LONDON, UK – 24^th January 2023 – Samsung Electronics Co., Ltd. has collaborated with Fiit – the UK’s #1 rated hybrid fitness platform– on a partnership which offers consumers a free Fiit 4-month subscription, when they purchase a selected Smart TV or Smart Monitor.

From 1^st January to 30^th March 2023, customers looking to upgrade their fitness or TV viewing routines are in luck. The partnership between Samsung and Fiit sees customers automatically unlock 4-months of Fiit, offering unlimited access to over 1,000 on-demand mat and cardio equipment-based workouts, each led by world-class trainers, when they purchase a Samsung TV or Smart Monitor. The interactive fitness platform is aimed for all abilities and whether users are looking to improve flexibility, gain strength or simply de-stress, members are encouraged to take their training to the next level from the comfort of their own home, or in the gym.

Users can also take advantage of Samsung’s cutting-edge integration options by connecting their Galaxy products, such as watches^[1] and phones, to lunge, jump and flex their way through a seamless and connected workout experience with live workout stats (heart rate, Fiit points and calories) tracked in-app on screen, allowing members to connect and compete on the live leaderboard.

Samsung Electronics

The promotion comes as part of Samsung’s Smart Start proposition, that offers customers the unique opportunity to try out a variety of premium apps during the initial months they own a new Samsung TV.

Zeena Hill, Marketing Director, TV/AV, Samsung Electronics UK&I said: “With many looking to shake up their fitness and wellness routines in 2023, our partnership with Fiit is the perfect way to step up your training. We’re thrilled to be working with Fiit, the number 1 fitness platform in the UK, to bring their content to more customers through the power of our most advanced TV technology this year”

The partnership kicked off with a one-off fitness session for consumers in central London on 17^th January 2023, which saw Fiit’s expert trainers, Gede Foster and Gus Vaz Tostes lead a 40-minute interactive HIIT workout with guests.

Customers who take advantage of the new offer in collaboration with Fiit can enjoy incredible picture quality and sound on Samsung’s latest premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs. To find out further information on the offer for customers, readers can visit: https://www.samsung.com/uk/tvs/smart-tv/smart-start-offer/

Notes to Editors:

Qualifying devices include all 2022 Smart TV and Monitors, plus selected 2021 devices. Full list of qualifying devices can be found here: https://www.samsung.com/uk/tvs/smart-tv/smart-start-offer/

[1] Compatible with Galaxy Watch 4 and 5 ^th – 23^rd November 2022.

Curating the very best of the UK’s comedy scene, NextUp viewers can experience the magic of stand-up comedy with live streams direct from the UK’s best comedy venues including The Comedy Store and The Pleasance. Users can also watch on-demand hundreds of stand-up comedy specials, all completely ad-free.

Included within Samsung’s Smart Start proposition from today, viewers can discover exclusive sets from both famous acts and rising stars such as Ed Byrne, Miles Jupp and Maisie Adam – all without leaving their sofa.

With NextUp, Samsung demonstrates its commitment to giving customers the best start with their new Smart TV by enabling them to take their home entertainment setup to a whole new level. From delivering big screen blockbusters and drama, to heart-pumping music and fitness; the very best click-worthy content, and now rib-tickling comedy, Smart Start has at-home apps to cater for every mood, every need, and every taste.

Smart Start viewers have the chance to try out a variety of new, premium apps during the initial months that they own the TV (worth over £200), with the opportunity to experience content in a way they may not have before, from watching movies in 4K HDR10+ to listening to music in Dolby Atmos sound quality.

Constantly evolving with new offers, like NextUp, and services, anyone that activates a new 2020 or 2021 Samsung Smart TV between 30 June 2021 and 6 Jan 2022 will receive a 3-month subscription included with their TV purchase.

Samsung Electronics UK Head of TV/AV Retail & Content Services, Deep Halder comments: “We’re thrilled to partner with NextUp in the latest development of our Smart Start offering. Championing the best of British comedy talent, as well as enabling first-rate entertainment for our customers to enjoy watching, is exactly what we set out to achieve with Smart Start. We’re looking forward to continually finding new ways and partners to deliver premium and dynamic entertainment experiences for our customers.”

Sarah Henley, COO of NextUp says: “We’re really excited to be part of Samsung’s Smart Start offering. Our mission is to be the home of live comedy, and this partnership goes a long way to making that happen. Members will be able to view incredible specials from the most exciting upcoming names in comedy, and live gigs from the best clubs in Britain from the comfort of their sofas – unfiltered, unedited and with no queue for the toilet! And now, more than ever, people really do need a laugh!”

For more information, please visit Samsung.com Smart TVs.