LONDON, UK – 8 November 2021 – Samsung Electronics Co., Ltd today announced a new partnership with Mindful Chef in what marks the first technology partnership for the UK’s leading healthy recipe box company. With an agreement to supply six different types of kitchen appliances for their studio and test kitchen, including Infinite Line and Dual Cook Flex ovens as well as Samsung’s combi microwaves and dishwashers, the partnership is designed to support Mindful Chef’s mission to make healthy eating easy and convenient.

As a business which started out in a one-bedroom apartment, Mindful Chef now has a ‘MasterChef style’ 8-station kitchen for its chefs to work from, a large majority of which is powered by Samsung’s state-of-the-art kitchen appliances. Producing healthy recipes is critical for Mindful Chef’s developmental chefs and by using appliances like Samsung’s Infinite Oven means the professional kitchen perfectly combine showstopping design and powerful performance.

Featuring Dual Cook efficiency the Samsung Dual Cook Flex and Infinite Line ovens offer upper and lower cooking zones that work independently or together allowing the chefs to cook multiple dishes simultaneously whilst offering different cooking modes to enjoy with just one appliance.

Commenting on the new partnership, Dan Harvie, Samsung UK and Ireland’s Vice-President and Head of Domestic Appliances said: “Samsung and Mindful Chef are taking convenience in the pro kitchen to new heights. It’s not every day you get to partner with an innovative, future focused business like Mindful Chef so we’re delighted they have put their trust in Samsung to fit out their professional kitchen with our cutting-edge appliances. The Infinite Line of appliances combines showstopping design and powerful performance, leaving the chefs to concentrate on pushing the boundaries of healthy eating every day. Flexibility, speed and efficiency are absolutely key in a professional kitchen and we’re confident our products will rise to every challenge.”

Myles Hopper, Founder and Chief Community Officer at Mindful Chef said “We love pushing the boundaries when it comes to innovation here at Mindful Chef. We have 60 new recipes on the menu every week and our chefs develop and test them all in our London HQ. Our recipes have no dairy ingredients, gluten or sugar and we’re constantly challenging ourselves to create the most delicious flavours using fresh seasonal ingredients, proteins and plant based products. Having our kitchen powered by Samsung smart appliances allows our chefs to bench test different cooking methods, temperatures and cook times easily and efficiently, so we’re truly able to make healthy eating easy for our customers.”

This partnership comes as Mindful Chef announced earlier this year they had moved into a brand-new London HQ based in Wandsworth. To find out more about Samsung’s Infinite Line premium oven range please visit: https://www.samsung.com/uk/home-appliances/infinite-line/.

Samsung’s highly acclaimed home appliance range includes some of the most awarded products across dishwasher, cooking, refrigeration and laundry on the market. Products within the offer include the intelligent Samsung Family Hub, which provides recipe suggestions, sends pictures of the inside of the fridge straight to the user’s phone[ii], and includes a large LCD touchscreen, making it ideal for the whole family. The latest Samsung Bespoke Refrigerator range is also included in the promotion, offering customers the opportunity to customise their kitchen with a range of colours and styles to suit all spaces and lifestyle needs.

Lazy launderers will be pleased to know that the promotion is also available across several of Samsung’s latest washing machines, including the Series 9 QuickDrive, AddWash and Auto Optimal Wash Washing Machine, with features such as ecobubble, which reduces energy and water bills by making your detergent go that bit further, and innovative QuickDrive technology which can significantly cut your washing time down. The unique fabric care drum is equipped with a pulsator that forces detergent deep into clothes for a thorough wash in less time as well as the infamous AddWash door allowing users to pop in last-minute items[iii].

The promotion is also available across the latest cooking products, including the flagship Infinite Oven range. Featuring the new Infinite design, the line is crafted with design ideals in mind, defining the modern kitchen aesthetic with sleek lines and a bold dial for a beautiful, professional feel. A number of Samsung’s induction hobs are also included within the offer and feature innovative Virtual Flame Technology with LED lighting that glows in accordance with the temperature of each cooking zone.

For more information on the offer and for full terms and conditions please visit: https://www.samsung.com/uk/offer/holiday-cashback-prize-draw/

[i] Purchase between 08.09.21 – 02.11.21 from a participating retailer. Claim from Samsung before 01.02.22. Northern Ireland is specially excluded from this promotion. To claim, and for full terms and conditions, see

https://www.samsung.com/uk/offer/holiday-cashback-prize-draw/

[ii] SmartThings app required, available on Android & iOS. Internet connection & Samsung account required

[iii] AddWash door can be opened at any time when the drum temperature is below 50°C

As part of this programme, Samsung showcases its most innovative cooking appliances – Infinite Line – demonstrating the steam cooking capabilities of the Infinite Oven and bringing to life key features of the Combi Hob through a virtual cookery demonstration. In addition, the company offers a free Samsung Digital Asset pack around the new Infinite Line premium range, that retailers can upload to their websites. Following the success of the programme, and demand for future webinars, the brand intends to continue to support and engage with kitchen retailers in this way over the coming months.

Jonathan Hartley, Channel Manager for Kitchen Retail & B2B at Samsung UK commented: “We know that the demand for digital engagement has never been greater and we want to help retailers provide the best experience possible to customers. Digital experiences will continue to be a critical element of the consumer purchasing journey, so we believe that our online engagement programme helps to equip businesses with essential skills and tools to help them navigate through closed showrooms, but also support their operations in the future.”

Samsung’s support doesn’t stop there. Retailers wanting further sales training, assets, and product intelligence can access partner dedicated portals, including Samsung Academy, Samsung Marketing Suite and Samsung Rewards.

For more information, visit www.samsung.com/uk/

Brits forced to risk the roast

Samsung’s research further reveals that over half of Brits (51%) are taking a risk with the roast by cooking different items on the same settings, despite recipes stating otherwise. But sacrificing the succulence of the sausages or scolding the stuffing is unavoidable for some households, with 47% saying they don’t have a choice but to cook on the same setting due to lack of oven space. Forty-three per cent also cite lack of time as a factor. The alternative option is cooking things one at a time, with 53% saying a roast dinner relay is the only option. But whichever method families choose, it’s clear that lack of oven space can make for a ‘stress-tive’ Christmas.

Avoid the stress and prep for success

To help deal with our seasonal stress, Samsung has partnered with renowned Cognitive Behavioural, Psychodynamic & EMDR Practitioner, Dr Becky Spelman, who explains the important role food plays in bringing people together and making memories at Christmas.

“We share food and flavours with those we love as a way of having a common experience that brings us together in mutual pleasure,” Dr Spellman says. “Also, because eating is so sensory it creates extremely vivid memories, which is why the familiar Christmas dinner has become so important. For many it brings back happy memories from years gone by. Inevitably though, this places increased pressure on the chef due to the high level of expectation. Feeling anxious about preparing Christmas dinner is totally normal. The best way to counteract the pressure it is to take steps that help you to feel organised and in control of the process. Whether that’s keeping a list of cooking timings, delegating certain tasks to others or investing in Smart home appliances such as the Samsung Dual Cook Flex or Samsung Family Hub (both of which you can control remotely via your mobile phone or tablet, via the Samsung SmartThings App).”

Fortunately, there are steps Brits can take to prep for the big day and many already have coping mechanisms in place. Forty percent do the food shopping well in advance and over a third (35%) prep the veggies ahead of time. When it comes to storing the food, over a quarter (27%) organise the fridge and one in ten clean it the day before the festive feast.

Let your appliances do the work!

“Our research has revealed that 21% say they use their kitchen appliances more at Christmas than any other time of year” says Ruth Storey, Head of Marketing, Home Appliances, Samsung Electronics UK Ltd. “Appliances play an important role in festive preparations, so it’s crucial that these products are able to support people and relieve some of the stress of food preparation, both at Christmas and throughout the year. Understanding this, Samsung has developed the Samsung Dual Cook Flex, the Samsung Infinite product range and the Samsung Family Hub which have all been designed with ease of use, convenience and flexibility in mind.”

The Samsung Dual Cook Flex range gives ultimate flexibility in the kitchen. With the option of dividing the oven into two, the appointed chef can cook two things on totally different temperatures and settings; while the hinged Flexible Door means they can access the full oven or just the top half, without interrupting what’s cooking below. Featuring a number of Smart features, the oven also includes a Cooking Guide which recommends the optimal cooking mode for a recipe. Some models in the range connect to your mobile device via the SmartThings app^[1] and can be controlled remotely, so you’re able to turn down the turkey while opening presents in the front room. You can even get notifications straight from your oven to your QLED TV with SmartThings, so you never miss a thing.

Similarly to the Samsung Dual Cook Flex, the Samsung Infinite line provides the option of dividing oven space into two, but also introduces steam cooking capability. It offers both Steam Assist and Full Steam options alongside a convection oven, meaning that the appointed Christmas cook can alternate between eight different cooking modes. If they need to steam a salmon while roasting the Yorkshires, it’s all possible with the Samsung Infinite line. What’s more, all products in the range work with SmartThings so can be controlled with ease from a mobile phone device^[2].

The Samsung Family Hub fridge freezer is the perfect addition to any kitchen all year round as it includes a range of useful Smart features. Innovative technology from Whisk can adjust recipes based on the number of people eating and build a smart shopping list, perfect for Christmas dinner prep. The ‘View Inside’ function will also ensure that no ingredient is forgotten about. It works by connecting to a user’s smartphone^[3] where you can use the SmartThings app to look inside your fridge via inbuilt cameras. Not only this but the inbuilt calendar means the whole family can keep track of all festive engagements too.

Whatever your plans for Christmas – let Samsung help to take the stress out of the seasonal celebrations with its range of appliances!

[1] The Samsung Dual Cook Flex** is now available online and at selected retailers (RRP £699).

[2] The Samsung Infinite Oven*** is now available online and at selected retailers (RRP £1,299).

[3] The Samsung Family Hub**** is now available online and at selected retailers (RRP £2,999).