Samsung Color E-Paper provides a more efficient way forward. Utilising digital ink technology, it maintains the visual appeal of traditional paper posters while significantly reducing the challenges associated with installation and management. This is a super-thin, ultra-low power, and lightweight digital signage that transforms the traditional paper experience.

Unlike conventional digital signage, it consumes zero watts power when showing static images^[1]. When content is updated, overall energy use remains far lower than that of conventional digital signage, which helps lower operating costs over time^[2].

▲ (From left) Samsung Color E-Paper lineup in 20”, 13” and 32” displays

Available in 32-inch, 20-inch and 13-inch sizes, it also makes the transition to digital easier in real spaces. The 20-inch^[3] and 13-inch sizes align with familiar paper formats so that businesses can move from print to digital without redesigning layouts. The signage can be wall-mounted, hung, or placed on a movable stand, so it works flexibly across café counters, retail walls, and franchise locations^[4].

▲ Easy to install, Samsung Color E-Paper works for various retail environments.

With the dedicated Color E-Paper mobile app^[5], local management stays simple. Content can be updated right from a mobile device, allowing changes to be made instantly on the spot.

For businesses operating both Color E-Paper and other connected displays, Samsung Visual eXperience Transformation (VXT)^[6] makes remote display management straightforward. Updates roll out instantly without the need for manual visits—making Samsung Color E-Paper an ideal smart signage solution for business of all sizes, from small retailers to large franchises.

▲ The Samsung E-paper App allows easy content management from personal devices

▲ Samsung VXT offers a preview function that allows teams to check color accuracy before deployment

Watch the video below to see how Color E-Paper helps businesses modernise signage with greater efficiency, flexibility and control.

[1] Content refresh, content changes, or device monitoring and control require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[2] Battery duration may vary based on factors including network environment, hardware components and user activity. Operating costs may vary by product sizes and years of use.

[3] The availability of each size may vary by region. 20-inch models will be available 2H.2026.

[4] The Color E-Paper includes 2 rear holders and 2 hanging brackets. The 13-inch model also includes 2 simple stands. Additional installation hardware may be required depending on your mounting configuration and must be purchased separately.

[5] Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above.

[6] VXT is sold separately, and feature availability may vary by region. VXT can be connected to both LCD and LED signage operated by Tizen 4.0 or above.

Samsung Electronics Co., Ltd. today announced the global launch of the 13-inch Samsung Colour E-Paper (EM13DX model), expanding its Color E-Paper lineup with the world’s first display designed with a bio-resin housing derived from phytoplankton. The paper‑thin display uses advanced digital ink technology and ultra‑low power to offer businesses a practical alternative to traditional printed signage.

“As businesses look for more flexible and efficient ways to communicate, Samsung Color E-Paper represents a shift in how digital signage fits into everyday operations,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By incorporating innovative technology such as phytoplankton-based bio-resin, we’re demonstrating our commitment to advancing both display technology and the materials behind it. Our Color E-Paper products are designed to replace paper with ultra-low power performance and ultra-slim, lightweight designs.”

Paper-Like Colour and Clarity for Modern Digital Displays

As the smallest model in the lineup, the new 13-inch Samsung Color E-Paper offers businesses a compact display option for shelves, counters, tables and doors where traditional paper signage is still widely used. Similar in scale to A4 paper, the display delivers 1,600 x 1,200 resolution in a 4:3 aspect ratio.

With a rechargeable, embedded battery, USB Type-C support and flexible mounting options,^[1] the display can be deployed without permanent power cables. Its ultra-slim 17.9mm design weighs just 0.9kg with the battery, making it easy to install and reposition across different placements as campaigns change. Samsung’s advanced colour imaging algorithm enhances colour accuracy and readability to deliver a paper-like look and feel. By smoothing gradations and refining contours, it produces vivid visuals that resemble traditional posters and point-of-purchase displays, helping businesses transition naturally from printed materials to digital signage.

Pioneering Lower-Impact Signage with Bio-Based Materials

Samsung’s 13-inch Color E-Paper is the world’s first commercial display to apply a bio-resin derived from phytoplankton in its housing. The display’s housing has been independently verified by global safety and sustainability certification organisation UL to consist of 45% recycled plastic and 10% phytoplankton-based bio-resin. This material innovation was developed as an alternative to conventional petroleum-based plastics, which can reduce carbon emissions in the manufacturing process by more than 40%.^[2]

Sustainability is carefully considered in every part of the display, from the housing to the packaging. The entire packaging, including the box, cushion and accessory box, is made from 100% paper.

Day-to-day operation is designed to be just as efficient. The display maintains static images at zero watts power, reducing unnecessary energy usage without compromising reliability.^[3] When content is updated, overall energy^[4] use remains far lower than that of conventional digital signage, which helps lower operating costs over time.

Easy Content Control with Samsung E-Paper App and Samsung VXT

Samsung’s 13-inch Color E-Paper supports simple content control for both local and remote operation. The Samsung E-Paper App, available on Android and iOS, allows staff to update and manage local content directly from personal devices, without the need for an additional remote control.

The display is also compatible with Samsung VXT, a cloud-based content and remote device management platform that lets teams remotely manage hardware settings, troubleshoot issues and create and deploy content with minimal training. For Color E-Paper, Samsung VXT includes dedicated features to optimise content visibility, as well as a preview function that allows teams to check colour accuracy before deployment.

Alongside the new 13-inch display, Samsung will unveil a 20-inch model for the first time at ISE 2026, a world-renowned audiovisual and systems integration tech show held in Barcelona from Feb. 3-6. With this expansion of the Color E-Paper lineup beyond the existing 32-inch model offering, the Color E-Paper portfolio is increasingly designed to support a wide range of business needs.

Samsung continues to lead the global digital signage market, securing a 36.2% global market share by volume in Q3 2025, building on its 17-year position as the world’s leading commercial display provider.^[5]

[1]The EM13DX series includes two rear holders, two hanging brackets and two simple stands. Additional installation accessories may be required, depending on the setup, and are sold separately.

[2]Based on internal test results under specific conditions only. Comparison is made against petroleum-based resin(PC+ABS) of the same weight. Carbon emissions calculation is based on the Product Carbon Footprint (PCF) data of resin production following ISO 14067, 14040 and 14044 standards, covering carbon emissions from cradle to gate (excluding downstream, use-phase, and end-of-life emissions). All figures are estimates based on available data and are subject to change.

[3] Activities related to content refresh, content changes, or device monitoring and control will require additional power. Content refresh is essential and automatically performed when the power cable or battery is connected.

[4]Battery duration may vary based on factors including network environment, hardware components and user activity.

[5]Consumer TVs are excluded. Source: Omdia Q3 2025 Public Display Report.