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		<title>Samsung Electronics UK &#8211; Samsung Newsroom U.K.</title>
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            <title>Samsung Electronics UK &#8211; Samsung Newsroom U.K.</title>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Electronics Honoured with Renewal of The Royal Warrant</title>
				<link>https://news.samsung.com/uk/samsung-electronics-honoured-with-renewal-of-the-royal-warrant?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 05 May 2022 09:50:21 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Renewal of The Royal Warrant]]></category>
		<category><![CDATA[Royal Warrant]]></category>
		<category><![CDATA[Samsung Electronics]]></category>
		<category><![CDATA[Samsung Electronics UK]]></category>
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									<description><![CDATA[&#160; London, United Kingdom – Thursday 5th May 2022 – Samsung Electronics UK Ltd. has been granted  a renewal of its Royal Warrant and is now recognised as]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-12984 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/05/Featured-Image-1.png" alt="" width="728" height="409" /></p>
<p>&nbsp;</p>
<p><strong>London</strong><strong>, United Kingdom – Thursday 5th May 2022</strong> – Samsung Electronics UK Ltd. has been granted  a renewal of its Royal Warrant and is now recognised as a Supplier of Consumer Electronics Products, which now covers a wider range of goods and appliances.</p>
<p>&nbsp;</p>
<p>As a recognised Royal Warrant Holder, Samsung is honored to have supplied the Royal Household with quality products having received its initial warrant in 2012, and with this renewed recognition is proud to be listed alongside globally-recognised companies.</p>
<p>&nbsp;</p>
<p>“Renewing The Royal Warrant is an honour and serves as a testament to the quality of our products and services. We are proud to expand our relationship with the Royal Household particularly as this is the year of Her Majesty The Queen’s Platinum Jubilee” said Brian Ford, Vice-President of Customer Experience at Samsung UK &amp; Ireland</p>
<p>&nbsp;</p>
<p>A tradition of the highest recognition that dates back to the 15th century, current British Royal Warrants have been awarded by the Royal Household. Samsung is proud to have received this sovereign recognition and does not underestimate the significance of such an acknowledgement.</p>
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				<title>Samsung TV Plus Supercharges its Entertainment Offer with a Series of Exclusive Channels, Shows and Partnerships</title>
				<link>https://news.samsung.com/uk/samsung-tv-plus-supercharges-its-entertainment-offer-with-a-series-of-exclusive-channels-shows-and-partnerships?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 10 Mar 2022 11:14:10 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Banijay]]></category>
		<category><![CDATA[FreeSports]]></category>
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									<description><![CDATA[&#160; London, UK – 10 March 2022 &#8211; Samsung Electronics Ltd has launched a series of owned and operated channels – including Wild Planet and]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-12705" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Samsung-TV-Plus-TV-Entertainment-Image-e1647515471531.jpg" alt="" width="1000" height="469" /></p>
<p>&nbsp;</p>
<p><strong>London, UK – 10 March 2022 &#8211; Samsung Electronics Ltd</strong> has launched a series of owned and operated channels – <em>including Wild Planet </em>and<em> Entertainment Hub </em>&#8211; which offer Samsung TV Plus viewers 24/7 access to some of the most popular shows on TV, including <em>American Idol 2022.</em> Samsung has also secured partnerships with <em>ITV Studios</em>, <em>Banijay</em> and <em>FreeSports</em> which radically increase the breadth of free content available to Samsung TV Plus audiences.</p>
<p>&nbsp;</p>
<p><strong>American Idol 2022 – UK Exclusive </strong></p>
<p><em>American Idol 2022</em> will be airing exclusively on Samsung TV Plus UK.</p>
<p>&nbsp;</p>
<p><em>American Idol 2022</em> will now be available as VOD that can be accessed 24/7 through the Samsung TV Plus homepage and audiences can enjoy brand new episodes added every week. The show will also become available to watch live on linear TV through the new Entertainment Hub channel from the 10<sup>th</sup> of March.</p>
<p>&nbsp;</p>
<p>This season of <em>American Idol</em> will see judges Luke Bryan, Lionel Richie and Katy Perry back for the brand new series &#8211; with Ryan Seacrest returning as the show&#8217;s host.</p>
<p><em> </em></p>
<p>The scale of free entertainment available to audiences is set to grow further – with last years’ <em>American Idol 2021</em> season also joining the content roster from June 2022.</p>
<p>&nbsp;</p>
<p><strong><em>Richard Jakeman, European Head of Business Development for Samsung TV Plus said:</em></strong> <em>“American Idol has been a talent show sensation since 2002 with a dedicated global fan base who become invested in the musical journeys of the contestants. We’re delighted to offer our UK audiences access to this milestone season of American Idol through our channel. Samsung TV Plus brings audiences the best entertainment and delivers it on their terms.”</em></p>
<p><em> </em></p>
<p><strong><em>Jamie Lynn, EVP Co-Production &amp; Distribution, EMEA at Fremantle comments:</em></strong><strong><em> </em></strong><em>“It’s great that we are able to work with Samsung TV Plus to celebrate the 20<sup>th</sup> season of American Idol with a UK audience.  This is a show that changed the face of television in so many ways and the innovative way Samsung is reaching new audiences and bringing content to its platforms makes this partnership extra exciting.”</em></p>
<p><strong> </strong></p>
<p><strong>Entertainment Hub Channel</strong></p>
<p><strong> </strong></p>
<p>Samsung is launching a new owned and operated channel, Entertainment Hub, on the 10<sup>th</sup> of March.</p>
<p>The channel is dedicated to bringing entertainment for all the family – including global hit shows such as:</p>
<p>&nbsp;</p>
<ul>
<li><strong><em>American Idol (Seasons 2022 and 2021</em></strong><strong><em>*</em></strong><strong><em>)</em></strong><strong>: </strong>The world-famous <em>American Idol 2022</em> will debut on Samsung TV Plus’ <em>Entertainment Hub</em> on the 10<sup>th</sup> of March – with <em>American Idol 2021 </em>becoming available in June 2022.</li>
<li><strong><em>MasterChef Australia (Seasons 7-10): </em></strong>MasterChef Australia is a critically acclaimed competitive cooking game show based on the original British MasterChef. In seasons 7-10 audiences experience the series’ most sizzling episodes as the aspiring chef’s learn to face the heat – or get out of the kitchen.</li>
<li><strong><em>Project Runway (Seasons 7-16)</em></strong><strong>: </strong><em>Project Runway </em>is the smash hit US reality series focused on fashion design. Guided by fashion icons Heidi Klum and Tim Gunn, contestants compete for a chance to showcase a collection at New York Fashion Week.</li>
</ul>
<p>Every show will be available live on the channel feed, as well as VOD on the channel page.</p>
<p><strong> </strong></p>
<p><strong>Wild Planet Channel</strong></p>
<p><strong> </strong></p>
<p>Viewers can also take a walk on the wild side with <em>Wild Planet </em>– a nature and wildlife channel available exclusively on Samsung TV Plus.</p>
<p>&nbsp;</p>
<p><em>Wild Planet </em>showcases the incredible natural stories of our planet. From the searing Sahara sands, the snow-capped Himalayan mountains to the volcanic wonders of Yellowstone, <em>Wild Planet</em> explores our world’s most awe-inspiring biomes &#8211;  and gets audiences closer to the remarkable species that inhabit them.</p>
<p>&nbsp;</p>
<p>Guiding viewers through these spectacular environments are some of the most revered documentary makers of all time, including Nigel Marven and the legendary David Attenborough. Shows include <strong><em>Attenborough’s Ant Mountain, Nigel Marven’s Wild Philippines, Kid’s Guide to the Kalahari </em></strong>and many more.</p>
<p>&nbsp;</p>
<p><strong>New Partnerships </strong></p>
<p><strong> </strong></p>
<p>Alongside the launch of these owned and operated channels, Samsung TV Plus has secured a series of partnerships with influential production houses and major content players. These partnerships ensure Samsung TV Plus audiences have 24/7 access to the latest and greatest shows which cater to every entertainment need – all for free.</p>
<p>&nbsp;</p>
<p>These partnerships include:</p>
<p>&nbsp;</p>
<p><strong><em><u>Samsung x ITV Studios </u></em></strong></p>
<p>&nbsp;</p>
<p>The partnership with ITV Studios includes the launch of two ITV Studios channels in February 2022:</p>
<p>&nbsp;</p>
<ul>
<li><strong><em>Hell’s Kitchen</em></strong>: Aspiring chefs are split into two groups by legendary chef Gordon Ramsay. The chefs must compete in a host of cooking challenges to win the grand prize.</li>
<li><strong><em>Storylands</em></strong>: Home for acclaimed European and World dramas, presented in their original language, with English subtitles.</li>
</ul>
<p>&nbsp;</p>
<p><strong><em><u>Samsung x Banijay</u></em></strong></p>
<p>&nbsp;</p>
<p>Samsung TV Plus’ partnership with Banijay offers audiences access to three exclusive channels in February 2022:</p>
<p>&nbsp;</p>
<ul>
<li><strong><em>Deal or No Deal US</em></strong>: Deal or No Deal US is the groundbreaking hit game show where contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition.</li>
<li><strong><em>McLeod’s Daughters</em></strong>: McLeod&#8217;s Daughters is an Australian television drama programme created by Posie Graeme-Evans and Caroline Stanton. When Jack McLeod passes away, his two daughters inherit Drovers Run, a vast cattle ranch in the Australian outback. Their lives are hard and the obstacles many, but the rewards are every bit as grand as the wild open land they&#8217;ve inherited.</li>
</ul>
<p>&nbsp;</p>
<p><strong><em><u>Samsung x FreeSports</u></em></strong></p>
<p>&nbsp;</p>
<p>FreeSports is a British free-to-air sports television channel operated and owned by Premier Media – now available through Samsung TV Plus.</p>
<p>&nbsp;</p>
<p>FreeSports is the home of the best live sporting action, with over 1000 events a year, for an average of 10 hours per day. The channel hosts association football, combat sports, ice hockey, tennis, rugby league, rugby union, basketball, cricket, and snooker.</p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"><em>*Season 2021 will be available on Entertainment Hub from June 2022.</em></span></em></p>
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				<title>Samsung Launches Oven Range Featuring New Ways to Steam, Air Fry and Air Sous Vide Food</title>
				<link>https://news.samsung.com/uk/samsung-launches-oven-range-featuring-new-ways-to-steam-air-fry-and-air-sous-vide-food?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Sun, 06 Mar 2022 12:48:42 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Air Fry]]></category>
		<category><![CDATA[Air Sous Vide Food]]></category>
		<category><![CDATA[Eat healthier]]></category>
		<category><![CDATA[Healthy Eating]]></category>
		<category><![CDATA[KBB show 2022]]></category>
		<category><![CDATA[New Oven]]></category>
		<category><![CDATA[New range]]></category>
		<category><![CDATA[NQ7000B]]></category>
		<category><![CDATA[NV7000B]]></category>
		<category><![CDATA[Oven Range]]></category>
		<category><![CDATA[Samsung Electronics UK]]></category>
		<category><![CDATA[Samsung Home Appliances]]></category>
		<category><![CDATA[Smart Things Cooking]]></category>
		<category><![CDATA[Steaming Food]]></category>
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									<description><![CDATA[&#160; LONDON, UK – Sunday 6th March 2022 – Samsung Electronics Co., Ltd. has today announced the launch of its new 4, 5, 6 and 7 series cooking appliances,]]></description>
																<content:encoded><![CDATA[<p><img class="aligncenter wp-image-12610 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Samsung_EU_BI_Enviroment_C3_4K_01.jpg" alt="" width="3840" height="2160" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Samsung_EU_BI_Enviroment_C3_4K_01.jpg 3840w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Samsung_EU_BI_Enviroment_C3_4K_01-728x410.jpg 728w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Samsung_EU_BI_Enviroment_C3_4K_01-1000x563.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Samsung_EU_BI_Enviroment_C3_4K_01-768x432.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Samsung_EU_BI_Enviroment_C3_4K_01-1024x576.jpg 1024w" sizes="(max-width: 3840px) 100vw, 3840px" /></p>
<p>&nbsp;</p>
<p><strong>LONDON, UK – Sunday 6<sup>th</sup> March 2022 – Sam</strong><strong>sung Electronics </strong><strong>Co., </strong><strong>Ltd. </strong>has today announced the launch of its new 4, 5, 6 and 7 series cooking appliances, including multiple ovens which come with various steam features that promote healthy eating.</p>
<p>&nbsp;</p>
<p>The launch comes as new research from Samsung <a href="#_ftn1" name="_ftnref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a>reveals the top five ways Brits have tried to eat healthier, with 70 percent steaming their food to try and eat better, while more than half (53%) have turned to air frying. Other ways people have tried to eat healthier are eating more fruit and vegetables (34%), avoiding sugary foods (25%) and cutting down on saturated fat and sugar (23%).</p>
<p>&nbsp;</p>
<p>The Samsung NV7000B and NQ7000B Oven series comes in a choice of four elegant modern colours: Satin Beige, Clean Navy, Clean Black and Black Stainless. They include innovative ways to steam and air fry food to promote healthy eating, including:</p>
<p>&nbsp;</p>
<ul>
<li><strong>Steaming Food: </strong>
<ul>
<li><strong>Full Steam</strong> – surrounds food such as vegetables or fresh fish with a vapour of hot steam, so they are cooked optimally and retain their natural flavour and vitamins.</li>
<li><strong>Add Steam – </strong>fills the oven with steam, leaving your food tender inside and crispy outside.</li>
<li><strong>Natural Steam</strong> – get deliciously succulent and crispy baking results without the need of specialist drawers or other equipment.</li>
</ul>
</li>
</ul>
<p><strong> </strong></p>
<ul>
<li><strong>Air Frying Food: </strong>
<ul>
<li>The Air Fry mode cooks food using a little oil and without a deep fryer, eliminating excess fat whilst keeping things succulent inside and crispy outside.</li>
<li>Simply place food on the tray with just a touch of oil and select the Air Fry mode.</li>
</ul>
</li>
</ul>
<p>&nbsp;</p>
<ul>
<li><strong>Air Sous Vide:</strong>
<ul>
<li>Provides even more tender and tastier cooking by accurately sensing the temperature and keeping it even over a long period.</li>
<li>This means everything is cooked thoroughly, wherever it is placed in the oven, and tastes deliciously tender and succulent.</li>
</ul>
</li>
</ul>
<p>&nbsp;</p>
<p style="text-align: center;"><strong>Image 1: Samsung Natural Steam</strong></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-12589 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Picture1.jpg" alt="" width="1294" height="776" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Picture1.jpg 1294w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Picture1-939x563.jpg 939w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Picture1-768x461.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/Picture1-1024x614.jpg 1024w" sizes="(max-width: 1294px) 100vw, 1294px" /></p>
<p>&nbsp;</p>
<p style="text-align: center;"><strong>Image 2: Samsung Air Fry</strong></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-12613 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-Fry.jpg" alt="" width="1440" height="810" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-Fry.jpg 1440w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-Fry-728x410.jpg 728w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-Fry-1000x563.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-Fry-768x432.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-Fry-1024x576.jpg 1024w" sizes="(max-width: 1440px) 100vw, 1440px" /></p>
<p>&nbsp;</p>
<p style="text-align: center;"><strong>Image 3: Samsung Air Sous Vide</strong></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-12614 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-sous-vide_v02.jpg" alt="" width="1920" height="1200" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-sous-vide_v02.jpg 1920w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-sous-vide_v02-901x563.jpg 901w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-sous-vide_v02-768x480.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_Air-sous-vide_v02-1024x640.jpg 1024w" sizes="(max-width: 1920px) 100vw, 1920px" /></p>
<p>&nbsp;</p>
<p>Both oven series are also equipped with SmartThings Cooking which enables a seamless grocery shopping experience and generates a weekly meal plan with personalised recipes with easy-to-follow instructions that suit your dietary requirements, such as vegan, vegetarian or gluten-free.</p>
<p>&nbsp;</p>
<p>Although you don&#8217;t have to have any smart appliances to use the app, any SmartThings-connected refrigerators (such as Family Hub) range and ovens will sync up with it for even easier food management.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p style="text-align: center;"><strong>Image 4: Samsung SmartThings Cooking</strong></p>
<p>&nbsp;</p>
<p><img class="aligncenter wp-image-12615 size-full" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_SmartThings-Cooking.jpg" alt="" width="1440" height="810" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_SmartThings-Cooking.jpg 1440w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_SmartThings-Cooking-728x410.jpg 728w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_SmartThings-Cooking-1000x563.jpg 1000w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_SmartThings-Cooking-768x432.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2022/03/NV7000B_6_Series_DCF_SmartThings-Cooking-1024x576.jpg 1024w" sizes="(max-width: 1440px) 100vw, 1440px" /></p>
<p>&nbsp;</p>
<p><strong>Dan Harvie, VP, Head of Home Appliances, Samsung Electronics (UK) Ltd.</strong><strong>, </strong><strong>said: </strong><em>“A healthy diet is essential for good health and nutrition, which is why Samsung continues to innovate and provide features to encourage people to cook more healthily.</em></p>
<p><em> </em></p>
<p><em>“This week, Samsung has announced a new range of ovens and cooking appliances offering leading nutritional cooking benefits, including air frying and various settings for steam cooking even including Sous Vide all within one appliance. Plus, with SmartThings Cooking, you can get personalised recipes and a weekly meal plan that promote healthy eating, ensuring you always stay on track. </em><em>Many of the new ovens also perfectly steam vegetables and fish, so food is cooked optimally and retains its natural flavour and vitamins.”</em></p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"> <span>[1]</span> Samsung ‘Healthy Eating’ Research 2022 with OnePoll, surveying 2,000 British adults between 21.02.2022 &#8211; 23.02.2022 </span></em></p>
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				<title>Enter a New Era of Immersion with Samsung’s Odyssey Gaming Corner Pop-Up at Selfridges, Approved and Trialled in HD by Guild Esports Pros</title>
				<link>https://news.samsung.com/uk/enter-a-new-era-of-immersion-with-samsungs-odyssey-gaming-corner-pop-up-at-selfridges-approved-and-trialled-in-hd-by-guild-esports-pros?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 29 Nov 2021 15:59:34 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Gaming Experience]]></category>
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		<category><![CDATA[GuildGang Heroes]]></category>
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									<description><![CDATA[&#160; London, UK – 29th November 2021 – Samsung Electronics UK Ltd. invites gaming fans to defy reality with the launch of the Samsung Odyssey Gaming Corner]]></description>
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<p><strong>L</strong><strong>ondon, UK – 29<sup>th</sup> November 2021 – </strong><strong>Samsung Electronics UK Ltd.</strong> invites gaming fans to defy reality with the launch of the <strong>Samsung</strong> <strong>Odyssey Gaming Corner</strong> &#8211; a unique and interactive pop-up experience in Selfridges London, running from 29<sup>th</sup> November until the end of December 2021.</p>
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<p>Building on its collaboration with Guild Esports, the leading esports organisation co-owned by David Beckham, gamers can ‘go beyond’ and enter a new era of immersion thanks to <strong>Samsung’s </strong>award-winning<strong> Odyssey Neo G9</strong>.</p>
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<p><strong>Samsung</strong> <strong>Odyssey </strong><strong>Gaming Corner </strong>gamers can play fan-favourites like Minecraft and Rocket League, and enjoy an unrivalled experience powered by two <strong>Odyssey Neo G9</strong>s nestled in a custom-built area, each with immersive 1000R curvature and Quantum Mini-LED technology, as well as dual 55” monitors for added competitive edge, just like those enjoyed by esports professionals.</p>
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<p>When fans have hung up their digital armour, they can cheer on #GuildGang heroes <span><a href="https://www.instagram.com/nihaachuu/?hl=en"><strong>Nihachu</strong></a></span> and <a href="https://www.instagram.com/harriesilver/"><strong>Harrie</strong></a><a href="https://www.instagram.com/harriesilver/"><span><strong> Silver</strong></span> </a><strong>on 7<sup>th</sup> December 2021, </strong>enjoying all the action in high-definition, as the gaming icons battle it out live from the <strong>Samsung</strong> <strong>Odyssey </strong><strong>Gaming Corner</strong>.</p>
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<p><strong>7<sup>th</sup> December 2021: Odyssey invites #GuildGang!</strong></p>
<p>#Guildgang fans can join <strong>Nihachu </strong>and <strong>Harrie</strong> live in store at the <strong>Samsung</strong> <strong>Odyssey Gaming Corner</strong> in the basement at Selfridges London, while they play Rocket League and Minecraft. Twitchers across the world can tune into the action through Twitch TV.</p>
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<p><strong>Nihachu</strong> and <strong>Harrie</strong> will take the action beyond the screen to meet and greet fans in store afterwards for a one-time only moment.</p>
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<p>Fans can book a complimentary slot to meet the #GuildGang stars <span><a href="https://www.eventbrite.co.uk/e/meet-the-guildgang-content-creators-tickets-216149467877">here.</a></span> The event runs between 19.00 and 21.00 on 7<sup>th</sup> December, and those planning to attend should arrive at the <strong>Samsung</strong> <strong>Odyssey </strong><strong>Gaming Corner </strong>in the basement at Selfridges with proof of a negative lateral flow test to escape to world-blending immersive experiences.</p>
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<p>A dedicated ambassador will be on hand to guide throughout the run of the <strong>Samsung</strong> <strong>Odyssey </strong><strong>Gaming Corner</strong> pop-up to advise on all available Samsung products that deliver flawless and smooth gameplay, irrespective of whether you’re a Pro or not.</p>
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<p>Damon Crowhurst, Display Head at Samsung Electronics UK, said: &#8220;Samsung is thrilled to be able to bring the critically-acclaimed <strong>Odyssey Neo G9 </strong>to the gaming community and beyond at our <strong>Samsung</strong> <strong>Odyssey </strong><strong>Gaming Corner</strong> pop-up in Selfridges London. Samsung is committed to providing world class performances, whether that’s the refined definition of our <strong>Odyssey Neo G9, </strong>or by teaming up with #GuildGang Heroes for live tournaments and meets and greets, we’re excited to deliver truly immersive experiences to gaming audiences.”</p>
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<p>Michelle Tierney, Chief Commercial Officer at Guild Esports, commented: “We’re hugely excited to be working with Samsung to bring this cutting-edge gaming experience to the heart of London. Throughout our operations, from working with some of the finest esports athletes, to world class creators and emerging talent in our academy system, being able to play the games our team are passionate about on the very best equipment is hugely important to all of us at Guild, and this new <strong>Samsung</strong> <strong>Odyssey </strong><strong>Gaming Corner </strong>offers a slice of that professional esports world to everyone.”</p>
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<p>For further information and to book your slot to meet #GuildGang heroes <strong>Nihachu and Harrie</strong>, please visit <span><a href="https://www.eventbrite.co.uk/e/meet-the-guildgang-content-creators-tickets-216149467877">here.</a></span></p>
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