LONDON, U.K – Oct. 10, 2024 – Samsung Electronics Co., Ltd. today announced it has been recognised by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth year in a row. Interbrand releases its list of “Best Global Brands” each year, and on this year’s list, it was revealed that Samsung’s brand value reached $100.8 billion and grew by 10% year-on-year.

The significant increase of Samsung Electronics’ brand value was driven by growth in the AI industry, particularly its leadership in on-device AI and competitiveness in the semiconductor sector. Since its first top five ranking in 2020, Samsung Electronics has experienced an impressive 62% growth over four years and remains the only Asian business among the global top five brands.

“This year’s substantial brand growth is a direct result of our holistic approach to AI and efforts to put this powerful technology into the hands of Samsung users around the world,” said YH Lee, President and Head of the Global Marketing Office at Samsung Electronics. “Moving forward, we will lean even further into the qualities that our users have come to both love and expect.”

Company Recognised for On-Device AI, enhanced connected experiences and AI Leadership

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Deployment of AI technologies in key products and leadership in the on-device AI market
• Enhanced connected experiences through AI-enabled platforms and products
• AI leadership based on its competitiveness in the semiconductor sector
• Implementing a consistent brand strategy in the global market
• Ongoing commitment to a more sustainable future.

This year, under the vision of AI for All, Samsung is expanding its portfolio of products infused with AI technologies to enhance customer experiences. With the release of the Galaxy S24 series, Samsung has been leading in mobile AI. It has also launched AI TVs equipped with AI processors and AI upscaling while introducing Bespoke AI appliances that empower users’ daily life.

The company is expanding the SmartThings ecosystem to provide a unified connectivity experience to both its own products as well as various third-party devices. This integration offers substantial benefits that go beyond greater convenience, such increased energy conservation and family care.

As a leader in the semiconductor industry, Samsung is making bold investments in R&D to meet rising AI demand, and with innovative memory products like DDR5, GDDR7, HBM3E, LPDDR5X, 9th Gen V-NAND, Exynos SoC, high resolution image sensor, is proactively addressing server and on-device AI needs.

As for brand strategy, the company has been recognised for delivering consistent brand values and building authentic relationships with customers.

Additionally, Samsung focuses on implementing more environmentally-conscious activities and initiatives by adopting various recycled materials across a wide range of product categories. It has participated in global initiatives and collaborated with industry leaders with a focus on goals such as reducing carbon emissions associated with device usage. Samsung Electronics’ efforts in becoming more sustainable as well as fostering a diverse corporate culture have also received positive evaluations.

Samsung’s Recognised Efforts in Each Business Division

Mobile

• Leading the mobile AI era with Galaxy AI following the release of the Galaxy S24 series
• Bringing Galaxy AI to the unique Galaxy Z Fold6 and Z Flip6 foldable experience
• Strengthening leadership in the health AI with the release of the Galaxy Ring and new Galaxy Watch series

Networks

• Strengthening leadership in virtualised Radio Access Network (vRAN) and Open RAN
• Leading the technical standardisation of 6G
• Consistently innovating technologies to support various 5G use cases, including streaming and gaming
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in the TV and soundbar markets
• Consistently innovating with products like AI TVs, MICRO LED displays, and the Music Frame
• Innovating the viewing experience with cutting-edge technologies, including AI upscaling and Active Voice Amplifier Pro
• Positioning itself as a core gaming partner through various partnerships
• Strengthening security and privacy through Samsung Knox

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing customer-centred value and experience through Bespoke AI appliances
• Enhancing accessibility with Auto Open Door and the upgraded Bixby voice control
• Offering substantial benefits — such as energy efficiency through SmartThings AI Energy Mode — and the expansion of SmartThings connectivity experience worldwide

Semiconductor

• Delivering the industry’s first GDDR7 DRAM, HBM3E DRAM, LPDDR5X DRAM and 9th Gen V-NAND as well as solidifying market leadership for the AI era
• Consistently advancing AI technologies such as ISOCELL Auto 1H1 sensors, optimised for the development of autonomous vehicles
• Exceeding customer expectations with the consistent rollout of exceptional B2C SSD products like 990 EVO and SSD T9

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of a comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness (strategy, empathy, differentiation, customer engagement, consistency, trust, etc.). It is a brand value evaluation with one of the longest histories in the world and is widely recognised for its credibility.

Samsung Electronics, a world leader in advanced semiconductor technology, today introduced the newest addition to its ISOCELL image sensor family, the 3-stack ISOCELL Fast 2L3. The 1.4-micrometer (μm) 12-megapixel (Mp) image sensor with integrated dynamic random access memory (DRAM) delivers fast data readout speeds to capture both rapid movements in super-slow motion and sharper still photographs with less noise and distortion.

“Samsung’s ISOCELL image sensors have made great leaps over the generations, with technologies such as ISOCELL for high color fidelity and Dual Pixel for ultra-fast autofocusing, bringing the smartphone camera ever closer to DSLR-grade photography,” said Ben K. Hur, vice president of System LSI marketing at Samsung Electronics. “With an added DRAM layer, Samsung’s new 3-stack ISOCELL Fast 2L3 will enable users to create more unique and mesmerizing content.”

Conventional image sensors are constructed with two silicon layers; a pixel array layer that converts light information into an electric signal, and an analog logic layer that processes the electric signal into digital code. The digital code is then sent via MIPI interface to the device’s mobile processor for further image tuning before being saved to the device’s DRAM. While all these steps are done instantaneously to implement features like zero-shutter lag, capturing smooth super-slow-motion video requires image readouts at a much higher rate.

Delivering an advanced solution, the Samsung ISOCELL Fast 2L3 is a high speed 3-stack CMOS image sensor designed with the company’s two-gigabit (Gb) LPDDR4 DRAM attached below the analog logic layer. With the integration, the image sensor can temporarily store a larger number of frames taken in high speed quickly onto the sensor’s DRAM layer before sending frames out to the mobile processor and then to the device’s DRAM. This not only allows the sensor to capture a full-frame snapshot at 1/120 of a second but also to record super-slow motion video at up to 960 frames per second (fps). With 960fps recording, which is 32 times the typical filming speed (30fps), recording moments such as a child hitting his or her first game-winning homerun, a baby taking his or her first step, or a friend doing a gazelle flip on a skateboard becomes much more dramatic.

In addition to super slow motion video, fast readout can hugely enhance the photography experience. Since the sensor captures an image at very high speeds, it significantly reduces the ‘jello-effect,’ or image distortion, when taking a picture of fast-moving objects, for example helicopter rotor blades. By storing multiple frames in the split of a second, the sensor can support 3-Dimensional Noise Reduction (3DNR) for clearer pictures when shooting in low-light, as well as real time high-dynamic-range (HDR) imaging, and detect even the slightest hint of movement for automatic instant slow-motion recording.

The image sensor is also equipped with Dual Pixel technology, which allows each and every one of the 12-million pixels of the image sensor to employ two photodiodes that respectively work as a phase detection auto-focus (PDAF) agent. With ultra-fast auto-focus in any lighting condition, it will be harder to miss capturing important moments before they pass by.

The Samsung ISOCELL Fast 2L3 is currently in mass production.

Learn more about how Samsung enhanced its latest PSSD in the infographic below.