As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Heidi Klum, Paige DeSorbo and Hannah Berner, Helen Shen, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

 

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“At Samsung, we believe great technology should feel as intuitive as great style. With Galaxy S26, we’re bringing that to life — merging fashion, film, and innovative tech to deliver an experience that’s instant, intelligent, and unmistakably powerful. Through our collaboration with Circle to Search with Google and The Devil Wears Prada 2, we’re not just showing up in culture — we’re shaping how people discover and engage with the world around them,” said Keena Grigsby, Chief Marketing Officer and Vice President, Mobile eXperience, Samsung Electronics America.

“For The Devil Wears Prada 2, we wanted to extend the storytelling beyond the screen and into the cultural moments that define fashion today,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at The Walt Disney Studios. “Collaborating with Samsung allows us to connect audiences to the world of Runway in a modern, immersive way, where innovation, style, and storytelling intersect. From the red carpet to social-first content, this collaboration brings fans closer than ever to the glamour, creativity, and fast-paced energy that make this franchise so iconic.”

Helen Shen selfie with Galaxy S26 Ultra in front of the Runway Cam

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

 

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Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

[1] Circle to Search is a trademark of Google LLC.Google Account login and network connection required Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”

Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.

“Samsung has been elevating the Olympic and Paralympic Games experience — and supporting athletes — for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness, and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire, and enhance the Olympic and Paralympic Games for athletes and fans alike.”

Team Samsung Galaxy for Paris 2024

For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl^[1] Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min — with more to be named. It features several athletes from some of the Games’ newest sports — skateboarding, surfing, and breaking — which, like Samsung, share core values of open-mindedness and self-expression.

“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”

The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to participate in the Olympic Games when she won silver at Tokyo 2020; Yeri Kim, the “limitless” South Korean B-girl who overcame a hearing impairment to rise to the top of her sport; Jagger Eaton (U.S.), who champions skateboarding’s culture of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are not only fierce competitors on the waves, but also fierce ocean and climate advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.

Madison de Rozario said: “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.”

Johanne Defay said: “I am super happy to be part of Team Samsung Galaxy. ‘Open always wins’ reminds me of the open-mindedness one can acquire through competition – sometimes we win, sometimes we lose, which challenges many aspects of ourselves. We ponder a lot on how we can evolve, and I think that’s a form of open-mindedness.”

Jagger Eaton said: “To be a part of Team Samsung Galaxy means the world to me. From somebody who approaches skateboarding in a diverse way, to be a part of a brand that does the same is amazing. ‘Open always wins,’ to me, means inclusion of everybody. I think that the Olympic Games is not only an amazing time for everybody to get together and cheer for their country, but an opportunity to do what I love on the world stage. For me, I always stay open in skateboarding because I believe it’s one of the most open-minded activities that you can do.”

More information on how ‘Open always wins’ will come to life, the many ways Samsung will enhance the Olympic and Paralympic Games experience at Paris 2024, and the additional athletes of Team Samsung Galaxy, will be announced as the Road to the Games continues. Team Samsung Galaxy’s full roster has been included below.

[1] ‘B-girl’ refers to a female breakdancer.