Samsung has continuously raised the bar for home entertainment systems over the years, earning its soundbars a reputation for superior sound quality and ground-breaking innovation. Signature features such as Samsung Q-Symphony and SpaceFit Sound have revolutionised the listening experience, offering users a deeply immersive soundscape that is finely tuned to their listening environments.

This standard of excellence has been recognised by industry experts and reviewers, with T3 awarding the HW-Q990C “Best Soundbar” title for its immersive audio and “exceptional object-based sonics,” and HomeTheaterReview giving the soundbar an “Editor’s Choice” distinction and commenting: “It sounds excellent, regardless of what type of content you send its way.”

This year, Samsung continues to push the boundaries with its soundbar lineup, introducing enhanced AI audio features and connectivity options to captivate consumers and home theatre enthusiasts alike.

▲ Samsung Electronics’ 2024 flagship Q-Series soundbar HW-Q990D further pushes the boundaries of immersive home audio experience

The flagship Q-Series soundbar, HW-Q990D, offers impressive 11.1.4-channel surround sound and an upgraded Samsung Q-Symphony feature which combines the power of all speakers when connected to the latest Samsung TVs to play in perfect harmony together. Powered by AI, the device analyses and synchronises voice channels for clear dialogues and immersive soundscapes across all speakers. Paired with SpaceFit Sound Pro for customised audio calibration, the soundbar also ensures an immersive experience in any space, while HDMI 2.1 and 4K/120Hz passthrough provides connectivity options that meets the demands of modern home entertainment systems.

Samsung continues to bring new innovation to soundbars with the HW-S800D feature packed ultra-slim soundbar, at less than 4cm deep it is designed to fit seamlessly into any space and provides rich and immersive sound. At only a third of the depth of conventional soundbars, the S800D has 10 drivers, including dedicated overhead speakers and a centre channel for crystal-clear vocals and superior sound quality. The combination of a deep bass subwoofer and passive radiator technology enhances the listening experience with deep, distortion-free bass in a compact form factor.

This year, Samsung will also introduce a completely new category of discreet audio tech to its speaker line-up with the Music Frame. This customisable speaker is compatible with SmartThings and provides surround sound when paired with Samsung TVs and soundbars. Music Frame can either operate as a standalone wireless speaker or pair with a Samsung TV and soundbar via Samsung Q-Symphony to augment bass and surround sound. Seamlessly blending into its environment by camouflaging itself inside modern picture frames, Music Frame provides high-quality sound while fitting anywhere into your home.

“We are thrilled to once again be acknowledged as the market leader in soundbars, a milestone that reflects the positive feedback from our customers over the years,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Building on this success, we will continue to push the boundaries of home entertainment with superior sound quality and advanced connectivity features, leveraging AI-based sound technology to strengthen the consumer experience and Samsung’s position in the global market.”

For more information, visit https://www.samsung.com.

Samsung Electronics has been recognised as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

LONDON, UK – 10th June, 2021 – Samsung Electronics Co., Ltd. today announced that its Neo QLED TVs^[1] became the first in the industry to receive certification of Spatial Sound Optimization from Verband Deutscher Elektrotechniker (VDE).

Different watching environments — for example, a living room, a bedroom, or a terrace — create different sound experiences. The VDE’s Spatial Sound Optimization certification is given to products that offer a consistent sound experience regardless of the surrounding environment.

To reduce such variation in sound, Samsung has added the SpaceFit Sound feature to its Neo QLED TVs, enabling its products to provide a sound experience consistent to a standard listening environment.

Built-in microphones are utilised to recognise the surrounding environment like curtains, carpets, and walls, which can affect the sound. For example, when the TV recognises that the carpet in the living room is absorbing the mid-range and treble sound, it calibrates its sound to surroundings by boosting the mid and the treble.

When the TV is placed close to the wall, the bass sound can be distorted since there is little space between the wall and the TV. ‘SpaceFit Sound’ can recognise the issue and reinforce the bass to provide a clearer sound.

As more and more customers seek to personalise their space according to their lifestyles, TVs are being watched not only from living rooms and bedrooms, but also in workrooms, and even in kitchens.

The sounds reflected off the surrounding walls, ceilings, and floors are much louder than the sound we directly hear. This means users can feel the sounds from the same product differently depending on the unique size and shape of the place and wall materials.

While users were previously required to configure the audio manually, ‘SpaceFit Sound’ automatically recognises the users’ environment so no additional setups are required.

“SpaceFit Sound optimises the sound from content by analyzing user’s surrounding environment,” said Younghun Choi, EVP and Head of R&D Team of Visual Display Business at Samsung Electronics. “What we want is for our customers to just enjoy their TV without any hassle.”

[1] Certified models: Q70A, Q80A, QN85A, QN94A,QN700A, QN800A, QN900A TVs