LONDON, U.K. – March 10, 2025 – Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimisation features for a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognised the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalised audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver powerful bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofer to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined finish.

The HW-Q990F also delivers advanced AI-driven sound optimisation through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilising non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle to the screen.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilises the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronised audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit www.Samsung.com

London, UK,. June 14, 2024 – This summer is set to be a spectacle for sporting fans across the globe. With major sporting events taking place, including the highly anticipated European Football Championship, there is no better time to upgrade your home viewing set-up. From today until July 2, consumers can claim up to £500 back on a wide selection of Samsung TVs and soundbars from the new 2024 range*.

Providing an enhanced 4K and 8K viewing experience, Samsung’s AI-enabled features on its latest TV and Soundbar line-up can take this year’s summer of football to new heights – the closest thing to stadium seats you can get. Viewers can truly immerse themselves in the big game – whether its the top of the range Neo QLED 8K in 85-inches or a more modest 43-inch 4K QN90D – there are a range of TVs, to suit any budget or room.

Each model has various sizes available, with the larger screens being ideal for those looking to host family and friends to cheer on the nation to victory. AI Upscaling and Motion Enhancer are features that are available on the acclaimed QN900D and QN800D, and work together to deliver exceptional clarity sharpening low-resolution content, minimising ball distortion and blurring – so you don’t miss a moment of the action.

What’s more, you can bring the sounds of the stadium to your living space with Object Tracking Sound and Active Voice Amplifier, available on 4K Neo QLED and OLED TVs.  Using AI technology, the sound moves with the action wherever it goes, giving greater immersion into every detail from all corners of the TV – whether it’s celebrating a winning goal or the suspense of a nervous crowd awaiting a penalty shootout, you can hear the detail from every angle.

In addition, from today, those upgrading to a 75” or greater sized 2024 TV or any OLED or Neo QLED 4K or 8K TV will also receive an extra 10 per cent off using the code TV10 if you purchase directly from Samsung.com.

Dan Harvie, VP of TV/AV in the UK and Ireland, commented: “It’s the perfect time to create the ultimate home viewing experience ahead of some of the best tournaments in the world kicking off. Our latest TV and audio line-up, powered by some incredible AI innovations, make it the ideal upgrade for any sports fan. Each year we see larger screens becoming increasingly popular and combined with our enhanced features, you can watch every minute of the action with exceptional clarity and lifelike immersive sound, as if you were in the stadium itself.

“There is no better time to take advantage of our market leading TV technology and enjoy our best-ever big game experience. The only decision you have to make is the size of the screen and how big you want to go!”

The promotion is available for the following models until July 2 on samsung.com and across retailers including Currys, John Lewis, Richer Sounds, Amazon, Argos, AO, Very and a host of independent retailers in the UK*:

2024 Neo QLED 8K TVs

• 98” QN990D– Available in 98” – save £500
• 85” QN900D, QN800D – save £500
• 75” QN900D, QN800D – save £300
• 65” QN900D, QN800D – save £200

2024 Neo QLED 4K TVs

• 98” QN90D – save £500
• 85” QN95D, QN90D – save £500
• 85” QN85D – save £400
• 75” QN95D, QN90D, QN85D – save £300
• 65” QN95D, QN90D, QN85D – save £200
• 55” QN95D, QN90D, QN85D – save £150
• 50”/43” QN90D – save £100

2024 OLED 4K TVs

• 83” S90D – save £400
• 77”- S95D, S90D, S85D – save £300
• 65” S95D, S90D, S85D – save £200
• 55” S95D, S90D, S85D – save £150
• 48” S90D – save £100

2024 Lifestyle TVs

• 85” The Frame – save £300
• 75” The Frame – save £250
• 65” The Frame, The Serif – save £200
• 55” The Frame, The Serif – save £150
• 50”/43” The Frame, The Serif – save £100

Soundbars

• HW-Q990D – save £200
• HW-Q930D – save £150
• HW-Q800D, HW-Q700D, HW-S801D, HW-S800D – save £100
• HW-S700D, HW-S701D – save £75
• HW-S60D, HW-S61D – save £50

For more information about Samsung’s latest AI innovations in 8K, and to check out the latest deals on TV and audio devices, visit www.samsung.com/uk.

For terms of conditions and a full list of retailers please visit www.samsungoffers.claims/aicashback

*Purchase a qualifying Samsung product from a participating retailer between June 5-July 2, 2024 to be eligible for up to £500 cashback. Claims must be submitted within 45 days of purchase. Promotion Product only to be used under one cashback promotion run by the Promoter. Full Terms apply.

Samsung Electronics has been recognised as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

London, UK – 4^th April 2023 – Samsung Electronics UK Ltd has today announced the UK availability of its 2023 Q-Series audio range.

Samsung’s flagship soundbar, the HW-Q990C features 11.1.4 channel sound supporting Dolby Atmos. The soundbar allows you to hear the finer detail of whatever you are watching, enabling you to immerse yourself in the future of cinematic sound, all from the comfort of your own home. The HW-Q990C has 22 built-in speakers, perfectly tuned by the award-winning Samsung Audio Lab.

Samsung’s 2023 Q-Series range includes the following:

• HW-Q990C
• HW-Q930C
• HW-Q800C
• HW-Q700C
• HW-Q600C
• HW-Q60C

Enhance your viewing experience with the benefit of great sound quality delivered from both Samsung TV and soundbar speakers without any complicated setup. Samsung Q-Symphony can play sound from both the TV and soundbar at the same time, providing the ultimate surround sound experience. Sit back, relax, and let Samsung Q-Symphony do the work for you so that you can get the audio experience you deserve.

Samsung’s Q-Symphony Cinematic soundbar range feature Dolby Atmos, Wi-Fi, Alexa built-in^[1] and are equipped with state-of-the-art speakers. Easily control your smart soundbar and other compatible devices using Amazon Alexa voice control. The special built-in feature allows you to play music, check the weather, ask the web and more, completely hands-free.

Featuring SpaceFit Sound Pro, Samsung’s soundbars^[2] deliver optimised sound which is calibrated perfectly for your space. A built-in microphone listens to the acoustics of your room and improves the equalisation of your soundbar and subwoofer automatically. Always get the best sound experience tuned for your room.

“We are thrilled to announce the UK availability of our 2023 Q-Series cinematic soundbar range. Our new soundbars will enhance our customer’s entertainment set-up, whilst creating a better together ultimate viewing experience with our Samsung TVs” said Dan Hastings, Director TV/AV at Samsung Electronics. “The new audio features are set to make the most personalised sound system and connected ecosystem to date.”

Samsung’s 2023 Q-Series audio range is available to purchase via Samsung.com, please visit: https://www.samsung.com/uk/audio-devices/all-audio-devices/?q-series-soundbars

[1] Alexa built-in and Wi-Fi is available on the following models: Q990C, Q930C and Q800C.

[2] SpaceFit Sound Pro is available on the following models: Q990C, Q930C and Q800C.

London, UK – 26 May 2022 – Samsung Electronics UK Ltd. has today announced an impressive 10% off promotion when purchasing a 2021 or 2022 Samsung TV, Projector, Soundbar or Sound Tower speaker between 25^th May and 7^th June¹ on Samsung.com.

Included within the promotion is Samsung’s QN90A Neo QLED 4K HDR Smart TV. Offering super-focused lights, epic blacks, and a brilliantly intense picture. Powered by Quantum Dot, Samsung’s Quantum Matrix Technology provides the sharpest 4K viewing experience yet – available in 43”, 50”, 55”, 65”, 75” and 98” screen sizes.

If versatility is more your style, Samsung’s latest The Freestyle projector is compact and neatly designed to improvise a screen, anywhere you go. Powerfully packed, it comes built-in with the best-selling Samsung Smart TV platform², but also acts as a smart speaker and ambient lighting device. The Freestyle is lightweight (weighing only 830 grams) and easy to carry so users can enjoy those big-screen moments on the move.

Samsung’s Soundbars provide technology that creates an even more immersive, three-dimensional audio experience. Samsung Q-Series and S-Series soundbars work together with all the speakers on Samsung TVs³, including the top channel speakers, providing a powerful soundscape like no other. Purchase the HW-S800B Ultra Slim Soundbar, equipped with Dolby Atmos and DTS:X for immersive surround sound, impressive bass and the ultimate in design.

Whether you are a film fanatic, gaming enthusiast or music-mad, Samsung has all your screen and soundbar needs covered.

^[1] Channel Islands or Isle of Man residents aged 18+ or registered companies only. Purchase any 2021 or 2022 Samsung TV, Soundbar or Sound Tower between 25.05.22 – 07.06.22 from Samsung.com and receive 10% off.

^[2] Samsung TV has been ranked No.1 selling TV Brand for 16 consecutive years by Omdia.  

^[3] Selected Samsung 2020, 2021 and 2022 TVs, with Samsung Q-Symphony feature, number of speakers vary by model.  

MICRO LED: The Pinnacle of Display Technology

As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and colour, creating an incredibly immersive experience through impressive depth, vibrant colours and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB colour gamut, resulting in stunning, lifelike colours. Together with immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customisation features.

• Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
• Multi View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
• Dolby Atmos delivers a premier immersive audio experience with top, side and bottom channel speakers for breathtaking, multi-dimensional sound.

Evolution of Neo QLED with Neo Quantum Processor and Dynamic Sound Experience

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (back-light unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyse lines, shapes and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Award-Winning Lifestyle TVs with Seamless Integration of Design and Technology

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalised experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’ and ‘Disability Glare Free’.

• The Frame now offers the best art viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85.”
• The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
• The Sero offers an optimised watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching

The New Smart Hub and Apps for the Ultimate User Experience

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub) and Ambient – letting users focus on various in-home activities.

• Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
• Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
• NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing and trading digital artwork through MICRO LED, Neo QLED and The Frame.
• Smart Calibration: This feature allows users to fine tune the settings for optimal picture quality. Basic mode features a quick and easy way of calibrating the screens within 30 seconds, while Professional mode optimises the screens for pristine picture quality in about 10 minutes.

Expanded Accessory Options Personalized to Users’ Needs and Tastes

The 2022 models also come with expanded accessories to personalise the user experience. The Auto Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens[1].

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full motion slim-fit wall mounts for all TVs[2], there are endless possibilities of personalisation with Samsung’s 2022 displays.

Breaking Sonic Barriers with the Latest Soundbar and Features

The 2022 soundbar lineup gets technology upgrades to provide even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customisable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

[1] Compatible with 2022 The Frame and Neo QLED 4K/8K models up to 65”.

[2] Applies to all 2022 TV models 43”-85”, except Q80A and AU7000

3 Compatible with 2022 Samsung QLED

With the increasing popularity of large screen televisions and the continued addition of further OTT (over-the-top) services, more users are looking to establish a theatre-like experience in their homes. In addition, social distancing measures have required people to go out less, stoking their desire to enjoy premium visual and audio experiences from home.

Full, clear and deep sound plays a crucial role in ensuring that content is delivered as it was originally intended. Paving the way for new audio experiences, Samsung Electronics introduced its high-end soundbar models, the HW-Q950A and HW-Q900A, in May of this year. The new premium models take sound quality to the next level with up to 16 channels and a host of enhanced functions that bring even greater satisfaction to users. Samsung Newsroom met with the product experts of the 2021 soundbar models to find out the secret behind their powerful and precise sound.

11.1.4-Channel Surround Sound That Fills the Entire Room

Thanks to our ever-evolving content culture, sound is getting richer, fuller and more expressive. The days of one-directional (mono) sound are long gone as we have ushered in the era of multi-directional channels that allow sound to fill up the surrounding space. “Sound is becoming increasingly important as people nowadays watch a wide variety of programs that place more emphasis on audio quality, such as music shows and films,” says Haekwang Park, Principal Engineer from the Sound lab at Samsung’s Visual Display Business.

To live up to consumers’ heightened expectations, Samsung has spared no effort in developing high-quality soundbar products that deliver very realistic sound. In 2016, Samsung brought its first 5.1.4-channel soundbar model to market. This soundbar was equipped with left, right and middle channels, two rear channels, a subwoofer and four upward-firing speakers, and delivered immersive, three-dimensional surround sound. More channels were added to later models, including a surround channel on the side of the soundbar and a wide surround channel to deliver sound from the front and sides. In 2020, Samsung introduced a 9.1.4-channel model.

In 2021, Samsung went a step further with its latest 11.1.4-channel model, the HW-Q950A, which features two rear surround channels. Product planner Mingyo Oh explained that, “The newly added channels are located on the sides of the rear surround speakers. They add liveliness to dynamic scenes involving things like airplanes in flight and car chases by allowing the sound to hit the side walls before it bounces back to where the audience is positioned.” The premium soundbar delivers an outstanding audio experience by filling previously quiet moments with powerful, immersive sound.

Delivering Sound Exactly as Intended With Advanced Rendering and Waveguide Techniques

A channel is a passage for sound that dictates which direction it travels and this is why having a higher number of channels provides better, smoother sound. Samsung’s HW-Q950A is able to provide a breathtaking 3D surround sound experience with 22 drivers in four speaker units thanks to its unparalleled rendering and waveguide techniques.

Rendering is the process of creating a way for the audio output to deliver sound exactly as the artist intended. The Samsung developers made it possible to deliver an optimal acoustic experience with the soundbar system by tapping into its cutting-edge rendering technology. “To provide the most natural audio experience to users, we have carefully designed our products to deliver sound seamlessly. The HW-Q950A soundbar delivers sound that is reflected in various directions and arrives at users’ ears at the optimal angle,” related Shinhye Choi.

An advanced waveguide technique is also indispensable when it comes to delivering next-level sound. A multi-channel speaker emits sound in multiple directions, and the waveguide technique allows components in the speaker to deliver sound in the direction intended by the developer. Haekwang Park reported that, “Top-tier experts at the Visual Display Business’s Sound Lab and Samsung Audio Lab in California came together to design the parts that went into the speakers. Our soundbar models are meticulously constructed to deliver world-class sound performance.”

How SpaceFit Sound+ and Q-Symphony Further Elevate the Viewing Experience

Usually, most of the sound emitted by speakers hits walls or curtains before reaching the audience’s ears. This explains why the same sound is heard differently depending on the dimensions and layout of the viewing environment. Samsung’s HW-Q950A soundbar and 2021 TV models deliver stunning sound that tunes into users’ viewing environments by analysing the dimensions of the space they’re in using SpaceFit Sound+.

SpaceFit Sound+ combines SpaceFit Sound technology, which delivers optimised audio, and Auto EQ (auto equalizer) technology. Together, the SpaceFit Sound and Auto EQ solutions use embedded microphones to thoroughly survey the viewing space, and then feed that data to the soundbar to enable it to deliver a tailored sound experience.

But the collaboration between the Samsung TV and the soundbar does not stop there. Samsung’s innovative, proprietary Q-Symphony technology additionally combines and enhances the sound generated by the TV and soundbar to guarantee optimal sound quality. Normally, when you connect a soundbar to your TV, the sound is emitted only from the soundbar. What’s more, some technical issues involving out-of-sync sound and tone disparities between the two devices had been observed. Q-Symphony overcomes these issues by incorporating a stereoscopic sound effect that allows sound to play through the speakers that wrap around the TV in addition to through the soundbar, providing richer and more realistic sound compared to when sound is produced through the soundbar alone.

Combining Truly Rich Sound With Highly Convenient Functionality

As with other models, Samsung has placed great emphasis on creating a new level of acoustic immersion with the HW-Q950A. But that doesn’t mean it can’t also include a host of convenient features. To begin with, the Active Voice Amplifier (AVA) feature clarifies dialogue in the viewer’s favourite shows to help them hear on-screen conversations clearly amid a variety of background noises. With an embedded microphone, the soundbar automatically measures noise levels and enhances voices if the noise continues for more than three seconds or surpasses a certain threshold.

And the HW-Q950A optimises sound for different types of scenes, such as those with loud sound effects and dialogue-heavy scenes. For instance, the Adaptive Sound feature analyses sound signals to deliver an optimal sound experience for each scene. Moreover, Game Mode Pro delivers a powerful, immersive gaming experience with subwoofers and upward-firing speakers. The Tap Sound feature also enables users to simply tap their smartphones* on the soundbar when listening to a song to take their listening experience to the next level.

The motto of Samsung’s soundbar developers is to get the basics right when it comes to sound. “We are working our hardest to deliver sound of the highest quality,” the developers related. “We do this by collaborating closely with groups of experts and employing Samsung’s advanced measuring and simulation techniques to set clear standards for what we define as ‘optimal’ sound.”

The developers’ ultimate goal is to deliver a best-in-class acoustic experience to users regardless of the type of content they’re consuming, or the specific features of their viewing environment. Let’s keep our fingers crossed that they make this dream a reality.

*Galaxy Andriod device required check Samsung.com for further details

The all-encompassing S60T and S61T provide the most natural room-filling sound with dual-sided horn speakers and Samsung’s state-of-the-art acoustic beam technology, letting users enjoy immersive sound that fills every space.

Thanks to the Adaptive Sound that delivers an optimised audio experience, the S60T and S61T are suitable for all types of content. Whether watching movies or TV shows, the Adaptive Sound function analyses the audio in real-time to automatically enhance voice clarity, so if it is a quiet scene with voices low, the sound will be perfectly adjusted so users will be able to hear the voices clearly.

The S60T and S61T also spoils users with a range of comprehensive features that are easy to navigate, such as Music Mode that in addition to the TV pairing, enables users to simply connect their mobile device to the soundbar whilst intelligently adjusting the mode depending on music being played, creating an immersive sound experience.

Other added features that are smart and easy-to-use including Amazon Alexa built in, allowing users to take control of their S-Series soundbar handsfree. Through voice control users can play music, crank up the volume, check the weather and can even get questions answered. As well as wireless music streaming via Wi-Fi which can be streamed through the SmartThings app that can link directly to Spotify, Deezer or Tune In, without having to drain your mobile device battery. Enjoying endless music has never been so easy.

Another addition to the S-Series line-up and launching in July is the S40T a smaller more compact version. This soundbar also boasts features that maximise user experience, from being able to wirelessly connect up to two devices simultaneously via Bluetooth multi-connect so users can quickly and easily switch from one device to the other, to ensuring whatever the content is, each scene is constantly optimised by AI through the Smart Sound feature.

For more information on the S-Series line-up, please visit  https://www.samsung.com/uk/audio-video/smart-soundbars/?s-series-soundbars

With the emergence of high definition and large-screen TVs that offer spectacular visuals, user attention has been turning to the importance of sound quality, the finishing touch to providing the most immersive home entertainment experience possible.

In developing its 2020 QLED 8K TVs, Samsung Electronics implemented artificial intelligence (AI) so that users are able to enjoy a truly powerful large-screen TV experience. The 2020 QLED 8K range features technology that configures content audio to follow the movement of objects on screen and will also change depending on obstructions or distractions it senses around the product. These features further maximize audible immersion sound when paired with the HQ-Q800T soundbar – winner of the CTA’s “Best of Innovation” Award. The QLED TV’s speakers sync with the soundbar, allowing it to serve as an additional audio channel and create a more dynamic soundscape.

In this two-part series, Samsung Newsroom is exploring this innovative technology to learn more about its intelligent functionality. 

Object Tracking Sound: Reading the Room for More Realistic Audio Experiences

Say you are enjoying an action movie with a dynamic car chase. As the car moves from left to right and top to bottom on-screen, with a 2020 QLED 8K TV, the tension of the scene seems even more real, regardless of where in the room you are watching from.

The secret to this dynamic and realistic sound experience is Samsung’s Object Tracking Sound (OTS) technology, realized through the optimized speaker placement of the QLED 8K range. Unlike conventional TVs, which feature two speakers, the QLED 8K has six speakers¹ positioned all around the screen for a more vivid audio experience. The QLED 8K even has two speakers on the left- and right-hand side of the back of the device for a surround sound experience that fills up any room.

A conventional TV that emits sound only from the bottom of the screen (left) and the 2020 QLED 8K TV with speakers on all sides (right). Thanks to this speaker placement, the QLED 8K TV delivers a dynamic surround sound experience

On TVs with a conventional design, which normally feature speakers only on the bottom of the device, an increase in screen size will lead to more audio blind spots between the points of sound emission. For example, if a helicopter is flying on the upper left-hand side of the screen, the sound would still be being emitted from the bottom of the screen, resulting in a dissonance between the content’s visuals and its audio.

Compared with two-channel sound that features speakers only on the left- and right-hand sides of a TV, multi-channel speakers, as found in movie theaters, deliver a more refined sense of realism. The optimum placement for speakers is on the backside of a screen, just as it is in movie theaters, meaning that when an object on-screen moves, a speaker right behind that object can produce sound to match the visual. In order to recreate this dynamic realism achieved by movie theater screens, Samsung’s OTS technology harnesses all six speakers on all sides of the QLED 8K TV in order to have a video’s audio follow the on-screen action in real time.

OTS also features 3D rendering technology, which automatically recognizes a content’s genre and optimizes the sound tracks accordingly. This means that any type of sound, including stereo and 5.1 channel, will be optimized as 3D multi-channel sound. Whereas with conventional TVs, users would need to sit front-on to the screen to best enjoy the sound of a helicopter in flight in a movie or TV show, with a QLED 8K TV, users can experience the sound of the helicopter moving and rising over the TV even while sitting at a side angle from the screen.

AVA: Intelligent Noise Detection to Enhance Voice Clarity

The living room is the heart of the home, and often, the soundtrack to a movie or TV show is not the only source of noise to be found in this busy family space. However, there is nothing more frustrating than having a crucial scene in a TV show be overpowered by ambient noise.

This is why Samsung’s Active Voice Amplifier (AVA) technology was developed for QLED 8K TVs. AVA technology recognizes exterior noise sources and increases the volume of the voices on-screen if the surrounding conditions become too loud. For example, if there is a vacuum running while the TV is playing, the TV will automatically amplify the audio track to ensure viewers can hear everything that is going on.

Not only does this technology help ensure users never miss a piece of dialogue, it does so intelligently by meticulously analyzing the space within which the TV has been placed. Through a sound sensor on the bottom middle of the TV, AVA technology will allow its quantum processor to adjust the sound output when it detects a continuous noise from the surrounding environment that is louder than the TV and lasts for more than 3 seconds.

The TV’s sound sensor takes in and monitors audio from the content onscreen as well as the ambient audio from its surrounding environment. AI technology then compares the volume levels of the two types of sound, and if external sounds are found to be louder than that of the TV’s content, it will selectively raise just the voice audio track from the content being watched to ensure users can clearly hear every word being said.

Thanks to AVA technology, users no longer need to scramble for the remote when ambient noise suddenly gets too loud to adjust the TV’s volume. Furthermore, as the only existing TV technology to extract and amplify just the voice audio track of a piece of content, users do not have to put up with a boisterous sound experience when looking to increase a TV’s volume due to a loud surrounding environment. Users can also easily toggle the automatic audio adjusting of AVA on or off in the TV’s settings menu.

The sound innovations that come together to make up the 2020 QLED 8K’s dynamic audio experience take the inconvenience of adjusting TV audio out of users’ hands. Users can enjoy intelligent, 3D surround sound thanks to Samsung’s OTS and AVA technologies. Check out the videos below to experience the realistic sound experience of the 2020 QLED 8K range for yourself.

¹ As of the 2020 product line-ups, 8K QLED TV implements OTS+ that uses a total of six speakers and 4K QLED TV (Q90, Q80 series) implements OTS that places a total of four speakers on top and bottom.