LONDON, U.K. – Jan. 13, 2025 – Samsung Electronics Co., Ltd. announced today that its Neo QLED and Lifestyle TVs have been awarded EyeCare Circadian certification by Verband Deutscher Elektrotechniker (VDE), a leading electrical engineering certification institute in Germany. This achievement highlights Samsung’s commitment to developing technology that supports natural circadian rhythms, promoting well-being and visual comfort.

“This certification underscores our dedication to creating products that elevate the user experience by prioritising eye comfort and reducing visual strain, all while delivering exceptional picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to drive innovations that anticipate and adapt to users’ evolving needs, offering both immersive entertainment and sustainable long-term comfort.”

The certification covers major models across the Neo QLED and Lifestyle lineups, including The Frame and The Serif. Six critical criteria are evaluated when determining when a product is fit for certification: Safety for Eyes, Gentle to the eyes, Flicker Level, Uniformity, Colour Fidelity and Circadian Stimulus (CS) index — a framework designed to assess visual comfort and circadian rhythm alignment.

Central to Samsung’s achievement is EyeComfort Mode, which automatically adjusts luminance and colour temperature based on time of day and ambient lighting conditions. By simulating natural light patterns, the mode reduces strain during daytime viewing and fosters a restful nighttime environment, aligning with the body’s natural rhythms.

This certification adds to a series of recognitions for Samsung TVs, highlighting their user-centric products and features. The Neo QLED series previously earned VDE’s Circadian Rhythm Display certification, while Samsung’s Lifestyle TVs received Glare-Free verification from Underwriters Laboratories (UL) for reducing visual strain. Additionally, for their exceptional colour accuracy, Samsung TVs are Pantone Validated.

As part of these sustainability efforts, Samsung has expanded the use of recycled materials in plastic parts for its products. By 2030, Samsung aims to incorporate 50% recycled materials into its plastic parts and by 2050, aims to use 100% recycled materials for all of its plastic parts.

Samsung’s SolarCell Remote exemplifies Samsung’s commitment to the environment, and as it celebrates its third anniversary, Samsung Newsroom is exploring how this eco-conscious product has progressed since its initial release in 2021, with perspectives from JongKeun Lee of H/W Platform Lab and HyunJoo Kim of Mecha Solution Lab.

Eliminating the Need for Disposable Batteries

Samsung Electronics developed the SolarCell Remote to combat the environmental impact of discarding used batteries. It is the industry’s first rechargeable remote control, with a solar panel (solar cell) that can be charged by sunlight or indoor lighting. The remote can also be charged with a USB-C cable so consumers have many ways to charge their remote.

“The level of carbon emissions from the SolarCell Remote, from production to disposal, is roughly one-third of that of the manufacturing of disposable batteries^[1],” said JongKeun Lee from H/W Platform Lab. “By eliminating the need for disposable batteries, not only are fewer resources consumed but carbon emissions are lowered by manufacturing fewer batteries over time.”

Another remarkable feature is its low power consumption. The SolarCell Remote was designed to run on about 10% of the power that typical remote controls use. “Samsung made significant progress by drastically eliminating unnecessary outputs and operations, contributing to great energy savings,” Lee added.

The SolarCell Remote Recycles More Than Six Tonnes of Waste

Twenty-four percent of the plastics used in the SolarCell Remote come from recycled materials. This means more than six tonnes of waste are recycled for the annual production of 10 million SolarCell Remotes. This equates to about an 18% decrease in carbon emissions compared to production using conventional materials.

This was no simple undertaking. It takes time and effort to develop and apply alternative materials made from recycled waste in a meaningful way.

“With growing concerns about ocean waste, we looked carefully into many solutions. We chose to use recycled plastics from discarded fishing nets for 20% of brackets of the 2023 SolarCell Remote,” said HyunJoo Kim from Mecha Solution Lab. “Going forward, we aim to foster the use of these resources and utilize recycled plastics more aggressively.”

“This year, we started using recycled plastics from discarded fishing nets. While they are costly and difficult to process, the end result is a higher quality of materials which contribute to our mission of everyday sustainability,” Kim added. “The process is quite extensive, from sorting out the waste to cleaning, removing toxic substances and improving material properties.”

In recognition of this product’s environmentally friendly design, Time Magazine selected the SolarCell Remote as one of Time Magazine’s “The Best Inventions of 2022”.

All of Samsung’s 2023 Lifestyle TVs are equipped with the 2023 SolarCell Remote. Samsung’s goal is to integrate more eco-conscious products and processes into a wider range of models across regions and empower consumers to live a more sustainable lifestyle.

In addition, Samsung decreased the size of the SolarCell Remote by 25% in its latest iteration. This means that the remote control uses less plastic while enhancing the product’s usability.

“As the SolarCell Remote became smaller, manufacturing uses less plastic and it became an ideal size for consumers’ hands, making it a better product all around,” Lee explained.

Pursuing an Eco-Conscious Strategy With a Streamlined Approach

So, what are Samsung’s next steps to enhance sustainability of the SolarCell Remote?

“We are continuing to move in the direction of light, thin and small to keep the use of plastic low,” Kim said.

“We are dedicated to creating a user-friendly remote control that consumes fewer resources and less energy,” Lee said. “Samsung’s ultimate goal is to empower users to control products with minimal effort while reducing the use of materials and energy. This could mean one day we get rid of the remote control entirely. The SolarCell Remote is a bold step in the direction of everyday sustainability and we can’t wait to show everyone what’s next.”

The ambitious journey of the SolarCell Remote to contribute to a more eco-conscious lifestyle is just beginning.

[1] Considering most TVs are used for seven years and an AA battery for their remote controls are replaced once in a year, the number of discarded batteries for a TV will be 14 every seven years. This means charging and using SolarCell Remote for seven years reduces carbon emissions by one third compared to using AA batteries.

▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.

This certification recognises that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and colour temperature to mimic natural outdoor light.

The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day, while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.

VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.

This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organisation’s colour accuracy standards.

For more information on Samsung’s 2023 product lineup, please visit www.samsung.com.

[1]  For models Q70C and above

[2]  The Frame, The Serif and The Sero

Traversing both the impenetrable jungle of the Ecuadorian Amazon to the bustling city of Santiago de Chile, Alberto Montt’s work, which reflects his experience and emotions as gleaned from everyday life, has been featured on Samsung Electronics’ Art Store since 2019, gaining him popularity from fans around the world.

Montt is known in particular for his experimental approach to art, which combines different elements to create a new way for people to enjoy his work. With the rising popularity of digital art forms and new mediums, Samsung Newsroom sat down with Montt to discuss his work and the meaning of digital art.

▲ Alberto Montt

Q: Can you please introduce yourself?

I am a Latin American storyteller. Illustration is my second language. I have about 30 published books, and I do standup performances that mix elements of spoken and graphic language. I am inspired by everyday life and emotional memory, which allows me to relate to the day to day.

Q: Your pieces are known to present cultural and contradictive statements through youthful illustrations. Where does your inspiration for this come from?

Art should force you to think and to question your position in this world. When art does not challenge you, it is pure decoration.

Q: As a storyteller and an illustrator, you utilize digital art as a means to interact with your audience. What can you say about its growing popularity and what are some of the benefits it brings to the art community?

It features multiple mediums, which comes with its advantages and disadvantages. Digital art is a tremendously complex tool that allows communication to be explored from virtually an infinite number of possibilities.

Q: How has your own artwork evolved as digital art and as technology has advanced? Are there any notable changes in your life that were deeply impacted by innovations in technology?

The biggest impact technology has had on my life was allowing me to move around the world while working. These days, I am able to take my workshop and my studio with me wherever I go.

▲ Alberto Montt during his standup performance

Q: Let’s talk about your partnership with Samsung Art Store. What type of role do you think it plays in the evolving, digital art world?

Being part of the Art Store has allowed me to reach a diverse and global audience in a way that no other platform I know can offer. Being able to exhibit digital art with the value it deserves is an achievement that only technology has allowed. With my own Art Store on The Frame, the images I see change very often, and my whole space is consequently altered and delineated by that randomness and diversity.

Q: Are there any advantages of displaying art on screens such as The Frame?

Absolutely. The range of colors and lighting of the screen completely modify the relationship between the viewer and the work. For me, it has been very exciting to plan the works that will enter the Art Store from that perspective. I would love to see how they are observed and “lived” within people’s everyday spaces.

Q: Can you introduce three of your favorite pieces on the Art Store?

Tigre is a visual exercise that takes me back to my childhood. I grew up in the Ecuadorian jungle and although there are no tigers, the idea of the foliage and the innumerable colors and shades of green moves me deeply.

▲ “Tigre”, Alberto Montt

Laberinto is another one of my favorites. It’s a work that seeks, from graphic simplicity, to represent the complexity of human relationships.

▲ “Laberinto”, Alberto Montt

Beso is an illustration that is part of a book published in Colombia that discusses curiosity and emotional awakening. This is the picture I like the most from that book, perhaps because it also has that vegetal exuberance.

▲ “Beso”, Alberto Montt

Q: Finally, where do you see the future of digital art headed?

For me, art is a game that is constantly changing. That reinvention excites me. It is that surprise that keeps me alive.

To see more of Montt’s latest art pieces, including Beso, head to the Art Store on Samsung’s The Frame.

The Art Store’s growing popularity has also provided rising artists a platform for their work to be seen by millions of art enthusiasts and design lovers worldwide. In particular, the Minted X Samsung The Frame partnership has allowed independent artists from more than 100 countries to have their work displayed alongside iconic works from renowned artists and institutions.

Samsung Newsroom sat down with Mariam Naficy, Founder, co-CEO and Chairman of Minted, about the Minted x Samsung The Frame partnership and how this technology empowers artists with more opportunities.

Q: Can you tell us more about how technology enables you to carry out your mission to help new artists and make art more accessible?

It can be challenging for new artists to reach a large audience in the art world. Our mission has always been to showcase the best in independent design to consumers everywhere, regardless of an artist’s background.

For instance, Minted holds open art and design challenges that allow anyone in the world to submit their art or design. Our customers vote for their favorite submissions, and Minted’s proprietary algorithms parse through millions of these votes to determine the winning designs. This crowdsourcing process champions inclusivity while bringing fresh and trendy designs to market. Together with The Frame and the Art Store, we are proud to create a pathway for independent artists to display their work digitally in millions of homes.

▲ Mariam Naficy, Founder, co-CEO and Chairman of Minted

Q: What made you decide to collaborate with the Art Store?

The Art Store shares Minted’s commitment to helping consumers discover and support artists. Samsung has curated incredible art, including works from prestigious museums around the world. We’re honored to see art from Minted artists in the same digital gallery as the classic or traditional masterpieces. By bringing the art of up-and-coming and emerging artists into peoples’ homes, Samsung is fostering inclusivity and accessibility, which are two values that are important to Minted.

Q: Can you share with us an artist success story that was made possible with Minted?

All the artists who have been featured in the Art Store have such diverse backgrounds, career paths and personal stories. For example, Bethania Lima, a Brazilian surface designer living in Uruguay, has grown her business through Minted — and has had the opportunity to bring her work into even more homes worldwide through our partnership with the Art Store.

Q: What are some advantages of displaying art on The Frame vs more typical ways of accessing art such as visiting art galleries or exhibitions?

In many homes, the television is in a room that serves as a gathering place, and bringing art into your home is a wonderful way to share the beauty of design with friends and family. Displaying unique art on The Frame turns an everyday living space into your own dynamic gallery that can be enjoyed from the comfort of your home with the people you love.

The Art Store’s audience has continued to grow, which has led to larger earnings opportunities and greater success for featured artists. We also love the curated, thematic lists that help people discover art in the Art Store.

Q: How has your own work evolved since you first partnered with Samsung?

Minted’s ongoing design competitions ensure that we always have the latest in art and design, and we’re very excited to have refreshed the Minted Art collection for the Art Store this year. It’s the first major refresh of our assortment since we launched, which is very exciting. Our new collection features a diverse group of artists and new art trends.

Q: What pieces would you recommend for users to enjoy through The Frame’s Art Mode?

“Everything Changes”, Fernanda Martinez

• Fernanda Martinez is an Oakland, California-based artist and founder of La Tinta Art. She explores the subject’s relation with the environment through her abstract paintings and murals incorporating natural elements as themes. With an experimental and intuitive approach to her work, her pieces are unique statements that represent feelings of connection, expansion and growth. In particular, Martinez’s artwork “Everything Changes” was inspired by a sunny day in the city. Combining the yellows and browns from city buildings with vibrant golds, oranges and blues creates a unique and modern composition.

“Festooned”, Brandy Brown

• Brandy Brown is the creative director of Marabou Design. As a wife and mother, she crafts with the idea of her modern family and their extraordinary friends in mind. Her background is in graphic arts, and she believes that function and clean design go hand in hand. Much like her personality, her aesthetic is described as both playful and smart. In her piece “Festooned”, Brown wanted to depict the serenity of a BIPOC^[1]woman holding a lush arrangement of florals. Just as flowers come in many varieties and colors, Brown wanted to capture the vast spectrum of femininity through her digital art.

“Linear Abstract”, Raven Erebus

• Raven Erebus is a Silicon Valley-based artist who worked as a software engineer before turning to art full time when her health declined. Erebus’s work discovers the magic in the everyday world around us and is often inspired by her immediate environments, as she has a chronic disability. Erebus explains that her simple pen and ink drawings, like “A Long Ray Around”, consist of interlocking lines inspired by the shapes found in nature. The lines create pathways, rays and arches resulting in a soothing minimalist design that is perfect for modern decor.

To see the latest crowdsourced art pieces from the Minted x Samsung partnership, head to the Art Store on The Frame.

*Separate Art Store subscription required to access full selection.

^[1] BIPOC stands for Black, Indigenous and people of colour.

London, UK – 17 March 2022 – Samsung Electronics UK Ltd introduces its much-anticipated 2022 TV line-up comprising its flagship Neo QLED 8K series, Lifestyle TVs and the new Samsung OLED. Central to Samsung’s “Screens Everywhere, Screens For All” philosophy, its latest screen innovations enhance the entertainment experience with more choices in cutting-edge technologies and design than ever, so viewers can enjoy the personalised experiences they desire.

“Samsung aims to inspire people to tailor their tech to complement their passions, preferences and lifestyle – and today’s viewer is looking for that customised experience more than ever. This year, we are truly redefining the role of the TV in the home with more choices of groundbreaking screen technologies, features and designs” said Craig Cunningham, Head of TV/AV Product at Samsung Electronics Europe. “Whether you want your screen to subtly blend into your home décor, immerse you in a stunning 8K cinematic experience, or provide multi-view options for the latest workout, there’s a Samsung screen for you.”

Neo QLED 8K

The pinnacle of Samsung’s premium portfolio and next frontier in colour and contrast, the Neo QLED 8K series delivers a dynamic viewing experience with breakthrough screen technology and features for Samsung’s most lifelike picture yet.

Viewers can immerse themselves in the stunning detail of 8K regardless of the content quality thanks to its Neural Quantum Processor 8K with AI. With Samsung’s growing 8K Eco system, users can simply pair Samsung’s new Galaxy S22 to playback the content captured in native 8K resolution on any Samsung Neo QLED 8K screen.

• Powerful Processing: Whether viewing the slow cinematic excellence of the latest blockbuster or the pulse-pounding action of a sporting event, Samsung’s Neural Quantum Processor 8K transports viewers with immersive, 8K-upscaled resolution to deliver a more lifelike image than ever before.

• Superlative Contrast and Brightness with MiniLED’s that are 1/40^th in size smaller than standard LEDs for greater density, and dramatically improved contrast when combined with the Neural Quantum Processor 8K. Enhancing performance further is a new 14-bit processing and anti-reflective layer to reduce glare and distractions.

• Form factors designed to impress with the unique Infinity One Design featuring a razor-thin panel with depth ranging from 15.2mm to 18.1mmsecured-core PC^[1] requirements. finished off with stainless-steel.

• Audio experiences with a 90W 6.2.4-channel experience, the QN900B helps viewers feel the sound. Take it to the next level by perfectly pairing with a Samsung soundbar – the world’s first built-in wireless Smart TV-to-Soundbar Dolby Atmos connection.

The 2022 Samsung Neo QLED 8K line features three new series – QN900, QN800 and QN700 – and will be available in 55”, 65”, 75” and 85” screen sizes.

Lifestyle TVs

TVs are playing an ever-greater role within the home with an increasing demand for customisation and personalisation. Samsung’s stylish Lifestyle TV portfolio offers a whole host of exciting advancements to enrich the viewing experience and home aesthetic.

In 2022, The Frame takes art to the next level. Samsung’s new Matte Display goes well beyond reducing glare and reflections to improve the viewing experience. Matte Display diffuses light in various angles and directions by introducing an embossed surface to prevent perceived image quality from declining due to daylight or reflection of ambient lighting in the evening.

The Frame offers an updated Art Store that makes content easier to browse, allowing subscribers access to more than 1,600 pieces of art from renowned institutions. For the 2022 Frame, consumers can now enjoy a 2-month free trial, extended from the previous 1-month trial.

The Serif comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel.

The Sero, also part of Samsung’s Lifestyle TV portfolio, comes with a range of upgraded features. Matte Display and new smart features are adopted for an optimised vertical screen experience.

The 2022 Lifestyle TVs’ Matte Display is also verified as ‘Glare-Free’ by underwriters laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ (Reflection Glare Free/Discomfort Glare Free / Disability Glare Free) claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on illumination (CIE).

The 2022 Frame will be available in 32”, 43”, 50”, 55”, 65”, 75” and 85”, The Serif in 43”, 50”, 55” and 65” screen sizes, and The Sero in 43”.

Samsung OLED

Furthering the concept behind “screens everywhere, screens for all,” Samsung expands its 2022 portfolio with the introduction of Samsung OLED (S95B), giving viewers even more flexibility to choose the technology suited to their needs and preferences.

Samsung OLED brings together the cutting edge performance of the Neural Quantum Processor 4K, the intelligent experiences of the Tizen platform with the incredible sound experiences of Samsung Object Tracking Sound and Q-Symphony with Dolby Atmos. All wrapped up in a thin LaserSlim design.

Powered by the Neural Quantum Processor that is built into Samsung’s flagship Neo QLED models, the S95 also features an OLED brightness booster and perceptional colour mapping to deliver brighter, more accurate highlights and more realistic, lifelike colours.

The new Samsung OLED goes beyond just panel technology for a screen experience well beyond what has been available from OLED TVs to date and offers yet another option for consumers.

The Samsung S95B will be available in 55” and 65” sizes from April.

For more information on Samsung’s TV products, please visit https://www.samsung.com/uk/

[1] Depths vary by model and screen size

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity, and colour fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognised for excellence in colour fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs[1] were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 70 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global colour industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognised for its accurate expression of 2,030 Pantone colours and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

[1] Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and colour, creating an incredibly immersive experience through impressive depth, vibrant colours and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customisation features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the best art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85.”
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens[1].

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs[2], there are endless possibilities of personalisation with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

3 Compatible with 2022 Samsung QLED

In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries.

Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors

“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”

Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?

A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.

Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?

A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.

Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel

“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”

Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favourite travel experiences. What do you think about The Serif with which you can view your own media and memories?

A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.

Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?

A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.

Q: Lola – what is your favourite thing about The Serif?

A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.

Kyal & Kara, Australian Renovators Who Like to Think Outside the Box

“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”

Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?

A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.

Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favourite features of the TV?

A: The two standout features for us are the TV’s thin, streamlined design and the customisable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.

Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?

A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.

Tip 2: find your inspiration. From colour palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.

Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style

“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”

Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?

A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!

Q: What about The Frame? What do you like most about it?

A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.

Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior

“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”

Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?

A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.

On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.

Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?

A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.

For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.

* The influencers featured in the article are Samsung’s paid influencer partners.

Customers are now able to pre-order their choice of bezel from an initial range comprising 10 colours to help match their Frame TV to their interior space, with additional premium colourways made available on the platform later in the year.

The platform, which is launching in collaboration with Frame Your TV, offers design connoisseurs the opportunity to seamlessly blend technology and interior style to new levels. With this year’s Frame design slimmer than ever, and Samsung now offering bezel customisation through the platform, The Frame TV is capable of perfectly satisfying a range of styles, tastes and living spaces.

The addition of a customisable bezel further enhances the design and beauty of The Frame TV, whilst not compromising on the spectacular technology that the model offers. Boasting leading QLED 4K technology that transforms into a stunning piece of art when switched to Art mode, The Frame will take your viewing experience to the next level – whether it’s watching the latest blockbuster or admiring your favourite artwork.

Reflecting the seamless blend that the customised bezel offers, when Art Mode is on, The Frame TV adapts to your surroundings so you can appreciate art in any light – when you need it. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you’re there. When you leave the room, it turns off into standby mode – so your TV is saving energy when you’re not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match a traditional piece of art. So, whether it’s day or night, you can see your art how it was meant to be seen.

The 10 bezel colours are available to pre-order from the new platform now and prices start from £129 GBP.

Bezel colours launching in the UK this month are:

Vision Blue

Italian Vine

Sahara Sand

Cirque Gold

Ruby Red

Space Grey

Forest Brown

Rich Brown

Teal Jewel

Wishful Pink

For more information, please visit theframebezel.com