Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility.

Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages.

The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilisation, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady¹ with horizontal lock stabilisation help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo² with horizontal lock stabilisation help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

LOS ANGELES, CALIFORNIA – APRIL 04: <>during the Samsung and Street League Skateboarding’s Los Angeles Takeover at Ace Mission Studios on April 04, 2026 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for Samsung)

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

[1] Results may vary depending on editing method and/or shooting conditions

[2] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

Health and Wellness at the Forefront with Galaxy Watch8

Samsung’s Health Immersion Session put health and wellness in the spotlight during the marathon weekend. Led by global health experts, the program offered a closer look at how Galaxy Watch8 supports everyday health:

• Explored how guided meditation helps support holistic health and mindfulness with Dr. Julie Smith, a clinical psychologist and bestselling author.
• Looked at how sleep and exercise influence brain health, recovery, and stress resilience with Dr. Dong-seon Chang, a renowned brain scientist.
• Highlighted the importance and impact of healthy eating and nutrition for overall well-being with Nisha Melvani, a registered dietician and nutritionist.

Hands-On Experiences During the Vredestein 20 km de Paris

At the Vredestein 20 km de Paris Expo, Galaxy Watch8 and Samsung Health took center stage as visitors engaged in interactive activities that showcased how wearable technology enhances running performance and recovery:

• Running: Visitors measured their heart rate capability with Galaxy Watch8 while running on a self-powered treadmill.
• Sleep Insights: Discovered their sleep animal and received tips for better sleep based on their sleep patterns.
• Antioxidant Index: Measured their Antioxidant index level using Galaxy Watch8 and received immediate insights into nutrition through carotenoid level analysis that reflect individual fruit and vegetable intake.
• Selfie with Personal Goal: A photo wall invited participants to capture and share their race aspirations.

Samsung’s RunnerzZz Program united a global community of passionate runners from 7 countries, spreading the spirit of “Sleep Better, Run Better”. Participants experienced Galaxy Watch8 firsthand during pre-race jogs and the 20km race. By sharing their experiences on social media, these runners inspired others to adopt healthier lifestyles supported by wearable technology.

The weekend wrapped with the 20km race, where thousands of runners filled the city’s streets. After crossing the finish line, participants were invited to celebrate and recover in Samsung Health Victory Selfie Zone.

Street League Skateboarding: A Creative and Cultural Connection

At the Samsung Booth during the Street League Skateboarding (SLS) competition, fans were exposed to immersive audio and visual elements that highlighted ways technology intersects with youth culture. They captured selfies using Galaxy Z Flip7’s unique FlexCam, embodying the dynamic spirit of skateboarding culture.

During the games, the athletes performed advanced tricks while using Galaxy Buds3 Pro, blending motion and sound in an exciting demonstration. After the game, they took a victory selfie with FlexCam to celebrate the win.

The initial partnership, launched early last year as part of Samsung’s “Open Always Wins” campaign, proudly celebrated the unique culture and global influence of skateboarding. With activations across key events and athlete-led storytelling, the program fostered a powerful connection between Samsung, SLS and the broader skateboarding community.

Now, Samsung and SLS are taking that momentum to the next level with a long-term, multi-year global partnership that spans events across continents. As part of the agreement, SLS will provide Samsung with year-round cultural insight and creative collaboration to inform skate-specific product features and campaigns.

“From the start, our partnership with Street League Skateboarding has been rooted in authenticity, innovation, and a shared passion for openness,” said Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics. “We are looking forward to growing this relationship and reinforcing Samsung’s long-term commitment to elevating skate culture — and to showcasing how our technology can make a positive impact through creativity, connection and community.”

Samsung also announced that two-time Olympic medalists Jagger Eaton and Rayssa Leal are joining Team Samsung Galaxy as athlete ambassadors. Eaton, a 2021 SLS Super Crown World Champion, is one of the sport’s most dominant and versatile competitors. Leal, a three-time SLS Super Crown World Champion and one of the most decorated skaters in SLS history, continues to inspire fans around the world with her bold, expressive style. Their return underscores Samsung’s long-term investment in skateboarding culture and community.

“Every session is different – new spots, new tricks, new energy,” said Eaton. “To keep progressing, you have to stay open to it all. That’s why this partnership with Samsung is so special. They share that same belief that openness drives creativity, connection, and growth in skateboarding and beyond.”

“Skateboarding is about openness – freedom to express yourself, to connect with people everywhere, and to keep pushing forward,” said Leal. “That’s why I’m excited to team up with Samsung, a brand that believes in openness as much as I do. Together, we can inspire the next generation of skaters to create, connect, and share their style with the world.”

“Skateboarding is a culture that thrives on creativity and connection,” said Frank Lamicella, Chief Executive Officer of Street League Skateboarding. “Samsung’s support and belief in our vision has been instrumental in helping us elevate the experience for skaters and fans alike. This expanded partnership is a testament to the impact we’ve already made together, and we are excited for what’s still to come.”

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

LONDON, United Kingdom – Apr 23, 2024 – Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today launched a new documentary series designed to spotlight skateboarding, breaking, and surfing on the Road to Paris 2024. The series, produced in collaboration with the Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL), will feature three short docu-series: “Concrete Dreams”, “Breaking Boundaries”, and “The Next Wave.”

The first in the series, “Concrete Dreams”, which spotlights the skateboarding community’s journey to the Olympics, is now live on Samsung’s YouTube Channel and will be screened for fans at the SLS San Diego championship tour event on April 20. The breaking and surfing series will be released on April 25 and May 21 respectively, and premiere at PBT’s Atlanta event and WSL’s event in Tahiti.

Starring sport legends Shaun Tomson, Eric Koston and David “Kid David” Shreibman alongside Olympic athletes Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace “Sunny” Choi (Breaking, USA) and many more, the project celebrates the communities that lie at the heart of each sport as they get set to open themselves to the world this summer.

This new project is a key part of Samsung’s Olympic and Paralympic Games Paris 2024 campaign, ‘Open always wins,’ which claims that with an open mind, anything is possible — a motto these communities live by every day. Produced in collaboration with the SLS, PBT and WSL, the docu-series explores the iconic subcultures of each sport, their shared belief in openness and the impact that being part of the Olympic Games has on their communities — past, present and future.

The synopsis of the skateboarding documentary unveiled today is as follows:

• Concrete Dreams: From the birth of street skateboarding in the 1980s to its consecration at the Olympic Games Paris 2024, this is the story of a community built on one unspoken rule – Respect. It encourages you to see the world a different way, to go create and always get back up, no matter how often you fall.

The synopses of next documentaries in the series are as follows:

• Breaking Boundaries: As breakers get ready for their Olympic Games Paris 2024 debut, this is the story of a global community born from the streets and shooting for the stars. It is a celebration of breaking as an explosion of energy and soul that gives you a sense of expression and belonging and encourages you to do something we’ve never seen before.

• The Next Wave: Surf legends and icons in the making share their story as they embark on their journey to Paris 2024. It is the ultimate love story between them and the ocean as they prepare to take that leap and a celebration of surf as a way of life, passed down to generations, and a culture that’s not only survived but gotten stronger.

“Samsung supports and celebrates with the skateboarding, breaking, and surfing communities as they continue on an incredible journey to the Olympic stage,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We’re honoured to tell their stories and help shine light on these sports communities for wider audiences through this docu-series. We hope they inspire many to push boundaries, support each other and always stay open.”

“We were really excited to partner with Samsung on this docu-series and share our story and our culture with the whole world,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Surfing is unlike any other sport on the planet. This is such an amazing opportunity to open up our community and celebrate what brings us all together.”

“This is a big year for us and our sport. The future of women surfers is really bright, and the Olympic Games give us that long-term vision,” said Johanne Defay (Surfing, France). “They are a chance for us to really show the world what surfing is all about. Not only our skill on the waves, but what we stand for as a community — committed to giving back to our sport and to our planet — and “The Next Wave” truly honours that.”

“Everyone looks out for each other, that’s the special thing about having this small community,” said John Florence (Surfing, USA). “It’s exciting to be able to open our community to the world with this documentary.”

“Finding Skateboarding was like falling in love for the first time,” said Rayssa Leal (Skateboarding, Brazil). “I’m so excited to share our story with this documentary and show young girls what skateboarding is all about.”

“Skateboarding is a chance for people to show 100% of themselves and really push their own limits,” said Jagger Eaton (Skateboarding, USA). What if you’re one morning away from making all your dreams come true? You never know how close you are to success. Hope you guys love the documentary as much as I did! I’m stoked to share our journey with you.”

“Skateboarding is all about freedom, you can just pick up your board and go anywhere. It’s like becoming a kid again,” said Aurelien Giraud (Skateboarding, France). “I hope our story inspires you to pick up that skateboard and enjoy the ride.”

“Breaking is special. When I’m dancing, it’s like nothing matters in the world except for me just being me,” said Grace “Sunny” Choi (Breaking, USA). “There’s going to be a lot of great opportunities coming out of the Olympic Games from the added awareness and hopefully also more parents wanting to put their kids into breaking. I hope this documentary makes you as excited as we are to share this culture with the world.”

“This was such an exciting project to be a part of,” said American skateboarding icon and entrepreneur, Eric Koston, who lent his perspective to “Concrete Dreams”. “Our sport has such a deep connection to film. To see these voices come together to celebrate our sport, our journey, and our heritage is huge.”

In addition to the screenings at SLS, PBT and WSL events, the docu-series will go live on Samsung’s YouTube channel. Visit Samsung – YouTube to check out the trailers for upcoming documentaries.

[Appendix]

Full Cast

Concrete Dreams

Sky Brown (Skateboarding, Great Britain), Team Samsung Galaxy

Jagger Eaton (Skateboarding, USA), Team Samsung Galaxy

Aurelien Giraud (Skateboarding, France), Team Samsung Galaxy

Rayssa Leal (Skateboarding, Brazil), Team Samsung Galaxy

Chris Cote, Journalist

Eric Koston, Professional skateboarder

Breaking Boundaries

Sunny Choi (Breaking, USA), Team Samsung Galaxy

Karam Singh (Breaking, Great Britain), Team Samsung Galaxy

David “Kid David” Shreibman, B-Boy

Ken Swift, B-Boy

ROOKIE, FlowXL, Breaking crew

Wonyoung Baek, Breaking legend

Cheoljong Jeong, Breaking legend

Chris “CrosOne” Wright, Breaking legend

The Next Wave

Johanne Defay (Surfing, France), Team Samsung Galaxy

John Florence (Surfing, USA), Team Samsung Galaxy

Jack Robinson (Surfing, Australia), Team Samsung Galaxy

Shaun Tomson, Surf legend

Moana Jones Wong, Professional surfer

Leah Dawson, Surfer

Ashton Goggans, Journalist

As announced earlier this year, Samsung’s official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins,’ articulates the brand’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. These three sports, each built with shared values and respect, embody the spirit of ‘Open always wins,’ and Samsung is committed to supporting their inspiring and close-knit communities.

“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Open mindset to try new things, the determination to push the limits of what’s possible, and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities – not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”

Samsung will engage WSL, SLS and PBT athletes and fan bases at key events on the Road to the Games. These partnerships will also come to life through a new collaborative initiative designed to spotlight the iconic figures and subcultures of each community, as well as their unique stories, which will be unveiled in April.

“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 – and Tahiti,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities, and athletes in this important and exciting year for the sport.”

“Our organisation was founded with the aim to foster the popularity and acceptance of street skateboarding worldwide,” said Matt Rodriguez, General Manager, SLS. “We live these values every day, and are so pleased to partner with Samsung, a brand that focuses on openness and inclusivity at its core. Together, we’ll strengthen our platform, support our community, and reinforce our shared belief in openness.”

“Over the past decade since our tour’s inception, we’ve witnessed an incredible evolution in our sport and culture,” said Chris Wright, also known as “CrosOne”, founder of PBT. “Big shoutout to the b-boys and b-girls who push the limits of creativity and self-expression every day. Now, we’re gearing up to make history with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal moment in our sport’s journey.”

Additional details on the community initiative and partnership activities will be shared in the coming weeks.

About Samsung’s Involvement in the Olympic Games

Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games

Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.

About World Surf League

The World Surf League (WSL) is the global home of competitive surfing, crowning World Champions since 1976 and showcasing the world’s best surfing. The WSL oversees surfing’s global competitive landscape and sets the standard for elite performance in the most dynamic playing field in all of sports. With a firm commitment to its values, the WSL prioritises the protection of the ocean, equality, and the sport’s rich heritage, while championing progression and innovation. For more information, visit WorldSurfLeague.com.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognised as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

About Pro Breaking Tour

The Pro Breaking Tour stands at the forefront of elevating Breaking, hosting premier competitive events that celebrate the dance form’s artistry, athleticism, and cultural heritage. Through our meticulously organised competitions, we aim to provide a dynamic platform for breakers to showcase their talents, while fostering a community rooted in respect, unity, and creative expression. Our mission is to spotlight the vibrancy of breaking on a global stage, encouraging growth and appreciation for this dynamic element of hip-hop culture. For more information, visit ProBreakingtour.com.