The home is becoming the new theatre. But as TVs get bigger and brighter, the technology behind the picture needs to keep pace.

Premium TVs can now reach unprecedented peak brightness levels. Much of today’s streaming content, however, is mastered at far lower brightness levels. This creates a challenge: How can TVs make the most of their capabilities while preserving the look and feel intended by filmmakers and content creators?

HDR10+ ADVANCED is Samsung’s answer. Building on HDR10+, which uses scene-by-scene metadata to help TVs optimize brightness and contrast, the new technology adds more detailed picture information, AI-powered tone mapping and greater control over motion.

Bridging the Gap Between Master and Display

When HDR10+ technology was first introduced in 2017, most content was mastered brighter than consumer TVs could handle. Today, premium TVs can support extreme brightness levels that easily encompass the range for which much of that content was mastered.

To reproduce this content on brighter displays, TVs need to map the original brightness levels to their own capabilities. Without detailed scene information, this process can involve compromises that affect brightness, contrast and detail.

HDR10+ ADVANCED expands the dynamic metadata available to guide these adjustments. Specifically, it uses extended distribution metadata to represent tonality more accurately, enabling AI to create brighter HDR while preserving the creator’s intended look. This gives compatible TVs more detailed guidance across midtones as well as the brightest and darkest parts of the image, helping them reproduce each scene as intended.

Smarter Picture Quality, Powered by AI

HDR10+ ADVANCED combines its expanded metadata with Samsung AI-driven tone mapping to optimize the picture for modern displays.

Samsung TVs use AI models pre-trained on thousands of expert-graded HDR samples. These AI models run on-device in real time, generating optimal tone-mapping curves based on scene statistics in the metadata.

The aim is to make effective use of a TV’s brightness while preserving contrast and detail, helping bright highlights stand out without losing the nuances of darker scenes.

Tailored Motion for the Living Room

Films are typically shot at 24 frames per second, a frame rate that contributes to their cinematic look. On large home displays, however, some movements can appear uneven, particularly during camera pans. Conventional motion smoothing can help, but too much can make films look unnaturally fluid — a look often called the “soap opera effect”.

HDR10+ ADVANCED introduces Intelligent Motion Smoothing, which allows creators and streaming platforms to specify the desired level of smoothing for individual scenes. Levels range from 0, with smoothing off, to 5, with maximum smoothing.

This allows motion to be tailored to the content, from fast-moving sports that benefit from greater fluidity to cinematic dramas that retain a more natural look.

Understanding the Content on Screen

A sports broadcast, an animated film and a news program each have different visual characteristics. HDR10+ ADVANCED introduces genre-based metadata to help compatible TVs better understand the content they’re displaying.

Its two-layer structure combines 16 broad content classes with 64 more specific descriptors. These can identify characteristics such as the type of sport, movement, lighting conditions and how the content was captured. A football match, for example, could include descriptors relating to the pitch, ball movement, camera panning and daylight.

This additional information can help tailor picture processing to different types of content. It also creates a foundation for potential future services, including interactive and commerce experiences.

Expanding HDR10+ GAMING Experience Through Cloud Gaming

HDR10+ ADVANCED extends optimized HDR to cloud gaming, helping compatible games deliver a better-tuned picture without players needing to calibrate settings manually.

Adaptive Cloud Gaming uses real-time ambient-light data and dynamic tone mapping to optimize visibility and immersion in cloud-based games on compatible HDR10+ GAMING platforms.

A New Chapter for Home Entertainment

HDR10+ ADVANCED brings together expanded scene metadata, AI-powered tone mapping, intelligent motion control and cloud gaming capabilities to build on the existing HDR10+ ecosystem.

The goal is straightforward: HDR10+ ADVANCED compatible Samsung TVs make better use of their display capabilities while adapting more intelligently to what’s on screen. Whether watching a film, following live sport or playing a game streamed from the cloud, viewers can benefit from picture processing designed around the content.

As home entertainment evolves, HDR10+ ADVANCED represents another step toward a more flexible and refined viewing experience.

For more information on HDR10+ ADVANCED, visit hdr10plus.org/advanced.

▲ (From left) “Vienna Viewed from the Belvedere Palace” (1758/61) by Bernardo Bellotto the Elder on OLED TV, “Summer” (1563) by Giuseppe Arcimboldo on The Frame and “The Tower of Babel” (1563) by Pieter Bruegel the Elder on Micro RGB TV at Kunsthistorisches Museum in Vienna. Photo: Seniad Kasupovic

Samsung Electronics Co., Ltd., and the Kunsthistorisches Museum in Vienna today announced a new partnership to bring 43 carefully selected masterpieces from the museum’s collection to Samsung Art Store.^[1]  Starting today, art enthusiasts worldwide will be able to access these iconic works in stunning 4K resolution exclusively on compatible Samsung TVs.^[2] 

“The Kunsthistorisches Museum is not merely an institution it’s a symbol of Austrian cultural identity and is our neighbour, our partner and our home,” said Dario Casari, President of Samsung Austria and Samsung Switzerland. “This partnership represents something truly special for Samsung Austria by combining these world-class cultural treasures with Samsung’s cutting-edge display technology. We’re creating a unique bridge between history and innovation, bringing Vienna’s artistic legacy to audiences around the globe.”

▲ (From left) “Vienna Viewed from the Belvedere Palace, known as “Canaletto View” (1758/61) by Bernardo Bellotto on OLED TV and “The Art of Painting” (1665-1668) by Johannes Vermeer on Micro RGB TV at Kunsthistorisches Museum. Photo: Seniad Kasupovic

Masterpieces From Bruegel to Vermeer Now Available Digitally

The Samsung Art Store collection features some of the most significant works from the Kunsthistorisches Museum’s painting gallery, including:

• Several paintings by Pieter Bruegel the Elder, including the famous “The Tower of Babel”
• Johannes Vermeer’s “The Art of Painting”
• Gustav Klimt’s “Nuda Veritas”
• Canaletto and Bellotto’s iconic views of Venice and Vienna
• Giuseppe Arcimboldo’s “Summer”
• Works by Rubens, Velázquez, Caravaggio, Titian, Rembrandt and Raphael

Thanks to high-resolution digital rendering, viewers can appreciate the finest details of these extraordinary works. Bruegel’s “The Tower of Babel” reveals countless architectural and technical details, while Vermeer’s “The Art of Painting” impressively showcases the artist’s distinctive use of light and precision.

▲ “The Tower of Babel” (1563) by Pieter Bruegel the Elder on The Frame Pro.

Bringing World-Class Cultural Heritage Directly to the Home

With the Kunsthistorisches Museum joining the Samsung Art Store platform, Samsung continues to expand its premium portfolio of international cultural institutions. Existing collaborations with renowned museums such as the Louvre in Paris, the Prado Museum in Madrid, and the MUNCH Museum in Oslo already offer users access to unique art collections directly on their Samsung TVs.

Samsung Art Store offers a curated selection of thousands of international artworks displayed in native resolution with precise color calibration. Users can personalise their viewing experience by selecting artworks according to style, period or mood, transforming their living spaces into their own digital gallery.

“We are delighted to join Samsung Art Store and share our unparalleled collection with a global audience,” said Dr. Jonathan Fine, General Director of KHM-Museumsverband. “By making these masterpieces accessible to everyone, regardless of location, we can engage a wider public. This digital experience will fascinate viewers and inspire them to encounter the original artworks in person at our museum in Vienna, bridging the gap between digital accessibility and the irreplaceable experience of standing before the originals.”

▲ Back row, from left: Manuel Laporta Osante, Head of TV/AV – Samsung Austria, Verena Eisner, Deputy CFO – The Kunsthistorisches Museum Wien, Antonio Marques, Strategy Product Manager – Samsung Austria. Front row, from left: Paul Frey, General Manager – The Kunsthistorisches Museum Wien, Dario Casari, President – Samsung Austria and Samsung Switzerland.

[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.

[2] Samsung Art Store is available on the following compatible Samsung TV models: 2026 Models: R95H, S99H, QN80H, QN70H, M80H, The Frame, The Frame Pro. 2025 Models: Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F and Q7F.

Samsung Electronics Co., Ltd. today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year – marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust, built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015:The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018:8K TVs delivered over 33 million pixels — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.
• Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED line-ups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its line-up. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

LAS VEGAS — Jan. 6, 2026 — Samsung Electronics Co., Ltd. yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviours and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalysing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus[1] anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panellists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panellists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behaviour and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panellists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panellists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the centre of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers, — redefining what television can be in 2026 and beyond.

[1] Samsung account and internet connection required.

LONDON, United Kingdom – Oct. 10, 2024 – Samsung Electronics today announced a new partnership with F45 Training^[1] – a leading global fitness community specialising in group workouts that are fast, fun, and results-driven – to bring the brand’s functional training workouts to Samsung TV users via ^[2] . The partnership with F45 Training will provide free access to a library of cardio, strength, hybrid and recovery workouts, which will grow over the coming months to include additional content, enhancing the at-home fitness experience for global users.

“Our objective is to create a central hub that offers fun and unique workouts to help each of our users achieve their personal fitness goals,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being.”

“For many, the idea of starting a fitness journey can feel overwhelming and intimidating, but that doesn’t mean people should miss out on the life changing benefits of working out,” said Tom Dowd, Chief Executive Officer for F45 Training. “Utilising the power of technology through this new partnership with Samsung Electronics, users can experience F45 Training workouts from the comfort of their home, getting used to the class formats and building confidence to seamlessly transition to in-person training at one of our worldwide studio locations.”

Since 2013, F45 Training has provided group workouts with innovative technology to an ever-growing community at the company’s studios, spanning 65 countries. F45 Training’s holistic approach to health and wellness has fostered community among its members by offering an engaging and supportive environment for all fitness levels. Through its efficient 45-minute sessions, F45 Training provides access to workouts that deliver results in a shorter amount of time, making it easy to fit exercise into even the busiest of schedules.

“At F45 Training, innovation and technology are at the core of our brand. Our collaboration with Samsung to become the first fitness franchise offering our at-home, on-demand cardio, strength, hybrid and recovery workouts on the Samsung Daily+ platform exemplifies our commitment to staying ahead of the curve”, said Brian Killingsworth, Chief Marketing Officer, F45 Training. “This achievement highlights our relentless drive to integrate cutting-edge technology into our fitness experience, ensuring that F45 continues to lead the industry and redefine what’s possible in the world of fitness.”

Led by a team of diverse athletes, all F45 workouts can be easily modified to fit a variety of needs, ensuring everyone can participate and reap the benefits of the training regardless of where they are in their fitness journey. Through Samsung’s new partnership with F45 Training, Samsung Daily+ app users can enjoy a number of key benefits afforded by F45’s unique workouts, including:

• Functional and Science-Backed Workouts: F45’s workouts improve everyday movements by incorporating exercises that mimic real-life activities. Developed with the latest exercise science, these sessions build lean muscle, enhance cardiovascular health and improve daily functionality.
• Variety of Workouts: The app offers four types of workouts: Hybrid, Cardio, Strength, and Recovery. With access to on-demand training and a diverse workout library curated by F45’s Global Athletics Team, users can choose from a variety of workouts, ensuring their routines remain fresh, exciting and never repetitive.
• Community, Support, and Motivation: The F45 Life area offers motivational content and links to nearby F45 studios, combining the ease of at-home workouts with the support and motivation of a global fitness community.

The Samsung Daily+ lifestyle hub, powered by Samsung Tizen OS, delivers virtual health and wellness experiences with unmatched convenience and accessibility. Beyond F45 Training, Samsung Daily+ offers extensive health and wellness options through additional partners to provide users with many ways to support their individual fitness journeys.

Samsung Daily+ also provides personalised service and recommendations through apps like SmartThings, Samsung Health and Workspace. It allows users to manage daily activities easily with a single interface on Smart TVs and enjoy home fitness, telehealth services, video calls and more.^[3]

For more information on Samsung Daily+, visit Samsung.com.

[1] F45 Training app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000), and The Frame worldwide. TV model users can download the F45 Training app through the app store. The content is provided primarily in English and supported with subtitles.

[2] A lifestyle content hub with curated apps and features designed to enrich your everyday life.

[3] Its supported features and apps may vary depending on the country.

• To help American Football fans understand the basics, Samsung and American Football ex-pro and pundit Jason Bell, have launched a Jargon Buster Playbook, offering easy explainers so fans understand their foul plays from fumbles and snaps from safeties

• Despite this, American Football’s popularity is increasing here in the UK, with nearly a quarter (23%) of UK American Football fans considering purchasing a larger TV screen enjoy and enhance the full matchday experience at home and one in five (20%) are already planning on hosting a Superbowl party in February.

NFL ex-pro and pundit, Jason Bell, pictured with the Samsung 98” 8K TV at Samsung KX, London

LONDON, UK – October 9, 2024 – With the season now in full swing and the London game series underway, the UK has hit peak American Football fever. However, new research by Samsung has revealed that most UK fans are grappling with  the basics of the sport, with more than 4.8 million fans pretending to understand the rules.

As the official TV partner of the NFL, Samsung has therefore teamed up with leading American Football pundit and ex-pro Jason Bell, to create the Jargon Buster Playbook – to help fans with a simple, crystal-clear guide to the most common game phrases. Top misunderstood phrases and rules included ‘Post Up’ (25%), the ‘downs system’ (23%) and what the difference is between the AFC and NFC divisions (24%). Others were even lost on some of the most common terms, with 18% not understanding what a quarterback was. Despite this, two thirds of fans (67%) are happily following each game permanently on the blindside.

The research found that a third (32%) of the UK – more than 17 million – are going to be glued to this year’s hotly anticipated season, with the Kansas City Chiefs setting their sights firmly on the unprecedented accolade of three Super Bowl wins in a row.

Some viewers are getting creative to appear ‘in-the-know’, despite not grasping the rules. Among them, 10% admit to frantically looking up terms on their phones during games, while another 9% simply mimic the cheers around them during crucial plays—anything to fake it til they make it.

The research also found that American Football isn’t alone in leaving fans puzzled. Brits are just as baffled by the rules of sports closer to home, with Rugby (18%), Cricket (15%), and Tennis (12%) topping the list of games they watch without really understanding what’s going on.

Despite the confusion, Brits are still embracing American Football with open arms. 20% are already planning a Superbowl party this season and equally one in five will host a social event at home centred around an in-season game. A further 9% have even upgraded their TV to a larger screen to immerse themselves in the action, with a further 23% considering doing so in the coming months. Nearly a quarter (23%) are also considering upgrading to either 4K or 8K, so they watch tackle and touchdown with perfect clarity.

Jason Bell comments: “With this season set to be one of the most dramatic yet, it’s the perfect time to dive into one of the world’s most thrilling sports in the world. As exhilarating as it is, I know how confusing the terminology can be if you’re new to it, making our new Jargon Buster Playbook the perfect tool to break down the basics of the game so everyone can enjoy it.

“With just the three games taking place live in the UK, most UK fans will need a home setup that delivers a front-row experience to the drama. Whether you’re just starting out or you’re a long-time fan, this guide, paired with the perfect TV at home, will help you feel at the heart of the action all season long.”

Zeena Hill, Director of Marketing for TV/AV at Samsung Electronics in the UK and Ireland, said: “With American Football’s popularity booming across the UK, fans across the nation are searching for the ultimate TV and audio upgrade to elevate their viewing experience at home. Our research uncovered an interesting paradox between the increasing appeal of the game and understanding it.

“So we are working with American Football guru Jason Bell to create this basic jargon buster playbook. This combined with the unique clarity and quality of our TVs means fans can now not only watch every detail for the ultimate immersive experience but also can now relax knowing they understand exactly what’s happening!”

Samsung is the official TV partner of the NFL this season, with the partnership extending across the whole season, culminating at this year’s Super Bowl on February 9, 2025. Samsung’s latest 4K and 8K TVs offer unique AI-enabled features – such as AI Motion Enhancer Pro which sharpens and smooths out object motion to follow every element of the game with consistent clarity – delivering the ultimate at-home viewing experience to watch the thrilling detail of every kick, play, sack and touchdown of one of the biggest sports in the world.

To help fans embrace the action head-on this season, Samsung has also teamed up with DAZN to offer a one-week NFL Game Pass subscription included with the purchase of any Samsung TV. Providing fans with additional access to live NFL games and exclusive content, this further solidifies Samsung’s commitment to delivering top-tier sports entertainment to its customers.

Samsung has been the global TV market leader for 18 years ^[1] and the latest 4K and 8K TVs offer unique AI-enabled features to take immersive sports viewing to the next level. To find out more about the range, and how you can upgrade, visit: https://www.samsung.com/uk/tvs

To super-size your entertainment, check out the Samsung 98” TV here:  https://www.samsung.com/uk/tvs/supersize-tv/

Samsung and Jason Bell’s American Football Jargon Buster Playbook

^[1]Samsung TV has been ranked the no.1 selling TV brand for 18 consecutive years by Omdia.

London, UK,. June 14, 2024 – This summer is set to be a spectacle for sporting fans across the globe. With major sporting events taking place, including the highly anticipated European Football Championship, there is no better time to upgrade your home viewing set-up. From today until July 2, consumers can claim up to £500 back on a wide selection of Samsung TVs and soundbars from the new 2024 range*.

Providing an enhanced 4K and 8K viewing experience, Samsung’s AI-enabled features on its latest TV and Soundbar line-up can take this year’s summer of football to new heights – the closest thing to stadium seats you can get. Viewers can truly immerse themselves in the big game – whether its the top of the range Neo QLED 8K in 85-inches or a more modest 43-inch 4K QN90D – there are a range of TVs, to suit any budget or room.

Each model has various sizes available, with the larger screens being ideal for those looking to host family and friends to cheer on the nation to victory. AI Upscaling and Motion Enhancer are features that are available on the acclaimed QN900D and QN800D, and work together to deliver exceptional clarity sharpening low-resolution content, minimising ball distortion and blurring – so you don’t miss a moment of the action.

What’s more, you can bring the sounds of the stadium to your living space with Object Tracking Sound and Active Voice Amplifier, available on 4K Neo QLED and OLED TVs.  Using AI technology, the sound moves with the action wherever it goes, giving greater immersion into every detail from all corners of the TV – whether it’s celebrating a winning goal or the suspense of a nervous crowd awaiting a penalty shootout, you can hear the detail from every angle.

In addition, from today, those upgrading to a 75” or greater sized 2024 TV or any OLED or Neo QLED 4K or 8K TV will also receive an extra 10 per cent off using the code TV10 if you purchase directly from Samsung.com.

Dan Harvie, VP of TV/AV in the UK and Ireland, commented: “It’s the perfect time to create the ultimate home viewing experience ahead of some of the best tournaments in the world kicking off. Our latest TV and audio line-up, powered by some incredible AI innovations, make it the ideal upgrade for any sports fan. Each year we see larger screens becoming increasingly popular and combined with our enhanced features, you can watch every minute of the action with exceptional clarity and lifelike immersive sound, as if you were in the stadium itself.

“There is no better time to take advantage of our market leading TV technology and enjoy our best-ever big game experience. The only decision you have to make is the size of the screen and how big you want to go!”

The promotion is available for the following models until July 2 on samsung.com and across retailers including Currys, John Lewis, Richer Sounds, Amazon, Argos, AO, Very and a host of independent retailers in the UK*:

2024 Neo QLED 8K TVs

• 98” QN990D– Available in 98” – save £500
• 85” QN900D, QN800D – save £500
• 75” QN900D, QN800D – save £300
• 65” QN900D, QN800D – save £200

2024 Neo QLED 4K TVs

• 98” QN90D – save £500
• 85” QN95D, QN90D – save £500
• 85” QN85D – save £400
• 75” QN95D, QN90D, QN85D – save £300
• 65” QN95D, QN90D, QN85D – save £200
• 55” QN95D, QN90D, QN85D – save £150
• 50”/43” QN90D – save £100

2024 OLED 4K TVs

• 83” S90D – save £400
• 77”- S95D, S90D, S85D – save £300
• 65” S95D, S90D, S85D – save £200
• 55” S95D, S90D, S85D – save £150
• 48” S90D – save £100

2024 Lifestyle TVs

• 85” The Frame – save £300
• 75” The Frame – save £250
• 65” The Frame, The Serif – save £200
• 55” The Frame, The Serif – save £150
• 50”/43” The Frame, The Serif – save £100

Soundbars

• HW-Q990D – save £200
• HW-Q930D – save £150
• HW-Q800D, HW-Q700D, HW-S801D, HW-S800D – save £100
• HW-S700D, HW-S701D – save £75
• HW-S60D, HW-S61D – save £50

For more information about Samsung’s latest AI innovations in 8K, and to check out the latest deals on TV and audio devices, visit www.samsung.com/uk.

For terms of conditions and a full list of retailers please visit www.samsungoffers.claims/aicashback

*Purchase a qualifying Samsung product from a participating retailer between June 5-July 2, 2024 to be eligible for up to £500 cashback. Claims must be submitted within 45 days of purchase. Promotion Product only to be used under one cashback promotion run by the Promoter. Full Terms apply.

Following on from the initial agreement that began at the beginning of 2023, Sunday Brunch and Samsung will renew their deal for another year as of March 17 as brokered by media agency, Starcom.

This renewed collaboration means Samsung will continue to build awareness around its Bespoke Home appliance range through product placement and sponsorship idents throughout the programming that highlight its core technologies and home appliance features. The Sunday Brunch kitchen will continue to amplify key products including the Family Hub fridge freezer and Series 7 AI ovens and this year will also include the Samsung Frame TV, among various other products.

In addition, Samsung will sponsor a new recipe licence with Sunday Brunch co-host and cooking expert Simon Rimmer as well as being available on Samsung UK’s social channels. 

Rupinder Downie, sponsorship and commercial partnerships leader, Channel 4 said: “Having collaborated with Samsung for the past year on Sunday Brunch, we are looking forward to strengthening our partnership with more premium products featured in editorial. Our track record shows that product placement can dramatically shift TV viewers perception of a brand, that it opens up new revenues for our production partners, and, that it is appreciated by Channel 4’s savvy viewers by enhancing the credibility of TV content.”

Gino Grossi, Head of Brand Marketing for Home Appliances, Samsung Electronics UK, said: “We’re excited to be continuing our partnership with Sunday Brunch, which will again provide Samsung with a strong platform to reach consumers. It provides us with a regular opportunity to showcase our premium Bespoke appliance range to a large audience every week.

“Since the partnership started we have witnessed strong engagement and interest in our products in the Sunday Brunch kitchen through Simon, Tim and guests, complimented by our sponsorship idents that highlight key product features.”

About Channel 4

Channel 4 exists to create change through entertainment. Publicly owned yet commercially funded, Channel 4 generates significant and sustainable cultural, economic and social impact across the UK – at no cost to the taxpayer.

The broadcaster’s distinctive remit is set by Parliament, and it has a role to represent unheard voices, challenge with purpose and reinvent entertainment. For over 40 years, it has been a British success story, engaging generation after generation of young people.

Through a unique publisher-broadcaster model, Channel 4 commissions its content from the UK independent production sector. Working with around 300 creative companies every year, Channel 4 makes a major contribution to the local, regional and national economy, creating and supporting thousands of jobs and businesses across the country.

In 2020, Channel 4 launched its Future4 strategy to become a digital-first public service media company and to continue to deliver significant impact for UK audiences and investment into the UK creative economy.

Across its bases in London, Leeds, Manchester, Bristol and Glasgow, Channel 4 is turbocharging its efforts to find, nurture and develop talent across the UK. Through its training and development initiative 4Skills, Channel 4 is opening up opportunities in broadcasting, with a particular focus on disadvantaged young people, and addressing skills gaps across the Nations and Regions.

Channel 4 has the UK’s biggest free streaming service plus 11 television channels including: Channel 4, E4, E4 Extra, More4, Film4, 4Seven and The Box Plus Network. Through Film4 Productions, Channel 4 also invests in British filmmakers to huge critical acclaim, producing 37 Oscar wins and 88 BAFTA wins in its history.

https://www.channel4.com/

LONDON, United Kingdom – 20th October 2023 – Samsung has introduced a clever feature on Samsung’s TV range^[1] which can reduce energy consumption by up to 12%^[2], helping people save money by cleverly detecting if you are in the room or not and dimming accordingly.

As more people become energy-conscious, consumers are seeking new ways to be mindful of their environmental impact, reduce their carbon footprint and save money where they can. This simple feature can mean saving valuable pounds off your energy bill as it analyses your usage to save you money.

Samsung Electronics, a global leader in the TV industry, has been propelling its commitment towards sustainable tech through a series of new features, including AI Energy Mode.  This feature can be easily accessed through the SmartThings app, Samsung’s integrated and expansive multi-device ecosystem controller, so users can easily lower their energy consumption and monitor their homes’ energy usage – starting with the television.

What is AI Energy Mode?

• A smart energy-saving feature which monitors energy usage in real-time and adjusts to the environment. It works by using the TV’s built-in processor and sensors to analyse viewing environments and ambient light and automatically adjusts relevant settings to save energy.

How do I use it?

• The feature will be powered by Samsung’s SmartThings app, which serves as a remote control for the entire home. Simply open the SmartThings app, activate AI Energy Mode and let the TV’s AI processor handle the rest.
• What’s more, the immersive 3D Map View on the SmartThings app shows a bird’s eye view of the home so users can easily see their devices* at-a-glance to oversee and manage energy consumption.

What does AI Energy Mode do?**

• Environment Adaptive Brightness: The built-in light sensor automatically adjusts screen brightness based on surrounding light conditions. Using advanced motion sensor, the TV automatically dims brightness when it detects no viewer actively for more than two hours.
• Content Adaptive Brightness: Using advanced AI technology, the TV’s processor analyses on-screen motion and dynamically adjusts scene brightness.

What are the benefits?

• Al Energy Mode can reduce energy consumption by 12 percent1, enabling users to take a step towards an eco-conscious future.
• Generate real-time hourly, daily, weekly and monthly records of energy consumption and comparative cost for the specified timeframe. Users can also diagnose usage patterns of the TV and detect situations where they are wasting energy or exceeding a set budget for the month.

[1] AI Energy Mode is available on SmartTV models released in 2023 (CU7000 or higher) and Lifestyle TV models released in 2023 (LS03C or higher).

[2] Based on Neo QLED 8K 65QN800C. Energy consumption results, Al Energy Mode based on internal tests. Energy saving rate is based on internal tests, may vary depending on ambient brightness and content. 12% saving rate is measured in the ambient illuminance 100 lux environment, and in an environment exceeding 120 lux, some of the Al energy saving functions may work, which may reduce the energy saving rate.

*Compatible devices required.

**Energy saving may vary according to model, viewing conditions or types of content. Does not work with gameplay or viewing priority modes. Energy savings based on internal test results and may vary. Requires SmartThings app, Internet connection, and SmartThings enabled devices. Adaptive Brightness will not operate in environments exceeding 80 lux.

LONDON, UK – 30 August 2023 – Over half of Brits (71%) are planning to watch the hotly anticipated rugby tournament from the sofa at home this September.

But when it comes to the big game, new research from Samsung has revealed that 44% of the nation are confused about the new rugby laws that will be introduced. And with over a quarter (27%) of the UK being self-professed sofa refs, there is more of a need than ever this year to understand the updates.

Which is why Former England rugby international and broadcaster Ugo Monye has teamed up with Samsung – for the recently launched 98” Q80C TV – to equip the nation to see clearly, without the need to ‘try’.

The presenter and pundit said: “Millions of people are excited about September’s line-up. And while the new laws are going to shake up the game – getting your head around the regulations is less exciting. But with the help of Samsung’s big TV’s, viewers can supersize their experience and feel like they are in the best seats in the stadium, ready from the comfort of their home for knock-out match analysis. Game on.”

Dan Harvie, Vice-President TV/AV Division, Samsung Electronics UK & Ireland added: “Ultra-large screen TVs are on the rise, as people look to watch more major cultural moments at home with friends and family.  And when it comes to the best way to watch rugby this September – bigger is better – our large screen TVs bring all the excitement of the stadium experience to consumers right from their homes. In fact, our customers are typically upsizing their TVs by an average of 13 inches, which is why we’re producing televisions with 98-inch screens for the first time ever. With the introduction of the new rugby laws, it’s never been a better time to upsize your screen to enjoy all the action up close in the sharpest definition.”

Ugo shares his top tips on the key laws to look out for over the next few weeks:

• Shot Clock: The main law change that rugby fans will notice is the shot clock. Designed to speed up play on the field and stop time-wasting, players have 90 seconds to take a conversion, 60 seconds for a penalty kick. Scrums and lineouts have a time limit of 30 seconds whilst the ball must be released within 5 seconds for rucks.

• Bunker: Another major introduction is the Bunker. Recently trialled at the Summer Nations Series, the match referee will be able to consult the Foul Play Review Official stationed in the ‘Bunker’ if they are unable to determine if a possible incident of foul play isn’t clear or obvious after two big screen replays.

• TMO innovations – Also known as Television Match Official, the TMO is an individual who watches the match action on a TV screen away from the pitch and feeds information to the referee via an earpiece. For this year, TMOs can only interrupt play to investigate serious or dangerous play that the officials have missed.

• Deliberate foul play – Referees can now show a full red card to players on the pitch for intentional foul play. Players that are handed a full red card will not be able to return to the pitch and can’t be replaced.

Samsung’s 98” Q80C TV is the ultimate TV for individuals that want to supersize their entertainment and enjoy all the thrills of the stadium experience at home – perfect for having friends over & group watching all the rugby action. Driven by the Neural Quantum Processor 4K, it uses AI Upscaling technology to enhance image quality to fit a super large screen, enhancing the depth and sharpness of the content allowing you to see every bit of crisp detailing on the pitch. Combined with Quantum HDR+ technology, it delivers superior black and brightness performance allowing you to see every bit of crisp detailing on the pitch as if you are in the stadium.

For more information on Samsung’s large screen TV range including the 98” Q80C TV, visit: https://www.samsung.com/uk/big-screen-tv/