Odyssey Ark and the U.K. radical motor sport champion Daryl DeLeon

LONDON, UK – 16th December 2022 – Samsung Electronics Co., Ltd. have collaborated with iconic department store Selfridges to offer shoppers in the capital an exclusive and exciting opportunity to experience first hand Samsung’s new Odyssey Ark gaming screen and Gaming Hub platform this festive season.

Launching today, the Odyssey Ark Gaming Simulator will be located in the menswear section of the department store in the Designer Street Room on the first floor where both shoppers and gamers alike will be able to test their racing skills on the bespoke simulator. With three Odyssey Arks attached together, users will be able enjoy a completely immersive experience in front of multiple of the world’s first 55-inch 4K 1000R curved gaming screens.

The Odyssey Ark delivers a cinematic and immersive experience to gamers with top-class performance. The screen wraps around the player’s field of view, filling their peripheral vision, whilst the Cockpit Mode enables the screen to rotate with HAS (Height Adjustable Stand), tilt and pivot functionality for the ultimate screen environment.

Equipped with Samsung’s Quantum Matrix Technology, Quantum Mini LEDs enable ultra-fine and precise control of the densely packed LEDs. Gamers can also see both dark and bright scenes for ultra-realistic graphics with the newly added 14-bit processing, a sophisticated lighting control technology.

In addition to this, those visiting the department store this winter will also have the opportunity to experience the future of cloud gaming through and check out the Gaming Hub retail display which will be located in the Tech department on the lower ground floor of Selfridges.

Open from 19^th December 2022 until 31^st January 2023, shoppers will get the chance to explore a new way to game and play some of the biggest Xbox Game Pass titles such as Forza Horizon 5, Halo Infinite and Flight Simulator, along with select new releases when they launch day one in the service. The hotly anticipated retail display will feature three gaming stands, the incredible Odyssey Ark gaming screen, and two of Samsung’s latest premium TVs – 55” Neo QLED 8K and 55” Neo QLED 4K.

With thousands of games at your fingertips from partners such as Xbox, NVIDIA GeForce NOW and Utomik, and no PC or console required, users can jump into a world of unlimited possibilities with Samsung Gaming Hub^[1]. Whether you’re in the midst of firefights on the battlefield, taking on hairpin turns on the track, or exploring a fantasy world, users can stream and game instantly.

Tom Morey, Director of Direct-to-Consumer, Samsung Electronics UK&I said: “We’re thrilled to bring both our Gaming Hub retail display and ground-breaking Odyssey Ark gaming screen to consumers this winter at one of the UK’s most popular shopping destinations. There has been a lot of excitement around our Odyssey Ark ever since it launched earlier this year and gaming fans in the capital will now get the chance to experience the gaming screen for themselves and enjoy an adrenaline-fuelled experience like never before.”

“If that wasn’t enough, those visiting Selfridges this Christmas and early next year will also be able to experience the best of gaming all in one place thanks to Samsung Gaming Hub. With no console required, fans can fit in a quick gaming session and jump into their favourite games before or after their shop.”

Selfridges will be offering an exclusive 10% discount promotion for those purchasing the Odyssey Ark and visitors can experience the unique gaming experience at their flagship store in London until the 31^st January 2023.

For more details on Samsung’s Gaming Hub, visit the Gaming Hub page here: https://www.samsung.com/uk/tvs/smart-tv/samsung-gaming-hub/

For more information on Samsung’s Odyssey Ark and Display range, please visit: https://www.samsung.com/uk/monitors/

[1] Samsung Gaming Hub is available in the following countries/regions: US, Canada, UK, Germany, France, Spain, Italy, Korea and Brazil. Service availability for partners may vary by region.

Credit: Andy Tye

LONDON, UK – 15^th September 2021 – Samsung Electronics Co., Ltd has evolved the brand’s presence within Selfridges’ technology & lifestyle floor to give customers a more transformative and lifestyle-first retail experience. Located on the lower ground floor of Selfridges on London’s Oxford Street, the space was conceptualised by brand innovation studio Dalziel & Pow in the brand’s latest collaboration with the studio.

The vision for the new space in Selfridges was born out of a desire to fuse fashion and sustainability into a premium retail environment that better reflects customer’s evolving lifestyle ambitions. By creating a space ‘where innovation meets individuality,’ Samsung wanted to offer customers a shopping experience that is creative, original and provocative in ways that inspire and empower consumers to express their individuality through technology.

The architectural palette for the new store took inspiration from the innovation, environmental and creative values of both Samsung and Dalziel & Pow. By selecting a minimal collection of sustainable materials, alongside fashion-inspired details, the transformation provided the perfect canvas to hero Samsung’s innovative products.

Commenting on the reopening, Mark Seaman – Senior Director, New Business Development at Samsung Electronics UK and Ireland said: “The unique design aesthetic of our new space in Selfridges is a marker for how we want to reimagine the world of retail at Samsung.

Just as Selfridges is an iconic shopping brand in the UK, so too is Samsung a beacon for delivering meaningful innovation that can be customised to individual tastes. By having this incredible new space to show off our amazing technologies, we’re confident customers will love the interaction and expertise we have on offer. So, whether it’s fridges or phones, we’ve got it covered.”

Richard Marking – Design Team Leader at Dalziel & Pow added: “Today’s tech customers are digital natives and early adopters who see technology as a gateway to not just content but wider connectivity, self actualisation and personal expression. This project gave us the freedom to leave behind traditional ideas, symbols, and behaviours associated with ‘tech retail’ and to be inspired by Selfridges’ wider fashion, lifestyle and cultural references to create an innovative experience that encourages exploration and interaction.”

Whilst sitting comfortably within the wider Selfridges store environment, Samsung’s newest tech playground will be a benchmark for the new era of technology retail. As today’s tech customers are constantly adapting, Samsung wanted to create somewhere where people see technology as a gateway to creativity, communication and expression.

Product zoning of the space focused on a shift from abstract innovation in traditional categories to cross-category collections inspired by the way people want to live. The zone at the front of the space is a constantly changing interactive shop window and a platform for product launches, cross-brand collaborations, and possibly takeovers. Customers can visit the new Samsung concession store in Selfridges on Oxford Street now.