London, UK – 16 May 2018 – Samsung Electronics Co., Ltd. today announced new colour editions of the Galaxy S9 and S9+ smartphones: Sunrise Gold and Titanium Grey. Launched in February 2018, the Samsung Galaxy S9 and S9+ are also available in Midnight Black, Coral Blue and Lilac Purple a

“People want to be able to express their style and personality through their technology and colour is a big part of that personalisation,” said Younghee Lee, CMO and Executive Vice President of Samsung Electronics. “The new edition extends the colour offerings of Galaxy S9 and S9+ with a vibrant style that embrace a modern and classic feel.”

The Sunrise Gold edition for Galaxy S9 and S9+ is Samsung’s first device to feature a satin gloss finish which wraps the smartphone in a tranquil glow and glimmer. The new Sunrise Gold colour creates a feeling of both vibrancy and calm. This sophisticated finish was developed to appeal to all users by bringing a stylistic touch of high fashion and urban interior design to a user’s mobile device.

The Samsung Galaxy S9 and S9+ reimagine the way we communicate, share and experience the world.

• Camera Reimagined: The Galaxy S9 and S9+ cameras come with a Super Speed Dual Pixel sensor with dedicated processing power and memory that can combine up to 12 frames into one amazing shot for the highest photo quality possible. The Galaxy S9 and S9+ camera features include Super Slow-mo capabilities, Low Light Camera with Dual Aperture lens^[1], AR Emoji and Bixby integration^[2].
• Immersive Entertainment: The Galaxy S9 & S9+ offer premium sound experiences with stereo speakers tuned by AKG and supporting Dolby Atmos, giving the effect of 360-degree sound.
• Galaxy Foundation: The Galaxy S9 and S9+ audio experience is complemented by Samsung’s revolutionary Infinity Display. In addition the Galaxy S9 and S9+ includes features to provide complete peace of mind: iris and fingerprint scanning, facial recognition capabilities enhanced with deep learning technology and now Intelligent Scan; IP68 water and dust resistance^[3] and fast and wireless charging capabilities.

A Burgundy Red edition will also be available in Korea and China starting in May.  The Burgundy Red edition is one of the deepest red colours available featuring restrained gloss for added density and a look that is contemporary and traditional – perfect for users who appreciate luxurious design.

UK Availability

The Sunrise Gold and Titanium Grey colourways will be available to pre-order in the UK from 22^nd June and will be on sale from 29^th June.

[1] The Dual Aperture supports F1.5 mode and F2.4 mode. Dual Aperture is installed on the rear camera (Galaxy S9) and rear wide-camera (Galaxy S9+)

[2] Bixby service ability may vary by country. Voice Command recognises English (U.S.), Mandarin Chinese and Korean. Not all accents, dialects and expressions are recognized. Voice command works with a select, growing list of Samsung and third-party apps. See “Apps with Voice” in Bixby for a list of compatible apps. WiFi or network connection required

[3] IP68 water resistant up to 1.5 meters for up to 30 minutes. Rinse afterwards in fresh water