At the core of Samsung’s presentation was its pursuit of “perfect colour,” a concept that aims to redefine how colours are displayed on screens. By leveraging advanced quantum dot technology and AI-driven colour calibration, Samsung demonstrated its ability to produce more vivid, accurate, and lifelike colours than ever before. This innovation ensures that viewers can enjoy content with life-like realism, whether it’s a high-octane action movie, the latest football game or a serene nature documentary.

In addition to colour accuracy, Samsung introduced its next-generation MicroLED and QD-OLED displays, which promise improved brightness, contrast, and energy efficiency vs their predecessors. These technologies are designed to cater to different consumer preferences, from gamers seeking ultra-fast response times to cinephiles desiring cinematic-quality visuals.

Samsung also showcased the importance of design in its new TV line-up. The company showcased sleek, minimalist designs that blend seamlessly into modern living spaces, with features like ultra-thin bezels and modular configurations that allow users to customise displays.

Furthermore, Samsung highlighted its focus on smart TV capabilities, integrating AI voice assistants, personalised content recommendations, and seamless connectivity with other smart devices. This holistic approach ensures that Samsung’s TVs are not just about visual excellence but also about creating a connected and intuitive user experience.

Samsung reaffirms its position as a global leader in the TV industry, pushing the boundaries of what’s possible and setting new standards for home entertainment. As the company continues to innovate, consumers can look forward to a future where their screens bring the world to life in ways previously unimaginable.

Zeena Hill, Director of Marketing for Home Entertainment and Appliances at Samsung UK said: “Broadcast TV in the UK still accounts for more than half (56%)[1] of all UK viewing and it doesn’t broadcast in higher quality than HD and sometimes even only in SD. Therefore, it’s definitely worth investing in a better TV as features such as AI upscaling in our Samsung TVs will automatically improve lower-resolution content bringing it closer to true 4K clarity even when streaming.”

Samsung’s industry-leading 7 years of OS upgrades[2] ensure your TV will be up-to-date long after you’ve bought it. That means you’ll continue to receive new user interface features, performance improvements, and security enhancements for years to come – just like a smartphone. It also means that you’ll have an up-to-date TV not just for the international football in summer 2026, but for tournaments in many years to come.

Thanks to Samsung’s Made For package, you get more than just a screen too – all TV models come with access to a world of premium entertainment. Shoppers can enjoy up to £495 in free subscriptions to popular apps including Xbox Game Pass, Calm, Channel 4+, NFL Game Pass, Squash TV and more. Adding even more value, users can redeem up to £150 in credit on their Galaxy Store account when they set up their new TV.

Furthermore, everyone has access to thousands of movies, shows and entertainment through Samsung TV Plus. This comes integrated into all Samsung TVs, so you can instantly access a vast library of shows, movies and more. No downloads, no installation, no subscription fee, it’s all added value built in.[4]

For more information, visit Samsung.com.

[1] Research commissioned by Samsung and conducted by Opinion Matters, among a sample of 2000 UK respondents (Nat Rep 16+). Data collected between 04.07.2025 and 07.07.2025.

[2] For 2023 models and later.

[3] Claim on selected 2024 and 2025 TVs and monitors that are activated: (a) between 01/08/25 and 31/03/26 and voucher codes redeemed before 01/05/26 for Rakuten TV voucher codes, or (b) activated before 31/03/26 and code redeemed before 01/05/26 for all other promotions. Eligibility, offers and T&Cs vary by provider. £495 value and apps shown based on 75″ Neo QLED 8K TV. Full T&Cs can be found at: https://www.samsung.com/uk/tvs/smart-tv/made-for-uk/

[4] Samsung account and internet connection required.

This latest product, like many others in our home appliance range, demonstrates how AI functionality has become deeply integrated into everyday life. Awareness and concern around the cybersecurity threats this poses are naturally increasing as the technology advances, with recent research[4] showing that nearly express concerns about their privacy. As a result, security must be at the forefront of technological innovation. Robust security frameworks within devices and appliances are more important than ever.

For this reason, Samsung has been working to redefine how digital safety is built into everyday life. At IFA 2025, we shared how it is making the AI Home a reality, with security a fundamental pillar. The company’s unique security solutions, including Knox Matrix[5] and Knox Vault[6] have been applied to a wide range of home appliances, helping create a safer and more secure home environment.

How Does Samsung Prioritise Security?

While 2024 marked the first time Samsung formally introduced Samsung Knox for home appliances, the company has been working on embedded security for over a decade. Back in 2011, as Samsung was exploring appliances that could serve as early-stage home controllers, internal research had already begun to find ways to prevent data theft.

According to Seb Goff, Brand Marketing Lead for Digital Appliances at Samsung Electronics UK, real momentum began with the launch of the refrigerator with Family Hub. It integrated services that could store personal data, like schedules on a calendar, and leveraged Samsung account information. It also allowed users to remotely connect and control their refrigerator via SmartThings.[7]

“Back then, IoT was still new, and there was limited awareness of the security challenges associated with IoT devices,” Goff notes. “It wasn’t easy to get started. We had to consider what standards and security models would be appropriate for home appliances, and it required significant technological investment.”

Coincidentally, this was also when a type of malware that infected IoT devices first emerged. The arrival of malware that targeted connected devices, around the same time that Samsung’s IoT refrigerator released, marked a paradigm shift. It drove Samsung to accelerate security research and development.

The Scope of Security Requirements Is Expanding

While the debut of Family Hub raised awareness about the need for appliance security, the expansion of SmartThings deepened the technical demands.

“There’s simply more to consider,” says Goff. “With SmartThings, some functions may involve basic data exchange, while others could handle more personal information. For example, the Map View feature[8] allows users to see multiple connected devices at a glance. However, it also means that devices must share data with one another, which increases both the number and complexity of possible use cases.”

“This shifts the focus from securing individual devices to ensuring inter-device security within a connected environment. Looking ahead, as technologies that incorporate AI continue to advance, even more use cases and threats must be anticipated. That’s why it is becoming increasingly important to establish clear security criteria, which decide how security should be applied and how it must be reflected in product design from the outset.”

The evolution of product features has also accelerated the adoption of new security technologies. As devices become more advanced and their capabilities expand, security measures must evolve to meet those new demands.

“Think about robot vacuums,” Goff explains. “In the past, the camera was used for navigation. But the model we now have introduced monitoring features, which brought video security into the mix.[9] As features evolve, the volume and sensitivity of the data that must be protected increases, and so does the complexity of the technology required.”

Over time, Samsung has steadily built up its security technologies and accumulated valuable know-how through a range of experiences. This is why, at a time when security has become a top priority, the company can confidently position it front and centre.

Furthermore, Samsung has achieved significant advancements in security through its mobile business, which is one of the most personal and security-sensitive product categories. Leveraging these technologies, and with a broad portfolio that spans TVs to mobile devices, the company has been able to extend its security innovations across business divisions, establishing a robust protection framework in home appliances.

Are Samsung Appliances Certified as Secure?

“The appeal of a smart home lies in how appliances adapt to you and are easy to control,” he added. “But if your personal data is at risk, you simply can’t feel secure. We’ve been consistently investing in this space for over a decade, and we believe that’s why renowned institutions and government bodies have recognised our efforts.”

In fact, the strength of Samsung’s security system has also been verified with several third-party certifications. As a key example of this, multiple products have been verified at level “Diamond” under UL Solutions Marketing Claim Verification IoT Security Rating Program. To earn this verification, which is the highest level, a product must satisfy 56 detailed criteria, across 33 evaluation items in six core domains.

These criteria cover a wide range of aspects, including software updates, data encryption, and system management. The evaluation is thorough and designed to ensure compatibility with various international security standards, making it one of the most comprehensive certifications available.

Another area where Samsung demonstrates clear strength is in privacy protection. The company’s Bespoke Jet Bot Combo AI, a vacuum and mop robot cleaner, became the first of its kind to obtain the “Privacy by Design” certification, administered by the Korea Internet & Security Agency (KISA).

This certification requires that personal data protection be considered throughout the entire lifecycle of a product or service — including planning, production, and disposal — and involves passing 71 detailed evaluation criteria across four key domains.

“As you can see from the number of criteria, even though there may be some overlap, the items are diverse, and the requirements differ slightly for each certification. So, it’s not easy for one product to meet multiple sets of standards simultaneously,” Goff explained. “Fortunately, our robot vacuums already comply with a wide range of IoT standards, so we were able to fulfill the security requirements, which also played a crucial role in protecting user privacy.”

Further underscoring the company’s leadership in both home appliance technology and data security, Samsung’s robot vacuum cleaner, the Bespoke Jet Bot Combo,[10] and Bespoke AI Refrigerators[11] also received an IoT security certification from TÜV Nord, a global certification organisation based in Germany. TÜV Nord is a globally renowned institution, acknowledged as an IECEE-accredited National Certification Body.

How is Samsung Making Its Appliances More Secure for The Future?

At a recent global conference, Samsung addressed the future of security, introducing Post-Quantum Cryptography (PQC),[12] a new and lesser-known data encryption technology. This type of protection is becoming increasingly necessary because as quantum computing advances, current encryption algorithms may eventually become vulnerable to decryption. To stay ahead of this potential threat, Samsung is implementing PQC within Knox Matrix in home appliances.

While some may question whether it’s too early to be thinking about post-quantum security, Samsung is taking a long-term view to ensure protection is in place for its customers. Home appliances are typically used for around 10 years after purchase. Considering that product lifecycle, Samsung believes it’s critical to prepare now for risks that may become real in the future. That’s the mindset driving its vision for the smart home.

“If you wait until after data starts leaking, it’s already too late. Our mission is to continue enhancing our security technologies so that consumers can always feel safe and secure when using our products,” said Goff.

Why Should I Choose A Samsung Appliance?

Security is one of many reasons to choose a Samsung Appliance. You can find out a little more in the video below, and on Samsung.com.

Embed: Why Samsung Home Appliances? – YouTube

[1] Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[2] Only recognises a human presence based on generic visual indicators and cannot identify individual people. Recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required.

[3] Only recognises a pet presence based on generic visual indicators, and cannot identify individual pets. Recognition capabilities may be limited by the posture or position of a cat. The ability to recognise your pet may vary depending on the type of animal and the living environment. A Wi-Fi connection and Samsung account are required.

[4] Research from Samsung Electronics, which surveyed over 8,000 Millennial and Gen Z respondents across Europe, including the UK

[5] Currently applied to all Wi-Fi enabled appliances launching in 2025 and planned to be expanded to chosen models that launched in 2024 from September 2025.

[6] Currently applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[8] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[9] Available on Samsung devices running Android 11 or later, and may not work on some devices.

[10] VR7MD97****/**, VR7MD96****/**

[11] RM90F**B***, RF90F**A***, RF90F**E***, RM90F**C**, RM90F**D**, RM90F**E**, RM90F**X*, RF90F**B***, RF**DB99***, RF**DB95***, RF**DG9H***

[12] PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025. (except Bespoke AI Oven)

As we head into the Black Friday sales period, when TV deals dominate headlines and shoppers scramble for the best bargains, Samsung reveals a surprising truth: most Britons struggle to understand which TV best suits their needs and often invest without fully grasping its features and benefits.[1]

Jeremy Demont, Director of TV/AV Product Management at Samsung UK shares some useful guidance to help you choose the right TV for you this Black Friday and festive season.

What’s more important? Picture quality or screen size?

“Black Friday is still a key moment for people looking to secure a great TV deal. Don’t be fooled by the idea that bigger means better. The savvy shopper looks beyond a bargain price and focuses on brands that deliver a premium end-to-end experience through superior picture quality, thoughtful design and innovative features. Ultimately you don’t want to be replacing your TV every 2-3 years.”

An example and testament of that quality, Samsung’s QN90F Neo QLED TV has earned awards and full 5/5 ratings from multiple highly-respected publishers. ‘One of the best TVs you can buy,’ according to What Hi-Fi, ‘stunning’ picture quality praise from TechRadar, and Expert Reviews highlighted its ‘exceptional gaming support.’ Samsung TVs have also received industry certifications, such as Real Quantum Dot Display for its QLED TVs from TÜV Rheinland, an international certification organisation based in Germany.

Samsung is currently offering up to £250 off with Trade Up on selected models of its OLED, Neo QLED and The Frame TVs[2], and on top of that you can claim cashback equal to the VAT paid[3] on TVs that will last you many years.

Which TV will last for the future?

“New Samsung research reveals that more than half of UK shoppers (54%) spend less than two hours researching a new TV – and 8% do none at all[1],” says Jeremy. “It’s therefore important to understand the basics – whether you’re buying Micro RGB, OLED, Neo QLED, QLED, or Ultra HD – and make sure the TV is built to be future-proof so you’re investing in years of great viewing, not just the moment.”

Samsung Micro RGB

To help with making your decision, Samsung has put together a guide that explains TV screen technology in a little more detail. Its latest TVs are packed full of exciting features. On select models, thanks to Vision AI, AI upscaling can keep content sharp, ensuring your viewing is in 4K or 8K, even if it wasn’t originally filmed that way.[4]

Jeremy notes, “Broadcast TV still accounts for more than half (56%)[1] of all UK viewing which doesn’t broadcast in higher quality than HD and sometimes even only in SD. Therefore, it’s definitely worth paying for a better TV as features such as AI upscaling in our Samsung TVs will automatically improve lower-resolution content bringing it closer to true 4K clarity even when streaming.[4]

“At Samsung, our focus has always been on delivering the most immersive viewing experience possible whether you’re watching a movie, the football or streaming a TV series. It’s about picture processing, brightness, motion handling, colour accuracy, and sound integration – all of which elevate everything you watch. That’s why we’ve remained the global TV market leader for 19 consecutive years.[5]”

Samsung has been the Global TV Market Leader for 19 Consecutive Years

What else do you get when you choose a Samsung TV?

Samsung’s industry-leading 7 years of OS upgrades[6] ensure your TV will be up-to-date long after you’ve bought it. That means you’ll continue to receive new user interface features, performance improvements, and security enhancements for years to come – just like a smartphone. It also means that you’ll have an up-to-date TV not just for the international football in summer 2026, but for tournaments in many years to come.

Thanks to Samsung’s Made For package, you get more than just a screen too – all TV models come with access to a world of premium entertainment. Shoppers can enjoy over £500 in free subscriptions[7] to popular apps including Xbox Game Pass, Calm, Channel 4+, NFL Game Pass and more. Adding even more value, users can redeem up to £150 in credit on their Galaxy Store account when they set up their new TV.

Furthermore, everyone has access to thousands of movies, shows and entertainment through Samsung TV Plus. It comes integrated into its Smart TVs, so you can instantly access a vast library of shows, movies and more. No downloads, no installation, no subscription fee — it’s seriously all for free.[8]

So, if you’re a film fanatic and want to elevate your viewing experience further through sound devices, for a limited time only on Samsung.com, you can get a free Sound Device with select TVs[9], as well as free delivery.[10]

To browse Samsung’s full Black Friday deals, visit Black Friday 2025 | Black Friday Deals | Samsung UK.

[1] Research commissioned by Samsung and conducted by Opinion Matters, among a sample of 2000 UK respondents (Nat Rep 16+). Data collected between 04.07.2025 and 07.07.2025.

[2] Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product.

[3] Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase by 02.12.25 from Samsung.com to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/novembercashbackUK

[4] Upscaling may not apply to PC connection and Game Mode.

[5] Samsung TV has been ranked No.1 selling TV Brand for 19 consecutive years by Omdia

[6] For 2023 models and later.

[7] For 2024 and newer models. Device must be activated before 31 March 2026. Redemption via the Samsung Promotion App on the TV.

[8] Samsung account and internet connection required.

[9] Purchase from Samsung.com by 02.12.25. Your free soundbar will be added to cart. While stocks last.

[10] Free delivery available to UK mainland only.

The Bespoke AI Jet Ultra is the world’s most powerful stick vacuum with up to 400W of suction power[2]. “The best vacuum I’ve ever used,” according to Tom’s Guide, its handy tools like the AI Cleaning Mode[3], Pet Tool+, Crevice Tool, and Combination Tool, make it easy to tackle every corner of your home, from carpets and upholstery to car interiors and hard-to-reach spots. It’s ultra smart too, with its AI Cleaning Mode 2.0[4], the Bespoke AI Jet Ultra automatically adapts to different surfaces – from hard floors to carpets – ensuring an efficient clean every time.

It’s smart features like these, alongside its thoughtful design, that has earned it recognition from independent consumer guide, Which?, with a Best Buy for its impressive performance, as well as an impressive 90/100 in Good Housekeeping.

To put your vac to the max, Seb Goff, Brand Marketing Lead for Digital Appliances at Samsung Electronics UK, shares some simple, practical vacuum tips and advice to keep your home fresh, tidy and ready for the cosy months ahead.

Staying on Top of The Cleaning

“Keeping your carpets spotless doesn’t have to be a chore especially with the latest Samsung cordless vacuum cleaners. These powerful devices make it easy to pick up everyday dust, dirt, and pet hair, leaving your floors fresh and looking their best.

“One of the best ways to stay on top of cleaning is to do quick, regular runs rather than waiting for a big clean-up. With our cordless vacuums, that’s simple, they’re lightweight, easy to manoeuvre, and always ready for action. You can even check your vacuum’s battery level or cleaning history right from your phone through Samsung SmartThings, a home management app that allows you to control and monitor a wide range of smart home devices whether that’s Samsung or a wide range of other brands. This means you always know when it’s time for a recharge or maintenance.

“For an even more effortless experience, Samsung’s vacuums feature an auto empty and dirt compaction system, which means no more messy dust bags or contact with debris. The Clean Station automatically empties the dustbin into a sealed bag, compacting dirt and keeping the process hygienic, perfect for allergy sufferers or anyone who just doesn’t want to deal with the mess.”

The Independent said the Clean Station “makes emptying the dustbin effortless” in a 5-star review. To watch the Bespoke AI Jet Ultra in action, check out the social content from content creator Justin Coakley who recently tried it out.

Tackling Muddy Footprints

“Muddy shoes and paws can quickly turn your hallway into a mess. Let the mud dry completely before vacuuming up the pieces, then finish with a quick mop or spot clean for any lingering marks. As well as our cordless range, we also have the Bespoke AI Jet Bot Combo, a robot vacuum that can tackle mess with the touch of a button. It cleans the floors for you with advanced LiDAR sensors guiding it around obstacles and detecting different floor types, automatically adjusting suction power and mop pads as needed. Plus, with SmartThings, you can schedule a clean or monitor your Bespoke AI Jet Bot Combo’s progress straight from your phone, perfect for keeping your home spotless on drizzly autumn days.”

Handling Autumn Leaves with Hard Floor Mode

“After autumn walks and wintery days out, soggy leaves have a habit of sneaking indoors. Thanks to its built-in AI, the Bespoke AI Jet Bot Combo can automatically adjust suction and brush speed depending on the surface, ensuring a thorough clean without the hassle. Something that is as fun as it is practical, you can watch your Bespoke AI Jet Bot Combo on its circuit round your house on SmartThings whilst you’re out, which could be of great help if you are multitasking multiple jobs at once. You can check out Keenan Lam on Instagram who shows how easy it is to track your Bespoke AI Jet Bot Combo whilst on the move.”

Find out more about Bespoke AI Jet Ultra, Bespoke AI Jet Bot Combo and SmartThings on Samsung.com.

[1] Move Over Spring – Autumn is Now UK’s Favourite Time to Clean – Samsung Newsroom U.K.

[2] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

[3] WiFI connection and Samsung Account required.

[4] AI certification verified by UL Solutions

For this reason, Samsung has been working to redefine how digital safety is built into everyday life. At IFA 2025, we shared how it is making the AI Home a reality, with security a fundamental pillar. The company’s unique security solutions, including Knox Matrix[2] and Knox Vault[3] have been applied to a wide range of home appliances, helping create a safer and more secure home environment.

How Does Samsung Prioritise Security?

While 2024 marked the first time Samsung formally introduced Samsung Knox for home appliances, the company has been working on embedded security for over a decade. Back in 2011, as Samsung was exploring appliances that could serve as early-stage home controllers, internal research had already begun to find ways to prevent data theft.

According to Seb Goff, Brand Marketing Lead for Digital Appliances at Samsung Electronics UK, real momentum began with the launch of the refrigerator with Family Hub. It integrated services that could store personal data, like schedules on a calendar, and leveraged Samsung account information. It also allowed users to remotely connect and control their refrigerator via SmartThings.[4]

“Back then, IoT was still new, and there was limited awareness of the security challenges associated with IoT devices,” Goff notes. “It wasn’t easy to get started. We had to consider what standards and security models would be appropriate for home appliances, and it required significant technological investment.”

Coincidentally, this was also when a type of malware that infected IoT devices first emerged. The arrival of malware that targeted connected devices, around the same time that Samsung’s IoT refrigerator released, marked a paradigm shift. It drove Samsung to accelerate security research and development.

The Scope of Security Requirements Is Expanding

While the debut of Family Hub raised awareness about the need for appliance security, the expansion of SmartThings deepened the technical demands.

“There’s simply more to consider,” says Goff. “With SmartThings, some functions may involve basic data exchange, while others could handle more personal information. For example, the Map View feature[5] allows users to see multiple connected devices at a glance. However, it also means that devices must share data with one another, which increases both the number and complexity of possible use cases.”

“This shifts the focus from securing individual devices to ensuring inter-device security within a connected environment. Looking ahead, as technologies that incorporate AI continue to advance, even more use cases and threats must be anticipated. That’s why it is becoming increasingly important to establish clear security criteria, which decide how security should be applied and how it must be reflected in product design from the outset.”

The evolution of product features has also accelerated the adoption of new security technologies. As devices become more advanced and their capabilities expand, security measures must evolve to meet those new demands.

“Think about robot vacuums,” Goff explains. “In the past, the camera was used for navigation. But the model we now have introduced monitoring features, which brought video security into the mix.[6] As features evolve, the volume and sensitivity of the data that must be protected increases, and so does the complexity of the technology required.”

Monitor Your Appliances Through Samsung SmartThings

Over time, Samsung has steadily built up its security technologies and accumulated valuable know-how through a range of experiences. This is why, at a time when security has become a top priority, the company can confidently position it front and centre.

Furthermore, Samsung has achieved significant advancements in security through its mobile business, which is one of the most personal and security-sensitive product categories. Leveraging these technologies, and with a broad portfolio that spans TVs to mobile devices, the company has been able to extend its security innovations across business divisions, establishing a robust protection framework in home appliances.

Are Samsung Appliances Certified as Secure?

“The appeal of a smart home lies in how appliances adapt to you and are easy to control,” he added. “But if your personal data is at risk, you simply can’t feel secure. We’ve been consistently investing in this space for over a decade, and we believe that’s why renowned institutions and government bodies have recognised our efforts.”

In fact, the strength of Samsung’s security system has also been verified with several third-party certifications. As a key example of this, multiple products have been verified at level “Diamond” under UL Solutions Marketing Claim Verification IoT Security Rating Program. To earn this verification, which is the highest level, a product must satisfy 56 detailed criteria, across 33 evaluation items in six core domains.

These criteria cover a wide range of aspects, including software updates, data encryption, and system management. The evaluation is thorough and designed to ensure compatibility with various international security standards, making it one of the most comprehensive certifications available.

Bespoke AI Jet Bot Combo

Another area where Samsung demonstrates clear strength is in privacy protection. The company’s Bespoke Jet Bot Combo AI, a vacuum and mop robot cleaner, became the first of its kind to obtain the “Privacy by Design” certification, administered by the Korea Internet & Security Agency (KISA).

This certification requires that personal data protection be considered throughout the entire lifecycle of a product or service — including planning, production, and disposal — and involves passing 71 detailed evaluation criteria across four key domains.

“As you can see from the number of criteria, even though there may be some overlap, the items are diverse, and the requirements differ slightly for each certification. So, it’s not easy for one product to meet multiple sets of standards simultaneously,” Goff explained. “Fortunately, our robot vacuums already comply with a wide range of IoT standards, so we were able to fulfill the security requirements, which also played a crucial role in protecting user privacy.”

Further underscoring the company’s leadership in both home appliance technology and data security, Samsung’s robot vacuum cleaner, the Bespoke Jet Bot Combo,[7] and Bespoke AI Refrigerators[8] also received an IoT security certification from TÜV Nord, a global certification organisation based in Germany. TÜV Nord is a globally renowned institution, acknowledged as an IECEE-accredited National Certification Body.

How is Samsung Making Its Appliances More Secure for The Future?

At a recent global conference, Samsung addressed the future of security, introducing Post-Quantum Cryptography (PQC),[9] a new and lesser-known data encryption technology. This type of protection is becoming increasingly necessary because as quantum computing advances, current encryption algorithms may eventually become vulnerable to decryption. To stay ahead of this potential threat, Samsung is implementing PQC within Knox Matrix in home appliances.

Post-Quantum Cryptography

While some may question whether it’s too early to be thinking about post-quantum security, Samsung is taking a long-term view to ensure protection is in place for its customers. Home appliances are typically used for around 10 years after purchase. Considering that product lifecycle, Samsung believes it’s critical to prepare now for risks that may become real in the future. That’s the mindset driving its vision for the smart home.

“If you wait until after data starts leaking, it’s already too late. Our mission is to continue enhancing our security technologies so that consumers can always feel safe and secure when using our products,” said Goff.

Why Should I Choose A Samsung Appliance?

Security is one of many reasons to choose a Samsung Appliance. You can find out a little more in the video below, and on Samsung.com.

[1] Research from Samsung Electronics, which surveyed over 8,000 Millennial and Gen Z respondents across Europe, including the UK

[2] Currently applied to all Wi-Fi enabled appliances launching in 2025 and planned to be expanded to chosen models that launched in 2024 from September 2025.

[3] Currently applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

[4] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[6] Available on Samsung devices running Android 11 or later, and may not work on some devices.

[7] VR7MD97****/**, VR7MD96****/**

[8] RM90F**B***, RF90F**A***, RF90F**E***, RM90F**C**, RM90F**D**, RM90F**E**, RM90F**X*, RF90F**B***, RF**DB99***, RF**DB95***, RF**DG9H***

[9] PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025. (except Bespoke AI Oven)

Back in 70s and 80s, audiences discovered the terror of shadowy spaceship corridors in darkened cinemas. Today, with state-of-the-art TVs, it’s possible to recreate that same immersive, cinematic feel right from your living room.

Jeremy Demont, Director of Product for TV & AV at Samsung UK, shares his six expert tips for getting the most out of your Samsung OLED or QLED TV – so you can enjoy every detail of the latest sci-fi blockbusters and big-budget streaming shows.

1. Switch to Filmmaker Mode (or Movie Mode at minimum)

Filmmaker Mode disables heavy post-processing and preserves the director’s intended look. That means deep, rich blacks and razor-sharp shadow detail without the soap-opera effect – perfect for dark, atmospheric sci-fi storytelling.

2. Switch on AI Mode for Effortless Optimisation

Let your TV do the heavy lifting. AI Mode uses intelligent recognition to analyse what you’re watching and the room you’re in, then automatically fine-tunes the picture and sound for the best possible result. Whether it’s a hushed dialogue between astronauts or a spectacular alien world exploding into colour, you’ll get perfectly balanced visuals and audio.

3. Unlock the Power of AI Colour Booster

Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. Sci-fi worlds often demand both subtle shadow work and bursts of dazzling alien colour – and this feature ensures every hue is vivid without overwhelming the darker moments.

4. Boost Clarity with AI Upscaling

Our AI can take your favourite shows and movies and upscale them to ultra-high resolution, even if they weren’t filmed that way.[1] With greater clarity, detail and depth, the on-screen worlds have never looked more real. Think sharper asteroid surfaces, clearer starfields, and more defined spacecraft interiors, all optimised to look their best no matter the size or lighting conditions of your room.

5. Perfect Your Picture with SmartThings Calibration

For the ultimate set-up, use the SmartThings app’s Smart Calibration feature to tailor your TV’s picture precisely to your environment.[2] The app automatically adjusts your TV’s colours, brightness and detail based on your room’s lighting conditions, ensuring every futuristic skyline or mysterious alien corridor looks cinematic and exactly as the show’s creators intended.

6. Add a Soundbar for Out-of-This-World Audio

For a truly holistic experience, pair your TV with a sound system. You’ll feel the full effects of explosive sound design – whether it’s the quiet hum of a spaceship engine or the thunderous arrival of an alien fleet. It’s the final step in creating an entertainment set-up at home that looks and sounds out of this world.

[1] Upscaling may not apply to PC connection and Game Mode.

[2] Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.

Clock Changes Takes a Toll on Sleep, With Younger Generations Most Disrupted

When looking into how much of an impact the clock change has on people the morning after, one thing is clear: everyone’s sleep patterns are affected. In fact, people fall asleep on average 37 minutes later than the previous night, and wake up 34 minutes earlier. While losing sleep isn’t easy at any age, those in their twenties likely felt it the most, losing half-an-hour more than everyone else thanks to an extremely late bedtime and a seeming inability to sleep in.

Sleep patterns remained inconsistent in the days following the time change as people struggled to return to their regular bedtimes and wake times, and those in their twenties again seemed to be affected the most. Unable to get their sleep patterns under control, this cohort continued to fall sleep more than 20 minutes later than normal, yet woke up only 5 minutes later – missing critical rest. By the third week, sleep patterns for all age groups were still not back to normal, with bedtimes 3 minutes later and wake up times still 14 minutes earlier than average.

Sleep Score – calculated based on an evaluation of a user’s total sleep time, time awake, sleep cycle, plus physical and mental recovery – was at the worst level for weeks after – and again, people in their twenties appeared to be most affected. When looking at the seven-day Sleep Score average, the twenties age group demonstrated the slowest score recovery rate, while older age groups adapted much quicker.

Useful Tips to Help You Recover for a Good Night’s Sleep

The time transition clearly affects the sleep patterns of all age groups long after the clocks change, but for younger generations, prioritising sleep management during this time couldn’t be more important. Sleep is essential for rest and repair of our body, as well as good physical and mental health^[2].

In recognition of the clock changes, Sleep scientist and Samsung Wellness Council member, Vanessa Hill, shares useful tips in collaboration with Samsung Health on how to harness technology to understand your sleep patterns and habits for a better night’s rest as the clocks change.

Creating an ideal sleep environment is critical to a good night’s sleep.

Later this month, a Samsung Health app update^[3] will make this possible by receiving insights into the key factors that influence sleep quality, including temperature, humidity, air quality and light intensity via a Sleep environment report^[4] – leveraging Samsung’s home-based technology and the power of its extensive device ecosystem. With a better understanding of how your environment affects sleep, you can easily optimise your room conditions for an improved night’s rest.

In addition to perfecting your sleep environment, understanding how activity levels can impact sleep quality is key.

Samsung Health updates also bring enhancements to Energy Score, which provides an indicator of how much energy users can expend throughout the day. In addition to sleep and heart rate, a new detailed factor about activity – Activity Balance – will help you understand overall conditions in greater detail by evaluating the consistency of activity levels based on recent data from the past 2 weeks.

It can be helpful to understand how you’re sleeping and then make necessary adjustments through sleep coaching.

Sleep Coaching^[5] makes this simple by seamlessly tracking your sleep patterns over 7 days and assigning a sleep animal based on the results. With a personally tailored coaching program, develop healthy habits and routines that set you on a positive path to achieving your sleep goals.

[1] Findings analysed sleep data of Samsung Health users via Galaxy Watch series and Galaxy Ring during DST in the spring of 2024.

[2] https://www.nhs.uk/every-mind-matters/mental-health-issues/sleep/

[3] Not intended for use in the detection, diagnosis, treatment, monitoring or management of any medical condition. Certain features may vary by market, carrier or paired device.

[4] Sleep Environment report feature will be available on smartphone with One UI 7 and Samsung Health app version 6.29.5 or later.

[5] Requires sleep data of at least 7 days, including 2 days off.

To help people prepare for a busy season of hosting, Gino Grossi, Head of Brand Marketing for Home Appliances at Samsung Electronics UK shares four tips to keep your fridge cool and your food safe to eat this BBQ season and well beyond the warm months of garden parties ahead.

1) Keep it at two-thirds capacity

Over-packing is one of the most common causes of fridge performance issues, according to our customer support teams. We recommend filling your fridge to no more than two-thirds of its capacity to help with air circulation, as over-packing your shelves can block air vents that keep your fridge cool, which over time can lead to expensive repairs.

If your household needs more storage, look out for models that maximise the capacity without taking up more space in your kitchen. All Samsung fridges feature SpaceMax^TM technology, which means the walls are thinner but have higher insulation creating more space inside. This means you can store up to three more bags of groceries^[1] without compromising on performance or space in your kitchen.

Looking to upgrade? Samsung 75cm Wide Fridge Freezer is our A-rated fridge that not only provides more width than common fridge types but also features AI Energy Mode. This feature can help you to save over £160 on your  energy use^[2] by optimising the compressor speed and defrost cycles, based on your usage pattern.

2) Change your water filter every six months

If your fridge has a water or ice dispenser, you may not know that its filter needs changing regularly. Do this every six months to avoid mould and bacteria heading straight from the dispenser into your ice-cold drink.

There are some tell-tale signs it’s time to change your filter, such as a change in the taste or smell of the water or unusual sediment. Samsung appliances have a filter warning system that flashes red and alarms when the filter needs changing. Next, locate your filter via the fridge manual (here for Samsung appliances) and check the model number. You can buy replacements online – once you’ve changed the filter, dispense several litres of water to remove any air from the system.

Looking to upgrade? Water dispenser doesn’t have to equal expensive. Save £220^[3] on the popular Series 6 Classic Fridge Freezer, which has a water dispenser that creates storage space on the inside.

3) Defrost your ice drawer

Just like your water filter, ice drawers or in-door ice makers can accumulate bacteria over time, especially if there are any water leaks frozen to the bottom of them. If not cleaned, this can contaminate the fresh ice you’re using and change its taste. We recommend taking out the ice drawer and letting it defrost fully before cleaning it with soap and water.

To avoid mixing smells completely, Samsung appliances use Twin Cooling System to control the refrigerator and freezer independently. This helps to maintain the desired temperature and humidity in each more efficiently, and not allow the smell of food to mix between compartments.

Looking to upgrade? The new Family Hub AI Fridge Freezer features Dual Auto Ice Maker that provides both cubed ice and ice bites with a huge 4.1KG storage capacity – more than enough for a weekend of barbecues!

4) Ensure door seals are clean

Dirty door seals are another common yet easily fixable reason why fridges don’t cool well. Dirty seals can cause gaps large enough to let in warm air. If you notice dirty seals or frost build up around the gasket, clean them immediately and allow up to 24 hours for your fridge to regain proper temperature.

[1] Samsung fridge capacity is 59.9L larger (American) and 62.5L larger (Freestanding) than the market average models based on internal Samsung testing vs UK fridge freezer market from November 2023. UK shopping bag average of 19.1L capacity.

[2] £161.16 saving based on the average 17yr lifecycle of a fridge freezer, based on 24.5p per kWh. Test results based comparing the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary based on usage conditions. Available via SmartThings app on Android and iOS. A Wi-Fi connection and a Samsung account are required.

[3] Discount live on Samsung.com until 4^th June 2024

LONDON, United Kingdom – March 28, 2024 –The latest Samsung study on sleep^[1] revealed that the UK has the least productive sleep patterns in Europe.

When the clocks go forward in early spring, people tend to discuss the effects of losing one hour of sleep on the following day. However, it can take much longer than a day to adjust.

To help the nation adjust as the clocks go forward to British Summer Time, Samsung Wellness Council shares advice from renowned clinical psychologist Dr Julie Smith.

Here are five tips to minimise sleep disruption during clock change and improve wellness in the weeks ahead.

Introduce small changes in your routine early.

Your biological clock cannot shift a whole hour in just one 24-hour period, so start in advance. In the week leading up to the clocks changing, start your bedtime routine 15 minutes earlier and set your morning alarm 15 minutes earlier. This way you won’t feel the sudden shock to the system of losing that hour of sleep and will feel much more ready for the new schedule.

Get moving!

We can’t just force ourselves to fall asleep earlier when the clocks go forward. Research suggests that exercising during the day can help us fall asleep quicker in the evening. So, if you’re struggling to fall asleep after the clocks change make sure you get in a good workout.

Spend as much time outside as you can.

To help induce sleepiness earlier, step outside as soon after waking as you can. Getting this dose of early morning light helps to set your circadian rhythm so that you can fall asleep at an earlier time and not build up days or weeks of inadequate sleep.

Move your bedtime routine.

While everyone talks about the struggle to get up in the morning, something that extends this period of adjustment is the difficulty with falling asleep earlier. We can’t simply go to bed one hour earlier and expect to fall asleep on demand. So, make a conscious decision to start preparing for sleep much earlier. Switch to low lighting, say no to the late-night snacks and do something that cues your brain for sleep, such as a bath or reading in a cool, low-lit room. Once you are falling asleep earlier, getting up the next day will feel easier and you’ll be ready to spring into action.

Understand and manage your sleep better

Sleep has a foundational role in serving our health and wellbeing, so it’s important to understand our body and mind more deeply. This is where smart devices can be helpful. I’ve been using the Samsung Galaxy Watch6 to support sleep management. It collects health data consistently and accurately, which plays a critical role in achieving better sleep.

The Galaxy Watch6 helps with understanding personal sleep patterns, building better habits, and establishing a sleep-friendly environment.

• Understanding personal sleep patterns: Everyone’s sleep patterns are different, it’s important to learn what’s unique about yours. Samsung has made understanding this easy, by enabling the Galaxy Watch6 to determine your ‘sleep animal’. Each animal represents unique characteristics based on measuring the Galaxy Watch user’s sleep duration, consistency, and awake time – all of which influence sleep quality.

• Building better habits: But tracking sleep isn’t enough by itself – establishing good habits is equally important, and Samsung makes it easy with Sleep Coaching, a personally tailored, month-long program that sets you on a path to set healthy habits and routines to help you achieve good night’s sleep consistently.

• Establishing a sleep-friendly environment: Finally, it’s super important to establish a sleep-friendly environment with connected devices at home and Samsung offers a seamless connected experience with their SmartThings app. Small things like screen light or room temperature can impact our sleep. Galaxy Watch6 recognises when you fall asleep and can automatically change the settings of connected devices for a more prime sleep environment.

For more information about Galaxy Watch6, please visit:

https://news.samsung.com/uk/samsung-galaxy-watch6-and-galaxy-watch6-classic-inspiring-your-best-self-day-and-night

[1] https://news.samsung.com/uk/sleeping-lions-from-the-office-to-the-club-study-reveals-the-surprising-places-that-brits-fall-asleep

It’s AI that tags along throughout your workday. On your subway commute, it suggests an eloquent response to your boss’s email. In the afternoon, it live translates a call with your global team and provides a summary and transcript immediately after. At night, it helps you archive all the resources and materials you gathered during another dizzying day of multitasking – in seconds.

For all the talk about AI transforming work, the game changer for the workforce is AI that goes everywhere you go. In other words, AI that’s as mobile as your mobile device.

Enter Galaxy S24, the first AI-powered phone.

With Galaxy S24, Samsung is harnessing AI to deliver new dimensions of personal convenience, productivity and communication into our daily lives^[1]. The impact will be profound in the world of work, where being productive on the go has become part of the job.

Here’s how several of the device’s features, powered by Galaxy AI, transform how we work:

Removing Communications Barriers

Businesses today routinely link up across borders and time zones to pursue new market opportunities. Accuracy and speed are a must, but international communication can create misunderstanding, swirl and delays. Galaxy S24 helps professionals collaborate more effectively whether they’re at the office, working from home or somewhere in between.

Real-time, two-way translation on conference calls: You’re setting up a conference call with a potential business partner in an overseas company. You want it to go as smoothly as possible, but you’re concerned about the language barriers.

Galaxy S24’s Live Translate translates phone conversations in real time, ensuring you’ll be as clear, creative and professional with overseas colleagues or clients as you’d be in your own language^[2]. Offered in 13 languages at launch^[3], Live Translate provides two-way translation on both devices, even if one party isn’t using a Galaxy – or even a smartphone.

Translated and tailored tone for professional emails or texts: It’s your first day in a new job, and you want to make a good impression in your first email to your colleagues.

With Galaxy S24’s Chat Assist, you’re offered different AI-generated options on how to restructure your message and writing style, so you get the tone just right^[4]. Whether it’s drafting a catchy social media post or a formal email to your boss, this feature is accessible right from the Samsung Keyboard, so you can use it on any application and make sure you hit the appropriate note every time. And if you’re working with a colleague overseas, Chat Assist’s availability in 13 languages2 allows you to do all this in a language you don’t even speak^[5].

Converse face-to-face without language barriers: As a small business owner attending an expo on emerging market trends, you spot a renowned expert in your niche from a popular YouTube business page. You want to pick her brain, but you know from the show that she speaks Italian, and you don’t.

Interpreter takes live translation out of the call app and into the physical world. With this feature, Galaxy S24 becomes a real-time, in-person translator. Because the tool splits the phone screen into two horizontally, each person can show instantly translated text to the other, along with accompanying audio. It also lets you select the language you need and communicate smoothly and professionally with anyone around you.

Organise Your Phone and Your Thoughts

Although our phones provide a handy way to capture ideas, research projects and arrange meetings, organising all that on a handheld device can be a challenge. Using responsive Galaxy AI capabilities, however, Galaxy S24 intelligently organises your phone, so you stay focused on the big picture.

Keep your documents and plans organised: Deep into a work project, you realise the relevant resources you need are scattered everywhere: long emails, detailed articles, PDFs and more. If you could pull everything together into one cohesive format, it would save you hours of laborious notetaking and file conversion.

Thanks to the Note Assist feature, you can generate, read and save abridged versions of all your materials in a few taps of your finger, transforming the daily churn of documents into a well-structured archive^[6]. By pulling up a document, Note Assist prompts you to save its content straight to your Samsung Notes app. Once there, the feature can auto format the text and correct spelling mistakes before creating a simple or detailed bullet point summary of the whole document above the main text so you can see all the key points at a glance whenever you need to.

The feature can also extract and summarise text straight from physical books and papers and can translate notes into other languages, while its Browsing Assist capabilities can turn long, detailed articles into succinct summaries.

Accurately document everything: It’s a classic dilemma: You’re in an important work meeting, and you need to take detailed notes while at the same time staying focused and making contributions. With Galaxy S24, you can have it both ways.

Transcript Assist creates full, accurate records of meetings and conversations. Simply record the meeting using the native Samsung voice recording app, and afterwards Transcript Assist will offer to convert it to text, with sentences separated according to individual speakers^[7]. Once you’ve got your transcript, you can share it with your colleagues as is, or send it to Samsung Notes and add an AI-generated bullet summary to it using Note Assist.

If you have pre-existing audio files recorded without Transcript Assist, the feature can convert these files to notes using Text to Audio.

When it comes to work, the power of having AI on our mobile devices goes beyond automating mundane tasks. Galaxy S24 illustrates how technology can dramatically improve how we work, think and create – by being indispensable, mobile and close at hand.

[1] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change.

[2] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[3] Languages include: Chinese (simplified), English, French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Thai, and Vietnamese.

[4] Tone suggesting feature in Chat Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed.

[6] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[7] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.