On October 12^th, Samsung invites media, retail, and industry partners to open the doors to a new realm of possibilities. Taking inspiration from last year’s successful gaming-platform set up, Samsung will unveil its latest innovations in a storybook format, told through the narrative of the Unstoppable family’s ‘house of surprises’. The immersive journey illustrates the lives of key customer profiles, highlighting the capabilities of Samsung products to inspire joy, imagination and productivity in daily life. Attendees will walk away with the desire and confidence to facilitate a shift from the comfort of their daily life to a life that sparks adventure and creativity. This is how Samsung defines a Life Unstoppable.

The format and concept of ‘Life Unstoppable: the house of surprises’ creates a sense of personability and simplicity in a genre which can often become complex to the average consumer. With this unique experience, Samsung continues to create human-driven innovations that defy barriers and enable customers to live more connected and innovative lives – all of which will become apparent throughout the duration of the event.

“For almost two years, our homes have become safe havens, allowing us to take refuge from the COVID turbulence of the outside world. Our mobiles and tablets allowed us to stay connected to family and friends. TVs gave many a means of escape. As we look to the future, many of us are left feeling uninspired by our homes. So at Samsung, we continue to launch amazing innovations that are loved by our customers. We are excited to unveil our new line-up of devices for 2021, which will bring a new sense of delight to homes around Europe, fueling a Life Unstoppable” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer.

Whilst comfort zones are key during times of unrest, they are not where creativity and passion thrive. Now that our homes are transitioning to a hybrid space which provide both comfort and inspiration, most are due a much-needed reset. With the latest Life Unstoppable experience, Samsung hopes to encourage those feeling uninspired in their homes to ‘press play’ again, to ignite the spark in their homes that have become stale and a bit joyless and fall back in love with their homes once more.

Samsung’s ‘Life Unstoppable: the house of surprises’ will be open to media, retail and industry partners on 12^th October at 10:00 BST.

The experience will be publicly available from 18^th October at 10:00 BST at  www.samsung.com. #LifeUnstoppable.

LONDON, England – Wednesday 28th October – Today Samsung KX launches the first episode of its content series ‘Taste of Tomorrow’. Hosted by Professor Green, the series focuses on how technological advancements are redefining the way we grow, cook, and eat at home in response to consumers looking to create gastronomic delights in the comfort and safety of their own home.

Our cooking habits are personal to the individual – how we think in the kitchen, where we get our inspiration, and the technology we use to take our cooking to the next level. As a nation we are now spending more time at home than ever before, and Samsung KX is enhancing the growing, cooking and eating experience, showcasing how everyone can easily rethink food in their homes.

A study of 2,000 adults in the UK found 23% are now getting their cooking ideas from Facebook and 21% rely on Instagram. More than one in 10 are even using TikTok to plan their meals, with others turning to YouTube and Twitter. The days of the cookbook look to be numbered. While 48% still using the traditional recipe book, four in 10 adults have turned to online videos to make sure they can re-create restaurant quality dishes at home.

The research, commissioned by Samsung KX, found 26% follow foodie influencers on social media, with 12% admitting they have taught them how to cook. More than a third of Brits find it easier to cook food at home now as a result of technology, with 71% using gadgets such as smart fridges to give them a helping hand in the kitchen – enabling them to make their skills and budget go further.

Over 49% of Brits consider themselves to be a ‘good cook’, and a third admit they are now more confident in the kitchen thanks to technology. From smartphones to smart fridges, becoming connected in the kitchen is creating confidence for at-home cooks, ushering in the age of the digital chef.

In the study, it emerged that 54% of Brits are now growing produce at home, with a third of those using technology or gadgets to do so. With the world around us becoming increasingly eco-conscious, it’s clear that people want their food to be sustainable and to know where it comes from.

More than half of those polled now grow food at home because they find it rewarding, while 41% do it to help the environment. Furthermore, almost half of Brits want to create as little food waste as possible. It’s clear that we as a nation are becoming much more sustainable and eco-friendly in the kitchen, with technology at the heart. To showcase how this can be done, Samsung KX has become home to its very own Hydroponic Garden, all run and controlled by Samsung SmartThings.

With over 150 million registered users globally, Samsung SmartThings is one of the largest open ecosystems of connected devices, allowing customers to control multiple products from one, simple-to-use app. Compatible on both Android and iOS, SmartThings works with all leading smart devices and voice assistants, making everyday tasks that little bit simpler and much more entertaining.

Food enthusiast Professor Green, who hosted ‘Taste of Tomorrow’ said: “I’ve always loved food but it’s only in recent years I’ve been confident enough to experiment in the kitchen. The use of technology, whether watching YouTube tutorials or looking up recipes on a tablet has made me love cooking for myself and others at home.”

Tanya Weller, Director of Samsung Showcase, KX says; “It’s incredible to see how the role of technology has changed our approach to cooking and the way we work in the kitchen. Taste of Tomorrow is another great initiative at Samsung KX that fuses together the nation’s passion to elevate their culinary skills, powered by Samsung innovation.”

Taste of Tomorrow is in collaboration with scientific researchers Green Lab and low-waste, plant-based chef, Sara Kiyo Popowa from The Food Studio. Together they are showing everyone how to transform small living spaces into urban gardens, to grow your own produce at home and the innovative ways to turn this into delicious dishes, all with Samsung technology at the heart of their creations.

To watch the Taste of Tomorrow series, visit: Samsung.com/uk/explore/kings-cross/innovation/taste-of-tomorrow

The Hydroponic Garden is on display exclusively at Samsung KX until 6th November.