Samsung Electronics Co., Ltd. has today announced the UK launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand^[1], Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.

In this new range, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line-up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs^[2]

“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits to everyday life, helping people find what they want faster, enjoy content more easily, and make the most of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to work alongside users as an entertainment companion, VAC can extend the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.^[3]

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S99H, S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to the S99H, S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.

On the flagship S99H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The new S99H model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For football fans, AI Football Mode Pro on S99H, S95H and S90H — and AI Football Mode on S85H optimise picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect box.

The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (43” LS03HE model) is also available for spaces that call for a cleaner, more integrated look.

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (43” LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling with gaming performance of up to 144Hz available on select models – while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimisation.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85”, 75”, 65”, 55”, 50” and 43 inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimises everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Soundbars and the new Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[4], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

For immersive home cinema set-ups, the Q990H soundbar provides cinema-grade sound. The new QS90H 7.1.2 channel all-in-one soundbar also launches that has a built in gyroscope to detect your setup and optimises the sound accordingly.

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast^[5]on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[6] memories is now available on eligible 2026 Samsung TVs^[7], giving users a new way to relive their favorite moments on the big screen.^[8] This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com.

[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia

[2]Source:Vision AI Companion (VAC): Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

[3]Availability and performance may vary dependent on content source.

[4]According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.

[5]Google Cast is trademarks of Google LLC.

[6]Google Photos is trademarks of Google LLC

[7]Features and availability may vary by model and region

[8]Available on all models U8000H and above including OLED

LONDON, U.K. – January 21, 2026 – Samsung TV Plus announced today that the premium FAST service has surpassed 100 million monthly active users globally, a major milestone as the service celebrates massive growth. With streaming hours increasing 25% year-over-year, engagement also reached new heights in 2025, reinforcing Samsung TV Plus as one of the most-used streaming apps in the world.

In an ever-evolving streaming landscape, Samsung TV Plus stands out by connecting advertisers with highly coveted audiences, including millennial families and influential viewers in a brand-safe environment built for engagement. Driven by industry-leading audience loyalty (92% retention after three months^[1]), Samsung TV Plus remains one of the stickiest and most effective streaming services for marketers looking to drive meaningful outcomes.

“Our focus remains on delivering premium, authentic experiences that connect our audiences around the world — and this year’s breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates,” said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus. “Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team’s commitment to providing exceptional entertainment made for every moment.”

Last year, Samsung TV Plus dominated the cultural zeitgeist with its bold expansion into live events. The service’s foray into fan experiences—most notably the Jonas Brothers’ livestreamed concert series—unlocked the power of Samsung TV Plus’ scale and leveraged its innovative technology. In a standout moment during the livestream of the JONAS 20: Greetings From Your Hometown tour, Samsung TV Plus launched a first-of-its-kind FanVote, which gave fans at home the power to vote for their favourite song via remote, with the winning track performed live on stage. This interactive poll delivered unprecedented results, with an over 13% response rate among CTV viewers, underscoring Samsung TV Plus’ ability to turn passive viewing into active engagement on the biggest screen in the home.

Samsung TV Plus further solidified its position as a home for Creator-led partnerships with some of today’s groundbreaking digital storytellers including Mark Rober, Michelle Khare, Dhar Mann, and Smosh, among others. These milestones —alongside industry-disrupting partnerships with Spotify, David Letterman, and leading sports leagues spanning NHL, MLB, NBA and NFL — continued to solidify Samsung TV Plus as a destination for culturally resonant, premium programming.

Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, all for free – and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, Galaxy Tab, and Smart Monitor lineups. This includes the new 2026 TV series recently announced at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro, and more.

^[1]Samsung Proprietary Data, 92% retention in month 4 after 3 months of usage for a minimum of 3 minutes each of the 3 months

LAS VEGAS — Jan. 6, 2026 — Samsung Electronics Co., Ltd. yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviours and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalysing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus[1] anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panellists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panellists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behaviour and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panellists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panellists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the centre of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers, — redefining what television can be in 2026 and beyond.

[1] Samsung account and internet connection required.

Samsung is teaming up with Amazon, Bethesda Softworks, and Xbox to celebrate the arrival of Fallout Season Two, offering fans more ways to Watch, Experience, and Play on Samsung TVs. Watch Season One subscription-free on Samsung TV Plus, experience Season Two in stunning detail on Samsung TVs and play Fallout, including the newest update to the hit game Fallout 76, through the Xbox app on Samsung Gaming Hub. Across streaming, gaming, and culture, Fallout comes together on Samsung TVs, creating a single destination for fans to experience the story in full.

WATCH — Stream Prime Video’s Fallout Season One Subscription-Free on Samsung TV Plus for a Limited Time

Ahead of the highly anticipated Season Two premiere on Prime Video, fans can return to the post-apocalyptic world of Fallout, from Kilter Films, streaming free on Samsung TV Plus^[1]. Based on one of the greatest video game series of all time, Fallout is the story of haves and have-nots in a world in which there’s almost nothing left to have.

Two hundred years after the apocalypse, the gentle denizens of luxury fallout shelters are forced to return to the irradiated hellscape their ancestors left behind—and are shocked to discover an incredibly complex and gleefully weird universe waiting for them. The new season will pick up in the aftermath of Season One’s epic finale and take audiences along for a journey through the wasteland of the Mojave to the post-apocalyptic city of New Vegas.

To celebrate its return, Samsung TV Plus will offer the critically acclaimed first season subscription-free from December 3 through December 25, giving both new audiences and longtime fans a chance to revisit—or discover—the world of Fallout before Season Two arrives on Prime Video.

Samsung TV Plus is a free ad-supported streaming service (FAST), available across Samsung TV, Galaxy and Smart Monitor devices. This includes Samsung Vision AI-powered^[2] displays like the Samsung Neo QLED 8K, Neo QLED 4K, OLED, The Frame and The Frame Pro, bringing the best of streaming to millions of viewers across over 30 countries.

EXPERIENCE — Feel Fallout Season Two Come to Life on Samsung TVs

Brought to life in cinematic form on Samsung TVs, Fallout returns to Prime Video on December 17 for its most ambitious season yet, inviting viewers deeper into the story. To celebrate the Fallout Season Two release, Samsung and Prime Video are offering a first look at Fallout through a series of co-branded creatives presented on Samsung’s owned and operated channels, including digital billboards in New York City’s Times Square.

“Prime Video is committed to finding creative and groundbreaking approaches to bring our content to audiences worldwide,” said Emily Aldis, Global Head of Distribution and Partnerships for Prime Video. “Prime Video’s established partnership with Samsung enables us to enhance the viewing experience for our shared customers through engaging off-screen marketing collaborations and seamless integration of the Prime Video app on Samsung Smart TVs.”

PLAY — Explore Fallout 76: Burning Springs Instantly on Samsung Gaming Hub

Now playable with Xbox Game Pass via the Xbox app on Samsung Gaming Hub, Fallout 76: Burning Springs marks the game’s largest expansion yet, opening new frontiers in post-nuclear Ohio just before the television series begins.

“When Jonah and I first talked about bringing Fallout to the screen, it was always about doing the world of the games right, but also bringing to life new stories in that world,” said Todd Howard, Game Director at Bethesda. “Now with ‘The Ghoul’ coming to Fallout 76, it shows how connected all these stories are. To have Walton bring his unique blend of swagger to the game is awesome. He’s a brilliant actor.”

Fallout fans can jump between the game and series^[3] and, for the first time, interact with The Ghoul, the enigmatic gunslinger from the Fallout television series voiced by the actor Walton Goggins himself. The crossover unites both worlds, pulling players directly into the Fallout universe as it expands in new ways.

With Samsung, the Fallout story spans streaming, breathtaking picture quality and in-game exploration on a single screen without ever leaving your seat.

“This collaboration is a perfect example of how Samsung continues to redefine entertainment by connecting experiences across all entertainment mediums,” said Kevin Beatty, Head of Product for Samsung Gaming, Interactive Experiences, and Emerging Tech. “Whether you are exploring the wasteland and playing on Samsung Gaming Hub, reliving Season One on Samsung TV Plus, or watching Season Two through Prime Video on Samsung TVs, Samsung devices are the best place to fully experience the Fallout universe.”

Fans can also experience the action of Fallout 76: Burning Springs through Twitch with a custom chat badge for viewers who subscribe or gift a sub to any streamer in the Fallout 76 category from December 2 to December 31.

For more information on Samsung TVs, please visit https://www.samsung.com/uk/tvs/.

For more information and updates on Samsung TV Plus, visit: https://www.samsungtvplus.com/

For more information on Samsung Gaming Hub, visit: https://www.samsung.com/uk/tvs/gaming-hub/

[1]Season 1 is available on Samsung TV Plus in the United Kingdom from December 3 to December 25, 2025.

[2]Samsung Vision AI and associated features vary by 2025 TV model (not available on Q6F, Crystal and select special models). Al Upscaling utilises Al-based formulas. See individual TV model specifications for details.

[3]Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. High speed internet connection, additional gaming service subscriptions and compatible controller required.

Samsung Electronics Co., Ltd. has announced a partnership with the London Korean Film Festival (LKFF), as the company brings hundreds of hours of K-content to Samsung TV Plus, one of the world’s largest streaming services.

Samsung TV Plus, available for free on Samsung TVs, Galaxy devices and Samsung Smart Monitor, features an extensive range of free K-content programming and will have a total of 13 channels live from November 2025 across the UK and Europe^[1]. Hundreds of hours of K-content will be available, including K-Pop, K-Drama, K-Movies and K-Entertainment from channels New KPOP, NEW KDRAMA, New KMovies, and more.

The partnership will also see Samsung’s new Movingstyle and S95 OLED TV displayed to LKFF attendees throughout the festival. The Movingstyle is a portable touchscreen TV with adaptive AI – perfect for viewing entertainment content in any room or on the go. It is designed to transform the home entertainment experience, and features a built-in battery, kickstand, and handle for use around the home. The flexible display can be moved from room to room, used as a touchscreen for apps, or set up on a table or floor with its flexible stand^[2]. The S95 OLED TV features Glare Free technology^[3], designed to enhance the viewing experience and minimise distractions when watching your favourite movies and TV shows.

London Korean Film Festival

Now celebrating its 20th anniversary, LKFF is one of the longest running film festivals dedicated to Korean cinema outside the country itself. Featuring the world premiere of Kim Jong-kwan’s Frosted Window as the opening film and Woo Min-ho’s Harbin as the closing film, this milestone edition will honour the vibrant present and rich history of Korean filmmaking with its signature strands — Cinema Now, Women’s Voices, and Special Screenings.

The festival opened with the world premiere of Frosted Window (2025), an anthology film that gives an honest portrayal of the human condition through three episodes, each set in a different season, in the Seochon neighbourhood of Seoul’s Jongno District.

“The London Korean Film Festival makes a fantastic partner for Samsung”, comments Benjamin Braun, Chief Marketing Office, Samsung Europe. “We know K-culture is increasingly popular in Europe, and that’s reflected in our bringing hundreds of hours of K-content to Samsung TV Plus. Now, a wide audience can enjoy the best content Korea has to offer from the comfort of their homes across Europe.”

The London Korean Film Festival’s Opening Ceremony was held on the evening of November 5 2025 at the BFI Southbank in London, UK. The festival runs until November 18 2025.

[1]Channel availability varies by country

[2]The Movingstyle is designed for easy detachment. Mobility may vary depending on flooring. Slim-Fit Camera sold separately.

[3]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL>

Samsung Electronics Co., Ltd. today announced the expansion of its proprietary One UI platform to its home appliance lineup, delivering a unified and intuitive software experience across smartphones, TVs and now smart appliances. As a part of this initiative, smart appliances will be receiving software updates for 7 years after launching ^[1], starting from 2024-launched home appliances being updated in September ^[2].

“By bringing One UI to smart appliances, we are transforming the way people interact with technology in their homes,” said Jeong Seung Moon, EVP and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “This consistency ensures that the experience feels natural and familiar across all our devices.”

A Unified Software Experience Across Samsung Products

With One UI, Samsung is unifying the user experience for the product categories of mobile devices, TVs and home appliances through the application of consistent design elements and functionality. This includes Apps & Services like Bixby^[3], Gallery and Samsung TV Plus, which are being made available across various types of screens to enable seamless device interaction and media consumption. Device Connectivity is also enhanced through SmartThings, integrating the home’s devices into a unified ecosystem with easy access to helpful services like Family Care, Pet Care and Home Care ^[4]. When it comes to Common UI, users will get the benefit of familiar interfaces like Now Brief ^[5], which deliver personalised and relevant information at a glance. Now Brief offers family members a curated selection of useful content, including daily weather updates, family schedules, tailored recipes, and home insights such as how much time is left on the washing machine.

7-Year Software Support for Smart Appliances

Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. This commitment supports product longevity, enhanced functionality and prolonged security throughout the product lifecycle.

Coming This September: Updates for 2024 Smart Appliances

Beginning in September, eligible 2024 launched models will be receiving various software updates that bring enhancements in usability, intelligence and security:

• Upgraded Security: Knox Matrix ^[6], Samsung’s comprehensive security solution extending protection across devices based on private block chain technology, will be extended to Wi-Fi ^[7] enabled refrigerators, washers and dryers, air conditioners, EHS, and slide-in induction ranges launched in 2024 ^[8]. All of these products will be protected through Trust Chain, which allows connected appliances to monitor each other’s security status. Screen-equipped models like the refrigerator with Family Hub or 9” screen and Bespoke AI washers with the 7” screen will also be receiving advanced protections like encrypted Credential Sync and Passkey support. These screen appliances will also be updated with the Knox Security dashboard provided on 2025 models, which allow users to easily monitor the security status of connected appliances in real time.
• Smarter Features: Refrigerators with the Family Hub and 9” screens will benefit from the upgraded AI Vision Inside applied to 2025 products, which now supports the recognition of frequently used packaged foods in addition to a larger number of fresh foods ^[9]. Bixby ^[10] is also upgraded to support Voice ID, allowing it to recognise user voices and provide personalised experiences on shared devices. Users can also enable Bixby quickly and intuitively by simply double tapping on the screen.
• Refined Interface: A refreshed One UI design — first seen on 2025 appliances — will come to 2024 models like refrigerators, washers, ranges and EHS products, offering intuitive navigation and region-specific settings.

By expanding One UI across product lines, Samsung is realising its vision of a cohesive, intelligent and secure home — where users enjoy familiar interfaces, personalised services and consistent control regardless of screen or device.

For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com.

[1]Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date.

[2]Software updates are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.

[3]Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect.

[4]To utilise Family Care, Pet Care and Home Care, appliance must support Wi-Fi and connect to SmartThings to activate service. The availability of each care service may vary by country.

[5]Now Brief will be available on home appliances from 2026. Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[6]Knox Matrix is applied to all global regions uniformly, with the exception of China.

[7]May vary by model

[8]Product availability varies by country.

[9]As of April 2025, AI Vision Inside can recognise 37 food items like fresh fruits and veggies. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[10]Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).

Starting August 10, fans around the world[1] can livestream the Jonas Brothers’ North America tour, featuring backstage access, surprise guests, and all the fan-favourite hits. The live concert will feature a surprise host featuring live interviews, commentary, and more.

“Partnering with the Jonas Brothers to livestream their upcoming tour on Samsung TV Plus reflects our commitment to connecting audiences with the artists and stories they love, on the biggest screen in the home,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus.

Livestream Concert Dates on Samsung TV Plus:

• August 10 | East Rutherford, NJ
• August 31 | Dallas, TX
• October 12 | Milwaukee, WI
• October 26 | Orlando, FL
• November 9 | Buffalo, NY

“JONAS 20” on Samsung TV Plus delivers a front-row seat to the full concert experience with immersive behind-the-scenes access and hometown tributes from Joe, Kevin, and Nick Jonas. Whether you’re tuning in solo, throwing a watch party, or syncing up with friends across the country, Samsung TV Plus is your destination for every song and unforgettable moment.

“This tour is about celebrating where we came from and sharing that with the fans who’ve been with us every step of the way,” said the Jonas Brothers. “Streaming it live on Samsung TV Plus means we get to include every fan, everywhere. No matter where you are, this is your hometown show.”

With over 17 million albums sold worldwide and a GRAMMY®-nominated, multi-platinum hit “Sucker,” the Jonas Brothers have cemented their place as global pop-rock icons. Their highly anticipated new album of the same name, Greetings From Your Hometown drops August 8, just days before their tour kicks off at MetLife stadium on August 10. The JONAS 20: Greetings From Your Hometown tour celebrates their legacy while deepening their connection with fans around the world.

Now, through their partnership with Samsung TV Plus, they’re expanding that connection even further, bringing the energy of their live shows directly into millions of living rooms and mobile devices.

[1] Available only on select Samsung devices outside of the U.S., check your local listings for details on how to watch.

Now available in the UK on Samsung TV Plus, Samsung’s FAST platform, LADbible FAST Channel will showcase the Group’s most loved original programming 24/7, including hit series such as Minutes With, Snack Wars, Agree to Disagree and Would You Rather.

As viewing habits shift, LADbible Group is expanding its reach to meet audiences exactly where they are. Insights from Samsung’s 2024 Anatomy of a Streamer research report show that Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day, compared to just over 49 minutes for Boomers.

The channel offers a bold mix of entertaining, unfiltered moments with household celebrities and untold stories from around the world, all delivered straight into viewers’ homes. Whether it’s Minutes With, spotlighting powerful, personal stories from mental health advocates to reformed gangsters, or Snack Wars featuring stars like Sabrina Carpenter, Ryan Gosling or Paul Mescal, each show is designed to entertain, spark conversation, and put viewers into the heart of culture.

To mark the launch, LADbible Group will also premiere its new format ‘Jury Room’, a debate show that takes on issues the public can not agree on, hosted by ‘Juries’ – from barristers, business owners, gangsters, to Gen Z influencers. The six-part series will see the first episode questioning, “Should we bring back military conscription in the event of war?”. It will be available on CTV and YouTube.

LADbible’s original programming has seen notable growth and success. Its audience has grown to over 280 million views on YouTube alone with a YOY increase of 20%, averaging a staggering 100 million minutes per month.

Becky Gardner, Head of Originals said, ‘LADbible on TV presents an exciting new opportunity to expand our reach and connect with even more viewers of our shows. This launch reflects our dedication to being where our audience is, delivering always-on entertainment that they love – anytime, anywhere, on any screen. We’re thrilled to bring LADbible directly into people’s homes”

Gus Grimaldi, Head of Samsung TV Plus EMEA, added: “LADbible is a global powerhouse of entertainment, and we’re thrilled to bring their first-ever TV channel to Samsung TV Plus users for free in the UK. With young viewers rapidly turning to CTV and watching from the comfort of their own homes, Samsung TV Plus is at the forefront of connecting audiences with high quality entertainment.  LADbible is the ideal content partner to reach the ever-growing number of FAST TV viewers.”

Availability:
LADbible is now live on Samsung TV Plus, available pre-installed on 2016+ Samsung Smart TVs and on Samsung Galaxy smartphones and tablets. Channel number: 4093

About LADbible Group

LADbible Group is a leading social entertainment business, reaching a global audience of 520 million followers. In the UK alone, it reaches two‑thirds of 18‑ to 34‑year‑olds and ranks as the fifth largest social and digital business. The Group operates a diverse portfolio of brands and platforms, including LADbible, SPORTbible, UNILAD and Betches, and operates over seven websites. Every month, it generates 13.9 billion views on social and 2,700 views per second. Its purpose is to give young adults a voice by building communities that laugh, think and act, with content that spans entertainment, celebrity interviews, news, live documentary and factual programming. LADbible Group has an international presence spanning all corners of the globe, with physical offices across APAC, US, the UK and Ireland. The Group has been widely recognised across the industry for its impactful social good campaigns, brand partnerships and original programming. This includes Media Brand of the Year at the Media Week Awards, Commercial Team of the Year at the Campaign Media Awards and Web Channel of the Year at the Broadcast Digital Awards.

About Samsung TV Plus

Samsung TV Plus is free streaming, TV with no subscription and no additional device or credit card needed. The service is pre-installed on all 2016+ Samsung Smart TVs, and on Samsung Galaxy smartphones and tablets in select territories. Samsung TV Plus instantly delivers a vast and growing library across multiple genres including news, sports, entertainment, as well as a video on demand catalogue of your favourite movies and popular shows. The free, ad-supported streaming video service is available globally in 30 territories, all you need is an internet connection. For the latest on Samsung TV Plus, please visit www.samsungtvplus.com.

The collaboration marks the first time RugbyPass TV content will be available on a FAST service, extending the reach of the leading app and broadcast service to millions of U.S. and U.K. households via Samsung TV Plus.

The landmark RugbyPass TV FAST Channel offers a curated mix of live international action, compelling feature programming, and classic matches – all available for millions of households. The launch represents a major step forward in World Rugby’s commitment to delivering high-quality, accessible rugby content to broader and more diverse audiences across two of its key growth markets, laying the groundwork for a transformational decade of rugby leading into the Men’s and Women’s Rugby World Cups in 2031 and 2033.

The RugbyPass TV FAST channel will play a significant role in Samsung’s continued commitment to expand the variety of premium sports content on Samsung TV Plus, making even more sports content free to access for broader audiences. For World Rugby, the collaboration will make the sport more discoverable to casual viewers and avid fans alike, expanding the sport’s addressable share of attention. It also reflects a growing appetite among sports fans for premium content without the paywall – an opportunity World Rugby is seizing to build fandom at scale.

As part of the collaboration, Samsung TV Plus will showcase RugbyPass TV’s winning blend of live content, including rugby sevens, original programming documentaries and series, classic matches and in-depth analysis, ensuring something for all sports fans.

World Rugby Chief Executive Alan Gilpin said: “With the U.S. and U.K. representing two of rugby’s most important and promising markets, this exciting collaboration with Samsung TV Plus is a major milestone in our journey to grow the game globally. Through RugbyPass TV FAST, we’re bringing the excitement, diversity, and global appeal of the game to more fans, in more homes, than ever before.”

Head of Samsung TV Plus EMEA Gus Grimaldi added: “RugbyPass TV is a global leader in rugby content, and we’re thrilled to bring their first-ever FAST channel to Samsung TV Plus users in the UK. This launch not only enhances our sports offering but introduces a beloved sport to new fans by removing the paywall.”

With women’s rugby at the forefront of World Rugby’s content and growth strategy, the FAST channel launch reinforces a forward-looking vision that embraces innovation, inclusion, and long-term legacy — in both established and emerging rugby nations.

Samsung TV Plus, the ultimate destination for K-Content, is teaming up with SM Entertainment to bring K-Pop’s biggest performances to the big screen in celebration of its 30th anniversary. As part of this exclusive, Samsung TV Plus will debut a new, dedicated SMTOWN channel–enhancing its commitment to deliver the best-in-class content to K-fans around the world.

The partnership will kick off its first live event from the Los Angeles Dignity Health Sports Park on May 11th starting at 6 PM PT, with a star studded concert to remember.

The lineup includes:

• TVXQ!
• SUPER JUNIOR
• KEY, MINHO of SHINee
• SUHO, CHANYEOL, KAI of EXO
• Red Velvet (IRENE, SEULGI, JOY)
• NCT127
• NCT DREAM
• WayV
• aespa
• RIIZE
• NCT WISH
• Hearts2Hearts
• SMTR25

Now K-Pop fans from around the globe can experience live performances across 18 countries, with concert replays, music videos, and playlists with additional K-Content added to the channel following the SMTOWN LIVE 2025 concert.

Samsung TV Plus’ expansion continues to solidify its position as one of the largest providers of K-Content. From premium titles across a variety of genres like K-Dramas, K-Crime, K-Thrillers, K-Romance, and now K-Pop, its expansive offering showcases the unique crossovers and cultural tie-ins that have made K-Content a global phenomenon.

For more information on Samsung TV Plus, please visit samsungtvplus.com.