LONDON, UK – December, 2023 – Samsung Electronics Co., Ltd: According to research by Samsung UK, nearly half (47%) of Brits are stressing over the Christmas Dinner.

And when in charge of the cooking, over a third (33%) feel like they miss out on spending quality time with family or friends on Christmas Day, because of kitchen pressures.

Consequently, nearly a third (30%) of UK adults believe that having smarter technology in the kitchen would improve the process of cooking the Christmas dinner. With Londoners being the most keen (53%), closely followed by Northern Ireland (42%) and the Scots (38%).

With less than two weeks to go, the Samsung Series 7 Bespoke AI Oven aims to make meal prep simple by taking on the role of the sous-chef and allowing the host to have more quality time to relax, with friends and family, and catch the Christmas specials.

The oven is armed with features to overcome the most common Christmas dinner dilemmas such as not having enough space in the oven (37%), timing issues (37%), and cooking multiple dishes at once (34%). For instance, it has different upper and lower zones that can operate independently at different temperatures, you can make sure the turkey is roasting above whilst the vegetables are steaming below. Enabling you to serve on time and to perfection, without a bead of sweat in sight!

With the Bespoke AI Oven’s internal camera, powerful AI and Sense Inside feature, the oven can suggest cooking settings by recognising many dishes and ingredients, including the seasonal favourites.

A frustration for those that are hosting is the need to pop into the kitchen every five minutes to check on the food. But what if you could play a board game whilst checking on the roasties? Those using the Bespoke AI Oven can pair it with the SmartThings App ^[1]and tap View Inside on a smartphone, tablet or TV to see check the food in real-time. Hosts can also leverage the oven’s connected cooking probe and remotely monitor the internal temperature of their meat. The app will notify you when the perfect cooking temperature has been achieved.

Right now, people up and down the country are already busy compiling shopping lists and getting ready for the big day. With the Samsung Food app that is available across multiple devices including your phone, tablet and TV and on Android or iOS, you are able to effortlessly find menu inspiration, plan the day’s meals, easily compile ingredient lists, compare prices for your shopping across popular supermarkets, and even adapt recipes to cater for different dietary requirements. Therefore, families can plan the Christmas meal in advance and input the leftovers into the app to suggest new recipes, so nothing goes to waste the day after.

Tanya Weller, Marketing Director of Home Appliances at Samsung Electronics UK & Ireland, said:

“Every year we face the same challenges around the big day. The Christmas dinner is the main event and we put so much pressure around it being ‘perfect’.

“When we design new features and technology in our ovens, we are thinking about how we can make our customers’ lives easier so they can focus on what matters to them. From menu inspiration to checking the oven whilst you watch the Christmas movie, you don’t have to be stuck in the kitchen while everyone else joins in the festivities. So, this Christmas let the Samsung Series 7 Bespoke AI Oven do the hard work and enjoy a stress-free feast, while you spend time with the people you love.”

The research also found some interesting wider Christmas challenges per region. Northern Ireland topped the list of most likely to overcook the turkey (26%), Londoners spent the longest to prepare the dinner taking three to four hours on average (32%) and almost a fifth (18%) of the Northeast struggle to nail gravy – too thick or too thin, they can’t win.

For more information on Samsung’s Series 7 Bespoke AI Oven, please visit: https://www.samsung.com/uk/cooking-appliances/ovens/nv7000b-7series-add-steam-nv7b7970caa-u4/

[1] Devices require internet connection in order for SmartThings app to operate.

@eatgirlmanila @lrogers_13 @jberg9999

LONDON, UK – Tuesday 6th September 2023 – Samsung Electronics Co., Ltd: While the nation’s enthusiasm to give baking a go is renewed when its favourite baking competition hits the screens – more than three quarters (77%) are incapable of baking a successful cake, admitting they don’t have what it takes to be a star baker.

With September officially the UK’s biggest birthday month, melted icing, soggy bottoms and dry sponge risk leaving our efforts looking half-baked, with over half the nation (53%) admitting to throwing cakes out because they are inedible.

And despite birthdays being 50% of the nation’s favourite occasion for cake-making, some Brits have even admitted to faking it rather than baking it, as nearly a quarter (23%) have gone as far as buying a cake and passing it off as their own.

The new research by Samsung also reveals that making a cake is a technical challenge for Brits, with the UK’s top fails including cakes not rising (33%), burning the top (20%), and having a soggy bottom (19%).

And those living in Leicester have proven to be the nation’s worst bakers, with 15% rating their baking skills as terrible.

The nation’s least-skilled baking regions:

• Leicester (15%)
• Brighton (12%)
• Edinburgh (12%)
• Birmingham (11%)
• Belfast (10%)

To help save the nation’s birthday bakes this month, Samsung has partnered with recipe creator Becky Excell, to help family and friends rise to the occasion and bake smarter this September.

Becky Excell, Best-Selling Author and Food Writer said “Us Brits love to bake. But baking a birthday cake for a loved one can be very stressful for those whose bakes don’t always turn out how they would have hoped…! Having an oven that you can trust is key, and with Samsung’s Series 7 Bespoke AI Oven and its wealth of smart AI features, you can be confident that the centrepiece of that birthday bash is a sure-fire success”.

“Our research says that over 55% of the nation have blamed their oven for their baking disasters. As 70% feel having smarter tech in the kitchen would help improve their baking skills, the Series 7 Bespoke AI Oven will give them the confidence to do just that, with food recognition and burn detection settings^[1]. With its Film Inside function^[2], Brits can also keep an eye on their cooking and even take their bakes viral and share time-lapse videos of their creations using social media”, said Gino Grossi, Head of Brand Marketing for Home Appliances for Samsung UK

To avoid birthday-bake disasters, Becky Excell shares her top tips for creating a showstopper:

1. Weigh out your ingredients using digital electronic scales: Precision is everything when it comes to baking. Add a little too much or not enough of something and you can completely alter the texture of a cake. Fortunately, digital electronic scales are very affordable these days, and you can often pick up a good one in supermarkets or online.

2. Bake smart with the right equipment: It can be so easy to get excited or anxious about how a bake is coming along, but opening the oven mid-way through to check will result in an instant change of temperature, which can lead to a cake sinking or collapsing. I know it’s tempting to sneak a peek but try not to! It can also be easy to open the oven when you’re baking a batch of cookies for instance and think they’re nowhere near done because they’re still really soft. However, remember that the heat inside the cookies will allow them to continue baking a little once out of the oven. If you leave them in until they are firmer, you will end up with hard, crumbly, overbaked cookies.

The beauty of the Series 7 Bespoke AI Oven is that, with its internal camera and powerful AI, you can check on your bake along its journey without having to open the oven door at all. It even has a burn detection settingwhich you can use via the SmartThings App.

3. Cool down: Allow your bakes to fully cool down before decorating them. I know you might be in a rush to finish a cake, but icing a cake whilst it’s still warm is the worst idea ever, as the icing will likely melt or slide off. More haste, less speed! Also, don’t forget to remove your bakes from their tins and allow them to fully cool on a cooling rack.

4. Use room temperature ingredients unless the recipe says otherwise: When it comes to baking, it’s always a good idea to ensure your ingredients are all at room temperature. Guaranteeing none are too hot or too cold will mean that they all combine well, forming a smoother batter and a better-textured cake. Get your butter out of the fridge well in advance of when you need it and, if you keep your eggs in the fridge, make sure they come out before they’re needed too. There are of course situations where you’ll need cold butter, such as when making pastry, but room temperature is best for cakes.

5. Don’t leave your cake batter sitting around for too long: When baking a cake, always make sure you pre-heat the oven first because you don’t want your cake batter sitting on the side for too long! Raising agents within the batter will start to activate and this will lead to your cake not rising as much when it goes into the oven.

The nation’s top baking fails:

• Cake didn’t rise (33%)
• Burnt top (20%)
• Soggy bottom (19%)
• Melted icing (15%)
• Sunken sponge (15%)
• Dry cake (15%)
• Rock hard sponge (15%)
• Cake too thin to cut in half (12%)
• Fruit sunk to the bottom (11%)
• Lumpy un-sifted flour in cake (10%)

The Samsung Series 7 Bespoke AI Oven is designed to make your kitchen smarter, more versatile and more interactive than ever, using intelligent AI Pro Cooking technology to optimise cooking settings and monitor your food.

The newly launched Samsung Food platform can also help bakers raise their cake-making game even further, offering a personalised, AI-powered food and recipe platform. With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances, such as the Samsung Series 7 Bespoke AI Oven, all from their portable devices.

To learn more about the Samsung Series 7 Bespoke AI Oven, please visit: Samsung Launches New Series 7 Bespoke AI Oven – Samsung Newsroom U.K.

[1] May not work properly when cooking specific food items that are a dark colour or have a cover, which can hinder recognition.

[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.