co., Ltd. today announced its collaboration with iconic British design house Liberty, bringing a curated collection of the brand’s most celebrated designs to Samsung Art Store. With this partnership, Samsung Art TV users around the world can now display 20 new designs from Liberty’s rich archive of timeless art and patterns from the comfort of their own homes.

The collaboration merges the elegance of Samsung TVs including the Frame and the Frame Pro with Liberty’s world-renowned archive, making the stunning designs available as digital artworks for the first time. Samsung curators worked closely with the in-house Liberty team to select patterns that would translate beautifully into a large-scale digital display that is alive with detail, light and colour.

“This partnership was driven by a shared desire to celebrate British design in new ways,” said Zeena Hill, Marketing Director for TV/AV at Samsung UK. “With no other British design houses currently represented on Samsung Art Store, it felt like the perfect opportunity to bring Liberty’s unique voice to our UK and global audience.”

Founded in 1875, Liberty has long been a symbol of British creativity and craftsmanship. Known for its distinctive prints and established history of design innovation, the brand’s influence spans art, fashion and interiors. For this partnership, the collection is introduced with Artemis as the featured design — a bold, botanical take on a classic Liberty design. Spanning over a century of heritage and creativity, the collection includes everything from the whimsical Enchanted Wood to the vibrant Jungle Trip design.

“At Liberty, we’ve always believed in design that tells a story, and stories that evolve with time,” said Pere Bruach, Design Manager at Liberty. “Partnering with Samsung allowed us to reimagine our most iconic prints as living art, infusing them with a new dimension. These works, once found on silk and paper, are now reinterpreted for the home — bringing the spirit of Liberty and the timeless beauty of pattern and print into people’s everyday spaces.”

Among the 20 Liberty designs featured, standout works include “Artemis,” “Marina’s Tea Garden,” “Fantasy Land,” and “My Grown Up Star,” from Liberty’s Autumn/Winter 2025 collection. Each design is presented as a digital artwork tailored to Samsung Art Store, bringing character, history and a touch of British charm into living spaces everywhere.

“When selecting the right pieces for Samsung Art Store, we were drawn to those that best encapsulate Liberty’s visual language,” Bruach added. “From nostalgic 1930s florals and hand-painted botanicals to eclectic geometric designs and enchanting landscapes, the collection reflects the full spectrum of our creative heritage. Artemis, for example, felt like a natural fit for The Frame — it speaks to the blend of tradition and modernity that defines both our brands.”

“Liberty’s legacy of storytelling makes them a dream partner,” said Sofia Monteiro, European Product Manager at Samsung Art Store. “Our vision for the Art Store has always been to make art and design that brings meaning to people’s lives accessible, and Liberty’s prints bring exactly that — a daily joy and a sense of place.”

This new collaboration underscores Samsung Art Store’s mission to democratise access to global art, with a growing archive of over 3,500 artworks from the world’s most renowned museums and art institutions. Now, with the addition of Liberty’s British classics, a new chapter in which printmaking heritage meets innovation begins.

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. and DC Studios to celebrate the latest “Superman” film with a series of fan activations, Superman-themed video content and limited-edition digital artworks from DC Comics via Samsung Art Store.

“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and character they love, whether in the theater or at home.”

“Superman,” the first film in DC Studios’ new cinematic universe, written, directed and produced by James Gunn, hits theatres worldwide this week. To mark the release, Samsung is launching a global campaign with the tagline “It’s not just big. It’s super big,” spotlighting a range of campaign video content celebrating the original Super Hero and bringing the excitement of the film to audiences across digital platforms, retail locations and public spaces.

Samsung TVs are the TV of choice both in the Daily Planet newsroom and throughout the film, where you will find Lois, Clarke and the Daily Planet team catching the Metropolis news ‘scoops’ unfold in immaculate detail through 65”, 8K TVs.

Here in London, the campaign will come to life through a series of Daily Planet-themed newsstand kiosks, appearing at high-traffic locations such as The Shard, Waterloo station, Kings Cross Station and Liverpool Street station. There is a limited-edition version of the Daily Planet that includes columns by Lois Lane, Jimmy Olsen’s top photographic tips and gossip columnist Cat Grant, alongside puzzles, exclusive discounts and a QR code to book your cinema tickets.

Additionally, Samsung Art Store^[1], the leading digital art platform on Samsung Art TVs, is featuring a limited-time 10-piece Superman digital art collection from DC Comics free to users from July 1 through August 31^[2]. Available on The Frame as well as 2025 QLED and Neo QLED models^[3], the collection brings Superman’s heroic legacy into the home and gives fans a whole new way to enjoy Superman-inspired art.

Samsung’s Super Big TV lineup includes 98” 100” 115” Class options across Neo QLED and Crystal UHD models.^[4]With expansive screens, stunning picture quality and AI-powered enhancements that deliver smoother images and deeper contrast, Samsung aims to deliver a grander home entertainment experience.

For more information, visit www.samsung.com.

About Superman
DC Studios presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, Superman, which will be in theaters and IMAX® July 9 2025, distributed by Warner Bros. Pictures.

[1]Art Store subscription and Samsung Account required to access full selection of artwork.

[2]Artworks free between 1/7-31/8. Then, Art Store subscription and Samsung Account required to access full selection of artwork. Internet connection required.

[3]Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.

[4]Product availability vary by region.

RM, a global icon and a widely respected art connoisseur, has become the official face of Samsung Art TVs. As an ambassador, he will share his commentary on artwork via Samsung Art Store, inviting users and fans to explore the world of art through his unique lens. (Photo courtesy of BIGHIT MUSIC)

Samsung Electronics Co., Ltd. today announced RM of global pop icon BTS as the official ambassador for Samsung Art TVs^[1] The appointment is one of RM’s official activities following his highly anticipated return from mandatory military service in Korea.

As a globally recognized art connoisseur, RM has made headlines for his deep appreciation of the arts, including visits to leading museums and his private collection of contemporary art work. Now, in his role as Samsung Art TV ambassador, RM will bring his distinctive voice and passion for visual art to Samsung TV users around the world.

“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”

Samsung Art TVs, known for their fusion of advanced display technology and artistic expression, serve as immersive platforms where art comes to life. Through Samsung Art Store^[2] — a subscription-based service featuring over 3,500 high-resolution artworks in 4K — users can now enjoy curated content with insights from RM himself. His personal reflections and commentary on select works will be accessible directly on Samsung Art Store, providing fans and art enthusiasts with a unique window into his aesthetic sensibilities.

“As someone who finds deep inspiration and comfort in art, I’m honoured to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”

As part of his new role, RM will appear at Art Basel, which is one of the world’s premier international art fairs and is held in Basel, Switzerland. There, he will host a special session to share his thoughts on contemporary art, collecting and the cultural significance of visual storytelling. Highlights from this event, including exclusive insights and behind-the-scenes moments, will be published on the Samsung Global Newsroom.

RM’s partnership with Samsung Art TVs sets the stage for a new dialogue between art, technology and global pop culture. Through this collaboration, Samsung continues to elevate its commitment to making world-class art more accessible and personal — now with RM as the bridge between fans and the art world.

For more information, visit www.samsung.com.

[1]Samsung Art TVs include MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2]Samsung Art Store is an art subscription service available on Samsung Art TVs, including The Frame, NEO QLEDs and QLEDs. Currently available in 117 countries around the world, Samsung Art Store offers over 70 partners and 3,500 artworks in 4K quality. Through Samsung Art Store, subscribers can enjoy artwork from world-class galleries and masters at home and use it to create new interior designs every day.

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store^[1]. Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries—marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums, and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland^[2].

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety, and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee, and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube^[3] at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED, and Neo QLED 8K redefine digital art experiences by displaying artwork—including selections from the Art Basel Collection—with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces^[4]. This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes—creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from over 3,500 works of art spanning over 800 artists, including the ABB Collection^[5].

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalised features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalised art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com

[1]Separate Art Store subscription and Samsung account required to access full selection of artwork. Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED, and QLED models starting from Q7F and above.

[2] Event is open to the public from June 19-22, after VIP opening from June 16-18.

[3]Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.

[4]The information provided is based on the results collected during April 2025.

[5]Separate Art Store subscription and Samsung account required to access full selection of artwork.