Introduced at The First Look during CES 2026, “Your Companion to AI Living” reflects Samsung’s vision for AI innovations. The campaign highlights how Samsung’s AI technology and connected products and services seamlessly integrate into everyday life and offer a new way of living that helps care for users and their loved ones. It also focuses on Samsung’s pursuit of AI innovations that anticipate user needs and provide personalised solutions across its ecosystem of devices, platforms and services.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “We will continue to create more meaningful ways for customers to experience the value of Samsung’s innovations in their daily lives.”

The campaign includes a series of three humorous videos focused on health, family and pet care. The videos connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

For health-conscious users, the Antioxidant Index,^[1] available through Galaxy Watch8 and the Samsung Health app, is shown helping people check their wellness status and receive personalised meal suggestions to maintain healthy eating habits. Additionally, the AI Food Manager^[2] in the Bespoke AI Refrigerator Family Hub simplifies ingredient management and offers tailored recipe recommendations.

For pet owners, Now Brief^[3] is shown reminding users to walk their dogs and records walk routes and duration in detail, through integration with Pet Care^[4] on the SmartThings app.

For families, the Call Screening feature on Galaxy smartphones is shown assisting elderly family members in avoiding unwanted calls, such as potential voice phishing attempts.^[5]

These videos are being showcased on Samsung digital channels and screens across major global landmarks such as Times Square in New York and Piccadilly Circus in London.

[1] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

[2] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items located in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. Users may need to manually check and adjust the list to ensure its accuracy.

[3] Available on Galaxy S26 series or later smartphones.

[4] The Pet Care service must be activated in the SmartThings app, and Samsung account is required. The dog-walking notification will be triggered if the dog has not reached the user’s preset walking target.

[5] Supported on the Galaxy S24 series and smartphones running One UI 8.0 or later, though supported features may vary by model. Available in a total of 13 languages, including Chinese (Simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

Samsung Electronics Co., Ltd. today announced a major update to the Samsung Health app, transforming the upcoming Galaxy Watch into a proactive, intelligent health partner. Starting June 8, Samsung will begin rolling out the app update to showcase the key health features included in the upcoming Galaxy Watch. The update makes daily health management effortless by translating complex biometric data — from overnight sleep to daily activity — into simple, actionable guidance.

“Samsung Health is evolving to connect health data measured by Galaxy Watch with AI-based insights, enabling users to understand their physical and mental condition more easily and intuitively,” said Hon Pak, Senior Vice President and Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics. “Samsung Electronics will continue to expand proactive and personalised health management experiences based on the connected Galaxy ecosystem and digital health innovations.”

This advancement is a key milestone in Samsung’s overarching vision for a truly AI-powered health platform designed to help users stay ahead of their health. The newly announced health features will first be available on the upcoming Galaxy Watch.

Features Transforming Galaxy Watch into an Intelligent Health Partner

The Samsung Health update comes with the following features:

• Vitals: A Better Understanding of the Body’s Signals^[1] — Previously, Samsung Health monitored specific health metrics to help measure users’ daily Energy Score. Now, Samsung Health is taking this a step further. When users wake up, the new Vitals feature analyses five key overnight bio-signals — heart rate, heart rate variability, respiratory rate, skin temperature and blood oxygen — against their true resting baseline. It sends notifications only when it detects meaningful deviations, helping users determine if they need more rest or are fighting an illness, without causing alert fatigue.

• Heart Health Score: Improved Long-Term Wellness^[1] — Last year, Samsung introduced Vascular Load to help users monitor vascular stress and adopt a more holistic approach to health. Today, that vision evolves into the Heart Health Score. This single daily metric takes the insights previously found in Vascular Load — such as sleep, stress and activity — and combines them with body composition data. The result is a unified score that clearly identifies the habits impacting users’ long-term well-being, giving them immediate clarity on their heart health.

• Daily Cardio Load: Smarter Cardiovascular Training — When users are deciding how hard to push during aerobic exercise, Daily Cardio Load measures accumulated cardiovascular strain. By calculating daily load and maximum training capacity, it recommends optimal training targets and rest times to ensure users reach their goals without risking burnout or injury.

• Fitness Index: Seamless Progress Tracking — The Fitness Index ensures exercise routines are working by analysing metrics like heart rate, VO2 max (a key measure of aerobic fitness) and daily steps against users’ peers. By clearly identifying individual physical strengths and weaknesses, it delivers tailored content and personalised goals so users can make continuous, targeted improvements.

New Samsung Health Design for a Simplified, Personal Experience

To make these proactive insights easy to find, Samsung Health introduces a streamlined layout organised into five core pillars: Sleep, Activity, Nutrition, Mindfulness and Vitals. Within the Home screen, users can now easily access their daily wellness tips alongside their AI-powered Energy Score. This centralised view removes guesswork from health management, allowing users to quickly understand how different aspects of their routine interconnect at a single glance.

Upgraded Capabilities for Proactive Wellness

Samsung Health is also significantly advancing the core features users already rely on, delivering deeper personalisation with greater precision. As users navigate their day, Antioxidant Index^[2] now provides an even clearer roadmap of their nutritional intake. With new trend charts and daily history logs, it visually connects users’ dietary choices to physical responses over time.

Behind the scenes, the AGEs index has been enhanced to quietly work in the background, capturing automatic overnight measurements to build a long-term picture of how lifestyle choices accumulate in users’ bodies. This helps users uncover health insights that truly matter for their well-being.

Comprehensive wellness extends to external environments, as well, with Samsung offering a brand-new Hearing Health feature that integrates seamlessly across the Galaxy ecosystem. By monitoring surrounding ambient noise through Galaxy Watch, it delivers personalised analytics to help protect the user’s ears — whether they are on a loud commute or dialing up the music during a workout.

Together, these advanced refinements and new ecosystem-connected features turn everyday data into simple, practical guidance, setting the perfect stage for the future of Samsung Health.

A Seamlessly Connected Health Ecosystem

Samsung’s expansive ecosystem unlocks the true power of these new features, seamlessly managing health across users’ Galaxy mobile phones and connected devices. This frictionless integration ensures that personalised insights are always accessible, providing a unified view of user well-being.

These advancements offer a glimpse into the future of Samsung Health — a future that will be fully realised with the launch of Samsung’s next generation of Galaxy Watches, engineered to bring this proactive intelligence to life like never before.

[1] New health features are for wellness only, not for the diagnosis or treatment of any medical condition. If concerned about health, be sure to see a medical professional. Available on Android phones (Android 10 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Certain features may require user activity and data accumulation over time to enable personalised results. Feature availability, supported devices, and rollout timing may vary by market, model, and other factors and are subject to change.

[2] Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

Samsung’s Antioxidant Index^[1] on Galaxy Watch8^[2] transforms what once seemed like science fiction into everyday technology. In five seconds, a thumb scan returns precise carotenoid levels – the industry’s first measurable nutrition index.

By miniaturising lab-grade sensor technology with exceptional accuracy, it turns your diet into an actionable metric for healthier ageing. Establishing this new benchmark in wearable health tracking required years of intensive R&D, countless prototypes and unwavering grit.

Breaking New Ground in Nutrition Tracking

Back in 2018, Samsung saw a critical gap in wearables: we could count every step and calorie, yet there was no simple way to measure how our diet impacted our health. Deeper nutritional insights were locked behind expensive and time-consuming lab tests, out of reach for many people.

As people live longer, the focus is shifting from simply increasing lifespan to improving the quality of those additional years.

“In this context, antioxidation naturally gains attention as a method to slow down ageing,” explains Dr. Hyojee Joung, a Seoul National University^[3] who guided parts of the tech’s development. “If antioxidant management is neglected, Reactive Oxygen Species (ROS) accumulate in the body, increasing the risk of chronic diseases such as cardiovascular disease, diabetes and cancer.”

This realisation made antioxidants the cornerstone of Samsung’s mission. Engineers and scientists focused on carotenoids – key antioxidants and proven indicators of fruit and vegetable intake – to create a device small enough to sit on your wrist, yet powerful enough to turn complex antioxidant data into simple, actionable health insights for everyone.

The first prototype of the spectroscopy-based antioxidant sensor

A clinical-ready version of the sensor

A prototype designed for use in skincare products

Challenge #1: How to Shrink the Lab-Grade Sensor Technology

From day one, the dream of a nutrition-tracking wearable hit an immediate snag: traditional methods for measuring carotenoid levels like Raman spectroscopy are laser-based, non-invasive and precise, but rely on bulky machines that are far from wearable. So the team’s first mission was to shrink the lab-grade tech into a coin-sized sensor.

After seven years of rigorous testing and optimising since the first prototype, the team developed miniaturized sensor, a groundbreaking tech that combines multi-wavelength LEDs with a custom photodetector array to provide accurate carotenoid readings in a compact design.

“Our breakthrough was integrating reflectance spectroscopy with LEDs, which allowed us to miniaturize the technology while maintaining a high level of accuracy,” explains Jinyoung Park, a developer from Digital Health team at Samsung Electronics.

Antioxidant sensor LED-PD sensor modules

Unlike lasers, which emit a sharp, narrow wavelength, LEDs emit a broader wavelength range. By analysing how much light is absorbed by the skin at multiple wavelengths through photodiodes,^[4] the watch estimates carotenoid levels with impressive accuracy. The advanced algorithms that continuously calibrate in real-time also support precision while delivering personalised insights to each user.

The LED-PD Watch prototype testbed

Challenge #2: How to Ensure the Tech Reaches Everyone

Creating a coin-sized carotenoid sensor was a major milestone, but the next challenge was ensuring it could work accurately and reliably across diverse skin types, making it truly accessible to everyone.

To overcome challenges like melanin interference in darker skin tones, Samsung’s engineers opted to use the fingertip for measurements since it has the least melanin across all ethnic groups. They also added simple tweaks, like light fingertip pressure during scans, which helps temporarily reduce blood flow and hemoglobin interference, making the results more accurate.

Extensive trials conducted at Samsung Medical Center,^[5] included hundreds of participants, validating the sensor’s performance. This paved the way for a feature that seamlessly transitioned from the lab to users worldwide, offering an inclusive solution designed for everyday life.

How It Works

Carotenoids are the natural red, yellow, and green pigments found in fruits and vegetables. Since our bodies can’t produce carotenoids on their own, the levels stored in the body offer a clear snapshot of how much fruit and vegetables someone has been eating.

This is where your Antioxidant Index score comes in, reflecting your carotenoid levels based on these categories:

• Very low: Less than 50% of the daily WHO recommendation of 400g per day.
• Low: Between 50%–100%.
• Optimal: 100% or more.

“Skin carotenoids metabolise and accumulate in tissues gradually, so short-term changes in fruit and vegetable intake won’t immediately appear in the score,” explains Dr. Hyojee Joung. “Our research shows that increased carotenoid intake leads to a meaningful rise in skin carotenoid levels after about one to two weeks, making the Index a valuable tool for tracking consistent, long-term dietary habits.”

Lifestyle factors like sleep quality, stress levels, and physical activity also influence the Index, making it a well-rounded indicator of overall health. Paired with other Galaxy Watch8 features like sleep coaching, activity tracking and Vascular Load monitoring, the Antioxidant Index offers a holistic view of your well-being, empowering smarter decisions for healthier ageing.

The Antioxidant index feature measures carotenoid levels in seconds with the sensor on the back of the Galaxy Watch8 and provides additional nutritional insights on paired Galaxy smartphones.

Your Health, Reimagined

“New wearable sensors can play a role in helping people build healthy eating habits by tracking and encouraging sufficient daily intake of fruits and vegetables,” says Professor Yoonho Choi from Samsung Medical Center. “Over time, this simple practice can help support long term health and reduce the risk of age-related diseases, making it a very effective way to support overall wellbeing.”

Antioxidants are an emerging area of focus, but research has been limited due to the challenges of accurate measurement. Galaxy Watch8’s Antioxidant Index goes beyond current industry developments and delivers meaningful innovation.

Samsung’s ability to measure antioxidant levels with precision, acknowledged by experts as a benchmark for future research, represents a breakthrough in health monitoring. By helping users identify risks early and take proactive steps towards better health, Samsung is paving the way for a smarter, more proactive approach to wellness and redefining the role of wearables in preventative healthcare.

[1]Requires a Galaxy smartphone running Android 11+ and Samsung Health App (V6. 30.2 or above). Samsung Account login required.

[2]Samsung Health features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Samsung account login required.

[3]Seoul National University is a leading academic institution in South Korea.

[4]Photodiodes are semiconductor devices that convert light into electrical signals.

[5] Samsung Medical Center in Seoul, South Korea, is a leading medical institution known for its patient-centered care, advanced medical technologies, and specialized centers such as the Comprehensive Cancer and Proton Therapy Centers.

What’s New 

• New features^[1] include Bedtime Guidance^[2], to help you optimise your sleep; Vascular Load^[3], which measures stress on your vascular system while sleeping; Running Coach^[4], to help strategise your training; and Antioxidant Index^[5], to measure your carotenoids for healthy aging.

• The new features are part of the One UI 8 Watch, which will be available on the newest Galaxy Watch series.  

Why it Matters:   

The goal of these new features is to help you build healthier daily habits, which can be challenging because they don’t develop instantly. It takes time to accumulate these behaviour patterns, and meaningful changes are often only apparent after a long period. But the rewards are worth it. 

• For example, eating unhealthy food may not immediately impact your health, but over time, it can have significant consequences.  

• Conversely, adopting healthy habits may not show immediate results, but over time, they lead to positive changes in your body and mind. 

• Samsung Health’s new features aim to help you develop healthy habits by motivating you through instant feedback on your health. These features inspire you to maintain your habits by providing rewards or warning signs and demonstrating immediate impact of your behaviours.   

“Sleep remains a cornerstone of our approach to health, as it influences physical and mental well-being, social relationships and even work performance,” said Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience, Samsung Electronics. “Now, we envision our Galaxy Watch delivering holistic insights centred around sleep—insights that lead to meaningful changes in daily life. We believe this aligns with our vision of empowering you to lead healthier lives through proactive care and holistic health management.” 

Explore New Health Features 

Samsung Health’s new features aim to help users develop healthy habits, using instant health feedback as a motivating tool. 

Bedtime Guidance  

A single night of restful sleep offers immediate health benefits, encouraging more proactive behavior changes and leading to a healthier tomorrow. This starts with a regular and optimal bedtime. 

• We constantly seek to advance our sleep-related tools, which include sleep pattern analysis, sleep coaching, and optimising sleep environments.  

• Now, we are providing additional tools to help you get  better sleep by suggesting an optimal bedtime based on your lifestyle and sleep patterns while sending reminders to help you stick to it.   

• By analysing your past three days’ sleep patterns, the feature evaluates your need for sleep pressure and your circadian rhythm to calculate a bedtime that maximises alertness the next day. 

• This feature is particularly helpful for those trying to optimise their sleep after periods of irregular bedtimes. For example, if you go to bed later than planned over several days, or have inconsistent sleep schedules between weekdays and weekends, the bedtime guidance will consider these factors to ensure you get enough sleep. 

Vascular Load   

Sleep is a window into overall health, as it impacts holistic well-being. Galaxy Watch uses this opportunity to measure vascular load—the amount of stress on your vascular system while sleeping.   

• The vascular system carries blood throughout the body to deliver oxygen and nutrients and remove waste, making it a strong indicator to determine good heart health.   

• During sleep, stress on your vascular system should naturally dip; however, excessive fluctuations can negatively impact cardiovascular health. 

• Simply wear your Watch while sleeping, and it will measure your vascular load, providing insights into the stress on your vascular system^[6]

• Additionally, since all health factors are interconnected, the feature also provides insights into lifestyle factors such as sleep, exercise, and stress to help you maintain a healthier lifestyle and develop positive habits. 

Running Coach   

While sleep is a precious time to cultivate and care for your health, managing your health during active moments is equally important. Running is one of the most basic and universally available fitness activities, and Samsung has long sought to support runners, offering features to help everyone stay active and achieve their fitness goals.   

• Many runners face injuries due to over-pacing or are not optimally pushing themselves. Running Coach is designed to help runners safely complete marathons through optimised-intensity and injury-preventive training, making it ideal for beginners. 

• Our new Running Coach feature delivers motivation and real-time guidance, creating a unique training program based on your fitness level to help you achieve your goals. 

• Just wear your watch and run for 12 minutes; it will analyse your performance and running level from 1-10. You’ll receive a detailed training plan to help you complete a 5K, 10K, half marathon, or full marathon based on your level. Complete your training session, and you’ll level up and unlock your next running challenge. 

Antioxidant Index   

When taking a holistic approach to health, we naturally focus on ageing and inspiring healthy ageing.   

However, behavioural factors, such as drinking alcohol, smoking, UV exposure, stress and lack of sleep, can accelerate aging by increasing free radicals in the body. These free radicals damage cells and accelerate aging. Antioxidants, nutrients found in many healthy foods, are molecules that neutralise these free radicals, helping prevent chronic illnesses and promote healthy ageing.   

• Use Galaxy Watch to measure carotenoids, which are antioxidants found in green and orange vegetables and fruits, stored in your skin.   

• Galaxy Watch employs an industry-first feature to measure carotenoids in just five seconds via its advanced, light-activated BioActive sensor.  

• These insights reflect behavioural changes. For example, drinking carrot juice can show changes in the index—providing motivation to adopt healthier habits. 

Great health comes from the combination of many small changes—and with Galaxy Watch, it is now possible overnight. 

[1]Samsung Health features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Samsung account login required. Vascular Load, Running Coach and Antioxidant Index are available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or later). Vascular Load and Antioxidant index are Labs features that you can preview before its official launch. If you don’t want to use these experimental features, you can turn them off in Samsung Health settings.

[2]Bedtime guidance is available on Android phone (Android 11 and above) requires Samsung Health app (v6.30.2 or later). It is based on 3 days of sleep analysis of user’s circadian rhythm and sleep pressure.

[3]Service only available with Galaxy Watch Ultra or later released Galaxy Watch Series. To measure vascular load, it is required to wear Galaxy Watch when sleeping for at least 3 days out of recent 14 days.

[4]Service only available with Galaxy Watch Ultra or later released Galaxy Watch Series. To use running coach program, user needs to take a running level test and get a level before starting the coach program.

[5]Service only available with Galaxy Watch Ultra or later released Galaxy Watch Series. To measure, place the centre of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While Antioxidant index can be measured using any finger, the thumb is recommended for the most accurate result. Repeat measurement due to uneven skin texture may lead to inaccurate results.

[6]Results available after three days wearing the watch

LONDON, U.K. – Jan. 13, 2025 – Samsung Electronics Co., Ltd. today announced that Galaxy Ring is introducing two new larger sizes of 14 and 15, to now range from sizes 5 to 15^[1], and will soon be available in 15 additional markets starting in February ^[2], bringing the total to 53 markets. Starting today, Samsung is also updating the Samsung Health app^[3] to provide advanced features that help you take steps to improve your night’s sleep, going beyond analysing sleep patterns from the previous night. These updates include the Sleep environment report, Sleep time guidance, and Mindfulness tracker. With this expansion, Samsung is reaffirming its commitment to helping customers improve how they approach sleep through innovative technology, ensuring more people can benefit from its cutting-edge solutions.

Galaxy Ring, built for comfort with a lightweight fit and extended battery life, simplifies everyday wellness with a particular emphasis on sleep. Since its global launch in July 2024, Galaxy Ring has expanded to 38 markets, including Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Iceland, India, Indonesia, Ireland, Italy, Korea, Kuwait, Luxembourg, Mexico, Netherlands, Norway, Oman, Poland, Portugal, Qatar, Romania, Saudi Arabia, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, U.K. and USA. Galaxy Ring will soon be available in 15 additional markets, including Cyprus, Czech, Greece, Hungary, Israel, Japan, Malaysia, Mauritius, New Zealand, Philippines, Singapore, Slovakia, South Africa, Taiwan, Vietnam and Zambia. Also, it will be offered in eleven sizes, ranging from 5 to15, including the two newly added larger options and in three colours – Titanium Black, Titanium Silver and Titanium Gold.

In addition to the Galaxy Ring expansion, new updates to the Samsung Health app will provide more personalised and comprehensive health capabilities^[4]., supporting optimal sleep and goals for a healthier daily life.

Sleep time guidance^[5] suggests optimal bedtime tailored to unique sleep patterns, habits, and conditions. Going beyond sleep analysis, Samsung Health provides actionable insights for better sleep, recommending the most suitable sleep times based on a combination of your sleep quality and daily routines.

The new Mindfulness tracker^[6] empowers you to improve your mental health and achieve a better night’s sleep. You can monitor your moods and follow Samsung Health’s guides for breathing exercises and meditations, all easily accessible within a single tracker.

New sizes of Galaxy Ring will begin to roll out for purchase starting January 22. Find your perfect fit at home with a free sizing kit when you order a Galaxy Ring from Samsung.com/uk/ or visit a nearby Samsung store.

[1] Availability of Galaxy Ring sizes and colours may vary by market.

[2] The feature will be available in the second half of 2025.Requires wearing either Galaxy Watch or Galaxy Ring for a minimum of three consecutive nights of sleep data tracking.

[3] Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition. Certain features may vary by market, carrier or paired device.

[4] Availability may vary by market, carrier or model.

[5] The feature will be available in the second half of 2025.Requires wearing either Galaxy Watch or Galaxy Ring for a minimum of three consecutive nights of sleep data tracking.

[6] Samsung Health Mindfulness tracker is intended for general wellness purposes only. Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier or paired device.

While being at home more than ever before, or general holiday feasting may have gotten in the way of your fitness goals, getting back on track does not have to feel daunting. Starting January 12th[2], Galaxy users can simply create a challenge in the ‘Together’ section of the Samsung Health app to see either who can take the most number of steps in a set amount of time; or who can be the first to reach a certain number of steps. Once a challenge is created, you can then invite up to 9 friends to join, even if they are not existing Samsung Health users, allowing you to connect with friends and family even when you can’t exercise in person together.

Go to ‘Together’ Tab and click ‘Challenge’ Button in Samsung Health app. You can select between ‘Get the first’ and ‘Go the farthest’ types.

Find Your Fitness Motivation

On average, those who use the Challenge features in the Samsung Health app walk over 22 percent more than the average Samsung Health users. This demonstrates that motivation and competition can be key factors in achieving your health goals, which is why Samsung continues to add new features and capabilities to help you have fun while staying healthy.

 Group Challenge is the latest expansion of the Samsung Health Challenge features, which you can access via the Together tab on the bottom of the Samsung Health app. There is Global Challenge, the most popular type of Challenge, which enables you to enter monthly step count competitions against all Samsung Health users around the world. Samsung also introduced 1:1 Challenge, allowing you to invite one of your close friends or family members to work with you to achieve your step count goals. And now, 1:1 Challenge has evolved into Group Challenge. While you still have the option to create a one-on-one competition, you can now invite anywhere between 1 to 9 of your friends so you can work out and keep each other motivated to achieve your fitness goals, even when you’re apart. You can even create multiple Group Challenges so you can simultaneously compete with family, friends and co-workers.

Improve Your Overall Wellbeing

Since its launch in 2012 as a simple fitness tracker, Samsung Health has grown into a comprehensive health, wellness and fitness platform, with a wide variety of features, ranging from virtual exercises and mindfulness videos, to the ability to track sleep patterns, heart rate and blood pressure.

As the capabilities grew, so did the number of Samsung Health users – more than 200 million people around the world used Samsung Health in 2020. And in the past year alone, Samsung Health users burned around 3 billion calories, and took around 78 trillion steps combined – the equivalent of walking from the earth to the sun and back 200 times.

“In our fast-paced world – particularly in these times – achieving a healthy lifestyle isn’t always easy,” said TaeJong Jay Yang, Corporate SVP and Head of Health Team, Mobile Communications Business at Samsung Electronics. “That’s why we are continuously improving Samsung Health and adding more capabilities to give the users even more ways to stay healthy, wherever, whenever.”

[1] Available on Galaxy smartphones and tablets running Android M OS or above, and Galaxy smartwatches and fitness trackers. Availability may vary by market and device.

[2] Requires the latest version of the Samsung Health app, which will be released on a rolling basis via the Samsung Galaxy Store and Google Play Store, starting from January 12.

“The whole intention of Samsung Health is to motivate our consumers to live healthier lives by meeting them wherever they are, across Samsung platforms,” said Won-Jin Lee, Executive Vice President of Service Business at Samsung Electronics. “We knew that to do this, we needed to develop a user-centric and immersive platform that offered a variety of in-home fitness and wellness options. Given the current climate, we hope that the launch of Samsung Health makes it easier for our consumers to prioritise their physical and mental wellbeing on a daily basis.”

Wellness your way

Samsung Health enables consumers to customise their own health journeys by connecting them to premium content, a personalised performance dashboard, goal-based challenges, and intelligent features that keep them motivated and focused on achieving their wellness goals – both at home and on-the-go.

Personal custom features of Samsung Health include:

• Personalised Profiles: Consumers can create individual accounts for themselves as well as for family members. Each account receives personalised workout recommendations based on preferences.
• Dashboard: Users can connect to Samsung wearables and accompanying mobile app to see their personal stats flow through into one centralised place. They can keep track of the daily stats synced from all devices, analyse progress, and achieve desired goals.
• Content Browse: Samsung Health on TV provides a content-forward experience that allows users to access and consume fitness and wellness content from leading industry partners on the biggest screens available. Everyone has an option to choose from a diverse range of workouts provided by Samsung Health partners, whether in need of a daily meditation or a HIIT workout.
• Routines: Samsung Health helps keep the day energised with individual routines. After consumers set a routine and when the TV is on, it will give a reminder to play personal fitness or mindfulness content according to the schedule. Whether indulging in a morning workout or finishing the day with an evening relaxation session, the routines ensure that every workout plan is carried out easily.
• Challenges: Samsung Challenges also adds cheer and fun to the activities. Users can commit to a personal goal or invite family members to participate in a shared goal. Ranging from workouts to meditation goals, users can enhance motivation and performance throughout the journey to a healthier lifestyle.

Home is where the health is

Samsung Health also provides fitness and mindfulness content to create a comprehensive workout routine from the comfort and privacy of home. Consumers can browse a range of modalities including yoga, mindfulness, strength training, stretching, boxing, Pilates, cardio and more.

The immersive app experience provides content-first discovery and personalised recommendations across meditation and fitness routines from premium brands that users know and trust – including Calm, Echelon, Fitplan, and Jillian Michaels Fitness. Only on Samsung Smart TVs can users enjoy select free content from all partners for the first year including more than 3,000 hours of free, in-home content and upwards of 250 instructive videos that vary in terms of exercise level and discipline. Following the launch of Samsung Health, the partner ecosystem will continue to expand, so that consumers are always able to discover something new or find content that suits their specific fitness needs.

Select free premium content from the best fitness and wellness brands

	Free mental fitness content including Meditation, Sleep Stories, and Music, in addition to the brand’s popular 10-minute daily meditation offering, the Daily Calm.
	Free fitness and training content including six “plans” and 50 classes, access to five trainers with high quality audio and video tips, progress tracking, and in-app community features.
	Interactive daily workouts and paid premium customised exercises for all fitness levels including an exclusive 28-day workout plan curated for Samsung TV owners.
	20 free trial classes including boutique cycling and rowing classes, strength training, boxing, yoga, Pilates and more.

Samsung Health redefines at-home fitness by delivering additional utility right from Smart TVs and across other devices. It combines convenience, quality and analytics to create an all-in-one fitness system for every member of the family, with customised recommendations and suggested challenges. Between lively Zumba classes, invigorating HIIT workouts and calming sleep stories, there is an option designed to fit every consumer’s needs, goals and preferences.

For more information on Samsung Health please visit: https://www.samsung.com/uk/

*Samsung Health app will be available on select 2020 Smart TVs that include all QLED models, Lifestyle TVs such as the Frame and Serif, and Premium UHD TVs models TU8000 and above.

However, sticking to fitness resolutions is far trickier than making them, especially when you find yourself on the sofa every night come February. But the road to fitness doesn’t have to be difficult, especially with Samsung Health.

Samsung Health has teamed up with wellness expert, Holly Niemela, and nutrition expert, Gareth Nicholas, to share five ways to get fit in the New Year.

The Samsung Health app puts your health in your hands by tracking activity, stress data, heart rate and sleep, so fitness goals are achievable in the long term. Users can sync a Samsung wearable device, like the Galaxy Watch, to a Samsung smartphone to make tracking easy and access a personalised dashboard of insights based on progress.

To help maintain New Year’s resolutions, here’s a 5 top fitness tips:

Get motivated with friends

Sticking to resolutions with a friend not only makes exercising more fun, but it also helps keep you motivated. Challenge friends using Samsung Health; check leader boards, hit milestones, compete to see who can do the most steps, earn rewards and share workout results with just the touch of a button.

Focus on your sleep schedule

Samsung Health reminds you when you’re not getting enough rest to help you get on track to a good sleep schedule. When connected to the Galaxy Watch, Samsung Health monitors REM and deep sleep cycles so you can learn about your sleep routine and wake up feeling refreshed. “For a better sleep, take a cool to cold shower before bed, as it helps relax the body. Start off with just 30 seconds and work up gradually to two minutes”, says wellness expert Holly Niemela.

Be more active

Set activity goals and get reminded when you’re not doing enough to always stay on top of your game. Choose from a variety of fitness programmes in the Samsung Health app to help keep active, categorised by personal goals and age group. Holly Niemela’s top tip for working out is to “be bold, start cold” and try exercising outside. “Your body will heat up very quickly and you’ll have a lot more energy, meaning you’ll be working harder. Samsung’s Galaxy Watch can help you track your workout and heart rate”.

Establish nutrition goals

“Your nutrition regime should be tailored to you, your activity level and any goals you may have” says nutrition expert Gareth Nicholas. Use Bixby Vision^[1] to scan food and Samsung Health will calculate the caloric and nourishment value and log the information^[2]. “Healthy doesn’t have to be boring – you can be adventurous with your cooking and challenge yourself to try new ingredients or recipes”, Nicholas mentions. See a detailed breakdown of what you consume to make sure you stick to your goals, and view the ‘trends’ section at the top of the screen to get food intake statistics over time. You can also record meals manually by selecting from an extensive database of foods.

Be patient

Results don’t happen overnight, and long-term results are best achieved through small, gradual changes. If you push yourself too far, too fast, you may find it difficult to maintain new habits and give up too quickly. If you do run out of steam when it comes to keeping your resolution, don’t despair – simply start again. “You can rewire your brain to naturally think positively” says Niemela, “think of someone who makes you smile, hold that positivity for 30 seconds, then practice these mini-positive moments over the day”. Before you know it, you’ll be back on track and ready to take on your goals.

[1] This feature works with Galaxy S9, Galaxy S9+ and Galaxy Note9.

[2] This is only an estimate of the energy content of food, and results may vary. The number of calories actually absorbed by the body can vary. Accuracy of Bixby Vision may differ depending on surrounding conditions.

About Holly Niemela, Wellness Expert

Holly Niemela is a Paris-based Well-Being Expert, Flow-State Performance/Agility Coach, Facilitator of Emotional Intelligence and Leadership programs and a Yoga/Meditation Teacher for world-wide retreats.

For more information, please visit http://www.hollyniemela.com/

About Gareth Nicholas, Nutritionist

Gareth is a fully qualified performance nutritionist with over 10 years of experience working in sports nutrition including athlete advice, article writing and public speaking.

For more information, please visit https://www.maxinutrition.com/our-expertise/heroes/gareth-nicholas/