“Samsung’s home appliances have been developed and are evolving in the way that can elevate the user experience,” said Miyoung Yoo, EVP and Head of Software Development Team of Digital Appliances Business at Samsung Electronics. “By introducing the upgraded Bixby, we look forward to enhancing consumers’ lives, enabling easier use of their appliances as well as providing a better, more personalised user experience.” 

Samsung launched multiple home appliances with AI features earlier this year, such as the Bespoke 4-Door French Door Refrigerator with AI Family Hub^[3] featuring AI Vision Inside,^[4] Bespoke Jet Bot Combo AI with upgraded AI Object Recognition,^[5] and Bespoke AI Laundry Combo with AI Home.^[6] Taking another step forward, Samsung aims to create an even richer consumer experience by introducing new features. 

Bixby: Better Voice Control for Appliances

The upgraded Bixby enables better voice control through three main capabilities^[7]— understanding complex commands (Multi-Intent), recalling previous conversations (Multi-Turn) and responding to product-related questions (Device Q&A).^[8] Samsung is providing the update to five products launched in 2024 first: the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; and Bespoke Jet Bot Combo AI.^[9]  

First, the upgraded Bixby can understand commands that consist of multiple or unrelated requests in one sentence. Users can control other devices connected by SmartThings^[10] with the upgraded Bixby as well, so they can express their needs more naturally than before. For example, users can ask the Bespoke AI Laundry Combo, “Hi Bixby, what’s the weather like? Start washing and clean the living room” and Bixby will process the command sequentially.^[11]  

Second, Bixby is capable of remembering contexts of past conversations,^[12] allowing users to engage in ongoing dialogues with devices rather than issuing isolated commands. If users say to the Bespoke 4-Door Refrigerator with AI Family Hub, “Hi Bixby, tell me what time the family dinner is today” and Bixby responds to it, users can follow up and say, “Then set the washing machine to finish one hour before that.”^[13]  

Last but not least, it provides assistance to users when they encounter problems while using appliances or become curious about certain cycles or features. When the screen on the appliance shows an error code, users can turn to Bixby to ask what it means instead of searching through the user manual or contacting the call centre. They can ask questions like, “Hi Bixby, I can hear clicking noises in the fridge, why is that?”, and Bixby will provide several answers. Appliances with screens, such as refrigerators with AI Family Hub or the Bespoke AI Laundry Combo, will display the response on the screen, while appliances without screens will provide audio responses. 

Samsung plans to exhibit the Bespoke AI appliances featuring the upgraded Bixby, allowing more people to experience and understand how it will enhance the user experience. 

[1] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America), and Portuguese (Brazil). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[2] The update is available for appliances launched in 2024 including the Bespoke 4-Door Refrigerator with AI Family Hub; Bespoke AI Laundry Combo; Bespoke Slide-in Range; Bespoke Jet Bot Combo AI; and Bespoke AI WindFree Gallery Freestanding Air Conditioner.

[3] This is a global name, naming is different by region. North America: Bespoke 4-Door Flex Refrigerator with AI Family Hub+, Latin America: Bespoke 4-Door French Door Refrigerator with AI Family Hub+.

[4] As of March 2024, AI Vision Inside can recognize up to 33 food items, such as fresh fruits and vegetables. If a food item is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[5] Based on Samsung’s deep learning model trained using predefined sets of data. May yield incomplete or incorrect information. New datasets may be introduced to Samsung’s learning model from time to time to enhance its accuracy.

[6] Does not mean all services available on the AI Home are AI or generate information or outcomes using AI. AI Smart Dial, AI Wash & Dry, and Voice enabled with Bixby accessible through the AI Home utilize AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[7] In order to control other devices, all devices must be connected to SmartThings under the same Samsung account. Control is limited to connected devices’ original features, and voice control activated features may be limited, depending on the type of the product and the model that execute the commands.

[8] Multi-Intent and Multi-Turn are supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian, and Portuguese (Brazil). Device Q&A is currently available for English (US) and Korean. The following scenario is based on English (US) and may vary depending on user language settings.

[9] Sold in Korea only.

[10] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Users must use the same log-in account between devices.

[11] The following scenario is based on English (US) and may vary depending on user language settings or regional differences.

[12] Only available while the dialog box is open.

[13] This is an example in which a family dinner is scheduled and the smart control is turned on, with the end of the wash cycle being possible within that timeframe.

London, UK – Sept. 7, 2022 – Samsung Electronics Co., Ltd. today announced it will host the Samsung Developer Conference 2022(SDC22) at the Moscone North in San Francisco on October 12. The annual conference, which will be held both in-person and virtually, will highlight Samsung’s plans to evolve the SmartThings platform and collaborate with developers and creators to build next generation connected experiences for millions around the world.

At SDC22, Samsung is expected to share updates for its software, services and platforms, including SmartThings, to enable a better, more connected world for all. The company will showcase its vision for Calm Technology, where devices connect seamlessly for a more intelligent consumer experience that takes place instantly.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, will open SDC22’s keynote address by sharing more about the company’s vision. He will be joined by other Samsung executives, who will share the company’s strategies in areas like future technologies. Other speakers include:

• Sebastian Seung, President & Head of Samsung Research
• Yongjae Kim, EVP, Deputy Head of R&D Team, Visual Display Business
• Sang Kim, SVP & Head of Product & Marketing, Samsung Electronics America
• Jaeyeon Jung, VP & Head of SmartThings, Mobile eXperience Business
• Hyesoon Jung, VP & Head of Framework R&D Group, Mobile eXperience Business
• Mark Benson, Head of SmartThings
• Anil Yadav, Head of Bixby Lab, Samsung Research America

Beyond the keynote address, SDC22 will feature breakout sessions open to both in-person and virtual participants. These breakout sessions provide opportunities to collaborate and learn more about Samsung’s latest developer-focused platforms and tools, including Bixby, One UI 5, SmartThings and Matter, Samsung Wallet, Tizen, and more, along with opportunities to explore partner ecosystems such as Amazon, Microsoft and Qualcomm.

The onsite event will feature hands-on experiences in Samsung’s Tech Square, including opportunities to explore new SmartThings scenarios and Samsung’s latest innovations. The event will also feature networking opportunities and various onsite activities.

SDC22 will host additional activations for those joining online, including the Code Lab, where developers can collaborate and sharpen their coding skills.

For more information about the Samsung Developer Conference 2022, please visit http://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC22.