A good purchase earns its place in the routines we repeat every week. As Black Friday 2026 approaches, it is worth thinking about what will make life at home easier long after the shopping season ends.

Research from SmartLabX, a dedicated analysis program that tracks the lifestyles of European households and their expectations regarding the technologies that surround them, shows that value has been redefined by the consumer and price is no longer rarely considered in isolation.¹

Value not just today, but for the future

A refrigerator isn’t bought for just one occasion. It needs to hold all your regular food shopping, make room for ingredients when hosting friends and family, and keep pace as households change and grow. Whether it is keeping milk chilled or feeding three generations of a family, choosing the right appliance matters.

Thinking about those familiar moments can make it easier to choose an appliance that will feel useful throughout the year. On selected Samsung refrigerators, Twin Cooling Plus optimises temperature and humidity in the fridge and freezer using independent cooling airflows to help keep food fresher for longer and prevent odours from mixing.²

For someone who likes to plan meals ahead, that means ingredients are cared for between visits to the food outlets and the next evening spent cooking. It is a practical benefit that becomes part of the rhythm of the kitchen.

Among European refrigerator buyers, 36% consider reliability and durability important, almost matching the 37% who consider price¹ important. What matters is not only what an appliance costs, but how well it works for the people using it.

Energy efficiency that fits the weekly routine

With laundry running several times a week in many homes, energy use is a key part of the value equation, particularly as the cost of living continues to rise. Energy efficiency ranks as the most important feature for refrigerator buyers (37%), while also ranking second for washing machines (32%)¹.

A load of bedding for visiting guests may not need to be ready straight away, while clothes for tomorrow’s workday or the kid’s school uniform are a must. Choosing a cycle around the time available can help make energy-conscious habits easier to fit into the week.

AI Energy Mode in SmartThings supports this on compatible Samsung washing machines and selected cycles, reducing energy use by washing at lower temperatures and extending the cycle time. When there is less need to rush, it offers a way to manage energy use within the usual laundry routine.

Making the everyday that little bit easier

Life is busy, and the best value appliances are those that allow customers to spend less time on routine chores, and more time on the things that they enjoy. In the kitchen, it is often what happens after the meal that matters.

Across Europe, 81%¹ of consumers say they are willing to pay more for self-cleaning ovens. After roasting a big family meal or cooking dinner for friends, scrubbing the oven with a full belly is not on the top of anyone’s to do list.

Pyrolytic Cleaning on selected Samsung ovens turns grease and food residue into ash that can be wiped away once the oven has cooled. It makes the clean-up less demanding, so cooking at home feels a little easier from start to finish.

At Samsung we understand how busy life gets, and that is why we have designed appliances that work to make life that little bit easier.

A choice that fits everyday life

This Black Friday season, a useful place to start is an ordinary week at home. Think about the meals you cook, the washing you do, the amount of food you need store, and the jobs you would welcome a little help with.

The biggest saving may not be the appliance with the lowest price. Genuine value means choosing products that offer lasting performance, support efficient everyday living and make life that little bit easier.

Samsung home appliances can support those familiar routines, bringing value to the moments that continue long after the shopping season is over Enabling Better Living.

1. SmartLabX (External) | DA Purchase Journey | UK, Poland and Italy | March 2026 | 899 survey respondents ︎
2. Please see more information on this feature here: https://news.samsung.com/global/twin-cooling-plus-tm-technology-how-to-make-your-fridge-fresher-how-your-fridge-works ︎