The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe and Latin America, offering a snapshot of the conversations shaping art in 2025.

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

Dreams In Giza, 2022, Pascale Marthine Tayou

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and others. Artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris, the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. At the Samsung’s booth, visitors can experience the works displayed on Samsung Art TVs, seeing how technology transforms a television into a space for cultural connection.

Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”

The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen

The collection will be available for users to experience live at the Art Basel Paris fair, taking place from October 24 to 26, 2025, with a bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks. Along with the ABP collection, Samsung exclusively highlights Seundja Rhee at the exhibition as a featured artist, a Korean artist who established her career in Pairs, and renowned for her lyrical abstraction and her deep exploration of colour and form.

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of colour, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store is available across the 2025 Samsung TV lineup, making art from the world’s leading artists, museums and galleries more accessible than ever. This includes The Frame and The Frame Pro, Samsung’s award-winning Art TVs.[2]

Featuring an upgraded Neo QLED screen for brighter colours, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box[3] makes installation seamless by enabling users to keep cables out of sight up to 30 feet away, so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life, and is fully customisable — from its bezels[4] to different screen size options — ensuring the perfect complement to any décor.

Samsung also this year expanded Art Store to the Neo QLED 8K, Neo QLED 4K, and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit: https://www.samsung.com/uk/support/tv-audio-video/how-to-use-art-store/

[1] Art Store subscription and Samsung Account required to access full selection of artwork.

[2] Awards won include Which? Home Entertainment Brand of the Year 2025, Livingetc TV of the Year 2025 (The Frame Pro), GQ Best 4K TV 2025 (The Frame Pro), Ideal Home Highly Commended 2025 (The Frame)

[3] Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.

[4] Bezels sold separately.

The Disintegration of the Persistence of Memory (1954), Salvador Dalí Museum, St. Petersburg, Florida © 2023 Salvador Dalí, Fundació Gala-Salvador Dalí, Artists Rights Society

LONDON – August 08, 2023 – Samsung Art Store – which enables The Frame owners to continuously transform any space with over 2,300 pieces of digital art, including works from the most renowned artists, museums, and industry tastemakers^[1] – is today welcoming 12 of Dalí’s most striking masterpieces to Samsung Art Store in partnership with the Fundació Gala-Salvador Dalí, the private cultural institution founded by the painter himself with the mission of promoting his artistic, cultural, and intellectual works in Spain and abroad.

Known the world over for an instantly recognisable surrealist style characterised by dreamlike imagery, mind-bending illusions, and meticulous attention to detail, Salvador Dalí remains one of the most enduring and enigmatic artists of the last 100 years. With paintings that invite the viewer to step closer and examine unexpected interplay between the bizarre and mundane, Dalí has been captivating audiences since his first work was displayed in Barcelona, Spain, in 1925.

“This partnership with Samsung gives the Fundació Gala-Salvador Dalí a global stage for sharing Dalí’s dynamic masterpieces and legacy with an entirely new, digitally native generation,” said Andrea Fisher, Managing Director of merchandise licensing at Artists Rights Society, the rights organisation which helped secure an agreement between Fundació Gala-Salvador Dalí and Samsung. “These pieces, selected especially in partnership with Samsung Art Store allow us to show off Dalí’s most striking masterpieces and the stunning display The Frame is capable of.”

The featured works, including some of the artist’s most notable pieces like “The Persistence of Memory” (1931), “The Temptation of St. Anthony” (1946), and “Swans Reflecting Elephants” (1937), have been curated by Samsung and sourced from the Fundació Gala-Salvador Dalí and other leading institutions and private collections across the world.

Dalí, born in the Catalonian town of Figueres in northeast Spain spent much of his life in that region, creating groundbreaking artworks which would go on to inspire artists and viewers alike for generations. But Dalí always aspired to share his artistic vision with a much wider audience, bringing his striking, surrealist paintings to exhibitions in Paris, London, and New York – and simultaneously seeking creative inspiration and collaboration with world-renowned artists and intellectuals of his time including Coco Chanel, Sigmund Freud, and Pablo Picasso, among others.

In honour of Dalí’s international legacy and the high demand for Dalí artworks on the Samsung Art Store, Samsung recognised the importance of securing this all-important partnership for lovers of art across the globe. Similarly, Fundació Gala-Salvador Dalí is expanding how they can provide instant, digital access to some of Dalí’s most artistically significant artworks to millions with this special partnership.

“Samsung Art Store connects millions of The Frame owners with world-renowned art from hundreds of museums, institutions, and private collections across the world, and we’re thrilled to partner with Fundació Gala-Salvador Dalí to bring one of the platform’s most searched-for and requested artists to Samsung Art Store,” said Daria Greene, Global Curator at Samsung Art Store. “These artworks from Dalí’s incredible catalog are as unique and visually arresting today as they were the day they were painted, and we’re so delighted to be giving them a digital platform for new audiences who can enjoy them outside of a museum, at a home.”

“One of his greatest desires was to be known and that his art arrived to a wider audience,” said Clàudia Galli, Art Historian at Fundació Gala-Salvador Dalí. “Dalí would be really impressed to be in people’s homes.”

To honour Dali’s arrival on the Art Store, a short documentary celebrating his life and work will be launched on August 8 as part of Samsung’s “Meet the Artist” video series, which promotes the latest and greatest artwork available on the Art Store platform globally. For this latest episode in the series, a Samsung and Publicis agency production team traveled to Dali’s hometown of Figueres and the Costa Brava region of Spain – where Dali lived with his wife Gala for more than 40 years – to showcase the unique landscape and culture that inspired much of his work. With stops at his house in Portlligat, the Dalí Theater-Museum, and Púbol Castle, the nearly 5-minute film explores the inspiration and private life that fueled his career and creative vision, and how the arrival of Dali’s art on the Art Store plays into his extraordinary legacy. Watch the full “Meet the Artist: Salvador Dali” documentary here. Shorter cutdowns of the film will also appear as part of a multichannel marketing campaign across TV, digital, and social media.”

Explore Thousands of Works from Artists and Institutions Around the World

Alongside these new pieces from Dalí, viewers can explore thousands of additional artworks from masters such as Claude Monet, Johannes Vermeer and Julia Contacessi in the Samsung Art Store, available for instant display on The Frame. Additionally, Samsung Art Store features art from major global institutions such as the Victoria and Albert Museum in London, the National Gallery Singapore, the Belvedere Museum in Vienna, the Prado Museum in Madrid, and the Berlin State Museums.

To honor Dalí’s arrival on the Art Store, a short documentary celebrating his life and work will be launched on August 8 as part of Samsung’s “Meet the Artist” video series. Watch the full “Meet the Artist: Salvador Dalí” documentary here.

[1] Separate Art Store subscription required to access full selection. Art pieces in the Art Store are subject to change without prior notice. A single user subscription for Art Store costs £3.99/month

Traversing both the impenetrable jungle of the Ecuadorian Amazon to the bustling city of Santiago de Chile, Alberto Montt’s work, which reflects his experience and emotions as gleaned from everyday life, has been featured on Samsung Electronics’ Art Store since 2019, gaining him popularity from fans around the world.

Montt is known in particular for his experimental approach to art, which combines different elements to create a new way for people to enjoy his work. With the rising popularity of digital art forms and new mediums, Samsung Newsroom sat down with Montt to discuss his work and the meaning of digital art.

▲ Alberto Montt

Q: Can you please introduce yourself?

I am a Latin American storyteller. Illustration is my second language. I have about 30 published books, and I do standup performances that mix elements of spoken and graphic language. I am inspired by everyday life and emotional memory, which allows me to relate to the day to day.

Q: Your pieces are known to present cultural and contradictive statements through youthful illustrations. Where does your inspiration for this come from?

Art should force you to think and to question your position in this world. When art does not challenge you, it is pure decoration.

Q: As a storyteller and an illustrator, you utilize digital art as a means to interact with your audience. What can you say about its growing popularity and what are some of the benefits it brings to the art community?

It features multiple mediums, which comes with its advantages and disadvantages. Digital art is a tremendously complex tool that allows communication to be explored from virtually an infinite number of possibilities.

Q: How has your own artwork evolved as digital art and as technology has advanced? Are there any notable changes in your life that were deeply impacted by innovations in technology?

The biggest impact technology has had on my life was allowing me to move around the world while working. These days, I am able to take my workshop and my studio with me wherever I go.

▲ Alberto Montt during his standup performance

Q: Let’s talk about your partnership with Samsung Art Store. What type of role do you think it plays in the evolving, digital art world?

Being part of the Art Store has allowed me to reach a diverse and global audience in a way that no other platform I know can offer. Being able to exhibit digital art with the value it deserves is an achievement that only technology has allowed. With my own Art Store on The Frame, the images I see change very often, and my whole space is consequently altered and delineated by that randomness and diversity.

Q: Are there any advantages of displaying art on screens such as The Frame?

Absolutely. The range of colors and lighting of the screen completely modify the relationship between the viewer and the work. For me, it has been very exciting to plan the works that will enter the Art Store from that perspective. I would love to see how they are observed and “lived” within people’s everyday spaces.

Q: Can you introduce three of your favorite pieces on the Art Store?

Tigre is a visual exercise that takes me back to my childhood. I grew up in the Ecuadorian jungle and although there are no tigers, the idea of the foliage and the innumerable colors and shades of green moves me deeply.

▲ “Tigre”, Alberto Montt

Laberinto is another one of my favorites. It’s a work that seeks, from graphic simplicity, to represent the complexity of human relationships.

▲ “Laberinto”, Alberto Montt

Beso is an illustration that is part of a book published in Colombia that discusses curiosity and emotional awakening. This is the picture I like the most from that book, perhaps because it also has that vegetal exuberance.

▲ “Beso”, Alberto Montt

Q: Finally, where do you see the future of digital art headed?

For me, art is a game that is constantly changing. That reinvention excites me. It is that surprise that keeps me alive.

To see more of Montt’s latest art pieces, including Beso, head to the Art Store on Samsung’s The Frame.

The Art Store’s growing popularity has also provided rising artists a platform for their work to be seen by millions of art enthusiasts and design lovers worldwide. In particular, the Minted X Samsung The Frame partnership has allowed independent artists from more than 100 countries to have their work displayed alongside iconic works from renowned artists and institutions.

Samsung Newsroom sat down with Mariam Naficy, Founder, co-CEO and Chairman of Minted, about the Minted x Samsung The Frame partnership and how this technology empowers artists with more opportunities.

Q: Can you tell us more about how technology enables you to carry out your mission to help new artists and make art more accessible?

It can be challenging for new artists to reach a large audience in the art world. Our mission has always been to showcase the best in independent design to consumers everywhere, regardless of an artist’s background.

For instance, Minted holds open art and design challenges that allow anyone in the world to submit their art or design. Our customers vote for their favorite submissions, and Minted’s proprietary algorithms parse through millions of these votes to determine the winning designs. This crowdsourcing process champions inclusivity while bringing fresh and trendy designs to market. Together with The Frame and the Art Store, we are proud to create a pathway for independent artists to display their work digitally in millions of homes.

▲ Mariam Naficy, Founder, co-CEO and Chairman of Minted

Q: What made you decide to collaborate with the Art Store?

The Art Store shares Minted’s commitment to helping consumers discover and support artists. Samsung has curated incredible art, including works from prestigious museums around the world. We’re honored to see art from Minted artists in the same digital gallery as the classic or traditional masterpieces. By bringing the art of up-and-coming and emerging artists into peoples’ homes, Samsung is fostering inclusivity and accessibility, which are two values that are important to Minted.

Q: Can you share with us an artist success story that was made possible with Minted?

All the artists who have been featured in the Art Store have such diverse backgrounds, career paths and personal stories. For example, Bethania Lima, a Brazilian surface designer living in Uruguay, has grown her business through Minted — and has had the opportunity to bring her work into even more homes worldwide through our partnership with the Art Store.

Q: What are some advantages of displaying art on The Frame vs more typical ways of accessing art such as visiting art galleries or exhibitions?

In many homes, the television is in a room that serves as a gathering place, and bringing art into your home is a wonderful way to share the beauty of design with friends and family. Displaying unique art on The Frame turns an everyday living space into your own dynamic gallery that can be enjoyed from the comfort of your home with the people you love.

The Art Store’s audience has continued to grow, which has led to larger earnings opportunities and greater success for featured artists. We also love the curated, thematic lists that help people discover art in the Art Store.

Q: How has your own work evolved since you first partnered with Samsung?

Minted’s ongoing design competitions ensure that we always have the latest in art and design, and we’re very excited to have refreshed the Minted Art collection for the Art Store this year. It’s the first major refresh of our assortment since we launched, which is very exciting. Our new collection features a diverse group of artists and new art trends.

Q: What pieces would you recommend for users to enjoy through The Frame’s Art Mode?

“Everything Changes”, Fernanda Martinez

• Fernanda Martinez is an Oakland, California-based artist and founder of La Tinta Art. She explores the subject’s relation with the environment through her abstract paintings and murals incorporating natural elements as themes. With an experimental and intuitive approach to her work, her pieces are unique statements that represent feelings of connection, expansion and growth. In particular, Martinez’s artwork “Everything Changes” was inspired by a sunny day in the city. Combining the yellows and browns from city buildings with vibrant golds, oranges and blues creates a unique and modern composition.

“Festooned”, Brandy Brown

• Brandy Brown is the creative director of Marabou Design. As a wife and mother, she crafts with the idea of her modern family and their extraordinary friends in mind. Her background is in graphic arts, and she believes that function and clean design go hand in hand. Much like her personality, her aesthetic is described as both playful and smart. In her piece “Festooned”, Brown wanted to depict the serenity of a BIPOC^[1]woman holding a lush arrangement of florals. Just as flowers come in many varieties and colors, Brown wanted to capture the vast spectrum of femininity through her digital art.

“Linear Abstract”, Raven Erebus

• Raven Erebus is a Silicon Valley-based artist who worked as a software engineer before turning to art full time when her health declined. Erebus’s work discovers the magic in the everyday world around us and is often inspired by her immediate environments, as she has a chronic disability. Erebus explains that her simple pen and ink drawings, like “A Long Ray Around”, consist of interlocking lines inspired by the shapes found in nature. The lines create pathways, rays and arches resulting in a soothing minimalist design that is perfect for modern decor.

To see the latest crowdsourced art pieces from the Minted x Samsung partnership, head to the Art Store on The Frame.

*Separate Art Store subscription required to access full selection.

^[1] BIPOC stands for Black, Indigenous and people of colour.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalogue  of over 1,500 works of art from 43 different countries^[1], that consumers can enjoy in 4K picture quality^[2] from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our Lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”

Admire the Louvre’s treasures from your own home

By entering into a partnership with the Louvre^[3], Samsung offers all The Frame owners a chance to explore the most visited museum in the world through forty pieces of art and photographs. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

Ultra-slim design and exceptional picture quality

The Frame boasts a unique and customisable design^[4] that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the Lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak and brown) and bevelled (available in white and brick red)^[5].

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent^[6] cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand^[7].

In addition to its gallery-ready design, The Frame provides a vibrant 4K^[8] QLED picture quality powered by Quantum Dot Technology that allows 100% colour volume^[9], immersing viewers in a world of rich and realistic colours.

For more information on Samsung’s Lifestyle TV products, please visit www.samsung.com.

About the Musée du Louvre

Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.

[1] Separate Art Store subscription required to access full selection

[2] 32” Frame in Full HD

[3] Through 30 June 2023

[4] 43”+ models

[5] For the 55 and 65-inch models

[6] Comes with one 5-meter cable; 15 meter cable available separately. Available for the 43, 50, 55, 65 and 75-inch models.

[7] Sold separately

[8] The 32-inch model is in QLED Full HD

[9] 100% colour volume measured to DCI-P3 standard, certified by VDE