For decades, care has been reactive, addressing problems only after they arise. Samsung aims to change that by embedding AI across its product ecosystem to support safety, health and security. The goal is to shift care from response to anticipation — an approach Samsung calls Intelligent Care.

Samsung Newsroom U.K. visited the final area of the exhibition to see how Galaxy devices serve as the hub for helping people to make choices that support healthier, safer everyday living.

View of the Care Companion zone

Upon entering, visitors encountered the futuristic Galaxy Z TriFold showcased on a Transparent Micro LED display.

Galaxy Z TriFold

Visitors interact with Galaxy Z TriFold.

Personalised Health Management: Optimising Daily Routines

In the Self Care – Good Sleep section, visitors learned how wearables such as Galaxy Watch and Galaxy Ring track sleep conditions while working in concert with lighting and connected home appliances including the Bespoke AI WindFree Pro air conditioner and Infinite AI Air Purifier. Without user input, the connected home automatically optimises temperature and airflow to support a more comfortable sleep environment.

Tristen Menzies

“I love being able to take AI out of my pocket and use it right away,” said Tristen Menzies, a digital content creator from Guam. “What I appreciate about Samsung is that it creates AI that complements your life, rather than interferes. I think that’s the direction we should be heading.”

Family Health Care: Supporting Everyone from Older Adults to Pets

Early Detection and Prevention of Cognitive Health

Healthcare is expanding beyond individual management to encompass every member of the family. Recognising the importance of preventative health, Samsung is expanding its capabilities in dementia detection through research partnerships to develop features such as the ability to identify early signs of cognitive decline.

Demonstration of Samsung Health’s cognitive decline detection feature

AI-Enabled Pet Health Monitoring

Samsung’s AI extends to pets as well. The SmartThings Pet Care service helps identify common health conditions such as dental disease, patellar luxation, and cataracts. Using AI, SmartThings Pet Care analyses photos of household animals with on-screen guidance to help identify potential health concerns.

SmartThings Pet Care checks for cataracts in a pet.

AI Home Monitoring: Smart Detection for a Safer Home

When users are away from home, AI-powered home care monitoring offers greater peace of mind. Vision AI analyses video and audio collected from connected devices such as refrigerators equipped with cameras and TVs, detecting potentially dangerous situations and sending alerts directly to the user’s smartphone.

When no one is home, TVs and refrigerators with built-in cameras can display summaries of moments flagged as potentially risky. Furthermore, AI home monitoring can compare detected faces with images stored in the user’s photo gallery to determine whether the person is a known contact or a stranger.

With AI home monitoring, users can feel more at ease even when away from home.

Alert activity demonstration

Dr. Rob Longwell

“What I like about Samsung’s AI ecosystem is how everything is connected,” said Dr. Rob Longwell, a member of the media from Beverly Hills, CA. “Home security and safety are especially important to me, and I was impressed by how devices work together to help protect the home.”

Expanded Safety Services: Greater Protection Through Partnerships

The zone concluded with a look at how Samsung’s AI technology works seamlessly with a wide range of partner products, including sensors, cameras and smart door locks, to support safer living.

Wall with compatible devices from partners

With the Care Companion—designed to help everyone live with greater peace of mind, safety and well-being—Samsung concludes the “Your Companion to AI Living” journey presented at The First Look 2026.

Looking ahead, Samsung plans to continue expanding its AI ecosystem to create experiences that users can trust and rely on with confidence.

Visitors from around the world enter the exhibition.

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.

AI Gallery Zone: An Artistic Welcome to AI Living

The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”

Entertainment Companion Zone: Every Moment of Sight and Sound

Micro RGB 130”

The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.

Vision AI demonstration

Centred on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.

Music Studio series

Sound Tower

Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.

Crowds gather in the gaming area

Odyssey 3D 32”

Transparent Micro LED

Spatial Signage

The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.

Home Companion Zone: Less Housework, More Everyday Freedom

View of the Home Companion zone

The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.

AI home appliance demonstration

At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.

Bespoke AI Refrigerator Family Hub

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.

North America kitchen package

 North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.

Bespoke AI AirDresser and Bespoke AI Laundry Combo

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.

Care Companion Zone: A Safer, Healthier Everyday Life

View of the Care Companion zone

In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.

Galaxy Z TriFold

The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.

Sleep environment demonstration

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.

The Family Care section

(From left) Jonathan Harvey and Maxence Fleury

“What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”

Lucy Hedges

“Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”

As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.

Samsung Newsroom stepped inside to see how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences.

Samsung has been the world’s No. 1 TV brand for the past 20 years.

Micro RGB 130”: CES Innovation Awards 2026 Best of Innovation Winner

The Micro RGB 130” TV made its debut at First Look. Visitors were first struck by its scale, then by the precision of its colour reproduction across varied content. Micro RGB 130” also delivers 100% of the BT.2020 wide colour gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colours.

As screen sizes grow, maintaining image consistency becomes more challenging. Samsung addressed this with Glare Free technology, enabling uniform image rendering without distracting reflections — a key reason the Micro RGB 130” TV earned a CES Innovation Awards 2026 Best of Innovation honour.

Micro RGB 130″

The Micro RGB 130” TV uses RGB colour LEDs smaller than 100 micrometres as its backlight to deliver exceptional picture quality and colour.

Vision AI Companion: From Convenience to Comfort In Everyday Life

Vision AI Companion demonstration

“Which team do you think will win today’s soccer match?”

“Can you tell me the recipe for the food on screen?”

The Vision AI Companion area showcased the range of interactions available through the TV. First introduced in 2025, the Vision AI Companion now understands casual, conversational prompts and delivers intelligent responses — from providing detailed information about a film to recommending music based on mood and even placing food orders.

Art TVs: Bringing Art Gallery Experiences Into the Home

The Frame and The Frame Pro

Building on the art experiences offered through Samsung Art Store, Samsung spotlighted its expanded Art TV lineup with a larger The Frame 98”. The built-in One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide.

Displayed alongside it, The Frame Pro 85” evoked the feel of a gallery space — showcasing Neo QLED picture quality with vivid clarity.

The Frame 98” and The Frame Pro 85”

OLED S95H

The newly released OLED S95H TV, a CES Innovation Awards 2026 honouree, features an ultra-slim, bezel-free design that resembles a high-end picture frame mounted on the wall.

OLED S95H

Art TVs can display more than 5,000 works currently exhibited in museums and other venues around the world. Samsung plans to expand the service through collaborations with global partners.

Art TVs created an immersive chamber where visitors could become part of the piece.

6K Gaming: Immersion on Another Level

Odyssey 3D Monitor

The glasses-free Odyssey 3D 32″ (G90XH6K) — the world’s first 6K 3D gaming monitor — invited visitors to experience their favorite games in new ways. Around 60 games can be enjoyed in 3D including “The First Berserker: Khazan,” “Stellar Blade,” “Lies of P: Overture” and “Mongil: STAR DIVE.”

Odyssey 3D 32”

Jerry Ruiz

“I tried gaming in 3D for the first time, and it felt completely new and immersive,” said Jerry Ruiz, a digital content creator from Kennewick, Washington. “Being able to play 3D games without wearing glasses was especially impressive — I don’t think I’ll be able to go back to regular gaming.”

Personalised Entertainment: Tailored to Individual Lifestyles

Tizen

The new Tizen operating system enables personalised recommendations through expanded content discovery. Viewers can access curated programming based on viewing trends and seasonal themes through a simple, intuitive interface.

Tizen delivers personalised entertainment experiences.

Samsung extended entertainment beyond watching and listening by inviting visitors to take the mic with Stingray Karaoke on Samsung TV. With microphone connectivity, tambourine effects and applause sounds, the TV transforms into a karaoke system, while features such as echo, reverb and voice tuning recreate the feel of a professional performance. Visitors could also test their skills with Fender Play TV, available exclusively on Samsung TV. The service offers guitar tutorials led by top instructors, along with virtual band sessions through Jam mode.

Available in 30 countries, Samsung TV Plus brings a wide range of entertainment programming — from sports and music to creator content — across more than 3,500 channels and 66,000 video-on-demand titles.

Big Screen, Glare-Free Immersion

The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion.

Light reflections are visible on the left display but minimised on the right with Glare Free technology.

Portable Screens: Made for Life on the Move

The Freestyle+

One area of the exhibition resembled a camping trip, featuring the new The Freestyle+ projector. Designed for portability, the device lets users enjoy their favorite content wherever they go.

Lightweight and compact, the projector features a minimalist design that blends into any space. AI OptiScreen automatically adjusts the image for different surfaces — including walls, ceilings and curtains — ensuring optimal viewing from virtually anywhere.

The Freestyle+

AI OptiScreen delivers clear viewing on virtually any surface.

In addition, 3D Auto Keystone delivers an optimised, near-rectangular image even when projected onto uneven surfaces such as three-sided corners or curved curtains.

3D Auto Keystone creates a near-rectangular image even when projected onto a three-sided corner.

Audio Innovation: Sound for Every Space

Music Studio Series and Q-Symphony

Samsung unveiled a range of audio devices in multiple form factors, each made to deliver high-quality sound. Created in a second collaboration with French designer Erwan Bouroullec — following his earlier work with Samsung on The Serif TV — the Music Studio series of Wi-Fi speakers blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Music Studio series received a CES Innovation Awards 2026 honour.

Music Studio series

Q Series All-in-One Soundbar

Samsung introduced its most cinematic soundbar to date with the new Q Series All-in-One Soundbar. The system features 13 built-in speakers and Sound Elevation technology — which raises dialogue toward the center of the screen. With Auto Volume and flexible installation options including wall mounting or tabletop placement, the soundbar delivers a clearer, more natural listening experience.

Q Series All-in-One Soundbar installation options

Sound Tower

The Sound Tower rounded out the audio lineup. Equipped with a built-in telescopic handle and wheels, the speaker can be easily moved and positioned as needed. Users can adjust lighting colours and effects with Party Lights+ and sound settings to suit different environments. With IPX4 water resistance, the Sound Tower delivers stadium-level energy for an immersive match-day experience.

Sound Tower

Next-Generation Technology: Innovation Beyond the Screen

Micro LED 140″

Micro LED 140″

Using microscopic chips that independently render colour, the Micro LED delivered lifelike visuals with exceptional clarity. Shown on a massive 140-inch screen, the imagery created an immersive, cinema-like experience that felt true to life.

Micro LED technology delivers strikingly realistic visuals.

AI Beauty Mirror

AI Beauty Mirror

In the next area, visitors entered a space modeled after a powder room where a circular mirror revealed itself as the AI Beauty Mirror. Powered by on-device AI, the technology signalled Samsung’s technology expansion into the beauty space.

The hybrid design combines a polarised mirror with a half mirror to improve reflectivity and transparency, delivering clearer, more precise visuals.

The AI Beauty Mirror provides personalised suggestions through detailed skin analysis.

Audio-Visual Design Blends Sound With Form

A lineup of visually striking audio devices added a strong visual element to the booth. Reimagining the turntable, the Transparent Micro LED functioned as a music visualiser — resembling an LP floating in mid-air — while a built-in premium sound system ensured audio quality remained uncompromised.

A floating LP-inspired visual audio device

Spatial Signage

Samsung also introduced Spatial Signage, a new display form factor that combines detailed 2D content with immersive 3D effects. Using spatial optical technology measuring just 52 millimetres thick, the display creates a pronounced sense of depth — as if an additional layer of space exists within the screen. The system integrates with existing Samsung signage, enabling centralised remote management of both content and hardware.

With life-size 3D effects and vivid visuals, Spatial Signage can be used for advertising, events, artist exhibitions and museum displays.

The Transparent Micro LED features high transparency and clarity.

Spatial Signage

The Entertainment Companion zone at The First Look 2026 went beyond visual and audio enhancements, illustrating how AI can deliver both convenience and comfort when seamlessly integrated into everyday life.  Samsung aims to bring greater comfort and enjoyment to everyday life.

LAS VEGAS — Jan. 6, 2026 — Samsung Electronics Co., Ltd. yesterday held “FAST Forward: How New Streaming Models Are Shaping the Next Generation of TV” as part of its Tech Forum panel series at CES 2026. Taking place at The Wynn in Las Vegas, Nevada, the panel brought together leaders from entertainment and media to explore the evolution of streaming and the rapid rise of free-ad-supported television (FAST).

The session highlighted the interconnected relationship between today’s rapidly evolving consumer behaviours and preferences, the transformation of content by technology and monetization models, the expanding role of creators as studios and the ways in which interactive and live experiences are catalysing a shift from passive viewing into active engagement.

Moderated by Natalie Jarvey of The Ankler, the panel featured Salek Brodsky, SVP and Global Head of Samsung TV Plus; Alessandra Catanese, CEO of Smosh and Bruce Casino, EVP, Sales & Distribution, U.S., NBCUniversal Global TV Distribution.

FAST Gains Momentum as Audiences Recalibrate Value

As audiences grapple with subscription fatigue and a fragmented streaming landscape, the panel focused on how FAST is restoring simplicity and value to television. Samsung TV Plus[1] anchored the conversation as a platform designed to reduce friction, offering hundreds of live and on-demand channels in one free, easily accessible experience across Samsung TVs and devices worldwide.

“The TV experience today can often feel like too much work for the viewer,” said SVP Brodsky. “Our goal with Samsung TV Plus is to simplify television again and combine the power of linear discovery with a modern, connected experience that feels effortless, curated and truly valuable.”

The panellists emphasized that FAST has evolved into a core part of the streaming ecosystem, complementing subscription and traditional models while delivering premium, proven programming at scale. For Samsung TV Plus, that evolution is rooted in shared experiences that elevate viewing and meet users not just where they already are, but where they want to be.

Hybrid Models Redefine the Streaming Ecosystem

Panellists emphasized that the evolution of streaming is less about replacing traditional models and more about expanding how audiences engage with content. FAST, subscription and linear distribution models are increasingly working in tandem, allowing studios to extend the life of proven franchises, reach new viewers and unlock additional value without sacrificing performance elsewhere. By leveraging data, audience behaviour and decades of content insight, media companies are deploying FAST to complement existing channels and create a more resilient and diversified ecosystem.

EVP Bruce Casino highlighted how this approach has enabled NBCUniversal to bring both classic and contemporary content to FAST audiences while continuing to see strong performance across platforms. “FAST doesn’t replace traditional distribution, it extends it,” said Casino. “What we’re seeing is that when great content shows up in multiple places, it creates incremental value rather than cannibalization — allowing franchises to thrive across FAST, streaming and linear channels.”

Creators Emerge as the New Studios

The panel also examined how the changing nature of consumer habits and television platforms means content creators do not have to work exclusively with legacy studios to reach a broad audience. As this medium expands from social platforms to the living room, FAST is helping bridge digital culture and traditional TV, while also serving to elevate its production quality.

Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences.

One of the clearest examples of a brand that has taken the step from digital-first brand to legitimate TV studio is sketch comedy-improv collective Smosh. By launching a FAST channel with Samsung TV Plus, Smosh has been able to strengthen its connection with its already-dedicated fans while gaining access to a much larger viewer base. Due to this evolution, Smosh has enhanced long-term growth.

“Partnering with Samsung TV Plus allowed us to elevate our production quality and invest in the future of the Smosh brand,” said CEO Alessandra Catanese. “It was the right platform to help us reach a broader audience while positioning our content in a premium environment that supports where we’re headed as a company.”

Live and Interactive Experiences Drive Engagement

Looking beyond on-demand viewing, panellists discussed how live programming like concerts and interactivity are reshaping the television experience by creating shared moments that audiences actively participate in.

With features such as synchronized premieres and real-time participation, technology is transforming television from a passive activity into an interactive experience — fostering connection, excitement and a sense of belonging that brings viewers together organically. Together, the panellists agreed that the future of television will be defined by flexibility, cultural connection and experiences that invite participation, not just consumption.

“Authentic content that creates cultural connection and brings people together is what matters most,” said SVP Brodsky. “That’s why we’re investing in live events, creator programming and interactive formats that remind people why TV has always been the centre of the home.”

As streaming continues to evolve, Samsung is focused on helping shape a TV ecosystem that delivers value for viewers, opportunity for creators and scale for advertisers, — redefining what television can be in 2026 and beyond.

[1] Samsung account and internet connection required.

Samsung Electronics, a global leader in technology, today announced that Spatial Signage has been recognized by the Consumer Technology Association (CTA)® as part of the CES Innovation Awards ® 2026 program. The award marks Samsung’s first-ever recognition in the Enterprise Technology category, coinciding with the company’s commercial display debut at the show.

Each year, the world-renowned CES Innovation Awards honour outstanding design and engineering across a vast range of technology products. As the #1 leader in global digital signage for 16 years,[1] this recognition further reinforces Samsung’s commitment to providing best-in-class display signage and solutions that help captivate and convert shoppers into customers.

First introduced at IFA 2025, Spatial Signage is a glasses-free 3D display that delivers an immersive visual experience. Using Samsung’s breakthrough display technology, it delivers immersive realism by adding multidimensional depth to 2D visuals, creating more captivating shopping experiences with existing content. The display’s sleek 52 mm profile and slim 85-inch frame allow for seamless placement in design-conscious environments, from big box chains to luxury stores and even stadiums. With Samsung VXT built in, users can remotely deploy in-store content across devices, from vivid images of in-store merchandise to enticing promotional offers.

Spatial Signage will be on display during official show hours at the Samsung Exhibition Zone at The Wynn Las Vegas from January 5-7, 2026.

For more on Samsung Spatial Signage, visit Samsung.com.

[1] Omdia Q4 2024 Public Display Report; Based on sales volume

Samsung Newsroom spoke with Bouroullec about the ideas behind the speakers’ design and his collaborative process with Samsung. The following responses have been modified for clarity and brevity.

Music Studio Wi-Fi speakers are exhibited at The First Look 2026.

Orb and Dot: Speakers That Shape the Colour of a Space

Q. What inspired the Music Studio design?

Music has the power to surround you and transform your mood and emotions. I see music and sound as air and light: they’re an essential part of a room’s atmosphere. They can change the mood — even the “color” of a space. To me, that was the best place to begin: an essential form to visualize sound.

I first drew symbols with an orb and a dot in the middle because this was inherently the skeleton of a “traditional” speaker. And then the forms came together. A moon-shaped orb would immediately connect the device to the idea of sound and music. Dots would visualize sound through time.

Of course, whether or not the language resonates depends on one’s imagination and cultural background. But I am happy with the way I was able to express my interpretation of sound and music. It was a joy to build a visual environment that enhances the symbolic and sculptural nature of Music Studio — defined by its orb and the dot at its centre.

The Music Studio design reflects Bouroullec’s orb-and-dot concept.

A Symphony of Design and Engineering

Bouroullec collaborated with Samsung on the Music Studio lineup.

Harmony: Connecting Sound and Space, Past and Present

Q. How do you feel about the final product and its fit in users’ spaces?

I aimed to convey an essential elegance through design. Designed to integrate naturally into any interior, Music Studio is a timeless and enduring companion for everyday life. In terms of form factor, a sturdy metal mesh front houses the speakers with precision, expressing honesty and function.

Design always builds on conventions and widely accepted symbols that have been refined over decades — sometimes over centuries. On the other hand, technology evolves and so does the way we use the devices.

So a key factor I focused on was to create a design that is both fresh enough to signal a new era in audio and pure enough to seamlessly integrate into various environments. Being “pure” means that Music Studio is easily connectable to the history of speakers. Being “fresh” means that it is able to incorporate new ways of experiencing audio content — like the addition of playlists and podcasts.

In the end, I believe the design language of Music Studio has a simplicity to it that enables it to blend with older functionalities and patterns while heralding newer and more contemporary experiences.

About the Music Studio Series

About Erwan Bouroullec

Erwan Bouroullec, born in 1976, began his design career after studying contemporary art in Paris. He and his brother, Ronan, founded a design studio in 1999 and have since worked with brands including Vitra, Alessi, Kartell, Magis and Hay. Known for an emphasis on simplicity, functionality and natural aesthetics, Bouroullec’s work reflects a minimalist approach.

All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, colour, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

Samsung Newsroom U.K. experienced how an AI-powered appliance ecosystem delivers smarter, more seamless everyday living.

Making Daily Life Easier: Appliances that See, Listen and Suggest

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub,a CES Innovation Awards 2026 honoree, displayed Now Brief — a personalized overview of schedules and activity information — on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

View of the Home Companion zone

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub,a CES Innovation Awards 2026 honoree, displayed Now Brief — a personalized overview of schedules and activity information — on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

Voice command demonstration

Bespoke AI Jet Bot Steam Ultra robot vacuum cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.

AI-Enriched Kitchens: Intelligence at the Heart of Food

In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The lineup delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.

Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognizes a wider range of food items as ingredients are added to or removed from the refrigerator.

AI Food Manager

Building on this capability, an improved AI Food Manager supports ingredient management and grocery planning, recommends recipes, and analyzes refrigerator usage to generate reports that help users use food more efficiently.

Visitors tested how the refrigerator’s built-in camera  out AI Vision functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.

Bespoke AI Refrigerator Family Hub

For wine storage, the SmartThings-based AI Wine Manager recognized wine bottle labels, updated storage locations in real time and tracked detailed information such as the wine’s name, category, grape variety and vintage.

AI Wine Manager

Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, as the world’s first system to detect appliance usage conditions while adjusting cooling methods in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed — reducing energy consumption while maximising cooling efficiency.

AI Hybrid Cooling

AI-Optimised Homecare: Intelligent Cleaning for Everyday Living

The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and operate accordingly, helping to reduce the daily burden of household chores.

The Bespoke AI Laundry Combo features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.

Bespoke AI Laundry

AI Wash+ detects load weight, fabric type and soil level to automatically adjust water and detergent levels, wash intensity, and drying temperature and time. AI VRT+ uses AI to analyse floor types and reduce washing machine vibration, helping create a quieter laundry environment.

David Watkins

“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”

Garment care is further enhanced through seamless device connectivity. When a specialized cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronized with the Bespoke AI AirDresser for a smooth transition from washing to post-laundry care.

In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.

Bespoke AI AirDresser and Bespoke AI Laundry Duo

The cleaning lineup impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power with up to 400W[1] as well as the recently released Jet Fit, its lightest model to date.

Bespoke AI Jet Ultra, Bespoke AI Jet Lite and Jet Fit

The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even colored or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimetres with ease, while side brushes and a mopping pad clean along corners and walls.

Bespoke AI Jet Bot Steam Ultra

Powered by up to 10 watts of suction power and a Qualcomm Dragonwing AI chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitizes them with 100 degrees Celsius steam — helping to reduce odours and maintain a cleaner, more hygienic home environment.

Suction Power Demonstration

Vanessa Katherina Morales Gurrero

[1] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

The Dynamic AMOLED 2X display with tough screen, protected by Corning® Gorilla® Glass with DXC, offers vivid color and clarity. Meanwhile, our advanced speaker system with Dolby Atmos® and refined two-tone keyboard elevate the user experience. With up to 30 hours of battery life and rapid charging, users stay powered all day.[2]

Galaxy AI features – like AI Select – enable smarter, more intuitive work across devices, unlocking new possibilities for productivity and creativity. Backed by Samsung Knox security and rigorous quality testing, Galaxy Book6 Series is built for reliability and peace of mind.

[1] Intel Core Ultra Series 3 processors are compatible with Copilot+ PCs.

[2] Based on results from internal lab tests for local video playback time conducted by Samsung. Tested with results from a pre-release version of the device using inbox 65W charger under settings (1080p video playback from video files stored on the device’s local storage, player-Windows video players (Media Player, Movies & TV, Films & TV) with full screen, brightness-150nits, wired earphone with default volume, airplane mode on, keyboard backlight off) without connection to Wi-Fi or mobile network, measuring the time until the device is discharged to 2%. Battery life varies significantly depending on settings, network environment, usage patterns and other factors. Actual charging speed may also vary depending on the actual usage, charging conditions and other factors.

Making Invisible Intelligence Feel Trustworthy

As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panellists Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-To-Market at Open AI; and Shin Baik, AI Platform Centre (APC) Group Head at Samsung Electronics, emphasised that trust must be earned not through promises, but through consistent, understandable behaviour.

At the session, Samsung shared its approach to trust-by-design, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. “When it comes to AI, users are looking for transparency and control,” Allie Miller said. “They want to be leaders in their own personalised experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not. That level of visibility builds confidence. On the provider side, there is a responsibility to show up for users by designing personalised experiences around the core components of trust — clarity, security and accountability.”

Samsung also underscored how on-device AI allows personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.

Security Built for an AI-Driven World

The panel also explored how, as intelligences becomes distributed across phones, TVs and home appliances, security must evolve. In the session, Samsung highlighted its Knox security platform — which now protects billions of devices from the chipset up — as well as Knox Matrix, a cross-device security framework that enables products to authenticate and protect one another.

“Trust in AI starts with security that’s proven, not promised,” Shin Baik said. “For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer. But trust goes beyond a single device — it requires an ecosystem that protects itself. With Knox, devices continuously authenticate and monitor one another, so each device acts as a shield for the rest, creating a resilient, secure environment users can rely on.”

A Cross-Industry Conversation on the Future of Trust

Shin Baik emphasised how trust grows when AI behaves predictably and securely across devices, arguing that users need visible signals of control rather than “black box” systems. Samsung pointed to its partnerships with industry leaders such as Google and Microsoft as a way to strengthen shared security research, interoperability and ecosystem-wide protection, while Allie Miller highlighted the importance of transparency for users including clear visibility into where AI models run, how data is used and explicit labels that show what is powered by AI and what is not. Meanwhile, Zack Kass added that while misinformation and misuse present real challenges, “For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI’s downsides.”

Amy Webb evaluated the relationship between trust and the purchasing habits of consumers. “I don’t think they’re making decisions based on trust alone,” she said. “People aren’t paying for trust. They don’t buy things because of trust. They buy things because of convenience. So if the AI piece of this hooks people in it makes their lives easier and more convenient.”

As AI becomes increasingly invisible, the panel concluded that the technologies that earn long-term trust will be those that prioritise security, transparency and meaningful user choice from the start.

At the core of Samsung’s presentation was its pursuit of “perfect colour,” a concept that aims to redefine how colours are displayed on screens. By leveraging advanced quantum dot technology and AI-driven colour calibration, Samsung demonstrated its ability to produce more vivid, accurate, and lifelike colours than ever before. This innovation ensures that viewers can enjoy content with life-like realism, whether it’s a high-octane action movie, the latest football game or a serene nature documentary.

In addition to colour accuracy, Samsung introduced its next-generation MicroLED and QD-OLED displays, which promise improved brightness, contrast, and energy efficiency vs their predecessors. These technologies are designed to cater to different consumer preferences, from gamers seeking ultra-fast response times to cinephiles desiring cinematic-quality visuals.

Samsung also showcased the importance of design in its new TV line-up. The company showcased sleek, minimalist designs that blend seamlessly into modern living spaces, with features like ultra-thin bezels and modular configurations that allow users to customise displays.

Furthermore, Samsung highlighted its focus on smart TV capabilities, integrating AI voice assistants, personalised content recommendations, and seamless connectivity with other smart devices. This holistic approach ensures that Samsung’s TVs are not just about visual excellence but also about creating a connected and intuitive user experience.

Samsung reaffirms its position as a global leader in the TV industry, pushing the boundaries of what’s possible and setting new standards for home entertainment. As the company continues to innovate, consumers can look forward to a future where their screens bring the world to life in ways previously unimaginable.

Zeena Hill, Director of Marketing for Home Entertainment and Appliances at Samsung UK said: “Broadcast TV in the UK still accounts for more than half (56%)[1] of all UK viewing and it doesn’t broadcast in higher quality than HD and sometimes even only in SD. Therefore, it’s definitely worth investing in a better TV as features such as AI upscaling in our Samsung TVs will automatically improve lower-resolution content bringing it closer to true 4K clarity even when streaming.”

Samsung’s industry-leading 7 years of OS upgrades[2] ensure your TV will be up-to-date long after you’ve bought it. That means you’ll continue to receive new user interface features, performance improvements, and security enhancements for years to come – just like a smartphone. It also means that you’ll have an up-to-date TV not just for the international football in summer 2026, but for tournaments in many years to come.

Thanks to Samsung’s Made For package, you get more than just a screen too – all TV models come with access to a world of premium entertainment. Shoppers can enjoy up to £495 in free subscriptions to popular apps including Xbox Game Pass, Calm, Channel 4+, NFL Game Pass, Squash TV and more. Adding even more value, users can redeem up to £150 in credit on their Galaxy Store account when they set up their new TV.

Furthermore, everyone has access to thousands of movies, shows and entertainment through Samsung TV Plus. This comes integrated into all Samsung TVs, so you can instantly access a vast library of shows, movies and more. No downloads, no installation, no subscription fee, it’s all added value built in.[4]

For more information, visit Samsung.com.

[1] Research commissioned by Samsung and conducted by Opinion Matters, among a sample of 2000 UK respondents (Nat Rep 16+). Data collected between 04.07.2025 and 07.07.2025.

[2] For 2023 models and later.

[3] Claim on selected 2024 and 2025 TVs and monitors that are activated: (a) between 01/08/25 and 31/03/26 and voucher codes redeemed before 01/05/26 for Rakuten TV voucher codes, or (b) activated before 31/03/26 and code redeemed before 01/05/26 for all other promotions. Eligibility, offers and T&Cs vary by provider. £495 value and apps shown based on 75″ Neo QLED 8K TV. Full T&Cs can be found at: https://www.samsung.com/uk/tvs/smart-tv/made-for-uk/

[4] Samsung account and internet connection required.