London, UK – 17^th March 2025 – Building off the success of the ‘Drop in with Samsung’ Flip Park, Samsung, in collaboration with Skateboard GB and supported by EE, launches the groundbreaking ‘Drop in with Samsung 25-hour Skate Park’ Supported by EE. This unique immersive event, taking place at London’s iconic BAYSIXTY6 Skatepark in West London, celebrates skate culture while showcasing the revolutionary capabilities of the new Galaxy S25 series.

This pop-up celebrates Samsung and EE’s commitment to facilitating enhanced accessibility and connectivity within UK skateparks, empowering more individuals to embrace the sport.

Event Details:

• Dates: Wednesday 19^th – Thursday 20^th March, 2025
• Location: BAYSIXTY6 Skate Park, 66 Acklam Road, London, W10 5YU
• Opening Hours: 6PM on 19^th March – 7PM on 20^th March

The world’s first 25-hour skatepark is a vibrant homage to all elements of skateboarding culture, featuring 25 hours of music performances, entertainment and content creation experiences, all powered by the Galaxy S25 series. Samsung invites everyone to ‘Drop in with Samsung’ Supported by EE and participate in a dynamic range of activities on offer, all whilst experiencing the exceptional camera capabilities of the latest Galaxy S25 series.

BAYSIXTY6 will undergo a dramatic transformation, with enhanced lighting and design, creating the ultimate backdrop for capturing stunning content with the Galaxy S25’s advanced features, including Nightography Video and Ultra-Wide camera. Whether day or night, attendees can witness firsthand how the device delivers stunning shots in any lighting condition.

Experience the 25-hour immersion:

• The 25-Hour Street: A free skate zone for all skill levels, with Samsung product experts on hand to assist with capturing incredible content on the Galaxy S25 series.
• The Ultra-Wide Bowl: A dedicated drop-in area for skaters to showcase their skills, utilising the Ultra-Wide camera to capture expansive angles during the day and stunning night shots with Night mode, or video content with Nightography Video.
• The 25-Hour Zone: Home of the ‘Now Bar’ – a space to learn about Samsung’s latest Galaxy AI innovations and why the Galaxy S25 series is the ultimate true AI companion. The Now Bar is a space to break for some food, grab a drink, and learn how the latest tech can offer ‘New ways to get things done’, with updates on the 25-hour Skatepark schedule and some exclusive product giveaways for most impressive Galaxy S25 skate footage.
• The 25-Hour Shop: Celebrity meet-and-greets with Team Galaxy Skate ambassadors, an immersive mobile gaming station, offering visitors the chance to beat the top score on mobile skateboarding game True Skate, and opportunities to try out the wider Samsung Galaxy product ecosystem.

Event highlights:

• A launch moment to remember with Sky Brown and Team Galaxy Skate talent dropping in, and James Threlfall DJing to set the vibe.
• An exclusive sunrise skate session and shoot curated in partnership with Dazed Media
• Invigorating skate yoga session led by Shankos Skate School
• Design your own board with Big Aye Skateboards – a closed session for under 18s
• Exclusive meet-and-greets with professional skaters, including Olympic medalist Sky Brown
• Social media workshop with skate influencer Stef Nurding and Samsung UK, giving insights on maximising skate content for visibility
• Dedicated skate photography sessions with renowned photographer Garry Jones
• Perfect your trick with pro-skaters in Team Galaxy Skate offering one-on-one lessons
• A panel discussion with leaders from Skateboard GB, who will be talking about what a career in skate looks like and how to get more skateparks in your local community.

Driven by the shared belief to ‘Never Stop Growing,’ Samsung, Skateboard GB and EE are also investing in extended opening hours at ten skateparks across the UK. This initiative, which includes funding for events, product experiences, and skate jams, will empower the personal growth of the next generation of skaters with greater park access, enhanced connectivity, and the tools to capture and share their progress.

Join the ‘Drop in with Samsung 25-hour Skate Park’ Supported by EE. experience from 19^th to 20^th March, located at BAYSIXTY6. Drop in be part of this interactive experience – check out the full schedule here:

Full 25-hour Skatepark event schedule:

About Skateboard GB

Skateboard GB is the National Governing Body for skateboarding in England and the home of Olympic skateboarding in Great Britain. The organisation exists to give skateboarders the opportunity to “Skate More, Skate Better” ensuring they are skater-focused in everything that they do; aiming to lead, support, empower and facilitate.

Skateboard GB celebrate and champion everything that is positive about skateboarding’s heritage and culture and work with the skateboarding community to develop more opportunities and better environments to skate, inspiring future generations of skateboarders as a result of success on the world stage.

London, UK – 1st December 2023 – The appetite for skateboarding is on the rise, with nearly half (48%) of UK teens saying they are feeling inspired by those in the sport. Yet for them, it’s about more than just getting on the board. From skateboarding style that oozes confidence, to having a fearless attitude, the younger generation has bought into the skateboarder mentality.

In partnership with Skateboard GB, Samsung unveils its new immersive skateboarding experience – the Drop in with Samsung Flip Park, inspired by the Galaxy Z Flip5. The space is more than a skatepark, with two-weeks of exciting events on offer – from art to music, tech and fashion, all set to immerse guests in every element of skateboarding culture.

To celebrate the new skateboarding space, the brand commissioned research to look at what it is that sets this generation apart when it comes to harnessing this attitude, and what it would take for generations beyond Gen Z to have the guts to try.

And with fearless youth skateboarders like Sky Brown scooping top awards and redefining what a skater girl looks like, it’s no surprise that female skateboarders in the UK have seen a 20%^[1] growth in the last year. Yet of the 750,000 people who skateboard in the UK, only 22%^[1] of those are female.

Skateboarders like Sky are helping change the game by setting a new standard of what it means to be a skateboarder, with next gens seeing them as ‘fearless’ (48%), ‘strong’ (43%) and ‘courageous’ (37%). And over half (61%) of millennials say they wish they could embody the skateboarder philosophy.

Both Samsung and skateboarders share the same Korean ‘Tu-hon’ spirit – a burning, under-dog spirit of grit, passion, and ingenuity – which inspired them to bring together a team of pro skateboarders, empowering the nation to have the guts to try something new.

Leading this team is Sky Brown, a 15year-old Olympic skateboarding sensation and World Champion, who said, “One thing I love even more than skateboarding, is seeing others try it and love it for themselves! You have to have the right attitude, and never give up – it’s all about having guts. I can feel people in the UK getting behind our sport and I can’t wait to see where we can take it together.”

When it comes to braving a new skill, the UK’s teens^[2] are paving the way, with 67% saying they would have the guts to try something new like skateboarding, vs. just 28% of millennials.

“Sport is incredible for many reasons – it teaches you so much about yourself. At Samsung we’re guided by the ‘guts to try’ and strive to break down barriers against all odds, something people would never get on a skateboard without having. We’re so excited to bring our partnership with Skateboard GB to life through the Samsung Flip Park, empowering the next generation to embody this fearless attitude,” said Annika Bizon, Marketing & Omnichannel Director at Samsung.

What’s stopping the rest of the nation from unlocking their inner skateboarder, and trying anything? For millennials, it’s the fear of embarrassing themselves (43%), unsure on how to start (37%), and lack of confidence (36%). On the flip side, 76% of UK teens agreed they feel confident trying a new hobby, even if they don’t know anyone else who does it.

But for both generations, being able to flex their hobbies by filming themselves on a smartphone is a big priority, with 74% of millennials and 84% of Gen Z in agreement.

Whether you’re trying to perfect your flip fails on the ramps, or pushing your boundaries elsewhere, Samsung’s Galaxy Z Flip5, and its incredible camera and Flex Mode^[4] capabilities with Flex Window, will ensure you’ll never miss a trick. And the new Drop in with Samsung Flip Park combines the latest tech with all elements of skateboarding culture, for a content-worthy place for guests to share, create and express themselves.

Be part of the ‘Drop in with Samsung Flip Park’ experience from the 1st of December, located at 201-207 Shoreditch High Street, E1 6LG, London. Simply drop in to enjoy the interactive experiences on offer^[3] or book a spot at one of the scheduled events here: https://samsung.com/uk/flippark.

And to learn more about the Galaxy Z Flip5, please visit: https://www.samsung.com/uk/smartphones/galaxy-z-flip5

Also, to learn more about Samsung’s partnership with Skateboard GB, please visit:

https://www.samsung.com/uk/skate/

About Samsung’s partnership with Skateboard GB

Samsung UK has partnered with Skateboard GB, the Governing Body for Skateboarding in Great Britain. The partnership represents a considerable investment from Samsung in British skateboarding in the first year, a first-of-its-kind in terms of value and brand alignment for the sport.

About Skateboard GB

Skateboard GB is the National Governing Body for skateboarding in England and the home of Olympic skateboarding in Great Britain.

The organisation exists to give skateboarders the opportunity to “Skate More, Skate Better” ensuring they are skater-focused in everything that they do; aiming to lead, support, empower and facilitate.

Skateboard GB celebrate and champion everything that is positive about Skateboarding’s heritage and culture and work with the Skateboarding community to develop more opportunities and better environments to skate, inspiring future generations of skateboarders as a result of success on the world stage.

[1] Research conducted from Cognosis, contracted by Skateboard GB

[2] Survey recipients aged 10-16 years old

[3] Please note proof of age with a photo ID is required on entry if you wish to purchase alcohol on-site.

[4] FlexMode supported at angles between 75° and 115°

Sky Brown capturing her skateboarding content with the Samsung Galaxy Z Flip5, captured by Oli Hillyer-Riley

London, UK – 27^th September 2023 – In a first for the brand, Samsung UK & Ireland has today announced a new partnership with Skateboard GB, the governing body for Skateboarding in Great Britain. Samsung epitomises the Korean spirit of ‘Tu-hon’ – a burning, under-dog spirit of grit and passion, and a relentless drive to succeed, which goes hand-in-hand with the athletes of the sport and their ‘guts to try’ mentality. When it comes to Samsung’s technology, innovative features such as Flex Mode^[1] in the new Galaxy Z Flip5 enable skateboarders to take the perfect action shot – effortlessly capturing those bold enough to get on a board, go up and down ramps, and to land that trick that would seem impossible to most^[2].

Together Samsung and Skateboard GB hope to combine their underdog mentality to nurture the next generation of skateboarding talent and inspire more participation in the sport across the country. Every kick-flip and trick will also be captured by the team on the show-stopping new Galaxy Z Flip5 – with its incredible camera and content capture capabilities. The better the quality of the content, the prouder skateboarders will feel showing off their skills, generating more kudos.

To further empower the next generation of skateboarding athletes, Samsung has brought together a team of pro skaters, uniting leading British talent with the most exciting skateboarders on the scene, to help champion the sport. Jordan Thackeray, Stefani Nurding, Rianne Evans, Ashley Mercer and Alex Decunha will be led by Sky Brown, in capturing their #withGalaxy content with the Samsung Galaxy Z Flip5. Sky made her Olympic debut at the Tokyo Games aged only 13, winning Bronze in the park event and has gone on to become Britain’s first skateboarding World Champion.

“Those that pick up a skateboard, whether at the Olympics or their local skate park, are so inspiring as it demands guts and determination to keep trying. With the next Olympics around the corner, and so much untapped talent across the UK, we’re thrilled to be supporting Skateboard GB in its development of the sport”, said Annika Bizon, Marketing & Omnichannel Director at Samsung. “We also know how important photography is to these athletes, recording their progress and capturing their skills mid-air, and our Samsung foldable devices can help do just that. Forget propping your phone up on the rails or with a shoe – Flex Mode does it for you, so you never miss a shot – no matter how many times it takes to land it.”

With Samsung’s support, Skateboard GB will use the funding to help British skateboarders ‘Skate More, Skate Better’. A campaign aimed at inspiring skateboarders around the UK to get involved through:

• Coaching opportunities: Developing and amplifying Skateboard GB’s ‘The Cruiser Awards’ to support beginner skateboarders aged 8–16-year-old within communities across the UK.
• Supporting and maintaining facilities: Protecting and supporting community skate parks and spaces all over the country.
• Elite athlete support: Financing performance pathways and competition entries for Team GB.

James Hope-Gill, CEO at Skateboard GB said “We’re absolutely delighted to be partnering with Samsung, as they look to support us in developing and growing skateboarding throughout the UK. Both organisations aim to inspire and nurture skaters in amazing skateable spaces across the country and this partnership is a key part of facilitating our desire to provide skaters the opportunity to “Skate More, Skate Better” from grassroots skateboarding through to the Olympics.”

Sky Brown, a 15-year-old Olympic skateboarding sensation and World Champion, said, “One thing I love even more than skateboarding, is seeing others try it and love it for themselves! You have to have the right attitude, and never give up – it’s all about having the guts. I can feel people in the UK getting behind our sport and I can’t wait to see where we can take it together.”

Samsung will celebrate the partnership at an event at London skatepark BaySixty6, bringing Team Samsung Galaxy Skate, a team of pro skaters, together to demo their skateboarding skills to an audience of young skateboarders from the local community, encouraging them to’ drop in’ with Samsung on the day. The team of skaters will show what’s achievable if you have the guts to try and demonstrate the capabilities of Samsung’s Galaxy Z Flip5, as the perfect device to ensure that when you hit the ramp, you never miss a trick.

Find out more: https://www.samsung.com/uk/skate/

[1] Flex Mode supported at angles between 75° and 115°

[2] Helmets and safety pads are recommended for skateboarders