(Photo caption: The Freestyle is a compact and portable projector by Samsung that brings the Samsung Smart TV experience, wherever you go¹⁾

London, UK – 06 April 2022 – Samsung Electronics UK Ltd has today officially released The Freestyle, a one-of-a-kind small and compact projector that’s powerfully packed and cleverly designed to improvise a screen, anywhere you go.³

The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big-screen moments on the move. From wall to ceiling, its flexible stand allows you to adjust the angle by up to 180-degrees in a few easy clicks – simply find the perfect viewing angle, point, and play. No matter where it’s placed or how it’s positioned, The Freestyle instantly straightens the screen and automatically focuses the image.  And you never have to compromise, because The Freestyle can project from 17” up to 100” screen, on any flat surface, for a truly versatile entertainment experience. It also optimises brightness and colour tone depending on the colour of the wall, for a perfect picture, every time.⁴

The Freestyle is the industry’s first portable projector that is certified by global major OTT partners. Powered by the best-selling Samsung Smart TV platform.⁵  The Freestyle brings the same Smart TV experience as a Samsung Smart TV ⁶. Connecting to The Freestyle is also incredibly easy, just pair your smartphone using the SmartThings app or AirPlay2 and mirror all your experiences, anytime and anywhere, without the need for cables. And when you’re too comfy to get up from the sofa, you can simply tap your Galaxy smartphone on The Freestyle to enjoy all the action straight off the ceiling ⁷. It automatically corrects skewed images for a perfectly levelled, 16:9 rectangular screen, every time. All you have to do is turn it on.

When it’s not used as a projector to stream content, The Freestyle enables you to transform any space, into whatever you want it to be. Simply choose from over 20 backgrounds – or get creative and project your own art or photos – to create a great ambience wherever you are. It even acts as a smart speaker, with rich 360-degree sound so you can use lights and music to have a party wherever you go. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free up to 13ft away.

Dan Hastings, Director of TV & AV at Samsung Electronics, said: “The Freestyle, with its 180-degree cradle stand, allows you to set up and project up to 100” instantly. The device fits in one hand but can freely scale and move to watch whatever you want, wherever you want. You can also enjoy a 360-degree sound and take it anywhere. Pre-orders have been strong and today we’re excited to be launching the product to market for all to enjoy.”

The Freestyle is available to purchase (RRP: £999) via Samsung.com. Those keen to get their hands on The Freestyle can claim a complimentary black Galaxy A52s 5G by purchasing the Freestyle between 6^th April until 24^th May 2022 from participating retailers in the UK and Ireland.²

For more information, please visit: https://www.samsung.com/uk/projectors/the-freestyle/the-freestyle-sp-lsp3blaxxu/

^{1 Smart TV functionality requires internet connection. Product does not have TV tuner.}

^{2 United Kingdom, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ only. Purchase a new (i.e. not second hand) Samsung The Freestyle from a participating retailer (either in-store or online), between 06/04/2022 and 24/05/2022 and claim a black Samsung Galaxy A52 by redemption. To claim, visit https://samsungpromotions.claims/freestyleA52 complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 30 and 60 days from the date or purchase. Maximum 1 claim per purchase and 3 per household. To claim, and for full terms and conditions, see https://samsungpromotions.claims/freestyleA52.}

^{3 USB-C power cable connection or compatible external battery required (sold separately)}

^{4 SmartThings app download, compatible mobile device and internet connection required}

^{5 Samsung TV has been ranked No.1 selling TV Brand for 15 consecutive years by Omdia}

^{6 Smart TV functionality requires internet connection. Product does not have TV tuner}

^{7 Internet connection, compatible mobile device, and SmartThings account required}

The Freestyle is a compact and portable projector by Samsung that brings the Samsung Smart TV experience, wherever you go¹

London, UK – 20 January 2022 – Samsung Electronics UK Ltd has announced the launch of The Freestyle, a one-of-a-kind small and compact projector that’s powerfully packed and cleverly designed to improvise a screen, anywhere you go^[4].

The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big screen moments on the move. From wall to ceiling, its flexible stand allows you to adjust the angle by up to 180-degrees in a few easy clicks – simply find the perfect viewing angle, point, and play. And you never have to compromise, because The Freestyle can project from 17” to 100”, for a truly versatile entertainment experience.

Connecting to The Freestyle is also incredibly easy, just connect your smartphone using the SmartThings app or AirPlay2 and mirror all your experiences, anytime and anywhere, without the need for cables. And when you’re too comfy to get up from the sofa, you can simply tap your Galaxy phone on The Freestyle to enjoy all the action straight off the ceiling^[5].

When it’s not used as a projector to stream content, The Freestyle enables you to transform any space, into whatever you want it to be. Simply choose from over 20 backgrounds – or get creative and project your own art or photos – to create great ambiance within your home. It even acts as a smart speaker, with rich 360-degree sound with a 5-watt woofer, so you can use lights and music to have a party wherever you go. The Freestyle is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience available. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free up to 13ft away.

Since its debut at CES earlier this month there has been high interest in The Freestyle across the globe.  In addition to early registrations, thousands of Samsung enthusiasts in Europe have signed up to be the first to get their hands on the product further contributing to the high demand for The Freestyle.

The Freestyle is available to purchase (RRP: £999) via Samsung.com from the 16^th February 2022. However, those eager to get their hands on The Freestyle can pre-order from 20^th January until 15^th February 2022 and claim a complimentary travel case^[2]. In addition to the travel case consumers can also get a free pair of Galaxy Buds Live, whilst stocks last at Samsung.com^[3].

For more information, please visit: https://www.samsung.com/uk/projectors/the-freestyle/the-freestyle-sp-lsp3blaxxu/

[1] Smart TV functionality requires internet connection. Product does not have TV tuner

[2]Samsung Electronics (UK) Limited. United Kingdom, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ only. Purchase a new (i.e., not second hand) Samsung The Freestyle from a participating retailer (either in-store or online), between 20/01/2022 and 29/03/2022 and claim a Samsung The Freestyle travel Case by redemption. To claim, visit https://samsungpromotions.claims/freestyleaccessory complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 0 and 45 days from the date of pre-order or purchase. Maximum 1 claim per purchase, 4 per household and 10 per Company. To claim, and for full terms and conditions, see https://samsungpromotions.claims/freestyleaccessory

[3] Purchase from Samsung Shop Online by 15.02.22. Galaxy Buds Live (SM-R180) automatically added at checkout when you pre-order The Freestyle. While stocks last. T&Cs apply

[4] USB-C power cable connection or compatible external battery required (sold separately)

[5] Internet connection, compatible mobile device, and SmartThings account required