London, UK,. June 14, 2024 – This summer is set to be a spectacle for sporting fans across the globe. With major sporting events taking place, including the highly anticipated European Football Championship, there is no better time to upgrade your home viewing set-up. From today until July 2, consumers can claim up to £500 back on a wide selection of Samsung TVs and soundbars from the new 2024 range*.

Providing an enhanced 4K and 8K viewing experience, Samsung’s AI-enabled features on its latest TV and Soundbar line-up can take this year’s summer of football to new heights – the closest thing to stadium seats you can get. Viewers can truly immerse themselves in the big game – whether its the top of the range Neo QLED 8K in 85-inches or a more modest 43-inch 4K QN90D – there are a range of TVs, to suit any budget or room.

Each model has various sizes available, with the larger screens being ideal for those looking to host family and friends to cheer on the nation to victory. AI Upscaling and Motion Enhancer are features that are available on the acclaimed QN900D and QN800D, and work together to deliver exceptional clarity sharpening low-resolution content, minimising ball distortion and blurring – so you don’t miss a moment of the action.

What’s more, you can bring the sounds of the stadium to your living space with Object Tracking Sound and Active Voice Amplifier, available on 4K Neo QLED and OLED TVs.  Using AI technology, the sound moves with the action wherever it goes, giving greater immersion into every detail from all corners of the TV – whether it’s celebrating a winning goal or the suspense of a nervous crowd awaiting a penalty shootout, you can hear the detail from every angle.

In addition, from today, those upgrading to a 75” or greater sized 2024 TV or any OLED or Neo QLED 4K or 8K TV will also receive an extra 10 per cent off using the code TV10 if you purchase directly from Samsung.com.

Dan Harvie, VP of TV/AV in the UK and Ireland, commented: “It’s the perfect time to create the ultimate home viewing experience ahead of some of the best tournaments in the world kicking off. Our latest TV and audio line-up, powered by some incredible AI innovations, make it the ideal upgrade for any sports fan. Each year we see larger screens becoming increasingly popular and combined with our enhanced features, you can watch every minute of the action with exceptional clarity and lifelike immersive sound, as if you were in the stadium itself.

“There is no better time to take advantage of our market leading TV technology and enjoy our best-ever big game experience. The only decision you have to make is the size of the screen and how big you want to go!”

The promotion is available for the following models until July 2 on samsung.com and across retailers including Currys, John Lewis, Richer Sounds, Amazon, Argos, AO, Very and a host of independent retailers in the UK*:

2024 Neo QLED 8K TVs

• 98” QN990D– Available in 98” – save £500
• 85” QN900D, QN800D – save £500
• 75” QN900D, QN800D – save £300
• 65” QN900D, QN800D – save £200

2024 Neo QLED 4K TVs

• 98” QN90D – save £500
• 85” QN95D, QN90D – save £500
• 85” QN85D – save £400
• 75” QN95D, QN90D, QN85D – save £300
• 65” QN95D, QN90D, QN85D – save £200
• 55” QN95D, QN90D, QN85D – save £150
• 50”/43” QN90D – save £100

2024 OLED 4K TVs

• 83” S90D – save £400
• 77”- S95D, S90D, S85D – save £300
• 65” S95D, S90D, S85D – save £200
• 55” S95D, S90D, S85D – save £150
• 48” S90D – save £100

2024 Lifestyle TVs

• 85” The Frame – save £300
• 75” The Frame – save £250
• 65” The Frame, The Serif – save £200
• 55” The Frame, The Serif – save £150
• 50”/43” The Frame, The Serif – save £100

Soundbars

• HW-Q990D – save £200
• HW-Q930D – save £150
• HW-Q800D, HW-Q700D, HW-S801D, HW-S800D – save £100
• HW-S700D, HW-S701D – save £75
• HW-S60D, HW-S61D – save £50

For more information about Samsung’s latest AI innovations in 8K, and to check out the latest deals on TV and audio devices, visit www.samsung.com/uk.

For terms of conditions and a full list of retailers please visit www.samsungoffers.claims/aicashback

*Purchase a qualifying Samsung product from a participating retailer between June 5-July 2, 2024 to be eligible for up to £500 cashback. Claims must be submitted within 45 days of purchase. Promotion Product only to be used under one cashback promotion run by the Promoter. Full Terms apply.

LONDON, UK – 29^th June 2022 – New research from Samsung Electronics Co., Ltd. has revealed the impact that programme and live sporting clashes on the TV^[1] has on household dynamics, with two in five (40%) stating they have argued with family or friends on who gets to watch their favourite sport on the main TV.

39% stated that this has caused an argument where an individual in the household has left to watch their favourite live sporting event elsewhere. A third (33%) have admitted that this has also caused silence or reduced conversation in the house.

The study also revealed that TV and sport fans have even missed major events such as weddings (25%), a friend or family’s birthday (26%) or a child’s dance recital (24%) just so that they can watch their favourite show or sport they love on the TV.

The poll found that deciding which live sporting event or programme to watch live in the home is a common dilemma, with over half (52%) stating they have experienced this issue several times.

In order to overcome these clashes on the TV, sporting fans have gone to numerous lengths to watch their favourite live sporting events, including watching across multiple devices at once (57%), listening to one sport on the radio and watching the other on TV (51%), and using a multi-screen set up (32%). Nearly a third of passionate fans (31%) have also had three different screens on the go so that can follow all live sport on the box.

Wimbledon (33%), the start of the new Premier League season (33%) and the British Grand Prix (25%) were voted as some of the major sporting events that the nation is looking forward to watching live on the TV this summer. With some of these events taking place on at the same time, two thirds (66%) are planning to put separate screens in the same room in the house for people to watch any sporting events clashing on the TV.

Dan Hastings, VP, TV/AV, Samsung Electronics commented: “The next few weeks is set to be an exciting summer of sport, with events such as Wimbledon, British Grand Prix and new domestic football season once again featuring on our screens. Our research revealed that households across the UK regularly face a predicament on which programme or live sport to follow due to clashes in the broadcasting schedule. Some have even gone to the lengths of setting up three screens at the same time, just so they can follow all the live sport being shown simultaneously!”

Johanna Konta, former tennis British number one and Wimbledon semi-finalist commented: “As a huge sports fan, I never want to miss a second of the action when I’m tuning in from home, whether that’s a match point on court, or the first corner on the track. Samsung have finally fixed this issue once and for all with their amazing Multi View feature, which means sports fans will never have to miss any of the action again thanks to the ability to show both events on the same screen at the same time. This really is a game changer and will be essential during this busy summer of sport.”

Multi View is already a popular feature amongst individuals across the UK, with over one in three (34%) stating that this has improved their viewing experience.

Samsung’s new premium TV range – including Samsung Neo QLED TVs – features Multi View and with this, users can play their mobile content alongside the TV programme, all at once on the same screen. Individuals can simply cast their screen to the TV with screen mirroring to split the big TV screen^[2] so that they can keep an eye on one sport whilst following another at the same time.

For more information on Samsung TV’s range and Multi View, please visit: https://www.samsung.com/uk/tvs/

[1] A day when two or more programmes/sporting events a person or those they live with follow are aired at the same time

[2]Mobile mirroring feature requires internet connection and compatible mobile device

Research conducted on behalf of Samsung of 2,000 UK adults aged 18+ by OnePoll between 14^th – 17^th June 2022.