Samsung TV Plus, the subscription-free streaming service built into Samsung Smart TVs, today announced the expansion of its global Creator lineup, introducing new Creator-led channels across the United Kingdom, Australia, New Zealand, Singapore, Thailand, and the Philippines, while making existing Creator channels available in Brazil and Mexico.

Spanning lifestyle, food, sports, news and science, the additions bring some of the world’s most recognisable and influential digital personalities to audiences through carefully curated television experiences, further cementing the service as a destination for free premium Creator content.

The new global offerings include:

• United Kingdom – Now available in partnership with 208 Studios, Samsung TV Plus has launched three new Creator channels: Happy Place, featuring interviews from Fearne Cotton’s acclaimed podcast boasting more than 15 million  followers across social media; Golf Life, the popular golf and comedy brand from Tubes, Ange and Jimmy Bullard with more than a combined 3 million followers; and JOE Media, one of the UK’s leading millennial news and entertainment brands with more than 30 million followers across platforms.
• Australia, New Zealand, Singapore, Thailand & the Philippines – Now available, Luke Nguyen’s World is a first-to-FAST channel showcasing more than 95 episodes across nine series starring renowned Australian-Vietnamese chef, restaurateur and television presenter Luke Nguyen, whose programming has aired in more than 150 countries, as he explores food, culture and travel around the world.
• Brazil & Mexico – Now available, Samsung TV Plus has expanded Mark Rober TV, bringing the former NASA engineer’s dedicated science and engineering channel to audiences in Latin America. Featuring dubbed programming available 24 hours a day, the channel gives viewers free access to one of the world’s most popular educational Creators with more than 79 million followers combined.

These partnerships underscore Samsung TV Plus’ leadership in establishing a meaningful bridge between the Creator economy and the new era of television, transforming how the world’s leading digital Creators connect with and engage viewers.

“The Creator economy is no longer a trend – it’s a global phenomenon that’s reshaping how audiences discover and engage with content,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus. “Samsung TV Plus has been at the forefront of that evolution, giving the world’s leading digital storytellers a global platform to grow their brands, while expanding their reach to millions of viewers in a true television environment.”

Already home to top Creators Dhar Mann, Michelle Khare, The Try Guys, Smosh, and more, Samsung TV Plus continues to redefine the television experience, giving digital storytellers access to the service’s 100 million monthly active users worldwide.

LONDON, United Kingdom – Nov. 20, 2024 – Samsung Electronics Co., Ltd., today announced that Samsung TV Plus, its leading free ad-supported streaming TV (FAST) service, will live stream the 2024 MAMA AWARDS, one of the world’s premier K-pop events. The MAMA AWARDS will be available to fans around the world through Samsung TV Plus’s exclusive K-pop channel, launched earlier this month, marking a major milestone in Samsung’s expansion of global streaming offerings.

The event will take place at the Dolby Theatre in Los Angeles on November 21 and at Kyocera Dome Osaka from November 22-23 local time. Samsung TV Plus will air all three days of the awards ceremony.

“Through strategic partnerships, we’re expanding Samsung TV Plus’s role as a key platform for bringing diverse, high-quality content to audiences worldwide,” said Yonghoon Choi, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re committed to making Samsung TV Plus a global gateway for premium entertainment, delivering unique local and international content that resonates with viewers everywhere.”

Expanding K-Pop Access Through Samsung TV Plus’s New Exclusive Channel

Launched on November 6, “K-POP by CJ ENM” — available exclusively on Samsung TV Plus — brings a rich selection of K-pop content to audiences across North America, Europe, and Latin America.^[1] This new channel offers a diverse mix of performances, music videos, artist interviews and behind-the-scenes footage — including exclusive programming from CJ ENM’s Studio CHOOM, which showcases iconic K-artist choreography up close and in a minimalist setting.

With popular artists like TOMORROW X TOGETHER, aespa, ENHYPEN, Anderson .Paak and J.Y. Park — as well as the genre’s most-watched videos — the K-pop channel establishes Samsung TV Plus as a global leader in streaming K-content and connecting fans worldwide with top K-pop performances.

Celebrating a Decade of Streaming Innovation With Samsung TV Plus

As Samsung TV Plus celebrates its 10th anniversary, it has grown into a powerful force in streaming, with more than 88 million active users^[2] on Samsung smart TVs powered by Tizen OS. With the recent addition of over 4,000 hours of Korean content in the U.S., Samsung TV Plus has also solidified itself as a leading destination for K-content enthusiasts across the globe.

Through exclusive content partnerships and the inclusion of high-quality K-content like the MAMA AWARDS, Samsung TV Plus continues to deliver unique entertainment experiences to global audiences and set a new standard in free streaming.

[1] The K-POP by CJ ENM channel is available exclusively on Samsung TV Plus in the U.S., Canada, UK, France, Germany, Italy, Spain, Brazil and Mexico

[2] As of September, there are more than 88 million active users on Samsung smart TVs powered by Tizen OS.