LONDON, UK – Tuesday 6^th February 2024 – Samsung Electronics Co., Ltd: To commemorate the launch of the Galaxy S24 Series, Samsung challenged runners to run the Circle line. In a transformative collaboration, the world-famous Tube Map, which was designed by Harry Beck in 1933, has been reimagined into a circle, to more clearly emphasise the Circle line. The temporary redesign champions the new Circle to Search with Google feature – a new tool on the Galaxy S24 device.

Guided by running virtuoso Jonny Davies, the long-distance professional who grew his social media stride by conquering each tube line in consecutive days, and #TeamGalaxy’s Warren Whitely, 100 members of the Samsung community embarked on the 24.8km run of the ‘Circle to Search’ line. Also supporting the pair on the day was Savannah Sachdev, bringing her infectious energy to this trio of running excellence.

Equipped with the Galaxy S24 Ultra, Warren and Jonny led the community around the 24 tube stations, with pitstops for participants to get hands-on with the device. During the run, they tested out the new Circle to Search with Google feature^[1]  – a new tool on the Galaxy S24 Series where users can instantly search anything they see on their phone, without switching apps.

Sporting bespoke outfits with branding from the TfL collaboration, the 100-people cohort captured the attention of people across the city as they took on this challenge, which resulted in over 1 million impressions on social media.

For information on Samsung events, visit https://www.samsung.com/uk/explore/kings-cross/events-and-experiences

[1] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

Starting on 2^nd April and continuing every Monday throughout the month^[1], Samsung Pay users in the UK can enjoy free travel across the Transport for London (TfL) network when using a compatible Mastercard^[2].

Over the five promotional Mondays, all passengers on London’s transport network touching in and out using Samsung Pay, whether visitors to London or regular commuters, will benefit from a refund from Mastercard of up to £32.50 per promotional day. Customers can travel on Tube, buses, tram, DLR, London Overground, Emirates Air Line cable car and most National Rail services in London.

Plus, when GB customers use their Samsung Pay with MasterCard five times before the end of April, they can receive a £10 voucher to spend at Costa Coffee^[3]. The voucher will appear in their Samsung Pay app voucher folder and can be redeemed at any of Costa Coffee’s 2,380 branches in England, Scotland and Wales, across multiple transactions, until the £10 runs out.

Mastercard and Samsung Pay is available to HSBC, John Lewis Partnership, M&S Bank, MBNA, Santander and Danske Bank customers^[4].

Simple and secure, Samsung Pay enables users to make faster and smarter purchases directly via a number of Samsung devices^[4]. Additionally, Galaxy S9, S9+, Note8, S8 and S8+ users can take advantage of the innovative iris scanner technology to authorise payments, providing a new level of biometric security to ensure peace of mind.

For more information on how to take part in the promotion and for the full terms and conditions, visit http://www.mastercard.co.uk/SamsungPay

^[1] Subject to a cap being met.

^[2] Promoter: Mastercard Europe Services Limited. Selected UK Mastercard® with Samsung Pay only. Under 18s will require guardian/parental consent to take part. Subject to normal availability. Restrictions apply. The offer is available for specific periods (each a “Promotional Period”), between 04:30 and 04:29 on 02-03/04, 09-10/04, 16-17/04, 23-24/04 and 30/04-01/05.  A refund to a maximum value of £32.50 per cardholder, per Promotional Period will take up to 28 working days. Total refunds across all Promotional Periods will be capped at £65,000. Excludes travel on Thames Clipper River Bus services. Full T&Cs visit mstr.cd/SamsungPayTerms.

^[3] Promoters: Mastercard Europe Services Limited and Samsung Electronics (UK) Limited. Selected GB Mastercard® with Samsung Pay only. Use compatible Mastercard card in Samsung Pay five (5) times between 00:00 (BST) on 02/04/18 and 23:59 (BST) on 30/04/18 to receive a £10 Costa eGift. eGift will automatically appear in Samsung Pay once five (5) transactions have been made. eGifts must be redeemed by 31/08/18. 5,000 eGifts available. Offer available at participating Costa Coffee locations in England, Scotland and Wales only. Under 18s will require guardian/parental consent to take part. Restrictions apply. Full T&Cs visit the Samsung Pay app. Not available to Danske Bank customers.

^[4] Samsung Pay is currently available on the Galaxy S9/S9+, Note8, S8/S8+, S7/S7 edge, S6/S6 edge and S6 edge+ (with Android Nougat 7.0 software update), A3 2017, A5 2016 and 2017 devices, J5 2017, Samsung Gear S3 and Gear Sport smartwatches (when paired with compatible smartphones running Android 4.4 KitKat and above). A limit of £30 may apply, based on merchant policies. Corporate cards currently not in scope.

About Samsung Pay in UK

Samsung Pay, a mobile payment service from Samsung Electronics, is simple, secure and works almost anywhere you can use a contactless payment card. Samsung Pay provides consumers a way to pay at millions of merchant locations that accept contactless payment cards. Samsung continues to strategically expand its partnership ecosystem for Samsung Pay to provide greater flexibility, access, and choice for customers while enabling an easy and safe payment experience. Samsung Pay is compatible with select cards and Samsung devices, and leading wireless providers.

Visit http://www.samsung.com/uk/samsung-pay/ / www.samsung.com/uk/samsung-pay/ to learn more.

About Mastercard

Mastercard (NYSE: MA), www.Mastercard.com, is a technology company in the global payments industry.  We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, travelling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardUKBiz, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.