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		<title>Samsung Flip &#8211; Samsung Newsroom U.K.</title>
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            <title>Samsung Flip &#8211; Samsung Newsroom U.K.</title>
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		<description>What's New on Samsung Newsroom</description>
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				<title>Samsung Electronics Unveils Interactive Display with Enhanced Usability for Education at Bett 2023</title>
				<link>https://news.samsung.com/uk/samsung-electronics-unveils-interactive-display-with-enhanced-usability-for-education-at-bett-2023?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 03 Apr 2023 15:13:57 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[BETT 2023]]></category>
		<category><![CDATA[Samsung Flip]]></category>
		<category><![CDATA[Samsung Flip Pro]]></category>
		<category><![CDATA[Samsung Interactive Display Flip]]></category>
		<category><![CDATA[Samsung Whiteboard App]]></category>
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									<description><![CDATA[&#160; London, UK – Samsung Electronics Co., Ltd. is unveiling a new interactive display with upgraded features and a powerful software solution at Bett]]></description>
																<content:encoded><![CDATA[<p><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2023/03/Samsung-BETT-2023_PR_main1f.jpg" /></p>
<p>&nbsp;</p>
<p><strong>London, UK – </strong>Samsung Electronics Co., Ltd. is unveiling a new interactive display with upgraded features and a powerful software solution at Bett (British Educational Training and Technology) 2023, the world’s largest education technology exhibition, in London. The 30,000 educators in attendance can explore the future of education with the cutting-edge Samsung Interactive Display and Samsung Whiteboard App.</p>
<p>&nbsp;</p>
<p>Technology is critically important in the classroom today, and the classroom of tomorrow requires a full suite of tools to help teachers and students deepen connections and increase collaboration in a familiar and convenient way. To meet the evolving needs of educators, classroom technology is becoming increasingly customisable, feature-rich, and interconnected across device ecosystems and operating systems (OS). Samsung is expanding its technology, services, and support for education to set teachers up for success.</p>
<p>&nbsp;</p>
<p>“Our education technology is designed to equip educators with the tools they need to fully engage students and enrich any learning environment,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “At Bett, we are excited to showcase our interactive display solutions, demonstrating the level of advanced usability and interactivity required for the tech-enabled future of education.”</p>
<p>&nbsp;</p>
<p><strong><u>Introducing the New Interactive Display and Software Powering the Classroom of the Future</u></strong></p>
<p>&nbsp;</p>
<p><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2023/03/Samsung-BETT-2023_PR_main2.jpg" /></p>
<p>&nbsp;</p>
<p>The new Samsung Interactive Display (Model name: WAC) is available for Bett attendees to experience in person. Expanding its offerings beyond the Flip and Flip Pro models operating on Tizen OS, the new WAC leverages Android OS to provide intuitive usability. The easy-to-use display helps teachers customise their home screen user interface (UI), activate multiple screen mode, share up to nine screens at once regardless of OS or device, and utilise intelligent education apps to enrich student learning. Users can also take advantage of the integrated Wi-Fi and Bluetooth connectivity.</p>
<p>&nbsp;</p>
<p>Available in 65-, 75-, and 86-inch models, WAC is built to integrate into any classroom setting. Its connectivity is enhanced with a 3-in-1 USC-C port, which enables hassle-free screen connection, touch control, and external device charging (max. 65W). In addition, the HDMI out function allows teachers to share content on a projector or bigger screen to ensure even students in the back of a large classroom are engaged.</p>
<p>&nbsp;</p>
<p>Featuring a slim and user-friendly design, WAC takes into consideration the importance of both convenience and interactivity. With IR touch, users can enjoy a natural writing experience, 20 multi-touch drawing, and a dual pen to write with two different colours on each side – front and back – without changing the settings. The front stereo speaker, pen holder, and handle on the display boost convenience for a seamless education environment.</p>
<p>&nbsp;</p>
<p>The Device Management Solution (DMS) for WAC series allows you to monitor and control the display in the classroom remotely at the same time. The DMS also provides an emergency alert function that sends warning messages to the screen collectively in case of an emergency.</p>
<p>&nbsp;</p>
<p>Originally available on the Samsung Flip (Model name: WMB, WMA, WMR), the Samsung Whiteboard App will also be compatible with the WAC Interactive Display. The software solution helps educators connect to Windows OS devices, and even when connecting a PC to the display, seamless writing on top of the content from the PC can be experienced in real-time, creating a dynamic classroom experience. In addition, it is easy to store and share content and documents, as well as annotate on top of whatever is being displayed in real-time, even during a video conference.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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				<title>Samsung Electronics Showcases a New Era of Digital Signage at ISE 2023</title>
				<link>https://news.samsung.com/uk/samsung-electronics-showcases-a-new-era-of-digital-signage-at-ise-2023?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 01 Feb 2023 10:21:10 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[ISE 2023]]></category>
		<category><![CDATA[Magicinfo]]></category>
		<category><![CDATA[Samsung Digital Signage]]></category>
		<category><![CDATA[Samsung Digital Technology]]></category>
		<category><![CDATA[Samsung Flip]]></category>
		<category><![CDATA[Samsung Kiosk]]></category>
		<category><![CDATA[Samsung SMART Signage]]></category>
		<category><![CDATA[Samsung Visual Display]]></category>
                <guid isPermaLink="false">https://bit.ly/3XVtUqT</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd. is showcasing the future of digital signage at Integrated Systems Europe (ISE) 2023 in Barcelona, with new technologies and]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Co., Ltd. is showcasing the future of digital signage at Integrated Systems Europe (ISE) 2023 in Barcelona, with new technologies and eco-conscious efforts guided by the company’s new environmental goals.</p>
<p>&nbsp;</p>
<p>“We are committed to minimising our environmental impact as part of our journey toward a more circular economy,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to showcase our vision for smart signage while unlocking incredible new opportunities for businesses at ISE.”</p>
<p>&nbsp;</p>
<p><strong><u>Building Technologies that contribute to Eco-Conscious Digital Signage</u></strong></p>
<p>&nbsp;</p>
<p>At ISE this year, Samsung will highlight the company’s sustainability initiatives based on its <span><a href="https://news.samsung.com/global/samsung-electronics-announces-new-environmental-strategy">new environmental targets</a></span> announced in September 2022. Pre-registered visitors will be able to see Samsung’s environmental vision come to life, with the sustainability zone at the booth showcasing the eco-conscious practices applied to digital signage products. These practices are based on the five stages of the product lifecycle – sourcing, production, distribution, using, and recycling.</p>
<p>&nbsp;</p>
<p>Samsung’s 2023 smart signage products (QHC, QMC, QBC) are approximately 40% slimmer than previous models at 28.5mm thickness. Through this, the number of shipping containers required for logistics after production can be reduced by more than 20%<a href="#_ftn1" name="_ftnref1"><span><span style="font-size: small;"><sup>[1]</sup></span></span></a> compared to the previous model. In addition, smart signage products support automatic screen brightness adjustment by adopting an illuminance sensor which reacts to surrounding light conditions, helping users manage their power consumption automatically. Plus, the resin used for the rear covers contains 10% of Post-Consumer Materials (PCM).</p>
<p>&nbsp;</p>
<p>Samsung’s cloud-based MagicINFO solution enhances Remote Management and helps to manage multiple signage displays and a variety of content efficiently. The Remote Management function will enable users to simply monitor the number of connected devices, their types and errors, and easily manage different devices, as well as remotely control settings such as screen brightness. Plus, this solution will offer other features including device health diagnostics, informing users of issues related to cable connection, device temperature and network disruption.</p>
<p>&nbsp;</p>
<p>At ISE 2023, Samsung will also be running a separate solution seminar zone, introducing visitors to the company’s new and differentiated technologies. Its soon-to-be-announced cloud signage platform will offer a wide range of energy-saving solutions that empower users to manage and reduce their energy usage. New solutions include real-time power consumption monitoring, timed luminance scheduling, remote brightness adjustment and automatic device management. This comprehensive platform will integrate and connect LCD signage, LED signage, and B2B TVs to provide a seamless user experience.</p>
<p>&nbsp;</p>
<p><strong><u>Introducing New 2023 Outdoor Signage – Large LED Screens and Small-Sized Displays Unveiled</u></strong></p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-14794" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Outdoor-Signage-XHB_model-1-699x563.jpg" alt="" width="699" height="563" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Outdoor-Signage-XHB_model-1-699x563.jpg 699w, https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Outdoor-Signage-XHB_model-1-768x619.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Outdoor-Signage-XHB_model-1-1024x825.jpg 1024w" sizes="(max-width: 699px) 100vw, 699px" /></p>
<p>&nbsp;</p>
<p>Samsung is announcing new signage products at ISE 2023. Firstly, the company will release its 2023 outdoor LED signage (Model Name: XHB series), built for the sports industry and spectacular landmark locations.</p>
<p>&nbsp;</p>
<p>The XHB series is available in four models: P6 (6mm pixel pitch), P8, P10 and P16, all of which produce light at an astonishing peak brightness of 8,000 nits exceptionally clear and stunning picture quality – even when in direct sunlight. Furthermore, the standardised module design of the XHB guarantees flexible design and installation, including Concave (maximum of 2500R curvature), Convex, S shape, Fascia, and 90 °L type.</p>
<p>&nbsp;</p>
<p>With a design twice as thin as the previous model, the XHB series can be installed in a seamless way, with the installation time also reduced by more than half for improved convenience. Furthermore, improved energy efficiency means the XHB reduces power consumption by over 15% compared to its predecessor and can reduce approximately 2,492 tons of CO2 emissions every year, which is equivalent to the amount of CO2 sequestered by about 290,000 30 year old pine trees in one year<a href="#_ftn2" name="_ftnref2"><span><span style="font-size: small;"><sup>[2]</sup></span></span></a>.</p>
<p>&nbsp;</p>
<p>The XHB series will be available for ordering starting from ISE 2023, with some of the first models already being installed as electronic scoreboards at the home stadiums of globally recognised US Baseball teams, the New York Mets and The World Champion Houston Astros ahead of the 2023 season.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-14796" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Small-Outdoor-Signage-OH24B-473x563.jpg" alt="" width="473" height="563" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Small-Outdoor-Signage-OH24B-473x563.jpg 473w, https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Small-Outdoor-Signage-OH24B-768x914.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/2023-Small-Outdoor-Signage-OH24B-861x1024.jpg 861w" sizes="(max-width: 473px) 100vw, 473px" /></p>
<p>&nbsp;</p>
<p>Finally, Samsung is introducing a small-sized, 24-inch outdoor signage display (Model Name: OH24B) to cater to the electric vehicle (EV) charger market. As demand for EVs continues to rise, it is important to provide solutions that enable a more connected, enjoyable charging experience, while providing upselling opportunities for businesses and retailers.</p>
<p>&nbsp;</p>
<p>The outdoor signage excels in both durability and outdoor visibility across a wide range of diverse conditions. This high resilience and versatility are provided by peak brightness of 1,500 nits, and a slim, metal design, as well as water, dust and liquid resistance (IP66, Ingress Protection), and IK-10 Level glass protection. A high temperature, rigid liquid crystal panel is also applied to provide further durability even under strong sunlight. In addition, the display offers removable Wi-Fi/Bluetooth accessories which can optimise the receiving rate based on installation conditions. Finally, the small signage boasts unparalleled energy efficiency with the industry’s lowest power consumption<a href="#_ftn3" name="_ftnref3"><span><span style="font-size: small;"><sup>[3]</sup></span></span></a> (a maximum of 90W) above 20-inches, perfect for an EV charging station which requires 24/7 operation and information delivery.</p>
<p>&nbsp;</p>
<p><strong><u>New Kiosk and Flip Pro’s Exclusive Solution Deliver Enhanced Device Compatibility</u></strong></p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-14801" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/Samsung-Kiosk-with-Window-version-834x563.jpg" alt="" width="834" height="563" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/Samsung-Kiosk-with-Window-version-834x563.jpg 834w, https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/Samsung-Kiosk-with-Window-version-768x518.jpg 768w, https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/Samsung-Kiosk-with-Window-version-1024x691.jpg 1024w" sizes="(max-width: 834px) 100vw, 834px" /></p>
<p>&nbsp;</p>
<p>Samsung is also announcing the latest model, ‘Samsung Kiosk’ Windows version (Model Name: KMC-W). In addition to the existing model operating Tizen (OS), ‘Samsung Kiosk’ Windows version is compatible with Windows 10 IoT Enterprise OS to expand customer choices.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-14798" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2023/02/Exclusive-Solution-for-Samsung-Flip-Pro-and-Samsung-Flip-e1675249733809.jpg" alt="" width="845" height="563" /></p>
<p>&nbsp;</p>
<p>This new Kiosk adopts Intel’s 11th generation Intel Core Processor. It is equipped with 8GB DRAM and 256GB SSD, providing fast processing and ample storage space to meet the fast-evolving industry demands beyond healthcare, hospitality, and retail.</p>
<p>&nbsp;</p>
<p>The company will introduce a new solution, exclusive for the ‘Samsung Flip,’ meeting the demand of both educators and businesses to be connected to various devices simultaneously. It enables users to bring the content or applications in their PC to the Flip by connecting a PC with the Flip. Especially, users can write over content brought from their PC on the screen of Flip and share in real-time. The new solution enhances usability for remote work and provides a seamless work environment by allowing users to optimise and utilise the screen to connect with other device screens.</p>
<p>&nbsp;</p>
<p>For more information about Samsung’s impactful SMART signage and solutions, please visit <span><a href="https://displaysolutions.samsung.com/ise2023">https://displaysolutions.samsung.com/ise2023</a></span>.</p>
<p>&nbsp;</p>
<p>Samsung booth will be located at Gran Via, Hall 3, 3F600, in Barcelona from January 31 – February 3, 2023.</p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"> <a href="#_ftnref1" name="_ftn1"><span>[1]</span></a><span> Based on the number of boxed devices per-40ft container. Based on annual sales volume of indoor smart signage in 2022.</span></span></em></p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"> <a href="#_ftnref2" name="_ftn2"><span>[2]</span></a><span> The amount of carbon emissions for XHB was compared with that of its predecessor (XPR) based on sales in 2022. XHB’s annual carbon emissions were calculated via Carbon Footprint Calculator (https://www.kcen.kr/tanso/intro.green) in January 16, 2023. (high voltage, summer).<br />
XHB’s carbon reduction effect equivalent to planting trees was calculated based on The Average Amount of Carbon Absorbed by Forest Trees Devised by National Institute of Forest Science, Korea (ver. 1.2) on July, 2019.</span></span></em></p>
<p>&nbsp;</p>
<p><em><span style="font-size: small;"> <a href="#_ftnref3" name="_ftn3"><span>[3]</span></a><span> Internal market analysis</span></span></em></p>
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				<title>Samsung Flip and Cisco Webex Unite To Reinvent The Professional Meeting Room As We Know It</title>
				<link>https://news.samsung.com/uk/samsung-flip-and-cisco-webex-unite-to-reinvent-the-professional-meeting-room-as-we-know-it?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 09 Jul 2020 08:30:44 +0000</pubDate>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Cisco Webex]]></category>
		<category><![CDATA[Samsung Electronics]]></category>
		<category><![CDATA[Samsung Flip]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Webex Room Kit Mini]]></category>
                <guid isPermaLink="false">https://bit.ly/3iIyFQE</guid>
									<description><![CDATA[London, UK – 9th  July, 2020 — Samsung Electronics UK. today announces the latest addition to its collaboration with Cisco, with Webex on Flip. This new]]></description>
																<content:encoded><![CDATA[<p><strong>London, UK – 9th  July, 2020 </strong><strong>—</strong> Samsung Electronics UK. today announces the latest addition to its collaboration with Cisco, with Webex on Flip. This new development combines Samsung’s innovative interactive digital flipchart technology and Cisco’s advanced meeting solution, to enable more accessible meetings, creative collaboration and seamless working.</p>
<p>&nbsp;</p>
<p>With many businesses now operating globally and an increase in people working from home, workplaces are coming under pressure to modernise. The need for collaboration between teams in different locations, as well as external business partners, is becoming even more crucial. As a result, companies are seeking an advanced technology platform which enables them to share information and communicate easily and confidently, while maintaining productivity.</p>
<p>&nbsp;</p>
<p>Recognising this need, Samsung has collaborated with Cisco to develop Webex on Flip, an innovative meeting room tool that enables businesses to reshape how they conduct meetings, regardless of their location. The partnership sees the industry expert in visual display technologies and the market-leading video collaboration solution, come together to create innovative meeting room technology which answers the needs of modern businesses.</p>
<p>&nbsp;</p>
<p>“As the meeting room of the future becomes a modern reality, Samsung is committed to providing the tools and technology to make collaborative working as easy and effective as possible”, explains Damon Crowhurst, Head of Display for Samsung Electronics (UK) Ltd. “With WebEx on Flip we have successfully combined the intelligence and video capabilities of Cisco’s Webex Room Kit Series and Samsung’s SMART Signage technology to transform modern meeting space into the highly productive environments our customers&#8217; need.”</p>
<p>&nbsp;</p>
<p><strong>Creative collaboration</strong></p>
<p>Understanding that creative collaboration and output in meetings is key, Webex on Flip enables real-time, two-way white boarding. This means that meeting participants in different locations can share the same screen and make edits directly. Users can utilise the annotation tool, delete or add content, all at the same time, creating more efficient and productive meetings.</p>
<p>&nbsp;</p>
<p><strong>Intuitive and interactive digital flipchart</strong></p>
<p>The Samsung Flip includes several innovative features to make meetings as productive and efficient as possible. Meeting participants can enjoy a simulated pen-to-paper writing experience and change or contribute new content by using the intuitive editing and annotation tools. With Samsung Flip, everyone taking part can be fully engaged with the task at hand ensuring maximum output and time efficiency.</p>
<p>&nbsp;</p>
<p><strong>Smooth and seamless video conferencing </strong></p>
<p>Cisco’s Webex Room Kit Mini provides quality video and audio-conferencing features for smooth and interactive meeting experiences. The technology incorporates AI-powered capabilities to provide a more convenient way of communicating, for example automatically positioning the face of meeting participants in the center of the screen. Background noise suppression further ensures a smooth video conference experience with no delay.</p>
<p>&nbsp;</p>
<p><strong>Fast and easy connectivity</strong></p>
<p>Webex on Flip allows users to utilise their own laptop or mobile with a wireless connection to easily share content with others. It provides direct access to a web browser meaning that no additional device or document viewer is necessary. Users can connect via HDMI or Wi-Fi and can share content via email, Wi-Fi direct or send to a printer. This ensures intuitive and convenient operation without the need for any hardware or technical difficulties.</p>
<p>&nbsp;</p>
<p>The Webex on Flip is available from Ingram Micro. For more information on the Webex on Flip range, please visit <a href="https://displaysolutions.samsung.com/industries/corporate/samsung-cisco-video-conference-solution">https://displaysolutions.samsung.com/industries/corporate/samsung-cisco-video-conference-solution</a></p>
]]></content:encoded>
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				<title>[Editorial] How Samsung is Ushering in a Consumer-centric AI World</title>
				<link>https://news.samsung.com/uk/editorial-how-samsung-is-ushering-in-a-consumer-centric-ai-world?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 26 Jan 2018 10:09:17 +0000</pubDate>
						<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Views]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Bixby]]></category>
		<category><![CDATA[Connected device]]></category>
		<category><![CDATA[Family Hub 2.0 refrigerator]]></category>
		<category><![CDATA[FlexDry™]]></category>
		<category><![CDATA[FlexWash™]]></category>
		<category><![CDATA[Information and Communications Technology]]></category>
		<category><![CDATA[IoT]]></category>
		<category><![CDATA[Samsung Flip]]></category>
		<category><![CDATA[Samsung Smart TV]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[User-centric]]></category>
                <guid isPermaLink="false">http://bit.ly/2rF8kMB</guid>
									<description><![CDATA[Article by Dr. Larry Heck &#8211; SVP, Samsung Research America &#160; In a few years time, users may not have to figure out how to operate different devices]]></description>
																<content:encoded><![CDATA[<p><strong>Article by Dr. Larry Heck &#8211; SVP, Samsung Research America</strong></p>
<p>&nbsp;</p>
<p>In a few years time, users may not have to figure out how to operate different devices individually or make a choice between services. Instead, the new world of connected devices and services based on artificial intelligence (AI) will be able to recommend and perform, on their own, integrated and seamless functions for users in and across environments from the home to office to car.</p>
<p>&nbsp;</p>
<p>For example, in the home, when a user wakes up in the morning on a rainy day, the home lights will gradually brighten, while music fit for a rainy day is selected and played in the background. A cup of coffee will be prepared as soon as the user says “coffee” while stepping into the kitchen and the <a href="https://www.samsung.com/uk/refrigerators/all-refrigerators/">refrigerator</a> will also recommend meal ideas for the day, asking the user whether he or she would like to buy ingredients online.</p>
<p>&nbsp;</p>
<p>In the Information and Communications Technology (ICT) industry, <a href="http://www.samsung.com/uk/">Samsung Electronics</a> is uniquely positioned to bring this world of connected AI services to life, based on the almost half a billion connected devices the company sells every year. In fact, given the typical lifecycle of a device, there are more than a billion Samsung devices actively used around the world at any given time.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-full wp-image-2041" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2018/01/Dr.-Larry-Heck-3.jpg" alt="" width="696" height="853" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2018/01/Dr.-Larry-Heck-3.jpg 696w, https://img.global.news.samsung.com/uk/wp-content/uploads/2018/01/Dr.-Larry-Heck-3-333x408.jpg 333w" sizes="(max-width: 696px) 100vw, 696px" /></p>
<p>&nbsp;</p>
<p>Samsung’s device portfolio also is the industry’s broadest, and includes mobile devices such as smartphones, tablets and wearable devices, office devices such as PCs, signages and <a href="https://news.samsung.com/uk/samsung-transforms-the-modern-meeting-with-new-interactive-digital-flip-chart">Samsung Flip</a>, devices for the home such as<a href="http://www.samsung.com/uk/tvs/overview/smart/"> Samsung Smart TVs</a>, <a href="http://www.samsung.com/uk/refrigerators/family-hub/" target="_blank" rel="noopener">Family Hub</a> and <a href="https://news.samsung.com/global/samsung-wins-best-of-kbis-2018-awards-across-two-categories" target="_blank" rel="noopener">FlexWash and FlexDry</a>*, and much more.</p>
<p>&nbsp;</p>
<p>At this year’s CES, Samsung highlighted its latest innovations in its vision to drive the Internet of Things (IoT) supported by AI. <a href="http://www.samsung.com/uk/tvs/overview/smart/">Samsung Smart TVs</a> now integrated with Bixby, are able to play music and shows personalized for users, as well as show who is at the front door or what is inside the <a href="https://www.samsung.com/uk/refrigerators/">refrigerator</a>. <a href="http://www.samsung.com/uk/refrigerators/family-hub/">The Family Hub refrigerato</a>r, also integrated with AI, recognizes the voices of different family members and provides each of them with a personalized daily schedule.</p>
<p>&nbsp;</p>
<p>Moving forward, Samsung will continue to remain focused on holistically integrating AI into a connected setting, such as the home or the office, in contrast to other players primarily pursuing implementation of AI on a few devices and services. In the following months, Samsung will integrate not only Samsung devices, but also IoT devices and sensors developed by external partners into the SmartThings eco-system, allowing a single SmartThings app to control everything. Furthermore, Samsung also plans to integrate AI into all its connected devices by 2020.</p>
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<p>In the coming years, many IoT devices with AI support will generate a vast array of usage patterns and scenarios. How AI-enabled devices learn and analyze complex usage patterns and provide consumers with the most optimized options will be critical to the success of AI technology for the near future. In other words, the success of AI will boil down to how well the devices understand the users.</p>
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<p>Therefore, Samsung’s perspective on AI is to build an eco-system that is user-centric rather than device-centric. To pursue that goal, we will start by building an AI platform under a common architecture that will not only scale quickly, but also provide the deepest understanding of usage context and behaviours, making AI more relevant and useful.</p>
<p>&nbsp;</p>
<p>For the past decades, Samsung successfully introduced products and innovations by researching the lifestyle and behaviour of global consumers. Paying respect to our heritage of user-centric product development, Samsung will begin an exciting journey open to boundless possibilities in new user experiences by integrating AI into the open IoT ecosystem it is currently developing. This journey will certainly be fascinating for us here at Samsung, but even more so for consumers, as Samsung takes major steps forward to bring consumers’ hopes and expectations to life.</p>
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<p><img class="aligncenter size-full wp-image-2040" src="https://img.global.news.samsung.com/uk/wp-content/uploads/2018/01/Dr.-Larry-Heck-2.jpg" alt="" width="553" height="686" srcset="https://img.global.news.samsung.com/uk/wp-content/uploads/2018/01/Dr.-Larry-Heck-2.jpg 553w, https://img.global.news.samsung.com/uk/wp-content/uploads/2018/01/Dr.-Larry-Heck-2-329x408.jpg 329w" sizes="(max-width: 553px) 100vw, 553px" /></p>
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<p><em>*US only</em></p>
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