LONDON, U.K. – March 10, 2025 – Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimisation features for a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognised the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalised audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver powerful bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofer to half the size of its predecessor, minimising resonance and blending flawlessly into modern interiors with a refined finish.

The HW-Q990F also delivers advanced AI-driven sound optimisation through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilising non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimising audio effects based on its distance and angle to the screen.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasises dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilises the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronised audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit www.Samsung.com

Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and ground-breaking innovation. Signature features such as Samsung Q-Symphony and SpaceFit Sound have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theatre enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-Series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-Series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Samsung Q-Symphony feature which combines the power of all speakers when connected to the latest Samsung TVs to play in perfect harmony together. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscapes across all speakers. Paired with SpaceFit Sound Pro for customised audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

Samsung continues to bring new innovation to soundbars with the HW-S800D feature packed ultra-slim soundbar, at less than 4cm deep it is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals and superior sound quality. The combination of a deep bass subwoofer and passive radiator technology enhances the listening experience with deep, distortion-free bass in a compact form factor.

This year, Samsung will also introduce a completely new category of discreet audio tech to its speaker line-up with the Music Frame. This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Samsung Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound while fitting anywhere into your home.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

LONDON, UK – 30 August 2022 – With the new Premier League season now in full swing, new research from Samsung Electronics UK has revealed the increasing difficulty that Premier League fans are facing when wanting to follow their team live in the stadium for this season, especially as teams raise the cost of tickets for their most loyal fans ^[1].

28% of fans currently find it extremely difficult to purchase live match tickets for their favourite team whilst 44% prefer to watch the team they support on TV as opposed to in the stadium as the cost of making the journey to and from the stadium is too high.

Although there is still appetite for fans to watch their teams live in the stadium, 53% prefer to watch the team they support on TV rather than live in person as their TV provides a similar or better ­­­match day experience at home.

Reasons include that it is more comfortable watching their team from home (43%), the stunning and sharp picture quality on the TV (28%) and that they feel closer to the action at home. 28% felt that watching their team in the stadium isn’t a viable option unless they are a season ticket holder or have been a club member for a long period of time, whilst 18% enjoy the extraordinary sound quality on their TV when watching a live football match.

Following on from the Lionesses stunning victory at Euro 2022 and a record television audience of 17.4 million tuning in, just under two thirds (63%) would like to see more live women’s football being aired on the TV as it offers the same excitement as their male counterparts. Over three quarters (79%) felt that having more live women’s matches on TV will be key in helping to inspire a new generation of female fans and footballers.

As anticipation builds up for the World Cup later this year, fans are looking to enhance their match viewing experience with over a third (36%) stating they plan to upgrade or buy a new TV, whilst 37% will upgrade/purchase a new soundbar. This comes as 60% of fans agree that having a good TV and TV/sound set up is crucial for them to enjoy watching the game.

Dan Hastings, VP, TV/AV, Samsung Electronics commented: “Although fans are finding it harder than usual to obtain match tickets for their beloved clubs, many feel that their TVs can still provide them with a fantastic match day experience at home. Our premium TV and soundbar ranges are packed with incredible tech such as Quantum Matrix Technology Pro and Q-Symphony that allow fans to get closer to the action and ensure they can still follow the highs and lows of their teams each matchday in stunning picture and sound quality.”

Fans can watch their team this season in incredible picture quality and sound on Samsung’s premium TV range, including Neo QLED 8K, 4Ks, and QD-OLED TVs. With Quantum Matrix Technology Pro and a Neural Quantum Processor 8K on the Neo QLED 8Ks, football lovers will still feel part of the action. Fans can also take their audiovisual experience to a whole new level of immersion with Samsung’s Q series soundbars and exclusive Q-Symphony^[2]feature – delivering amazing surround sound without a complicated set-up.

For more information on Samsung TV & AV range, please visit: https://www.samsung.com/uk/tvs/

Research conducted on behalf of Samsung of 2,010 Premier League fans aged 18+ by Opinion matters between 8th– 15th August 2022.

[1] https://www.bloomberg.com/news/articles/2022-05-30/season-ticket-price-list-2022-23-most-premier-league-matches-cost-more-to-see

[2] Q-Symphony is available only with a compatible soundbar. Check for Q-Symphony compatibility on soundbar product specifications

LONDON, UK – 27 July 2018 – Samsung Electronics Co. announced the addition of Deezer High Fidelity Lossless Audio on select Samsung soundbars and wireless speakers. As of today, music fans and audiophiles can stream music and listen to tracks the way it was originally intended.

While regular music streaming compresses music and reduces the overall sound quality, Deezer HiFi streams music at 16-Bit/ 44.1 kHz in lossless audio. This ensures the highest sound quality, perfect for music lovers that want to hear every single element of a track. In addition to the enhanced quality of sound, Deezer HiFi includes Flow, a personal soundtrack that uses smart data to play familiar favourites and new recommendations for users, as well as ad-free listening, unlimited music play and access to an extensive library of playlists, albums, music genres and more.

“At Samsung, we prioritise innovation and sound quality when introducing audio products to our consumers,” said Taeho Park, VP, AV Marketing at Samsung Electronics. “We are driven by our commitment to provide a listening experience that’s unrivaled by our competitors, and our partnership with Deezer speaks directly to our mission to produce the best sound quality on the market.”

Deezer HiFi users have unlimited access to 36 million HiFi tracks in more than 180 countries, with the service now available to Samsung users with a compatible wireless device.

“Our partnership with Samsung ensures that Deezer HiFi and Samsung users will have even more opportunities to discover and experience the music they love in the way it was meant to be heard,” said Riad Hawa, VP Hardware Partnerships, Deezer. “Providing greater accessibility to FLAC quality sound is really important to us and to all audiophiles who have a greater appreciation for lossless audio. Teaming up with Samsung allows us to deliver the best quality sound to our consumers who care about high quality sound.”

Samsung’s lineup of wireless speakers and soundbars are developed and tested at the Samsung Audio Lab, based in Valencia, California.

For more information on Samsung’s lineup of soundbars and wireless speakers, please visit samsung.com/uk.

About Deezer

Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to- back with fresh discoveries tailored to you. Deezer is available on your favourite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press

Impress your friends with the big-screen detail and action of watching sports games on the new QLED 2018 TV range. Only Samsung QLED technology delivers Certified Ultra HD Premium picture quality with 100% colour volume^[1] displaying over a billion colours that are true-to-life. Witness the vibrant green of the pitch and watch the football fly through the air in ultra HD, making you feel like you’re in the midst of the action.

To complete the viewing set-up, pair your TV with a soundbar to deliver the ultimate screening experience. Listen to sound as you’ve never heard it before with Samsung’s selection of soundbars, providing crystal clear audio so you can feel the excitement of the fans in the arena and immerse yourself in the atmosphere, straight from your sofa.

As an added bonus, customers who purchase a selected Samsung All in One or Cinematic soundbar will have the option to receive a 6 or 12 month Joe & Seph’s popcorn subscription^[2], so your half-time refreshments are already sorted.

Most sports are full of blink-and-you’ll-miss-it moments. Picture your reaction when your team scores a stunning goal, or when a driver sets a lap-record on race day. You can capture the euphoria of your family and friends with the Galaxy S9 and S9+’s spectacular camera, so you can re-live the excitement for weeks to come.

For those that prefer being in the thick of the action, Samsung is proud to sponsor this year’s Tough Mudder, a team-oriented 10-12 mile obstacle course designed to test physical strength and mental grit. Capture your friends crossing the finishing line in super slow motion with the Galaxy S9 or S9+, so you can replay their accomplishment and champion their achievement.

Need to grab a drink from the fridge during the game? With the Family Hub fridge, you won’t miss any of the action. Family Hub offers a seamless multi-room entertainment experience, simply mirror a Samsung TV or smartphone on to the LED panel of the fridge door to watch any content on the Family Hub screen whenever you want. The Family Hub also features AKG Premium Quality Sound Speaker for crisp quality sound, so if you’re cooking in the kitchen, you’ll still be able to hear the blow of the final whistle.

For more product information, please visit www.samsung.com/uk

[1] 100% colour volume measured to DCI-P3 Standard, certified by VDE

[2] For more information on the promotion, please visit https://news.samsung.com/uk/samsung-launches-movie-lounge-for-the-ultimate-night-in

Delivering the ultimate cinema experience straight to your door, customers who purchase a selected Samsung All in One or Cinematic soundbar will have the option to sign up to the Movie Lounge and receive a 6 or 12 month Joe & Seph’s popcorn subscription. For the ultimate cinema experience, one of the latest 4K UHD blockbusters will also arrive with the popcorn every month when a UHD Blu-ray player is purchased at the same time.

Samsung’s award winning^[1] Cinematic soundbars place the viewer right at the heart of every moment. With up-firing speakers and Dolby Atmos, crystal clear audio is sent pulsating around the room. Additionally, Samsung’s All in One soundbars have an integrated subwoofer which delivers powerful base and wide sound coverage. Samsung makes every seat the best in the house ensuring viewers are able to hear every note and feel immersed at every moment. The soundbars, paired with the UHD Blu-ray player bring movies to life, giving customers their best at-home cinema experience. The UHD Blu-ray players deliver dynamic content in exceptional quality, letting the customer watch the content the way the director intended – bringing the cinematic experience straight to the home.

With this set up, there will be no need to worry about FOMO while enjoying a night in. Subscribers can enjoy eight different Oscar-worthy popcorn flavours a month, including Cookies & Cream, which is exclusively available to Samsung Movie Lounge subscribers, as well as enjoying Thor: Ragnarok on their first month and Jumanji: Welcome to the Jungle, the following^[2].

For more information or to sign up visit samsung.com/uk/samsungmovielounge/

[1] Most awarded AV brand of 2017 and MS650 awarded soundbar of the year

[2] Correct at time of release

NOTES TO EDITORS

Gourmet popcorn subscription when purchasing selected soundbar:

• • 6 month popcorn subscription when you buy a selected Sound+ All in One soundbar

• • 12 month popcorn subscription when you buy a selected Cinematic soundbar

4K UHD Movie direct to your door plus popcorn subscription when purchasing a selected soundbar plus UHD Blu-ray:

• • 6 month popcorn and movie subscription when you buy a selected Sound+ All in One soundbar and a UHD Blu-ray Player

• • 12 month popcorn and movie subscription when you buy a selected Cinematic Soundbar and a UHD Blu-ray Player

Qualifying Samsung soundbars and UHD Blu-ray Players:

• • Sound+ All-in-One soundbars: HW-MS550/XU, HW-MS650/XU, HW-MS651/XU, HW-MS6500XU, HW-MS6501/XU, HW-MS750/XU, HW-MS751/XU and HW-N650/XU

• • Cinematic soundbars: HW-K850/XU and HW-K950/XU

• • UHD Blu-ray Players: UBD-M9500/XU, UBD-M9000/XU, UBD-M7500/XU and UBD-K8500/XU

T&C’s: Purchases must be made by 28.02.19 and in the same transaction. Participating retailers only. Claim online after 30 days of purchase and before 30.03.19.

www.samsungpromotions.claims/samsungmovielounge for full T&Cs

The NW700 Sound+ soundbar sports a slim and sleek external design optimised for wall mounting underneath Samsung’s super-thin televisions. The 53.5mm-width soundbar, which seamlessly works with a wall mount TV, is 41% narrower than the current soundbar model, allowing users to achieve harmonious interior. The soundbar adopts three channels and slim sound technology to deliver dynamic and targeted sound for an immersive listening experience. The body of the soundbar also has a built-in subwoofer, eliminating the need for an external subwoofer and contributing to a clean, slender design for a home entertainment space.

“Samsung continues to invest in product development that fuses lifestyle and technology in a seamless, innovative manner,” said Jurack Chae, Senior Vice President of Visual Display Business at Samsung Electronics. “With our NW700 Sound+ soundbar, we are not only committed to superior product design, but also to delivering unmatched sound quality to our consumers.”

The technology found in the NW700 Sound+ and its previous iterations has been praised for helping the soundbars achieve powerful bass, cohesive soundstage and impressive clarity. The distortion-cancelling technology has also been recognised for effectively syncing the drivers in the soundbar to produce a clear and powerful sound. The technology works by predicting distortion at the end of the speaker movement and making the necessary adjustments before the distortion actually takes place. This results in smooth, distortion-free bass tones.

The NW700 Sound+ also supports three sound modes including Standard Mode, Surround Mode, which is used to expand surround sound performance, and Smart Mode, which automatically adjusts volume and surround sound effects.

As one of Samsung’s newest lifestyle products, the NW700 Sound+ soundbar is well-suited to be seamlessly integrated into most of home’s décor and home theatre system. For more information, please visit Samsung’s CES booth #15006, on Level 1 of the Central Hall in the Las Vegas Convention Center from January 9-12, 2018.

Key features in the series include:

• 360 sound, all around you
• Dolby Atmos audio support
• Multi-room app for instant access to your music

The HW-MS series offers premium sound quality for every setting, with a variety of sleek and simplistic designs that fit seamlessly into any home. Samsung’s audio line-up includes innovative devices that reflect advancements in the industry as well as the Samsung brand.

*Source: Gorkana (the most awards received from a set list of TV/AV media coverage between 01 January and 30 June 2017)