The Galaxy Note10+ Star Wars Special Edition which will be available at Samsung.com from 10^th December and in selected Samsung Experience Stores^[1] from 13^th December is one of several collaborations that Samsung and Lucasfilm have planned to bring a joyous colliding of two Galaxies. As Lucasfilm announced in early October, Samsung has joined forces with Star Wars to engage its passionate users with its best devices and the Galaxy brand in a new and exciting way. The special edition device adds to the collaboration between Samsung and Lucasfilm, which includes the recently launched holiday campaign film, celebrating the theatrical release of Star Wars: The Rise of Skywalker.

Since its launch earlier this year, the Galaxy Note10+ has empowered millions of people around the world to be more productive, and unleash their creativity. A state-of-the-art mobile device, the Galaxy Note10+ combines stunning design and powerful performance with productive tools and pro-grade camera technology that help users make the most of every moment. By releasing the Galaxy Note10+ Star Wars Special Edition, Samsung hopes to inspire Star Wars fans worldwide to make the most of every moment.

For more details about the Galaxy Note10+ Star Wars Special Edition, please visit here.

[1] Available in Oxford Street, London, Westfield Stratford City, London and Manchester Trafford stores.

“Samsung Galaxy products are designed for pursuing passions, and Star Wars fans are some of the most passionate fans there are,” said Stephanie Choi, Senior Vice President and Head of Marketing Team of Mobile Communications Business at Samsung Electronics. “We are always looking for new ways to enhance the mobile experience, and with Star Wars: The Rise of Skywalker coming to theaters this December, we saw the perfect opportunity to bring together the best Galaxy devices with the best story in the galaxy.”

Samsung and Star Wars are aiming to create a joyous and stress-free holiday season as part of its special holiday collaboration. To kick off the campaign, Samsung and Star Wars will release a campaign video centered on a dog with a striking resemblance to iconic Star Wars character, Chewbacca, as well as another character that Star Wars superfans will recognize toward the end of the video. The story of the campaign film is about a family using Galaxy devices to communicate seamlessly across their devices to make their Holiday dreams come true. With the connected ecosystem amongst Galaxy Note10, Note10+, Watch Active2 and Tab S6, the film tells that amazing things are possible. The film features a number of references to the Star Wars universe for superfans to enjoy. It will be a fun challenge to find how many hidden items are featured in the film.

While the campaign film features a number of exciting Star Wars fanfare, it is only one piece of a much larger collaboration between Samsung and Star Wars. Fans of both the Star Wars universe and the Samsung Galaxy can expect more excitement to come as the release of Star Wars: The Rise of Skywalker draws nearer.

The campaign will air in the United Kingdom from Sunday 1^st, December.

New limited edition VR7000 boasts all the innovative technology of Samsung’s robot vacuum POWERbot with new features and a look designed to appeal to Star Wars fans around the world.

October 10, 2017 – Samsung Electronics Co., Ltd. today introduced a new Star Wars limited edition of the widely acclaimed POWERbot robot vacuum cleaner, the VR7000. The result of a collaboration between Samsung and Star Wars fans, the innovative and powerful vacuum with iconic Darth Vader and Stormtrooper designs is intended to captivate fans in anticipation of the December release of “Star Wars: The Last Jedi,” the penultimate film in the Disney and Lucas Films saga.

The Darth Vader version of the POWERbot features a specially created cover using custom premium materials that resembles Darth Vader’s all-black mask while the Stormtrooper version replicates the look of a white and black Stormtrooper’s helmet. The Darth Vader model comes with Wi-Fi connectivity and its own remote control. Both models also offer fun and unique sound effects appropriate for each character. For example, when powering on the Darth Vader unit, the vacuum will play and mimic the character’s infamous breathing.

In order to create a special edition product authentic and true in the eyes of Star Wars fans, Samsung worked very closely with super fans at every step, from product planning to design, production, marketing, and distribution. It was a first-of-its-kind approach to building and launching a product designed by the fans and built for the fans.

“We are very pleased to be part of the excitement leading up to the release of the Last Jedi and to be launching our limited edition POWERbot in partnership with Star Wars fans,” said B.S. Suh, Executive Vice President of the Digital Appliances Business at Samsung Electronics. “From its incredible suction power, slim design, and smart features, to the wonderful character-themed voice feedback and sound effects, we are confident the Star Wars limited edition of the VR7000 will be a big hit.”

The VR7000 Star Wars limited edition promises all of the powerful cleaning technology and features of the original VR7000, such as suction power capacity of 10 watts, CycloneForce technology, and Edge Clean Master, which helps the unit clean close to walls and edges. It can even work autonomously, using Visionary Mapping Plus to remember the room and find the fastest cleaning routes around the user’s home. FullView Sensor 2.0 allows the unit to clean around home decorations and valuable personal items as small as 10mm. With its unique smart features and powerful performance, the VR7000 was awarded the 2017 CES Innovation Award.

UK availability will be announced in due course. Samsung will also be introducing “Vacuum Your Space” – a video created by Star Wars super fans, partnering with creative network Tongal. Other various fan-centric activations and rewards with retail and commerce partners will continue rolling out.