Deals for every lifestyle and passion

With multi-buy offers across products that enhance customers’ entertainment and gaming experiences, help them save energy, optimise the design and style of their home spaces, or support their health and wellness, customers are sure to find a deal that suits their lifestyle. To start, customers can save 15% when they buy three home appliances, TVs, soundbars or monitors together, or save 10% when they buy two^[1]. Here’s a taste of some of the other biggest and best deals on offer:

Better for entertainment

Save up to £300 on TVs plus get a free gift on selected TVs. Plus, buy any 75” or bigger TV and get free delivery and installation^[2].

Better for gaming

For the ultimate gaming experience at home, customers can save 10% when they buy a selected TV and soundbar together. Gamers can also save 10% when they buy a selected Gaming Monitor and TV together.^[3]

Better for energy

Those keen to switch and save on their energy costs can save 15% when then buy any two energy efficient appliances together, or 20% when they buy three, such as from Samsung’s Eco Kitchen range.^[4]

Better for style

Customers passionate about the design elements and style of their home spaces can save up to £349 on The Frame and soundbar bundles.

Better for health and wellness

Getting the best home workout (for less) has never been easier, with a free Galaxy Watch5 Pro with any 65″ 4K Neo TV purchase.^[5]

For more on Better for [your life] and deals included, please visit: https://www.samsung.com/uk/offer/better-life/

[1] Offer ends 12/03/24. Discount applied automatically at checkout when two or more qualifying products in basket. Excludes all microwaves & accessories and selected TVs, Soundbars and Monitors. Not in conjunction with any other offer. Maximum order of 2 of the same product within one multi-buy order.

[2] Purchase from Samsung.com by 12.03.24. While stocks last. Free delivery when you sign in/sign up to samsung.com. Purchase from Samsung.com by 30.06.24. Select installation option at cart to redeem.

[3]  Offer ends 12/03/24. Discount applied automatically at checkout when two or more qualifying products in basket. Excludes all microwaves & accessories and selected TVs, Soundbars and Monitors. Not in conjunction with any other offer. Maximum order of 2 of the same product within one multi-buy order.

[4] Offer ends 02/04/24. Discount applied automatically at checkout when two or more qualifying products in basket. Excludes all microwaves & accessories. Not in conjunction with any other offer. Maximum order of 2 of the same product within one multi-buy order.

[5] Purchase from Samsung Shop by 12/03/24. Free watch automatically added at basket. While stocks last.

LONDON, UK – August, 2023 – Samsung Electronics Co., Ltd. has opened the Samsung Game Portal, an online store specialising in gaming, on Samsung.com.

The Game Portal is a one-stop online store for gamers designed to significantly increase the convenience of browsing and purchasing products such as smartphones, TVs, gaming monitors and high-performance SSDs. It also provides customers with a variety of gaming-related content in one place, fine-tuned to their preferences and experiences.

In 2021, Accenture, a leading global professional services company, published an illuminating gaming-related study. The study found that half of the gaming population are cross-platform gamers who use more than one device to play, spending an average of 16 hours a week gaming, as well as eight hours a week watching gaming-related video content and six hours a week participating in gaming-related communities.

In response to these customer trends, Samsung has designed the Game Portal to provide an impressive variety of content, such as gaming product information, domestic and international expert reviews, product purchase benefits and offers, product utilisation ideas that help users enjoy games more, and game-related news.

“Gaming has become an important part of consumers’ lifestyle, not just entertainment, especially for Millennials and Gen Z,” said Evelyn Kim, Executive Vice President of the D2C Center at Samsung Electronics. “We will implement various initiatives to provide customers with a superior gaming experience, from purchase to use, by providing an environment that makes it enjoyable and easy to purchase gaming-related products.”

Notable products to be available on the portal are the Galaxy S23 Ultra, which is optimised for mobile gaming with its high-performance Snapdragon® 8 Gen 2 Mobile Platform for Galaxy and 5000mAh battery^[1]; the Neo QLED TV, which allows users to enjoy cloud gaming without a separate console through the Samsung Gaming Hub; and the Odyssey OLED G9 monitor, which provides an unparalleled immersive gaming experience with its 49-inch curved OLED screen.

To celebrate the launch of the Game Portal, Samsung is offering^[2] discounts on bundles of gaming devices, as well as a variety of regional purchasing incentives centered on its recently launched Odyssey gaming monitor and Neo QLED 8K products.

The gaming industry is one of the few sectors that continues to grow. Given this trend, Samsung has been engaged in various activities to strengthen its leadership in the industry, including enhancing the competitiveness of its gaming-related products and services. Opening the Samsung Game Portal is a key move in this direction that paves the way for further growth. For more information, please visit https://www.samsung.com/game-portal.

[1] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4855mAh for Galaxy S23 Ultra. Actual battery life may vary depending on network environment, usage patterns and other factors.

[2] Purchase benefits may vary by country.

London, UK – 5^th April 2023 – Samsung Electronics Co., Ltd. today announces Unbox and Discover 2023, showcasing its latest TV line-up, now available on Samsung.com. The event includes the launch of new screen experiences that represent Samsung’s vision for visual display: “Screens Everywhere, Screens for All.”

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while being a part of Samsung’s effort to reduce its environmental impact.”

New premium screens for premium experiences

Samsung topped the global TV market^[1] for the 17th consecutive year in 2022 – testament to its ongoing commitment to providing consumers with premium viewing experiences and user-focused design.

The latest Neo QLED models deliver Samsung’s outstanding picture quality and stunning design alongside seamless connectivity and captivating sound. Consumers can now enjoy their favourite content in 8K, including via YouTube, with Auto HDR Remastering. AI remastering can improve the audio of low-quality recordings, while Samsung Q-Symphony allows TV speakers and compatible soundbars to work in unison and precisely direct individual sound effects, creating a more immersive audio experience.

The Samsung OLED range has also received a variety of upgrades. Samsung’s OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dot. Samsung OLED also offers immersive audio, with support for Dolby Atmos and Object Tracking Sound+ (OTS+)^[2], where the TV analyses the content and delivers sound that tracks what’s happening on screen, making audio more engaging.

A vast offering of services including Samsung TV Plus and Gaming Hub provide a variety of user benefits for entertainment and gaming fans looking to enhance their home experience. The Gaming Hub has no download or storage limits and allows gamers to play 1000s of games, from XBOX and other partner services directly on their Samsung Smart TVs without the need for a console^[3].

Pre-installed on all Samsung Smart TVs, Samsung TV Plus gives access to 1000s of TV shows and movies^[4], all in one place, giving customers free entertainment whenever they want to watch.

Steps in reducing environmental impact

Alongside new premium screen experiences for customers, Unbox & Discover presents Samsung’s progress in moving towards its sustainability goals. Samsung is working towards creating a less environmentally harmful product lifecycle. The new, third-generation SolarCell remote is chargeable through 2.4GHz Radio Frequency Harvesting – drawing power from stray signals emitted by Wi-Fi routers for a home setup that reduces the need for disposable batteries. Consumers can also activate AI Energy Mode from their phone or TV^[5], allowing them to monitor and control their energy usage and patterns.

Connectivity that works for you

All Samsung TVs are connected to SmartThings, making it seamless to connect the devices and appliances in your home, allowing you to access a vast open ecosystem of products and partners from the moment you unbox your new device^[6]. With the help of the Home Connectivity Alliance, SmartThings is compatible with a variety of brands allowing your existing favourite devices to pair with your new ones seamlessly. SmartThings is designed with security in mind – Samsung Knox Vault stores sensitive information such as PIN codes and IoT Keys in an isolated chip, preventing unauthorized access.

Unbox & Discover launches on Wednesday 5th April 2023 and will be available to view on Samsung TV Plus and https://www.youtube.com/samsunguk. For more information visit https://www.samsung.com/uk/tvs

[1] Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. Omdia research – https://news.samsung.com/global/recognizing-innovative-excellence-samsung-tops-global-tv-market-for-17-consecutive-year

[2] OTS+ only available on S95C

[3] Internet connection, additional gaming service subscription, and Bluetooth-enabled controller required. Available on 2022/23 Samsung Smart TVs and Monitors in selected countries.

[4] Internet connection required.

[5] Internet connection and SmartThings App required.

[6] Requires SmartThings app, Internet connection, and SmartThings enabled devices.

London, UK – 22^nd March 2023 – Samsung Electronics UK Ltd. is delighted to announce its latest promotion in conjunction with the launch of its 2023 TV range, that offers customers up to £500 cashback when purchasing selected 2023 Samsung Neo QLED 4K TVs and up to £200 cashback on 2023 OLED TVs. The offer will run for UK and Ireland shoppers until the 13^th June 2023 on Samsung.com and in selected retailers. In addition, a separate online promotion will allow customers to earn an additional £200 for recycling their old Neo QLED 8K, Neo QLED 4K & OLED TVs^[1].

The brand-new, cutting-edge line-up, featuring the flagship Neo QLED 8K QN900C, will feature eleven Neo QLED and OLED models, with sizes ranging from 43” up to 85”:

• Neo QLED 8K
  • QN900C – available in sizes 85”, 75”, 65”
  • QN800C – available in sizes 85”,75”, 65”
  • QN700C – available in sizes 75”, 65”, 55”

• Neo QLED 4K
  • QN95C – available in sizes 85”, 75”, 65”, 55”
  • QN93C – available in sizes 85”, 75”, 65”, 55”, 50”, 43”
  • QN90C – available in sizes 85”, 75”, 65”, 55”, 50”, 43”
  • QN88C – available in sizes 75”, 65”, 55”
  • QN85C – available in sizes 85”, 75”, 65”, 55”

•  OLED
  • S95C – available in sizes 77”, 65”, 55”
  • S92C – available in sizes 77”, 65”, 55”
  • S90C – available in sizes 77”, 65”, 55”

Samsung’s 2023 Neo QLED 8K TVs are equipped with Samsung’s Quantum Dot technology to transform light into lifelike and accurate colour for a naturally bright and colourful picture. Featuring Quantum Matrix Technology PRO<[2]– which expertly controls Quantum Mini LEDs – and Samsung’s most intelligent AI-powered TV processor^[3], so viewers get the ultimate cinematic 8K viewing experience.

Samsung’s OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dot. Pairing picture-perfect blacks with naturally bright colour, the end result is an intensely cinematic viewing experience – no matter what’s on. Featuring Dolby Atmos technology, Samsung’s OLED TVs deliver a sound experience that surrounds any room, creating an immersive and realistic impression of sound.

The 2023 Neo QLED and OLED TVs are available to purchase via Samsung.com from the 22nd March.

*Purchase between 22.03.23 – 13.06.23. Only available on selected new 2023 Neo QLED 4K or OLED TVs. Claim within 0-60 days of purchase. To claim, and for full T&Cs, see https://samsung-offers.claims2023TVcashback

[1] The trade-up discount you receive is an incentive to recycle and to purchase a new Samsung appliance, monitor or television; it is not a trade-in value for the recycled appliance, monitor or television. Recycled appliances and televisions are non-returnable and have a zero value. If you return the appliance, monitor or television you purchased for a refund (for any reason) you will not receive any amount or value for your recycled appliance, monitor or television. You will be required to fully uninstall (including disconnecting and draining of water, where applicable) your appliance, monitor or television and make sure it is ready for collection at the same time we deliver your new appliance, monitor or television. We reserve the right to refuse the delivery if you fail to do so. A surcharge equal to the amount of the discount you received will apply if you do not recycle or have your appliance, monitor or television ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one trade-up discount for each product type recycled.

[2] Quantum Matrix Technology Pro is available on the QN900C & QN800C

[3] Neural Quantum Processor 8K is available on the QN900C & QN800C

As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, colour and motion so content looks even more brilliant in this larger format.

Ushering in the Era of Premium Viewing With Neo QLED 4K

At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate colour reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.

The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper colour and contrast. Subtle nuances in light and colour are analysed and shifted scene by scene so that each and every frame is of the highest quality.

Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image.

“After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilise our DMR technology during the mastering process.”

▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation

A reference monitor is a specialised display device used for colour grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible.

In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent.

Elevate the Premium Viewing Experience With Neo QLED 8K

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neural Quantum Processor 8K^[1], the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimised for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.

Premium TV Sales Are on the Rise With Neo QLED 4K and 8K

In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%.

Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years^[2]. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017.

Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively.

“Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.”

[1] Neural Quantum Processor 8K Lite applicable to QN700C.

[2] Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimized to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

Samsung Electronics has been shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with TV experts.

▲ (From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a colour TV, the Colour Economy TV, for the first time in Korea, ushering in the era of colour television for the country. Samsung earned the title of the first colour TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time.

▲ Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology.

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model — the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

▲ Samsung’s QLED TV made its global debut at CES in 2017.

In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the center of attention that year, boasting superb picture quality and 100% colour volume.

A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution, for the first time in the industry. Samsung’s innovative QLED 8K technologies are what launched the era of 8K.

“In 2020, Samsung unveiled the world’s first bezel-less TV that completely removed the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superior Picture Quality Through In-Depth Research Into Human Behaviour

Samsung continues to strive to offer the best possible viewer experiences by delivering leading picture quality. However, what does “good picture quality” mean to someone who works on its development?

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent colour expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organise the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colours precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

It would be impossible to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.

When human eyes are focused on an object, attention is directed onto the object by optimising sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behaviour, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs across a total of 16,384 levels^[1]. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

“Our Real Depth Enhancer technology is the result of an optimisation of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms — but does the same apply for those contents being made in 8K?

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT^[2] form, at a single glance.”

Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organisation established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for industry leader Samsung in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimising a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimising products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favourite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

[1]The number of levels in quantum mini LEDs has been corrected from 13,684 to 16,384 levels as of March 30, 2023.

[2] SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles at launch in March 2023, SAVAGE will expand throughout the year with more than 250 new pieces from top creators and brands

▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.

This certification recognises that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and colour temperature to mimic natural outdoor light.

The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day, while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.

VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.

This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organisation’s colour accuracy standards.

For more information on Samsung’s 2023 product lineup, please visit www.samsung.com.

[1]  For models Q70C and above

[2]  The Frame, The Serif and The Sero

• England’s Frank Lampard’s ruled out goal vs Germany and Jurgen Klinsmann’s iconic dive in 1990 also feature on the list of the top 10 referee blunders

• New research commissioned by Samsung UK identifies the moments in World Cup history where a clearer picture with VAR would have changed the outcome of decisions

• The 2022 Samsung Neo QLED TV range features ultra-sharp lights, extreme contrast, and jaw-dropping detail which offers an amazing visual experience for all sports fans

LONDON, UK – 16th November 2022- Millions of Brits are still sore as they vote Diego Maradona’s infamous ‘Hand of God’ goal against England in the 1986 World Cup as the most controversial decision in the tournament’s history, according to new research released today.   

Frank Lampard’s disallowed goal against Germany (33%), Thierry Henry’s handball against the Republic of Ireland in the World Cup Qualifiers 2009 (28%), and West Germany goalkeeper Schumacher’s unpunished, incredible foul against France’s Patrick Battiston in 1982 (21%) also feature in the list of the top World Cup referee blunders.

The list was revealed from a poll of 2,000 football fans, commissioned by Samsung UK to showcase the new 2022 range of Neo QLED TVs, which are powered by Quantum Dot technology, providing stunning picture quality and true-to-life colours.

A panel of football experts, including former FIFA referee Dermot Gallagher, compiled the list of controversial movements, which was put to a public vote. The experts also examined how VAR would have changed the outcome of the decisions, had the technology been available back then.

The top 10 controversial World Cup decisions as voted by Brits are:

Since its introduction to major football competitions around the world, VAR has continued to be a hotly contested issue, however 48% of football fans now support VAR’s introduction to international football.

More than six in ten Brits (63%) believe that VAR would have eradicated most of the World Cup injustices that have taken place over the years.

Two-thirds (64%) of fans believe VAR provides a clearer picture for both viewers at home and referees on the pitch.

However, the research also shows that 55% of fans fear VAR will cost England vital decisions in this year’s World Cup.

For those fans that don’t agree with the use of VAR – being unsure about celebrating goals (28%), VAR being used for the wrong reasons (28%) and slowing the game down (27%) were stated as the biggest VAR gripes for Brits. 

Although VAR accuracy has increased, decisions in recent Premier League games have still left fans baffled.  Nearly a third (32%) of those surveyed have said that their team has been negatively affected by a poor VAR decision this season, with a further 31% suggesting the bigger teams such as Liverpool get favourable decisions over less popular sides.

Samsung Neo QLED TVs true-to-life colour powered by Quantum Dot and incredible picture clarity paired with Dolby Atmos surround sound makes for an amazing immersive experience, allowing fans to take in the full stadium atmosphere – the next best thing to being there!

VAR analyst and former professional referee Dermot Gallagher said: “As a proud Irishman, the most controversial decision for me has to be Thierry Henry’s handball in the World Cup qualifier against the Republic of Ireland in 2009. With VAR and decent tech in place, the foul would have been called, bringing the tied game to penalties.”

Zeena Hill, Marketing Director, TV/AV, Samsung Electronics at said: “The Samsung Neo QLED TV range features ultra-sharp lights, extreme contrast, and jaw-dropping detail which offers an amazing visual experience for any sports fan looking to enjoy the game!”

For more information and to explore the full range of Samsung Neo QLED TVs visit www.samsung.com 

▲ (From left to right) Engineers Younghoon Jeong, Younghun Jo at Hardware Platform Lab, Sangmin Lee, David Jung at Picture Quality Solution Lab of Samsung’s Visual Display Business

Quantum Matrix Technology Pro delivers ultra-fine contrast with details in darkest blacks and lightest whites

Samsung has continued to pave the way forward in innovation for picture quality by applying cutting-edge technologies to its latest TVs. The newly released Neo QLED 8K is an upgraded version of its previous QLED TV and comes with a wide range of innovative features. At the center of this advancement is Quantum Matrix Technology Pro, which takes advantage of the enhanced 14-bit gradation for greater control of the miniaturized light source – the Quantum Mini LEDs. This allows the TV to control its lighting across an astounding 16,384 steps, which is four times greater than conventional 12-bit displays at 4,096 steps, providing true-to-life colours previously unseen.

Shape Adaptive Light and Real Depth Enhancer add depth for vivid, lifelike images

Newly introduced technologies, namely Shape Adaptive Light and Real Depth Enhancer, have taken the picture quality offered by Samsung TVs to new heights. These new features optimise contrast and produce clean and punchy images, adding a more realistic sense of depth to your screen.

Real Depth Enhancer improves picture quality by separating an object from a background. “Every image has an object and background with different requirements to bring out the optimal picture quality,” said Jo. “Real Depth Enhancer separates the object from the background to enhance the contrast of the object, making it look clear. In doing so, we can clearly distinguish the object from the background, creating a greater sense of depth and making the images pop.”

Shape Adaptive Light analyses a scene and estimates the difference in the light layer by each section of a scene to control the light source. Shape Adaptive Light creates the effect of synergy with the latest Quantum Mini LED to precisely control and optimize the light source for an accurate contrast. “Simply put, it makes bright areas stay bright and the dark space around it stay dark. Additionally, the technology enables optimal contrast levels and allows details in the inkiest blacks, producing life-like picture quality,” said Jo.

Upgraded Neural Quantum Processor allows customized AI upscaling for any given scene

Technological prowess has allowed us to enjoy 8K picture quality from the comfort of one’s home. Although not all shows and movies are made in 8K, users are able to take full advantage of the latest TV tech Samsung has to offer. In fact, the real value of 8K TVs comes from Samsung’s AI upscaling technology, which offers next-level picture quality by analyzing the image in real-time and upgrading it to higher picture quality or even 8K, regardless of the original image quality. Neo QLED 8K raised the number of neural networks from 16 to 20 to strengthen the capability for image analysis and upscaling. Multi-intelligent AI networks from the Neural Quantum Processor improve not only images, but also cloud games in 8K resolution for seamless and natural gameplay.

“As the number of networks has gone up, we were able to upscale a wider range of content to deliver a better viewing experience for users,” said Jeong. “Samsung added neural networks to make the image of cloud games vivid and reduce noise. The neural networks immediately analyse a picture, optimize a network and upscale it to 8K so that users can enjoy a cleaner game image.”

Jeong shared Samsung’s ambition to provide a better viewing experience: “Samsung’s multi-intelligence AI network is set up to continuously expand, delivering optimal picture quality technology according to a viewing environment and the latest content trends.”

Samsung’s 2022 QLED TVs, the world’s first HDR displays with ‘Pantone Validated’ Approval

Colour is an important factor in evaluating a TV’s picture quality. Samsung has achieved 100% colour volume^[1] since 2017 and displayed accurate and vivid colours. Samsung’s all-new 2022 QLED models, including Neo QLED 8K, became the world’s first HDR displays with ‘Pantone Validated’ certification. Pantone specializes in colour and provides a global colour standard, PMS (Pantone Matching System). The certification means that Samsung’s ability to accurately express colours is officially recognized. Neo QLED 8K was acknowledged for its accurate expression of 2,161 Pantone colours and 110 skin tone shades.

“Pantone Validated certification suggests that the colour expression of Neo QLED 8K is almost on par with the colours we are able to detect with our eyes,” said Lee. “Technological advancements of Neo Quantum Processor, along with Quantum Dot material help our TVs accurately express more than 2,000 colours recognized by Pantone and also 110 skin tones, the most complicated and delicate colours.”

Smart Calibration – Automatically calibrate and optimize picture quality in an easy and convenient way

Samsung has been providing industry-leading picture quality through technical innovation. A classic example is Smart Calibration, which is embedded in the latest QLED TV models in 2022.

Smart Calibration enables anyone with a Samsung Neo QLED to calibrate their screen by simply using their  smartphone^[2]. This allows users to calibrate their TVs for superb image quality through a simple step-by-step process with the Smart Calibration feature within the Smart Things app. All users have to do is open the Smart Calibration feature within the SmartThings app and point their smartphone camera towards the TV, the SmartThings app will then simplify the process to optimize picture quality. Users can choose between ‘Basic Mode’ and ‘Professional Mode’ according to how accurate they want to adjust picture quality. Basic Mode offers a quick calibration within 15 seconds, while Professional Mode optimizes more details of the picture and takes only 5-8 minutes to complete.

“Picture calibration normally requires expensive equipments, such as a measuring instrument and pattern generator. Smart Calibration enables users to adjust picture quality easily and conveniently with just their smartphone. Samsung developed this solution to help everyone easily calibrate their screens and enjoy accurate images,” said Jung. “Professionals who work with colours like photographers tend to calibrate their devices quite frequently – once every three months or six months. While this isn’t required for ordinary uses, it will be great for users to calibrate their screens using Smart Calibration when they first purchase the TV or when moving the TV to a different location.”

Samsung Neo QLED 8K, the first TV to receive ‘Eye Care’ certificate by top global certification institutes

There is now more amazing content available via OTT services than ever before, and as a result, more and more people are spending their leisure time watching this content on TVs. Therefore, a comfortable viewing experience is becoming an important factor influencing TV purchasing decisions.

The 2021 and 2022 Samsung QLED TVs, including Neo QLED 8K, won the ‘Eye Care’ certification from Verband Deutscher Elektrotechniker (VDE) in Germany, a test & certification association. This makes them among the first TVs to be awarded a certificate specific to eye care. VDE’s  ‘Eye Care’ certification includes ‘Safety for Eyes’, ‘Gentle to the eyes’, flicker level^[3], uniformity^[4] and colour fidelity^[5] assessments. ‘Safety for Eyes’ certification is assigned to products with the emission levels of blue light, ultraviolet rays, and infrared rays that fall into the ‘Exempt Group’ according to the classification of emission limits set by the International Electrotechnical Commission (IEC).

‘Gentle to the eyes’ certification proves that the amount of melatonin suppression from a device meets the International Commission on Illumination (CIE) standard.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain. A comfortable viewing experience is quickly becoming a key factor in purchasing decisions, in addition to picture quality and performance. Neo QLED 8K, with its ‘Eye Care’ certification, meets these criteria, offering more comfortable watching experience to users,” said Jung.

Additionally, the Eye Comfort mode on Neo QLED 8K adjusts the screen’s brightness. It limits blue light to provide a more pleasant viewing experience, all done automatically by the TV’s Neural Quantum Processor. “AI technology automatically adjusts a screen’s brightness and colour temperature according to a viewing environment so that users can comfortably enjoy their favorite content on their TV,” said Lee. “After sunset, you will see significantly warmer colours and reduced brightness, while during the daytime, the screen will be brighter and more vivid.”

AI technology to provide perfect viewing experience with minimal effort from the users’ side

As displays get larger and the technology for enhancing picture quality improves, so too does the standard for good picture quality. “The ultimate goal of advancing our technology in picture quality is to enable our TVs to automatically adjust their own picture quality to its optimal setting, producing a lifelike image. We will continue to develop cutting-edge technology to offer true-to-life picture quality to our consumers,” said Lee.

“Our users’ overall viewing experience is just as important as accurate colour and sharpness,” said Jo. This means it is essential to help users conveniently enjoy the best picture quality. “We consistently strive to create a viewing experience where users can simply enjoy content anywhere, in any environment. Samsung is committed to advancing AI technology to provide perfect picture quality with minimal effort from the users’ side.”

^[1] Measured to DCI-P3 standard, certified by VDE.

^[2] Requires Galaxy S, Note, Z Flip or Z Fold series models released after January 2019, or an iPhone that supports Face ID. Supported models may differ depending on the situation. For more information, please check the product manual at samsung.com/support.

^[3] According to International Electrotechnical Commission(IEC) standard

^[4] According to International Standard Organization(ISO) standard

^[5] According to Information Display Measurement Standard(IDMS) standard