LONDON, U.K. – 29 Aug, 2024 – Samsung Electronics Co., Ltd. today announced that it will host the Samsung Developer Conference 2024 (SDC24) at the San Jose McEnery Convention Center in California on October 3.

As the tenth edition of SDC, the event will celebrate a decade of open innovation and collaboration with developers, partners and customers with a focus on how to make the most of today’s AI innovation.

Participants are encouraged to livestream the Samsung SDC24 keynote at 10:00 am PT on October 3. The presentation will highlight the latest cross-platform innovation opportunities including ways to leverage SmartThings, Galaxy AI, Knox and Tizen for next-generation solutions. This will explore how developers can harness AI capabilities to create game-changing new apps and services while leveraging Samsung’s trusted platforms.

JH Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, will open SDC24 with a keynote that celebrates Samsung’s vision of AI for All, which focuses on a more personalised and safe multi-device AI experience that encompasses mobile, TV and home appliances. He will also speak about Samsung’s principles for AI ethics, which is at the core of Samsung’s AI technology development. Other speakers include:

• Daehyun Kim, EVP, Head of Global AI Center, Samsung Research
• Sally Hyesoon Jeong, EVP, Head of Framework R&D , Mobile eXperience Business
• Moon-soo Kim, VP, Head of Application S/W R&D, Visual Display Business
• Alex Y Lee, EVP, Head of Visual eXperience PM, Visual Display Business
• Young Ah Lee, VP, Head of UX, Digital Appliances Business
• Ho-bum Kwon, VP, Head of Platform, Samsung Research
• Jaeyeon Jung, EVP, Head of SmartThings, Device Platform Center
• Shin Baik, Head of Security Assurance, Device Platform Center, and more

Beyond the keynote address, SDC24 will feature breakout sessions open for attendees to collaborate and learn more about Samsung’s latest developer-focused platforms and services including SmartThings, Samsung Health, Tizen and more. Sessions will give participants opportunities to delve into its latest software developments and services, and they will also learn more about how to leverage Samsung’s AI solutions for new opportunities.

In addition, some sessions will be featured on the Open Stage, where attendees can get industry insights from experts and even meet up with a special guest speaker. Hands-on demos of the latest products and services will be available at Tech Square. At the Code Lab, developers can explore exciting new tools and software development kits (SDKs), as well as try out the latest Samsung Developers education platform, which covers a series of topics for participants to play, learn, and further develop their skills.

The keynote will be livestreamed through the Samsung YouTube and Samsung Developer sites at the time of the event.

For more information about the Samsung Developer Conference 2024, please visit http://developer.samsung.com/sdc. Further information can also be found on X (@samsung_dev) and Facebook (@samsungdev) and Instagram (@samsung_dev) with the hashtag #SDC24.

London, 23rd November 2023 – Samsung Electronics Air Conditioner Europe B.V. (SEACE) announces the official UK launch of its pioneering product, the EHS Mono R290 heat pump. Unveiled earlier this year at InstallerSHOW in the NEC, Birmingham, the EHS Mono R290 offers cutting-edge technology that enhances comfort and has a low Global Warming Potential (GWP).

Heating with future-proof innovation

Several key features make the EHS Mono R290 a future-proof choice for homeowners. It has a remarkably low Global Warming Potential (GWP) of 3 (compared to the GWP of other refrigerant technologies such as R32 (675)). It provides a consistent supply of high hot water temperature, reaching up to 75 °C^[1], making the range ideal for renovations and retrofits.

Moreover, the EHS Mono R290 boasts an enlarged integral plate heat exchanger capable of transferring more heat at once compared to a conventional outdoor unit, thanks to a heat transfer area of up to 39% larger^[2]. It boasts a reliable heating performance, enabling it to deliver a 100% heating performance in temperatures as low as -10°C^[3]. It also enables the production of Domestic Hot Water (DHW) at 70°C when the outdoor temperature is -10 to 43°C^[4] ambient temperature without using the booster heater, thus saving energy while producing DHW on hot summer days.

Joe Raftery, Heating Product Manager in the UK for Samsung Climate Solutions says, “We are particularly pleased to be launching this product which represents huge technological achievements in product design. This product demonstrates once again that Samsung has catered to the expectations of the modern consumer by offering them more flexibility in the low carbon heat sources available to them. The internal components of the unit have been adapted when compared to a standard R32 monobloc heat pump to support the separation of the R290 refrigerant and the rest of the system. Designed to work seamlessly with R290, homeowners and installers alike will appreciate the ease of operation of this unit.”

Seamless Setup and aesthetic appeal

The EHS Mono outdoor unit is designed for simple installation, service and maintenance. The internal components of the heat pump can be accessed through the side panel, which can be removed by simply loosening three screws. This results in significant time and effort saving during the installation, maintenance and servicing procedures.

Styled in a dark grey colour which complements the current design trend for modern building exteriors, the EHS Mono R290 adds elegance to a multitude of outdoor facades, enhancing everything from retrofit projects to modern new build homes.

The product is available in a broad range of capacities for varying requirements – 5, 8, 12, and 16-kW. All the units are single fan, but notably, the 5- and 8-kW units are only 850mm in height.

Optimised energy control and timely insights

The new range of heat pumps can also be connected to SmartThings Energy^[5] to maximise savings and optimise energy usage. One of the largest open ecosystems of connected devices worldwide, Samsung’s SmartThings Energy is compatible with voice assistants like Bixby, Google Home and Amazon Alexa^[6] and a wide range of devices. It offers the ultimate home energy management systems, as well as real energy savings through rich insights, energy saving automations, and support for users to move towards a net zero home.

The EHS Mono R290 is also compatible with the EHS Cloud Service and can be integrated with SmartThings Energy, which provides professionals with a wealth of technical data and insights, enabling remote monitoring of the unit as well as energy saving automation^[7]. From automatic reports to malfunction types, and status checks to energy consumption information, the EHS Cloud Service allows professionals to make a pre-diagnosis of potential issues, so they may carry the necessary parts and equipment when visiting the user’s home. It also allows for solving minor issues remotely.

The EHS Mono R290 will be available from the end of November in a broad range of capacities to suit the varying needs of homeowners across the UK. For more information on the EHS Mono R290 and Samsung’s commitment to low carbon heating solutions, please click here.

[1] Leaving water temperature when the outdoor temperature is -10~35°C. C. Results may vary depending on the actual usage conditions.

[2] Based on Samsung’s measurements on an EHS R290 Mono (AE080CXYDGK/EU) model compared to a conventional outdoor unit (AE080RXYDGG/EU) with the same capacity.

[3] Based on a leaving water temperature of 55°C. Results may vary depending on the actual usage conditions.

[4] Domestic hot water (DHW) leaving the DHW tank is 70°C when the outdoor temperature is -10~43°C. If the outdoor temperature is lower than -10°C, a booster heater is required. Results may vary depending on the actual usage conditions”.

[5] Available on Android and iOS devices. A Wi-Fi connection, Samsung account and an optional Wi-Fi Kit (MIM-H04N) are required.

[6] Voice control is supported by AI speakers such as Samsung Bixby 2.0, Google Assistant (Google Home) and Amazon Alexa. Google Assistant is not available in certain languages and countries. Google is a trademark of Google LLC.

[7] Only available on Samsung products which are compatible with this service and to the extent the end-user has agreed to the terms and conditions of the service and consented to the privacy notice applicable. A separate Wi-Fi Kit may be required for the EHS unit

For this installation, Samsung is providing its vRAN software supporting Multi-RAT (multiple radio access technology) – across 4G and 5G –and its O-RAN compliant radios in the low- and mid-bands, including its Massive MIMO radios. Samsung has fully integrated its 64T64R Massive MIMO radios into Open RAN, demonstrating its capability to handle integration, which is more complex for 64T64R Massive MIMO radios, in comparison to single-band radios.

This deployment—the largest Open RAN rollout in the UK—is the latest milestone in the expanded collaboration between Vodafone, Samsung and several other partners, since the UK’s first 5G Open RAN site in Bath in January of 2022. Subsequently Samsung supported the installation of Open RAN in Vodafone’s Exmouth and Torquay network, in December of 2022. This was another first for the Open RAN ecosystem.

Using Samsung’s vRAN solutions, Vodafone, Samsung and other partners have proven the capability of Open RAN in Vodafone UK’s commercial network, exceeding the performance of legacy hardware-based RAN in urban locations. Test results exceeded the targeted KPIs, including 4G and 5G downlink and uplink throughput.

“Vodafone has been at the forefront of Open RAN innovation and we are excited to kick-off the mass installation of Open RAN, working together with Samsung Networks and the rest of our ecosystem,” said Andrea Dona, Chief Network Officer, Vodafone UK. “After rounds of testing and validation, we are well prepared to embark on this new phase in our Open RAN expansion, and look forward to opening up a new world of possibilities that will transform customer experiences.”

“Now we are witnessing how innovative technologies like Open RAN and vRAN can further bolster 5G capabilities, creating new paths and possibilities for network evolution,” said Junehee Lee, Executive Vice President, Head of Global Sales & Marketing, Networks Business at Samsung Electronics. “Following this historic milestone in Europe, we will continue working together with Vodafone to take their Open RAN networks to new heights.”

“The release of vRAN 3.0 comes at a good time, as Samsung is extending its vRAN solutions to this major ‘brownfield’ opportunity,” said Joe Madden, Founder & Chief Analyst, Mobile Experts. “This milestone is important because it represents Open RAN replacing legacy solutions at scale in a high-capacity environment, and it sets up Vodafone UK with the flexibility to monetise their RAN better in the future.”

Samsung also supported the automation of vRAN deployments process, easing the management of cell sites from a unified platform.

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN, Core to private network solutions and AI-powered automation tools. The company currently provides network solutions to mobile operators that deliver connectivity to hundreds of millions of users worldwide.

593 secondary schools across the UK and Ireland signed up to receive free online resources including an interactive video tutorial to help inspire the next generation of innovators. Through the lesson, students aged 11-15 learn the basics of Design Thinking and receive insight into creative STEM careers such as design and marketing.

Samsung colleagues also volunteered their time to support with delivering the lesson in schools, judging entries and answering questions about their career. Students then entered their tech-for-good ideas to help design a future where everyone belongs into the Solve for Tomorrow: Next Gen Competition.

In the 11-13 age category, Talikha, from Folkestone School was awarded 1^st place with her innovation ‘Auxi Pen’, a smart pen designed to help young dyslexic students at school so they don’t have to ask the teacher for continual help.

Dimanya, Dora and Marina from Nonsuch High School for Girls, were awarded 1^st place in the 13-15 category with ‘Signify’, an app that helps people with hearing impairments by educating the public about sign language and how to communicate considerately with this community.

The runners-up in the 11-13 age category were Victor, Kashvi and Jamil from St Thomas More – awarded 2^nd place for their innovation ‘A Sign Language Translator Glove – SLTG’ to improve communication for those with hearing impairments in society.

In the 3-15 age category, the runners-up were Ella, Mischa and Saliha from Nonsuch High School for Girls – awarded 2^nd place for their app ‘Beaumatch’ to help people with darker skin tones find their right match of makeup, haircare, and skincare.

Commenting on the competition, Soohyun Jessie Park, Head of Corporate Social Responsibility at Samsung Electronics UK, said: “The calibre of ideas that our Solve for Tomorrow: Next Gen participants come up with is mind-blowing, proving world-beating innovations really can come from anyone and anywhere. We were thrilled to receive over 1,000 ideas from across the UK and Ireland this year and will continue to find new ways to support our next generation of innovators. Technology is a brilliant enabler of solutions to many of the issues our world faces, and the entries we receive show that young people are maximising their imagination and learning in abundance.”

The winning teams will each receive a Samsung Galaxy Tab S8, and a VIP invitation to attend a Samsung Solve for Tomorrow event. The teacher, parent or guardian responsible for submitting the winning entry will also receive a Samsung Galaxy Book2 360, and the winner’s school will get a Samsung QB65B TV screen. Each participant in the runners-up team will each receive a pair of Samsung Galaxy Buds2 Pro.

For more information on Samsung Solve for Tomorrow: Next Gen programme, visit: https://www.samsung.com/uk/solvefortomorrow/next-gen/

LONDON, UK – 8^th June 2022 – Samsung Electronics Co., Ltd: 67% of Brits agree that they could do with a bit more joy at the moment. 

And when it comes to what brings the UK the most joy, a study commissioned by Samsung1 has revealed it’s the simple things – with a random act of kindness coming top of the list (34%).

Receiving an unexpected gift (30%), discovering forgotten cash in your pocket (28%) and getting a phone call from a loved one (27%) were also ranked highly as positive endorphin givers.

Lucky for Brits, Samsung is bringing a dose of happiness to the UK’s capital as of tomorrow. The first ever ‘Joy ATM’ will be unveiled at the Samsung Experience Store, Oxford Street, where Brits can win free gifts in exchange for acts of joy. It celebrates the launch of Samsung’s new summer promotion, offering customers up to £200 cashback on select device purchases1 including the latest Galaxy S23 Ultra.

The concept is simple. Give a little joy, get a little back. At the touch of a button, the ATM will prompt visitors to perform a fun act; from telling a joke to sharing a smile, in exchange for a complimentary prize.

“Our research^[1] says that 67% of the nation could do with a little more joy. So, we want to show our valued customers that when you give a little joy, you get a little back. Our Joy ATM celebrates our incredible cashback promotion, which is our way of giving the nation an extra dose of happiness this summer”, said Annika Bizon, Marketing & Omni Channel Director for Samsung UK & Ireland.

What’s more, rewards have been matched to the top things bringing Brits joy. For the quarter of UK adults that love to get lost in their favourite tunes, Samsung is giving the chance to win Galaxy Buds2 Pro. And for those who like to bag a bargain with a shopping deal or discount code (24%), cash voucher prizes are up for grabs.

The Joy ATM is open to the public for one day only on Friday 9^th June between 12pm and 3pm at the Samsung Experience Store on Oxford Street.

As part of Samsung’s summer cashback deal, customers who purchase an eligible Samsung device^[2] can receive up to £250 cashback. Enjoy the ultimate hi-fi sound in your ear with £70 cashback for purchases of the Galaxy Buds2 Pro, or £200 cashback for the ground-breaking Galaxy S23 Ultra and revolutionary foldable range: Galaxy Z Flip4 and Galaxy Z Fold4. Customers can enjoy an array of fantastic savings this summer across Samsung’s smartphones, tablets, watches, buds, laptops, and storage.

For more information, terms and conditions, please visit: https://samsung-offers.claims/summercashback2023

[1] Research of 2,000 Brits was commissioned by Samsung and conducted by Perspectus Global in June 2023.

[2] UK & Ireland Only. Valid between 1^st June – 4^th July 2023. SIM-free purchases of selected products only. 1 claim per product, up to a limit of 4 per household. Must be redeemed within 30 days of purchase.

June 7, 2023 – Samsung Electronics Co., Ltd. today announced the launch of the new Less Microfiber Filter, an external washing machine filter designed to significantly reduce plastic microfiber emissions during laundry cycles. Designed with inspiration from apparel maker Patagonia and expertise from the global ocean conservation organisation Ocean Wise, the filter builds on the success of last year’s Less Microfiber Cycle to substantially cut microplastics and enable sustainable laundry washing that is both effective and effortless. The new filter is now available in Korea and the U.K., and will roll out to other countries in the third quarter.

“With microplastics emissions to our oceans continuing to increase and regulations being strengthened in many countries, as well as microplastics becoming a growing health concern for people everywhere, Samsung worked with Ocean Wise and Patagonia to engineer technology to help prevent the release of microplastics from our daily life,” said Moohyung Lee, Executive Vice President and Head of R&D Team of Digital Appliances Business at Samsung Electronics. “With innovations like the Less Microfiber Filter and Cycle, Samsung is helping to enable Everyday Sustainability in a wider array of products and making eco-conscious daily practices second nature in the home.”

From the Less Microfiber Cycle to the Less Microfiber Filter: Stopping Microplastics Before They Enter the Ocean

To help enable customers to cut microplastic emissions from their laundry, Samsung first developed the Less Microfiber Cycle, a wash course that reduces microplastic shedding by 54%^[1] in part by leveraging Samsung’s proprietary Ecobubble technology. By using bubbles to help dissolve and absorb detergent, less heat and energy is required to wash clothes, resulting in reduced abrasion.

The Less Microfiber Filter takes this a step further, preventing up to 98%^[2] of microplastics released during laundry from escaping into the ocean if used as specified, equivalent to eight 500ml plastic bottles per year^[3] when used four times a week. In addition, to help more customers get involved in cutting microplastic emissions, the Less Microfiber Filter has a mountable design style that allows it to be used with standard washing machine models, demonstrating the company’s dedication to long-term sustainability and helping customers move towards embrace sustainability at home. To verify the technology’s efficacy and its features, both Cycle and the Filter were independently evaluated by Ocean Wise using a peer-reviewed microfiber shedding test protocol at the marine organisation’s state-of-the-art lab in Vancouver, Canada.

Convenience Every Day and at Every Stage of the Product Lifecycle

Samsung is committed to developing new products and technologies that takes step towards a more sustainable future. Products should not only be highly effective, they should also be simple, accessible and convenient to use while considering eco-conscious practices in each aspect of product development.

With this in mind, the Less Microfiber Filter is made using recycled plastics and was designed to be long-lasting and easy to maintain. The filter’s blades capture the microplastics with a 65-70 micrometer wide mesh, then redirect and compress these microplastics to one side, meaning the filter only needs to be cleaned roughly once a month.

By connecting with Samsung’s intelligent connectivity platform SmartThings, the filter tracks how full it is from 0 to100%, alerting users when cleaning or other troubleshooting is required via the SmartThings app. The Less Microfiber Cycle, meanwhile, is available as a preset option on select Samsung washing machines from 2022 and can be activated with just the press of a button. It will be expanded to users of previous Wi-Fi enabled Samsung washing machine models through an over the network update this year.

Innovation for a Brighter Future

The development and launch of the Less Microfiber Cycle and Filter are just the latest steps in Samsung’s sustainability journey.

“We’ve been investing in microfiber research for many years, learning how to reduce the fibers that shed from our garments and contribute to the various sources of pollution in the ocean,” said Matt Dwyer, VP of product impact and innovation at Patagonia. “We applaud Samsung for joining us in taking this major step forward in the fight against microfiber pollution.”

[1] Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber Cycleon WW9400B. The results may be different depending on the clothes and environment. Tested at the Ocean Wise Plastics Lab.

[2] Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. Results may vary depending on clothes and environment.

[3] Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. One wash cycle’s reduction amount of 0.627g is based on a 5kg load (0.125g/kg x 5kg). Annual reduction amount (132g) is calculated based on 210 cycles (4 times a week, 52 weeks) and 5kg load on each cycle. 500㎖ bottle weight (15.4g) is based on the Korea Ministry of Environment’s guideline on plastic bottles.

Kiara Taylor was awarded first place with ReGrow in the 18-25 category

LONDON, UK – 26^th May, 2023 – Samsung Electronics Co. (UK) Ltd has announced the winners of its third national Solve for Tomorrow Competition. This competition seeks to give young people in the UK & Ireland the opportunity to gain skills and receive top-tier advice from leading industry experts, giving them a roadmap for the future, and a creative space to develop exciting new technology for good.

In the 16-18 category, Joseph Birch from Bromley, 16, Ben Sindall from Epsom, 16, and Liam Bridgman from Beckenham, 17, were awarded 1^st place with OLEO, a device that removes microplastics from polluted water using waste cooking oil from fast food chains and restaurants.

Kiara Taylor, 24, from Sandhurst, Berkshire, was awarded 1^st place in the 18-25 category with ReGrow, which repurposes e-waste to make a low-cost irrigation system aimed at farmers in Ghana to help them increase their crop yield.

Joseph, who was delighted to be part of the team that won the 16-18 category, said he wanted to turn his passionate views on microplastic into a reality.

He said: “We really hope we can further develop our idea and create an actual real-life product and business. We’ve worked with incredible people, like our mentor and some of the amazing people at Samsung – it has been such a great experience and we hope that continues.”

His teammate Liam added: “We think tech in the future will play an imperative role in how everyone lives their lives. If you look at the development even over the last 20 years with the first smartphone, all the way to the phones we have now, it’s grown at such as exponential rate, and it’s just going to keep evolving into new areas we haven’t seen yet.”

Kiara was thrilled to be crowned the winner of the 18-25 category and said: “This competition will allow me to develop my idea further, which will involve second round prototyping and testing, and looking at how to actually implement it in Ghana, which is my target country, which is obviously different to the UK, so that will be really interesting.

“I learned how to build a business, and especially as a young person, I don’t have that much industry experience, so it was really helpful meeting the mentors and experts who have done it already, and also meeting the other contestants who are all in the same boat as you.”

(Left to right) Joseph Birch, Ben Sindall and Liam Bridgman were awarded first place with OLEO in the 16-18 category

The Solve for Tomorrow Competition is designed for 16-25 years olds as part of Samsung’s key mission to use technology for social good. Every year, the competition is open to young people from all backgrounds with no experience or qualifications needed, empowering the next generation of creators and innovators to carve a new path in the tech world and drive positive change.

The core themes of the competition are solving obstacles related to Education, Sustainability, Diversity, Equity & Inclusion, and Social Isolation. Each finalist has been through a series of workshops and received expert mentoring from a range of Samsung leaders, in areas spanning from Marketing to Connected Technologies to help hone their skills and develop their creative ideas.

Since last year, the prize offering has been enhanced, meaning the winners from each age group will receive £10,000 each, paired with three months of focused mentoring from the Startup Discovery School – a new programme that aims to help young people become entrepreneurs. The Startup Discovery School builds bespoke innovation programmes for startups and businesses that are solving global challenges, such as climate change and environmental and social sustainability issues. Throughout the competition, the Startup Discovery School designed and delivered workshops to the contestants to help expand their innovative capabilities. Two runners-up from each age category will also receive £1,000 each, to encourage the participants to continue to dream big and keep creating. All finalists will also receive a Samsung Galaxy Z Flip 4.

An initial 24 ideas were selected for the semi-finals, and five finalists were selected from each category. The four runners-up in the 16-18 category are:

• Venicheck: Alice Flanders from Buckinghamshire – Awarded 2^nd place: A practice IV arm with veins for healthcare professionals to use in training.
• Cashband: Henry Hudson from Yorkshire – Awarded 3^rd place: A contactless wristband for homeless individuals that can be used to receive donations and make payments.
• Care Connect: Lara Wong, Mihika Deshpande and Simone Banerjee from Surrey – Awarded 4^th place: An app for caregivers of those with dementia, offering mental health support and connection.
• GEA: Grace Jones, Peggy Gordon, Hannah Youds and Mia Smith from Cheshire – Awarded 5^th place: A software programme for children in developing countries and neurodiverse children to overcome barriers to their education.

The four runners up in the Solve for Tomorrow 2023 18-25 category are:

• CarbonTrac: Yasmine Abdu from London – Awarded 2^nd place: An app that uses AI to help shoppers make sustainable choices by tracking carbon footprint, suggesting eco-friendly alternatives, and rewarding users for making sustainable choices.
• RoHo: Ysobel Emily Poppy from Nottinghamshire – Awarded 3^rd place: Gloves that mimic the heat, pressure, and feel of handholding for those affected by social isolation.
• Themis: Muhammad Omar Hijazi from London – Awarded 4^th place: An app that helps students from disadvantaged communities with CV tips, access to internship opportunities, and developing technical and vocational skills.
• CTRL BAND: Tom Christensen from Oxfordshire – Awarded 5^th place: An armband that reads contractions in the finger muscles of amputees, turning muscle contractions into a digital signal that can be used as a computer input for gaming and typing.

Solve for Tomorrow originally launched in the US in 2010 and has since seen more than 2.3 million students take part from over 55 countries, in a quest to use technology as a force for good.

Paul Scully, Minister for Tech and the Digital Economy, who attended the Awards ceremony said: “It is truly inspiring to see our next generation demonstrate such passion for innovation. Technology is at the core of today’s society and not only can it be harnessed in the right way to empower people and the planet, but it also offers great future career options.  Competitions such as Samsung Solve for Tomorrow, provide a positive platform to promote new voices, ideas and talent. It’s brilliant to see a technology leader such as Samsung create these opportunities for our young people in the UK.”

Soohyun Jessie Park, Head of Corporate Social Responsibility at Samsung Electronics UK, said: “Solve for Tomorrow has gone from strength to strength over the past few years, fuelled by the unbridled talent and enthusiasm of our participants who raise the bar each time with their ideas to improve the world around them. This year’s competition has again encouraged us all to look at what is possible and push the boundaries using technology. We can’t wait to see where our winners take their ideas next.”

For more information on Solve for Tomorrow visit: https://www.samsung.com/uk/solvefortomorrow/

LONDON, UK – 3rd May 2023– Samsung Electronics Co., Ltd As people around the world prepare to celebrate the historic Coronation, Samsung has licensed pet artworks from  Royal Collection Trust –a charity which oversees the Royal Collection and one of the world’s largest private art gatherings – bringing some of its furry, four-legged subjects to millions of homes this spring.

The Samsung Art Store – which enables Samsung The Frame users to continuously transform any space with over 2,100 pieces of digital art^[1], including works from the most renowned artists, museums, and industry tastemakers – is today unveiling its Royal Dogs collection^[2]. Comprising 14 pieces, the range offers digital versions of works depicting the royal family’s beloved pets throughout history. Featured artists include Charles Burton Barber, Sir Edwin Landseer, Thomas Musgrove Joy, Gilbert Sprague and George Stubbs.

To mark the launch, Samsung is hosting a public gallery to showcase the digital Royal Dog Art Collection at its experience space, Samsung KX, in London King’s Cross. From now until 1^st June 2023, visitors from the capital and afar can view the collection displayed on Samsung’s award-winning lifestyle TV, The Frame, which uses an innovative digital canvas to immerse viewers in epic QLED picture quality experiences.

Royal Collection Trust manages and cares for the Royal Collection, one of the most important art collections in the world, and ensures that the Collection and palaces are valued and enjoyed by everyone.

The collection with Samsung comes as the UK hosts its first coronation in almost 70 years, dating back to the Coronation of Queen Elizabeth II in 1953. Whilst Queen Elizabeth II was well known for her love of corgis, the royal family has a long history with a variety of breeds, including the aptly named King Charles spaniel stemming from Charles I’s 17th century reign.^[3]

Dan Hastings, Director TV/AV at Samsung Electronics said “By licensing new artworks from the Royal Collection, we’re delighted to continue to make art of this kind more accessible, especially ahead of this important moment in the royal calendar. The Frame’s catalogue of art, through the Samsung Art Store, has grown significantly over the years and we’re excited for people to experience it without the need to head to a gallery or museum. Thanks to Samsung’s premium and innovative TV offering, users can look forward to an unparalleled digital viewing experience.”

To join in the fun, new customers can also get access to a 2-month free trial of the Samsung Art Store, giving them access to over 2,100 artworks from the world’s biggest museums and art institutions, when they purchase a Samsung The Frame TV^[4].

Learn more about The Samsung Art Store here: https://www.samsung.com/uk/lifestyle-tvs/the-frame/art-mode/

^[1] Separate Art Store subscription required to access full selection

^[2] Art pieces in the Art Store are subject to change without prior notice

^[3] https://www.rct.uk/collection/themes/trails/royal-pets

^[4] After 2-month free trial, customer must subscribe to Art Store to continue getting access to Royal Pets Collection and the full subscription offer which costs:

£3.99 per month or £39.99 per year

LONDON, United Kingdom – March 24, 2023 – Samsung Electronics Co., Ltd hosted the International Business and Diplomatic (IBDE) VIP Business and Diplomatic reception in central London.

The event, which marked the final day of the IBDE’s Annual Conference 2023, brought together leading foreign dignitaries, ambassadors, members of the British Government, and senior business leaders in attendance at Samsung KX, the brand’s flagship venue in King’s Cross.

Guests who gathered at the reception included Ambassadorial representatives from Azerbaijan, Croatia, Egypt, France, Germany and the USA as well as Ministers and senior representatives from Slovenia, Luxembourg, Japan and Brazil, with many other senior industry leaders from sectors including innovation, investment and technology sectors also in attendance.

The Rt Hon Anne-Marie Trevelyan, the Minister of State for Foreign Affairs, addressed the guests at the reception, alongside Sir Roger-Carr as a member of the IBDE and they were both welcomed to Samsung KX by Director of Government and External Relations, Aleyne Johnson.

“The IBDE would like to thank attendees at today’s reception which was a fitting way to end an exciting week of events as part of our Annual Conference. We welcomed over 100 representatives from Government, Embassies and businesses who came together to share ideas on international business issues” said Rudi G Guraziu, Chief Executive of the IBDE.

“We are proud to host the IBDE Business & Diplomatic reception at Samsung KX. It was fantastic to see so many countries from around the globe represented here today. We, at Samsung, firmly believe that better global connectivity leads to greater collaboration and innovation.” said Aleyne Johnson, Director of Government and External Relations.

Professional parkour athlete Toby Segar demonstrates his freerunning skills in front of Tower Bridge as part of a campaign for Samsung to showcase the versatility of the new Galaxy Z Flip4. In a series of content released as part of the partnership, Toby can be seen using the Z Flip4’s FlexCam to capture video and photography content hands-free.

London, UK – 23^rd November 2022 – Samsung Electronics Co., Ltd – Professional parkour athlete Toby Segar has been captured freerunning through famous tourist landmarks in London.

The athlete can be seen flipping to the backdrop of iconic London locations including Tower Bridge, St Paul’s Cathedral and The Shard.

In a new campaign for Samsung UK, Segar – a member of professional parkour group STORROR, showcases the versatility of the new Samsung Galaxy Z Flip4 as the perfect device to capture dynamic freerunning content.

In a series of content released as part of the collaboration, Toby can be seen using the Galaxy Z Flip4’s FlexCam to capture video and photography content hands-free.

The 28-year-old Ninja Warrior finalist and his STORROR teammates have amassed over 7.5 million subscribers to their YouTube channel with their extreme content racking up more than one billion views since the channel launched.

The team have also worked on Hollywood movies including ‘6 Underground’ – the 2019 action film directed by Michael Bay and starring Ryan Reynolds and Dave Franco. During filming, the group were given the freedom to instruct experienced cameramen as they saw fit, while also serving as actors’ stunt doubles.

Toby Segar said: “Filmmaking is a huge part of my life as we’re always capturing content on the go. The Samsung Galaxy Z Flip4 comes in super handy when I’m training on my own and I just want to set the camera down and get some shots. Being able to see what I’m framing on the front screen is game changing.”

The Samsung Galaxy Z Flip4 allows you to explore new angles with FlexCam. Simply launch in the improved Flex mode and capture hands-free and worry-free, as content is optimised for direct upload to social media.

In a hurry? Quick shot lets you capture without even having to open your smartphone – capture and go with the Cover Screen in photo, portrait and video modes.

To watch the content series visit https://www.samsung.com/uk/explore/kings-cross/discover/creativity/parkour-photography-with-samsung-flip-4/