London, UK – 5^th April 2023 – Samsung Electronics Co., Ltd. today announces Unbox and Discover 2023, showcasing its latest TV line-up, now available on Samsung.com. The event includes the launch of new screen experiences that represent Samsung’s vision for visual display: “Screens Everywhere, Screens for All.”

“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of DX (Device eXperience) Division at Samsung Electronics. “By choosing Samsung, consumers can expect to experience an unparalleled level of wow factors, all while being a part of Samsung’s effort to reduce its environmental impact.”

New premium screens for premium experiences

Samsung topped the global TV market^[1] for the 17th consecutive year in 2022 – testament to its ongoing commitment to providing consumers with premium viewing experiences and user-focused design.

The latest Neo QLED models deliver Samsung’s outstanding picture quality and stunning design alongside seamless connectivity and captivating sound. Consumers can now enjoy their favourite content in 8K, including via YouTube, with Auto HDR Remastering. AI remastering can improve the audio of low-quality recordings, while Samsung Q-Symphony allows TV speakers and compatible soundbars to work in unison and precisely direct individual sound effects, creating a more immersive audio experience.

The Samsung OLED range has also received a variety of upgrades. Samsung’s OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colours from Quantum Dot. Samsung OLED also offers immersive audio, with support for Dolby Atmos and Object Tracking Sound+ (OTS+)^[2], where the TV analyses the content and delivers sound that tracks what’s happening on screen, making audio more engaging.

A vast offering of services including Samsung TV Plus and Gaming Hub provide a variety of user benefits for entertainment and gaming fans looking to enhance their home experience. The Gaming Hub has no download or storage limits and allows gamers to play 1000s of games, from XBOX and other partner services directly on their Samsung Smart TVs without the need for a console^[3].

Pre-installed on all Samsung Smart TVs, Samsung TV Plus gives access to 1000s of TV shows and movies^[4], all in one place, giving customers free entertainment whenever they want to watch.

Steps in reducing environmental impact

Alongside new premium screen experiences for customers, Unbox & Discover presents Samsung’s progress in moving towards its sustainability goals. Samsung is working towards creating a less environmentally harmful product lifecycle. The new, third-generation SolarCell remote is chargeable through 2.4GHz Radio Frequency Harvesting – drawing power from stray signals emitted by Wi-Fi routers for a home setup that reduces the need for disposable batteries. Consumers can also activate AI Energy Mode from their phone or TV^[5], allowing them to monitor and control their energy usage and patterns.

Connectivity that works for you

All Samsung TVs are connected to SmartThings, making it seamless to connect the devices and appliances in your home, allowing you to access a vast open ecosystem of products and partners from the moment you unbox your new device^[6]. With the help of the Home Connectivity Alliance, SmartThings is compatible with a variety of brands allowing your existing favourite devices to pair with your new ones seamlessly. SmartThings is designed with security in mind – Samsung Knox Vault stores sensitive information such as PIN codes and IoT Keys in an isolated chip, preventing unauthorized access.

Unbox & Discover launches on Wednesday 5th April 2023 and will be available to view on Samsung TV Plus and https://www.youtube.com/samsunguk. For more information visit https://www.samsung.com/uk/tvs

[1] Samsung TV has been ranked No.1 selling TV Brand for 17 consecutive years by Omdia. Omdia research – https://news.samsung.com/global/recognizing-innovative-excellence-samsung-tops-global-tv-market-for-17-consecutive-year

[2] OTS+ only available on S95C

[3] Internet connection, additional gaming service subscription, and Bluetooth-enabled controller required. Available on 2022/23 Samsung Smart TVs and Monitors in selected countries.

[4] Internet connection required.

[5] Internet connection and SmartThings App required.

[6] Requires SmartThings app, Internet connection, and SmartThings enabled devices.

London, UK – 17 March 2022 – Samsung Electronics UK Ltd introduces its much-anticipated 2022 TV line-up comprising its flagship Neo QLED 8K series, Lifestyle TVs and the new Samsung OLED. Central to Samsung’s “Screens Everywhere, Screens For All” philosophy, its latest screen innovations enhance the entertainment experience with more choices in cutting-edge technologies and design than ever, so viewers can enjoy the personalised experiences they desire.

“Samsung aims to inspire people to tailor their tech to complement their passions, preferences and lifestyle – and today’s viewer is looking for that customised experience more than ever. This year, we are truly redefining the role of the TV in the home with more choices of groundbreaking screen technologies, features and designs” said Craig Cunningham, Head of TV/AV Product at Samsung Electronics Europe. “Whether you want your screen to subtly blend into your home décor, immerse you in a stunning 8K cinematic experience, or provide multi-view options for the latest workout, there’s a Samsung screen for you.”

Neo QLED 8K

The pinnacle of Samsung’s premium portfolio and next frontier in colour and contrast, the Neo QLED 8K series delivers a dynamic viewing experience with breakthrough screen technology and features for Samsung’s most lifelike picture yet.

Viewers can immerse themselves in the stunning detail of 8K regardless of the content quality thanks to its Neural Quantum Processor 8K with AI. With Samsung’s growing 8K Eco system, users can simply pair Samsung’s new Galaxy S22 to playback the content captured in native 8K resolution on any Samsung Neo QLED 8K screen.

• Powerful Processing: Whether viewing the slow cinematic excellence of the latest blockbuster or the pulse-pounding action of a sporting event, Samsung’s Neural Quantum Processor 8K transports viewers with immersive, 8K-upscaled resolution to deliver a more lifelike image than ever before.

• Superlative Contrast and Brightness with MiniLED’s that are 1/40^th in size smaller than standard LEDs for greater density, and dramatically improved contrast when combined with the Neural Quantum Processor 8K. Enhancing performance further is a new 14-bit processing and anti-reflective layer to reduce glare and distractions.

• Form factors designed to impress with the unique Infinity One Design featuring a razor-thin panel with depth ranging from 15.2mm to 18.1mmsecured-core PC^[1] requirements. finished off with stainless-steel.

• Audio experiences with a 90W 6.2.4-channel experience, the QN900B helps viewers feel the sound. Take it to the next level by perfectly pairing with a Samsung soundbar – the world’s first built-in wireless Smart TV-to-Soundbar Dolby Atmos connection.

The 2022 Samsung Neo QLED 8K line features three new series – QN900, QN800 and QN700 – and will be available in 55”, 65”, 75” and 85” screen sizes.

Lifestyle TVs

TVs are playing an ever-greater role within the home with an increasing demand for customisation and personalisation. Samsung’s stylish Lifestyle TV portfolio offers a whole host of exciting advancements to enrich the viewing experience and home aesthetic.

In 2022, The Frame takes art to the next level. Samsung’s new Matte Display goes well beyond reducing glare and reflections to improve the viewing experience. Matte Display diffuses light in various angles and directions by introducing an embossed surface to prevent perceived image quality from declining due to daylight or reflection of ambient lighting in the evening.

The Frame offers an updated Art Store that makes content easier to browse, allowing subscribers access to more than 1,600 pieces of art from renowned institutions. For the 2022 Frame, consumers can now enjoy a 2-month free trial, extended from the previous 1-month trial.

The Serif comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel.

The Sero, also part of Samsung’s Lifestyle TV portfolio, comes with a range of upgraded features. Matte Display and new smart features are adopted for an optimised vertical screen experience.

The 2022 Lifestyle TVs’ Matte Display is also verified as ‘Glare-Free’ by underwriters laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ (Reflection Glare Free/Discomfort Glare Free / Disability Glare Free) claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on illumination (CIE).

The 2022 Frame will be available in 32”, 43”, 50”, 55”, 65”, 75” and 85”, The Serif in 43”, 50”, 55” and 65” screen sizes, and The Sero in 43”.

Samsung OLED

Furthering the concept behind “screens everywhere, screens for all,” Samsung expands its 2022 portfolio with the introduction of Samsung OLED (S95B), giving viewers even more flexibility to choose the technology suited to their needs and preferences.

Samsung OLED brings together the cutting edge performance of the Neural Quantum Processor 4K, the intelligent experiences of the Tizen platform with the incredible sound experiences of Samsung Object Tracking Sound and Q-Symphony with Dolby Atmos. All wrapped up in a thin LaserSlim design.

Powered by the Neural Quantum Processor that is built into Samsung’s flagship Neo QLED models, the S95 also features an OLED brightness booster and perceptional colour mapping to deliver brighter, more accurate highlights and more realistic, lifelike colours.

The new Samsung OLED goes beyond just panel technology for a screen experience well beyond what has been available from OLED TVs to date and offers yet another option for consumers.

The Samsung S95B will be available in 55” and 65” sizes from April.

For more information on Samsung’s TV products, please visit https://www.samsung.com/uk/

[1] Depths vary by model and screen size

This relentless innovation was demonstrated most recently with Samsung’s launch of its MICRO LED display, which is delivering outstanding color vibrancy and brightness and raising the bar for premium viewing. But Samsung is not only focused on establishing outstanding audio-visual quality in its televisions. As the company heads into its 15^th year as the leading global TV brand, Samsung announced its ‘Screens Everywhere, Screens for All’ vision, underscoring their commitment to closely aligning business operations with a series of long-term sustainability and accessibility endeavors.

Check out the infographic below to see how Samsung’s TV innovations have progressed over the years, reshaping the industry and elevating the user experience in a host of different ways.