‘Home Movers’  in the UK are on the rise with over a third (34%) looking to move home in the next year, with a quarter (25%) of those having already put their current home on sale.

In terms of what the British public would rather have when moving house, the study revealed that Brits are looking for outdoor space over a place to park their car, with more than two-thirds (69%) choosing a garden over a parking space and nearly half (49%) picking a house with a park nearby over one that is close to public transport (43%). Surprisingly over half (53%) of people would rather a spare bedroom than a home office with just over a third (38%).

When it comes to technology in the home, nearly half (46%) would rather a TV that doubles up as artwork than traditional picture frames (32%). Home Movers are also seeking out other home appliances such as:

• 61% would rather a cordless vacuum than a standard vacuum (30%)
• 40% would choose a smart steamer over a traditional steamer (30%)
• 57% would opt for an American-style fridge over a wine cooler (26%)

In addition to this, whilst 60% of those polled would like to have a completely digitally connected home where the house is connected to devices that can be controlled remotely via a smartphone or computer, 38% wouldn’t know where to start when trying to create a smart home.

Kate Watson-Smyth, Interiors Guru shares her insights and tips for Home Movers: “It’s clear that the last two years has had a lasting effect on what we want from our homes with over a third of us looking to move house in the next year. The desire for a bigger kitchen reflects the fact that we plan to entertain at home more often and two thirds of us would now rather have a garden over a parking space. This desire to make the most of our homes as welcoming spaces for friends and family is also reflected in the fact that over half of us would rather have a spare bedroom than a home office.

Moving house is one of the most stressful things you can do so the key is organisation. Start as soon as you can by clearing out cupboards and getting rid of things you no longer need either by recycling, donating or taking to the tip. Then once you have moving dates locked in you should be left with a tidier house with no clutter so you can get on with the business of packing.”

Tanya Weller, Marketing Director of Home Appliances at Samsung Electronics (UK & Ireland) Ltd., said: “With the rise in home movers, many now have a different checklist compared to ten years ago. The last two years have made people think about what they really want, with outdoor space being a key priority. In addition to this, home appliances that are convenient for families are hugely desired – from Samsung’s Bespoke Jet Pro Extra, which is a powerful, light, and efficient cordless vacuum cleaner with a built-in clean station that automatically empties dust and delivers hygienic cleaning, to our most energy-efficient RS8000 American-style fridge freezer on the market^[1] that offers a sleek design and increased storage space for food.”

With 53% of respondents opting for a spare bedroom over a home office, products such as the Samsung M8 Smart Monitor, means Home Movers don’t need to choose between the two. The M8 is the ultimate space-saving solution for work and play, allowing users to enjoy a variety of OTT services^[2], including Netflix, Amazon Prime Video, Disney+ and Apple TV via Wi-Fi without having to connect to a PC or TV.

What’s more, with Home Movers keen to incorporate style into their homes, products such as Samsung’s Frame TV and Bespoke Refrigerator range offer just this. Combining state-of-the-art TV technology with inventive, yet equally sophisticated design, The Frame looks just as striking on, or off. Samsung’s Bespoke range encompasses the latest trends of modularity and personalisation in the home, with units that can be customised to suit individual styles and storage needs.

For more information on Samsung’s home appliances, TV/AV, and Display range, please visit:  https://www.samsung.com/uk

Research conducted on behalf of Samsung of 2,000 British Adults by One Poll between 18^th July – 4^th August 2022.

[1] Models RS68A88$CSL and RS68A884CB1 are C energy rated compared to all other American style fridge freezers sold in major UK retailers on 03/05/22 which are D energy rated or below

[2] Streaming service availability varies by country. Subscriptions may be required

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and projector to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colours are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colourful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colours that blend in with your interior, as well as accent colours.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of colour and materials even more options to choose from.  Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colours, which means that there are over 20,000 possible colour combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and colour options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking expreience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilise this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a projector that’s not limited by space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilise cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart projector that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when it is turned on, users can search for content using just their voice. When the projector is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the colour and tone of the wall that is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the projection from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilise spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilise the device on a tabletop or floor by connecting it to a standard E26 light socket[1]. There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries^[2] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilise mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

[1] Light socket connection feature will be first applied in US.

[2] USamsung is not liable for 3rd party external batteries.

“We are delighted to announce the global expansion of our Bespoke lineup, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs,” said JaeSeung Lee, President and Head of Digital Appliances Business at Samsung Electronics. “It is our mission to develop products that help consumers manage and run their lives better.”

The Customisable Fridge Goes Global

The Bespoke refrigerator lineup is expanding to North America, Latin America, Europe, CIS, the Middle East, and select regions across Asia and Africa. Bespoke comes in over 20 original colours and seven finishes worldwide, providing a generous number of combinations to choose from. The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance.

In North America, consumers can choose from a 4-Door Flex, a 1-Door Column, or a 2-Door Bottom-Mount Freezer. Samsung created a variety of unique metal colours for the region, including Champagne Rose Steel, Navy Steel, and Matte Black Steel.

In Europe, Bespoke is available in 1-Door and Slim 1-Door Fridge and Freezer options, and Classic Fridge Freezer models in 1.8- and 2-meter options with six different finishes and a broad palette, ranging from classic white to soft pastels and statement colours.

A Kitchen Packaged for You

The new Bespoke kitchen package is Samsung’s first global expansion of Bespoke products beyond refrigerators, bringing the philosophy of customised appliances to the entire kitchen starting with markets in the U.S. and Europe. Launching in the second half of this year, the North American offering centres on the company’s flagship Bespoke refrigerators and expands to include a Bespoke range microwave oven and dishwasher, exquisitely built in the same look and feel as the refrigerator.

The package allows customers to unify or mix and match their kitchen aesthetic around their favourite colour and finish, with choices of Matte Black Steel, Navy Steel, Champagne Rose Steel and White Glass.

Appliances that Plug Right into Your Lifestyle

Samsung will also launch its expanded lineup of purposeful lifestyle appliances in North America and Europe this year, including Bespoke AirDresser, Bespoke air purifier, and Bespoke Jet stick vacuum cleaner. With homes doubling as offices, gyms and classrooms, these new Bespoke Home appliances address day-to-day needs by providing more flexibility, automation and hygiene.

New lifestyle appliances that are launching in North America and Europe include:

• Bespoke AirDresser delivers a range of clothing care solutions to ensure that garments are kept in tip-top shape and does it with upgraded Bespoke style. It launches in Europe and in the U.S. in the second half of 2021.

• Bespoke air purifier draws air from five directions to purify it rapidly and intensively, even in large spaces. Its ultrafine purification system can remove 99.999 percent of 0.01µm dust,* while the 3-way smart discharge circulates clean air in various directions. The unit is available in a range of designs and colours and launches in the U.S. during the third quarter.

• Bespoke Jet comes with a Clean Station and charging station attached, offering users a comprehensive cleaning solution. Once done vacuuming, the user simply docks the vacuum and it’ll empty and charge on its own. The new Bespoke Jet will be available in three colours and launches in the U.S., Europe, CIS and Southeast Asia in the second half of 2021.

• Jet Bot AI+ is the first robot vacuum to come equipped with an Intel® AI solution. The smart vacuum leverages its object recognition technology, along with its LiDAR and 3D sensors, to identify objects and determine the optimal cleaning path. Also outfitted with a camera, Jet Bot AI+ is integrated with the SmartThings app to assist with remote home monitoring. It will be available in the U.S., Europe, CIS and Southeast Asia in the second half of 2021.

Other new lifestyle appliances include:

• Bespoke ShoeDresser** pampers your favourite shoes so they feel fresh after each wear. The unit deodorises, dehumidifies, and dries shoes based on their material and shape, ensuring they are maintained with proper care.
• Bespoke Cube refrigerator** provides modular storage for items other than groceries, such as wine, beer and beauty products. This device is quiet enough to have in the bedroom or next to the sofa, or wherever one prefers to hold special items that need to stay cool.
• Bespoke water purifier** is available with a single faucet or multiple faucets. It is equipped with a four-level filter system and can filter up to 2,500 liters of water, which is enough for a four-person family to drink for a year. Water volume and temperature can be set by voice control using Bixby.

SmartThings Support Your Connected Life

Samsung’s vision for the Bespoke Home also emphasises connected living through AI and automation. Driving this vision is Samsung’s SmartThings, which provides users with a centralised and effortless home management platform.

• SmartThings Cooking provides personalised meal plans and recipes that reflect user preferences and fridge inventory, automatically applying cooking temperatures and modes based on each recipe directly to synced cooking appliances. The service is already available in North America and select countries in Europe.

• SmartThings Pet syncs with home appliances like the Bespoke air purifier and Jet Bot AI+ robot vacuum to let users check on their pet when not at home. The service is set to launch globally in during the second half of 2021.

• SmartThings Clothing Care syncs with the Bespoke AirDresser as well as smart washers and dryers to make laundry days more efficient. The service recommends device cycles and settings for optimal care, removing the guesswork. The SmartThings Clothing Care service is currently available in the U.S. and Europe. The update to connect the new Bespoke AirDresser will be available in the U.S. and select European markets in the second half of 2021.

• SmartThings Air syncs with Samsung’s air purifier and air conditioner to monitor air quality in and outside the user’s home in real time. It launches in the U.S. in the second half of 2021.

Please note, products and colour options vary per market including across Europe.

* Disclaimer: Based on internal testing in accordance with the Korea Air Cleaning Association indoor air purifier test and evaluation (SPS-KACA 002-0132:2018). Reduced the amount of 0.01µm dust by 99.999% after 13 minutes using the High mode. Results may vary depending on the actual usage conditions.

** Disclaimer: currently only available in Korean market