“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalised audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver powerful bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofer to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined finish.

The HW-Q990F also delivers advanced AI-driven sound optimisation through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilising non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle to the screen.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilises the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronised audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit www.Samsung.com

London, UK – 5^th April 2023 – Samsung Electronics Co., Ltd. today announces Unbox and Discover 2023, showcasing its latest TV line-up, now available on Samsung.com. The event includes the launch of new screen experiences that represent Samsung’s vision for visual display: “Screens Everywhere, Screens for All.”

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while being a part of Samsung’s effort to reduce its environmental impact.”

New premium screens for premium experiences

Samsung topped the global TV market^[1] for the 17th consecutive year in 2022 – testament to its ongoing commitment to providing consumers with premium viewing experiences and user-focused design.

The latest Neo QLED models deliver Samsung’s outstanding picture quality and stunning design alongside seamless connectivity and captivating sound. Consumers can now enjoy their favourite content in 8K, including via YouTube, with Auto HDR Remastering. AI remastering can improve the audio of low-quality recordings, while Samsung Q-Symphony allows TV speakers and compatible soundbars to work in unison and precisely direct individual sound effects, creating a more immersive audio experience.

The Samsung OLED range has also received a variety of upgrades. Samsung’s OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dot. Samsung OLED also offers immersive audio, with support for Dolby Atmos and Object Tracking Sound+ (OTS+)^[2], where the TV analyses the content and delivers sound that tracks what’s happening on screen, making audio more engaging.

A vast offering of services including Samsung TV Plus and Gaming Hub provide a variety of user benefits for entertainment and gaming fans looking to enhance their home experience. The Gaming Hub has no download or storage limits and allows gamers to play 1000s of games, from XBOX and other partner services directly on their Samsung Smart TVs without the need for a console^[3].

Pre-installed on all Samsung Smart TVs, Samsung TV Plus gives access to 1000s of TV shows and movies^[4], all in one place, giving customers free entertainment whenever they want to watch.

Steps in reducing environmental impact

Alongside new premium screen experiences for customers, Unbox & Discover presents Samsung’s progress in moving towards its sustainability goals. Samsung is working towards creating a less environmentally harmful product lifecycle. The new, third-generation SolarCell remote is chargeable through 2.4GHz Radio Frequency Harvesting – drawing power from stray signals emitted by Wi-Fi routers for a home setup that reduces the need for disposable batteries. Consumers can also activate AI Energy Mode from their phone or TV^[5], allowing them to monitor and control their energy usage and patterns.

Connectivity that works for you

All Samsung TVs are connected to SmartThings, making it seamless to connect the devices and appliances in your home, allowing you to access a vast open ecosystem of products and partners from the moment you unbox your new device^[6]. With the help of the Home Connectivity Alliance, SmartThings is compatible with a variety of brands allowing your existing favourite devices to pair with your new ones seamlessly. SmartThings is designed with security in mind – Samsung Knox Vault stores sensitive information such as PIN codes and IoT Keys in an isolated chip, preventing unauthorized access.

Unbox & Discover launches on Wednesday 5th April 2023 and will be available to view on Samsung TV Plus and https://www.youtube.com/samsunguk. For more information visit https://www.samsung.com/uk/tvs

[1] Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. Omdia research – https://news.samsung.com/global/recognizing-innovative-excellence-samsung-tops-global-tv-market-for-17-consecutive-year

[2] OTS+ only available on S95C

[3] Internet connection, additional gaming service subscription, and Bluetooth-enabled controller required. Available on 2022/23 Samsung Smart TVs and Monitors in selected countries.

[4] Internet connection required.

[5] Internet connection and SmartThings App required.

[6] Requires SmartThings app, Internet connection, and SmartThings enabled devices.

London, UK – 4^th April 2023 – Samsung Electronics UK Ltd has today announced the UK availability of its 2023 Q-Series audio range.

Samsung’s flagship soundbar, the HW-Q990C features 11.1.4 channel sound supporting Dolby Atmos. The soundbar allows you to hear the finer detail of whatever you are watching, enabling you to immerse yourself in the future of cinematic sound, all from the comfort of your own home. The HW-Q990C has 22 built-in speakers, perfectly tuned by the award-winning Samsung Audio Lab.

Samsung’s 2023 Q-Series range includes the following:

• HW-Q990C
• HW-Q930C
• HW-Q800C
• HW-Q700C
• HW-Q600C
• HW-Q60C

Enhance your viewing experience with the benefit of great sound quality delivered from both Samsung TV and soundbar speakers without any complicated setup. Samsung Q-Symphony can play sound from both the TV and soundbar at the same time, providing the ultimate surround sound experience. Sit back, relax, and let Samsung Q-Symphony do the work for you so that you can get the audio experience you deserve.

Samsung’s Q-Symphony Cinematic soundbar range feature Dolby Atmos, Wi-Fi, Alexa built-in^[1] and are equipped with state-of-the-art speakers. Easily control your smart soundbar and other compatible devices using Amazon Alexa voice control. The special built-in feature allows you to play music, check the weather, ask the web and more, completely hands-free.

Featuring SpaceFit Sound Pro, Samsung’s soundbars^[2] deliver optimised sound which is calibrated perfectly for your space. A built-in microphone listens to the acoustics of your room and improves the equalisation of your soundbar and subwoofer automatically. Always get the best sound experience tuned for your room.

“We are thrilled to announce the UK availability of our 2023 Q-Series cinematic soundbar range. Our new soundbars will enhance our customer’s entertainment set-up, whilst creating a better together ultimate viewing experience with our Samsung TVs” said Dan Hastings, Director TV/AV at Samsung Electronics. “The new audio features are set to make the most personalised sound system and connected ecosystem to date.”

Samsung’s 2023 Q-Series audio range is available to purchase via Samsung.com, please visit: https://www.samsung.com/uk/audio-devices/all-audio-devices/?q-series-soundbars

[1] Alexa built-in and Wi-Fi is available on the following models: Q990C, Q930C and Q800C.

[2] SpaceFit Sound Pro is available on the following models: Q990C, Q930C and Q800C.