“We’re pushing the boundaries of home entertainment by integrating AI in ways that go beyond traditional viewing experiences,” said SW Yong, President and Head of the Visual Display Business at Samsung Electronics. “This year’s line-up is a testament to our commitment to innovation, offering products that not only provide exceptional viewing experiences but also contribute meaningfully to our consumers’ lifestyles.”

Elevating Senses With Neo QLED 8K: Clarity, Sound and Smart Experiences

Neo QLED 8K stands as the flagship of Samsung’s latest TV line-up, equipped with the advanced NQ8 AI Gen3 processor^[2] * and marking a significant leap in AI TV technology. This processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eightfold increase in neural networks from 64 to 512 — ensuring an exceptional viewing experience with crisp details, regardless of the input source.

Every scene on the Neo QLED 8K is a feast for the eyes, thanks to its AI-driven picture technology. It brings out the finest details with outstanding clarity and naturalness, from facial expressions to the most subtle nuances. With 8K AI Upscaling Pro,^[3] users’ favourite shows and movies are transformed to closely match the 8K display, allowing them to enjoy the level of details and picture clarity that surpasses conventional 4K TVs.^[4] Additionally, AI Motion Enhancer Pro2 makes fast action smoother and clearer — a dream for sports fans — while Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene every time. All these features come together to redefine the big screen experience, setting a new standard in visual immersion.

The Neo QLED 8K also delivers precise audio powered by AI sound technology. This year’s Active Voice Amplifier Pro now excels at extracting dialogue from background noise, ensuring every word is heard clearly. Object Tracking Sound Pro2 also enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

The Neo QLED 8K also boasts AI features that understand and adapt to user needs. The AI Auto Game Mode kicks in during gaming, optimising the visuals and audio for an even more immersive and engaging gaming experience. The AI Customisation Mode adjusts the picture for each scene based on user preference, while AI Energy Mode saves power without compromising picture quality^[5] These features ensure that Neo QLED 8K is easy, personalised, and more energy efficient for all entertainment needs.

Available in two models, QN900D and QN800D, and in sizes of 65, 75, and 85 inches, the Neo QLED 8K line-up promises an unparalleled viewing experience that sets new standards in the premium large-screen category.

Smart Features With Samsung Tizen OS for Enhanced Integration and Personalisation

In 2024, Samsung’s AI screens are set to redefine the user experience with advanced connectivity and a suite of smart features, apps and platforms. Leveraging the powerful Tizen OS, these innovations have created an ecosystem that is connected, personalised and secure. This allows devices to integrate effortlessly into users’ digital worlds, transforming screens into a central hub for all their needs.

Samsung’s latest TVs are designed to connect with a smart ecosystem immediately upon setup. The moment users turn on their new Samsung TV, the TV recognises and connects to existing networks and devices, all orchestrated through a simple notification on users’ smartphones. This effortless setup extends to all compatible Samsung devices at home as well as third-party appliances and IoT devices, thanks to its compatibility with HCA and Matter^[6]. This eliminates the need for extra hubs, so everything from lighting to security sensors can be managed directly from the screen.

Samsung’s 2024 screen line-up also brings integration with users’ smartphones to new heights. Users can simply bring their smartphone near the TV to activate Smart Mobile Connect, which turns the device into a universal remote for the TV and connected home appliances^[7]. Additionally, in 2024, users can use their smartphones as game controllers with a customisable user interface (UI) and haptic feedback, offering convenient and enhanced gameplay at their fingertips^[8].

Beyond connectivity, Samsung’s 2024 Smart TVs also provide highly personalised experience with its apps and platforms. With the latest addition of widgets, TV screens are now personalised dashboards that allow users to easily monitor home status, camera feeds, energy usage, weather updates and more. Samsung is also introducing Samsung Daily+, a unified smart home platform that brings together a diverse range of apps, categorising them into SmartThings, Communication and Workspace, each aimed at elevating different facets of user lifestyles and home environments.

Security is paramount, and with Samsung Knox, every feature, app, and platform benefits from robust protection, allowing connected experiences to remain private and secure.

Expansive Lineup for All Entertainment Needs: Neo QLED 4K, OLED and Sound Devices

An expanded and enhanced range of TVs and sound devices designed to offer consumers a wider array of choices to suit diverse lifestyles and preferences is being introduced by Samsung this year. This comprehensive line-up underscores Samsung’s commitment to innovation and a customer-centric approach.

The 2024 Neo QLED 4K line-up brings cutting-edge innovations from the latest Neo QLED 8K flagship TVs, elevating the viewing experience with ground-breaking features powered by the NQ4 AI Gen2 Processor. This advanced chip breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro^[9] and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. Neo QLED 4K will be available in sizes ranging from 43 to 98 inches, catering to diverse viewing environments.

Samsung is also introducing the world’s first Glare-Free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor as the Neo QLED 4K line-up, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro,^[10] bringing picture quality to new heights.

Additionally, with features such as Motion Xcelerator 144Hz^[11] ensuring smooth motion and quick response rates, Samsung Neo QLED and OLED are the ultimate choice for gaming. Complemented by sleek designs, Samsung OLED TVs elevate the viewing space. Available in three models — S95D, S90D, and S85D — ranging from 42 to 83 inches, there’s a perfect fit for every home.

The 2024 line-up also includes the latest Q-Series Soundbar, Q990D, which boasts an 11.1.4-channel setup with Wireless Dolby Atmos. This model comes with a host of features that stand as a testament to Samsung’s continued leadership as the world’s best-selling soundbar brand for the past 10 years^[12], featuring innovations such as Sound Grouping for pulsating, room-filling sound and an option for personal listening that allows users to enjoy their content through rear speakers without disturbing others.

The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in an unbelievably sleek and space-saving design. Plus, all Samsung soundbars come with advanced audio technologies like Q-Symphony, which seamlessly integrates Samsung TVs and soundbars for a masterfully orchestrated sound experience.

Lastly, Samsung has unveiled the all-new Music Frame, marrying premium audio with artistic design inspired by The Frame. This versatile device allows users to display personal pictures or artwork while enjoying wireless audio with smart features. Whether used as a standalone device or paired with a TV and Soundbar, the Music Frame promises an enhanced auditory experience that complements any space.

For more information or to pre-order Samsung’s 2024 TV products, please visit Samsung.com.

Special Offers

• Get a Samsung Galaxy S24 worth £799 on us, with purchase of a Samsung S95D, QN95D 75”, QN90D 55-85”, QN93D 55-85”, QN88D 65” & 75” or QN85D 65-85” TV.^[13]

• Receive a Samsung Galaxy S24+, worth £999 on us, with purchase of a Samsung QN900D, QN800D, QN95D 85” or QN90D 98” TV. Driven by AI smarts to enhance picture quality, the Samsung QN900D sharpens low resolution content and heightens the viewing experience of fast-paced sports content.

• Get a soundbar on us, worth up to £599, when you buy a selected new Samsung 2024 Neo QLED 4K or The Frame TV. Choose from either Samsung S801B, S60B or S50B soundbars which will take your home entertainment set up to the next level thanks to 3D sound technology.

• Those who purchase the Samsung Music Frame wireless speaker can claim a SEE voucher worth £100!^[14]

• Are you ready to upgrade your current TV? Get up to £500 off when you trade in your old TV on com^[15].

[1] Based on Omdia confirmation letter (Feb-2024). *Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia.

[2] QN900D only

[3] QN900D only. AI Upscaling may not apply to PC Connection or Game Mode.

[4] Based on findings from Samsung’s internal study. Actual experiences may vary depending on individual viewing conditions and content quality.

[5] Requires SmartThings app, Internet connection, and Samsung Account. Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary.

[6] Compatible devices required

[7] Requires 2024 Samsung TV and later models, SmartThings app version Android 1.8.12.21 and higher or iOS 1.7.10.22 and higher

[8] Compatible smartphone required

[9] Available on QN90 and QN95.

[10] OLED HDR Pro available on S95D.

[11] Motion Xcelerator 144Hz available on S95D,S90D, QN95D and QN90D.

[12] Based on futuresource confirmation letter (Feb-2024)

[13] Purchase from Samsung.com by 14/05/24. S24, S24+ or Soundbar auto-added to basket when qualifying TV is added. While stocks last.

[14] Participating retailers only. Purchase between 20.04.24 – 14.05.24. Claim within 30 days of purchase. Claim a £100 See Tickets e-Gift Card to buy tickets on seetickets.com. See Tickets e-Gift Card is valid until 31.12.24. To claim, and for full T&Cs, see https://samsungoffers.claims/musicframe

[15] Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must make sure it is ready for collection at the same time we deliver your new TV and all data is wiped from the TV. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. £500 off is based on the purchase of the QE85QN900DTXXU.

Samsung Electronics has been recognised as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

London, UK – 4^th April 2023 – Samsung Electronics UK Ltd has today announced the UK availability of its 2023 Q-Series audio range.

Samsung’s flagship soundbar, the HW-Q990C features 11.1.4 channel sound supporting Dolby Atmos. The soundbar allows you to hear the finer detail of whatever you are watching, enabling you to immerse yourself in the future of cinematic sound, all from the comfort of your own home. The HW-Q990C has 22 built-in speakers, perfectly tuned by the award-winning Samsung Audio Lab.

Samsung’s 2023 Q-Series range includes the following:

• HW-Q990C
• HW-Q930C
• HW-Q800C
• HW-Q700C
• HW-Q600C
• HW-Q60C

Enhance your viewing experience with the benefit of great sound quality delivered from both Samsung TV and soundbar speakers without any complicated setup. Samsung Q-Symphony can play sound from both the TV and soundbar at the same time, providing the ultimate surround sound experience. Sit back, relax, and let Samsung Q-Symphony do the work for you so that you can get the audio experience you deserve.

Samsung’s Q-Symphony Cinematic soundbar range feature Dolby Atmos, Wi-Fi, Alexa built-in^[1] and are equipped with state-of-the-art speakers. Easily control your smart soundbar and other compatible devices using Amazon Alexa voice control. The special built-in feature allows you to play music, check the weather, ask the web and more, completely hands-free.

Featuring SpaceFit Sound Pro, Samsung’s soundbars^[2] deliver optimised sound which is calibrated perfectly for your space. A built-in microphone listens to the acoustics of your room and improves the equalisation of your soundbar and subwoofer automatically. Always get the best sound experience tuned for your room.

“We are thrilled to announce the UK availability of our 2023 Q-Series cinematic soundbar range. Our new soundbars will enhance our customer’s entertainment set-up, whilst creating a better together ultimate viewing experience with our Samsung TVs” said Dan Hastings, Director TV/AV at Samsung Electronics. “The new audio features are set to make the most personalised sound system and connected ecosystem to date.”

Samsung’s 2023 Q-Series audio range is available to purchase via Samsung.com, please visit: https://www.samsung.com/uk/audio-devices/all-audio-devices/?q-series-soundbars

[1] Alexa built-in and Wi-Fi is available on the following models: Q990C, Q930C and Q800C.

[2] SpaceFit Sound Pro is available on the following models: Q990C, Q930C and Q800C.