Samsung’s Black Friday deals are here, bringing savings across Galaxy smartphones, tablets and earbuds, TVs, gaming monitors and home appliances.

But with plenty of offers competing for attention, finding the right deal is about more than spotting the biggest saving. Whether you’ve been holding out for a new smartphone, dreaming of a bigger screen or finally replacing an appliance that’s seen better days, we’ve rounded up some of the Samsung Black Friday offers worth knowing about.

The best Samsung Black Friday deals at a glance

What Samsung Black Friday phone deals are available?

If you’re searching for the best Black Friday phone deals, two of the key offers to consider are the Galaxy Z Fold8 and Galaxy S26.

• Galaxy S26 – for a more traditional flagship smartphone:

If you want flagship Galaxy features without changing the way you use your phone, the Galaxy S26 combines performance and camera features in a compact design.

For Black Friday, customers can save £250 on Galaxy S26 on eligible purchases made by 17 November.²

Not sure whether it’s time to replace your current phone? Our buying guide covers some of the signs that it may be worth upgrading, from declining battery life to running out of storage.

• Galaxy Z Fold8 – for more screen space:

For anyone who regularly wishes their phone had a little more room, the Galaxy Z Fold8 gives you extra screen space for multitasking, entertainment and everyday productivity, while still having a device that folds down into a smartphone.

Its 7.6-inch main display provides additional room for running apps, reading or watching content, alongside a cover display for everyday use.

Black Friday Price Promise: Find it cheaper at selected online retailers from 4 November to 1 December and we’ll return the difference¹⁷.

Are there Samsung tablet Black Friday deals?

Yes, Samsung’s Black Friday offers include savings on the Galaxy Tab S12 Series.

From catching up on a series to getting through emails, studying or working across multiple apps, the Galaxy Tab S12 Series gives you a larger screen when your phone simply isn’t enough.

Customers can get up to £140 off Galaxy Tab S12 Series with code BLACK1 on eligible purchases made by 1 December.³

There is also an extra £100 off when trading in a selected device with code S12TI, with the trade-in promotion available on eligible purchases until 8 December.⁴

Are Galaxy Buds on offer for Black Friday?

Yes, Samsung’s Black Friday audio offers include savings across Galaxy Buds4 and Galaxy Buds4 Pro with customers able to save up to £50 on eligible purchases made by 1 December.⁵

Whether it’s the morning commute, a long flight or simply blocking out distractions while you work, Galaxy Buds4 Pro sit at the premium end of Samsung’s wireless earbuds range, designed for music, calls and everyday use alongside compatible Galaxy devices.

What Samsung Black Friday TV deals are available?

If you’re searching for Black Friday TV deals, the right Samsung TV depends on what matters most in your room – from design to picture technology.

• The Frame – for a TV designed to fit your interiors

For anyone who loves movie night but doesn’t necessarily want a large black rectangle dominating the room the rest of the week, The Frame is designed to make your TV part of the interior.

When you’re not watching films, sport or your latest box-set, Art Mode can display artwork on screen, helping The Frame blend more naturally into your space.

For Black Friday, customers can claim their VAT back on selected The Frame TVs⁶, as well as get up to £150 off when recycling an old TV on eligible purchases.⁷

• Micro RGB – for premium picture technology

If your Black Friday wish list starts with picture quality, Micro RGB is the ultimate premium technology to consider.

Samsung Micro R95H RGB uses red, green and blue LEDs in its backlight to deliver Samsung’s widest-ever TV colour spectrum¹⁸. Trusted Reviews has described Samsung’s Micro RGB technology as “an outstanding achievement for such a new technology.”

Customers can claim their VAT back on selected Micro RGB TVs during Black Friday8, alongside up to £150 off when recycling an old TV on eligible purchases⁹.

What Samsung Black Friday monitor deals are available?

For gamers who want to go big this Black Friday, the Odyssey OLED G9 pairs an ultrawide display with OLED picture technology, creating a more immersive view for gaming while also giving multitaskers plenty of room to work across multiple windows.

For Black Friday, customers can claim their VAT back on selected Samsung monitors including selected Odyssey gaming monitors^10.

With Samsung TV Plus, Samsung TV owners can also enjoy subscription-free entertainment with channels spanning sport, food, reality, news and popular dramas. Recent additions include The Chase, The Voice Global, Real Madrid TV and Fearne Cotton’s Happy Place, alongside favourites such as Come Dine With Me, Poldark and The Graham Norton Show.

Are there Black Friday washing machine deals?

A washing machine might not be the most glamorous thing on a Black Friday wish list, until yours starts making laundry harder than it needs to be.

Samsung’s Black Friday washing machine deals include savings across selected laundry appliances, such as the Bespoke AI Series 8 Washing Machine.

Customers can save up to £150 on selected washing machines and tumble dryers¹¹, alongside the opportunity to claim their VAT back on selected appliances¹².

Selected washing machines are also available with free standard installation, subject to eligibility¹³.

Samsung washing machines also connect with SmartThings on compatible models, providing additional ways to manage and monitor laundry from a connected device¹⁹.

Are there Black Friday fridge freezer deals?

Planning a bigger kitchen upgrade? Black Friday can also be a chance to tackle one of the more substantial purchases on the household list.

Samsung is also offering Black Friday Fridge Freezer deals, with customers able to save up to £500 on selected fridge freezers¹⁴.

VAT-back offers are also available across selected home appliances during the Black Friday promotional period.¹⁵

For households considering a larger kitchen upgrade, Samsung’s Fridge Freezer range includes the Bespoke AI Side-by-Side Refrigerator Series 7, with storage designed for everyday family use.

Does Samsung have a Black Friday Price Promise?

Still wondering whether to buy now or keep hunting for a better price? Samsung’s Price Promise is designed to offer some extra reassurance.

If you find an eligible product cheaper at a selected online retailer between 4 November and 1 December 2026, Samsung will return the difference, subject to the full promotional terms.

The Price Promise applies to eligible purchases made through Samsung.com/uk, the Samsung Shop App or Samsung Experience Stores. Evidence of the lower price is required and claims must be submitted by 8 December 2026²⁰.

Are there any other Samsung Black Friday savings?

Black Friday savings don’t have to stop at your next tech purchase. Eligible Samsung Wallet users can also access Dining Pass, bringing restaurant and coffee offers directly into Samsung Wallet.

Planning dinner out? Through tastecard, users can access offers including 2 for 1 meals, 25% off the total bill or 50% off food at thousands of restaurants across the UK. And for the daily coffee run, Coffee Club gives users 25% off barista-made, 7 days a week at coffee shops across the country.²¹

Can I trade in or recycle my old Samsung device, TV or appliance?

Trade-in and recycling offers are available on selected Samsung Black Friday purchases.

For eligible Galaxy devices, customers may be able to trade in a selected old device towards the cost of a new one. Galaxy Tab S12 Series shoppers, for example, can get an additional £100 off when trading in a selected device using code S12TI.⁴

For selected TVs and home appliances, Samsung’s Trade Up programme can provide an instant discount when an old product is recycled. Selected TVs are eligible for up to £150 off, depending on the product and promotion.²²

Eligibility and discounts vary, so check the individual product page before purchasing.

When do Samsung Black Friday deals end?

The Galaxy Z Fold8 and Galaxy S26 offers run until 17 November 2026, while a number of offers across the Galaxy Tab S12 Series, Galaxy Buds, TVs, monitors and home appliances run until 1 December 2026.

Some additional offers, including selected trade-in or installation promotions, have different closing dates.

Which Samsung Black Friday deal is right for me?

The right deal ultimately comes down to what you want your next upgrade to do.

Need more screen space wherever you go? Take a look at the  Galaxy Z Fold8. Prefer a familiar flagship smartphone? The Galaxy S26 could be the better fit. For entertainment and productivity on a bigger canvas, there’s the Galaxy Tab S12 Series, while Galaxy Buds4 Pro offer a premium audio option for life on the move.

At home, The Frame puts design front and centre, Micro RGB focuses on premium picture technology and Odyssey OLED G9 brings an ultrawide view to gaming and multitasking. And if the upgrade you really need is sitting in the kitchen or utility room, Samsung’s Black Friday Washing Machine and Fridge Freezer deals are worth exploring too.

Ready to find your Black Friday deal?

Explore the latest Samsung Black Friday deals at www.samsung.com/uk/offer/black-friday/. Check individual product eligibility and full promotional terms before purchasing.

1. Samsung Electronics (UK) Limited. Purchase Between 28.10.2026 and 01.12.2026. £100 discount on Galaxy Fold8 Ultra, Fold8 or S26 Ultra smartphones purchased from Samsung.com/uk using PayPal as the payment method. Excludes accessories and memory storage. Can be used in conjunction with other discounts and promotions. One (1) redemption per household; non-transferrable. Samsung Student site and Enhanced Partnership Programmes excluded. To redeem, proceed to checkout and select PayPal or PayPal Pay Later as payment option. Subject to status and credit approval. Finance provided by PayPal Credit. Samsung Electronics (UK) Limited acts as a broker and offers finance from a limited number of providers. PayPal Pay Later, PayPal Credit and PayPal Pay in 3 are trading names of PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD. Please be aware that late or missing repayments may also affect your credit rating, which could make it more difficult or expensive for you to obtain credit in the future. T&Cs apply. ︎
2. Purchase from Samsung.com by 01.12.26. £30 value based on Galaxy S20 128GB in working condition. £713 value based on Galaxy Z Fold7 1TB. Values over £30 vary by model and condition. Charges apply if you don’t send us your Trade In device. T&Cs apply. Trade in discount capped at 60% of product price before discount. ︎
3. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
4. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
5. Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
6. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
7. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
8. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
9. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK ︎
10. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
11. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
12. Purchase from Samsung.com/UK by 01.12.26. ︎
13. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. **Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. Purchase from Samsung.com, Samsung Experience Stores, or Shop App by 31.12.26. £0 value on standard installation will be shown at checkout. Mainland Great Britain only. Excludes Scotland. ︎
15. Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. ︎
16. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
17. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
18. Samsung’s Red, Green and Blue LEDs are the smallest of any LED TV available on the market and are the first to measure less than 100 micrometres across. Statement verified as of August 2025. ︎
19. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. ︎
20. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1 & S12TI) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
21. UK residents aged 18+ only. Requires one Samsung Pay in-store or contactless transaction of at least £0.01 every 30 days and registration through the Samsung Wallet App. Maximum one active membership per Samsung Account. Memberships end at 23:59 on 22 October 2027. Full terms apply. ︎
22. Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎

Black Friday falls on Friday 27 November 2026. Customers in the UK can visit www.samsung.com/uk/offer/black-friday/ to register for early access to offers starting on Wednesday, 4 November 2026.  

Galaxy smartphone offers: Upgrade what’s possible in your pocket

Considering the Galaxy Z Fold8 or the Galaxy S26 this Black Friday? Discover new ways to enjoy your favourite content, capture memories and get things done.

Galaxy Z Fold8 unfolds to give you more space for watching, browsing and reading.

Galaxy S26 brings Galaxy AI to everyday tasks, including Photo Assist, which lets you move, resize or remove objects, or completely transform your images.

• Save £250 on Galaxy S26 from 28 October to 17 November 2026¹.
• Black Friday Price Promise. Find it cheaper at selected online retailers from 4 November 2026 to 1 December 2026 and we’ll return the difference².

Galaxy tablet and laptop offers: Upgrade your work and creativity

Explore the Galaxy Tab S11 Ultra, Galaxy Tab S10 FE and Galaxy Book6 Pro this Black Friday for work, study and creativity.

Galaxy Tab S11 Ultra combines AI tools for summarising content and refining writing with Samsung DeX for organising your workspace. Galaxy Tab S10 FE offers practical tools in Samsung Notes, including Handwriting Help³ to tidy notes and Solve Math⁴ to help with calculations.

Prefer working on a laptop? Galaxy Book6 Pro includes AI Select and AI Cut out to turn on-screen images into visuals for presentations, alongside natural-language search to help find files, photos and settings⁵.

• Get up to £140 on the Galaxy Tab S12 Series with code BLACK1*, plus get an extra £100 off when you trade in with code S12TI**⁶. Offer available from 4 November 2026.
• Get up to £75 off the Galaxy Tab S10 FE Series when you checkout with PayPal⁷. Offer available from 28 October 2026.
• Get an extra £200 off when you trade in a Galaxy Book6 Pro with code EXTRATRADE⁸. Offer available from 28 October 2026.

Galaxy earbuds and smartwatch offers: Get more from every day

Discover Galaxy Buds4 Pro, Galaxy Buds4 and Galaxy Watch9 this Black Friday, with features to support your day – from your morning commute to your evening workout.

Galaxy Buds4 Pro combine enhanced Active Noise Cancellation and Adaptive EQ to adapt listening to your surroundings, while Galaxy Buds4 offer an open-fit design for everyday listening.

Galaxy Watch9 provides activity and sleep insights, with an AI-powered Energy Score⁹ informed by recent sleep and activity trends.

• Save up to £50 on Galaxy Buds4 and Galaxy Buds4 Pro¹⁰. Offer available from 28 October 2026.
• Get £50 off the Galaxy Watch9 with code BFW¹¹. Offer available from 28 October 2026.

Samsung TV offers: Upgrade your viewing experience

Considering a Micro RGB TV or The Frame TV this Black Friday? Samsung’s TVs offer different ways to upgrade your enjoyment of films, sport and gaming.

Micro RGB TVs use micro-sized red, green and blue LED backlights, together with AI processing, to refine colour and picture quality.

The Frame combines TV entertainment with Art Mode to display artwork or your own photos when you are not watching.

• Claim your VAT back on selected Micro RGB and The Frame TVs, plus get up to £150 off when you recycle your old TV¹². Offer available from 4 November 2026.

Samsung home appliance offers: Upgrade your everyday routines

Explore Samsung Bespoke AI washing machines and Samsung Bespoke AI refrigerators this Black Friday for help managing everyday tasks.

Bespoke washing machines feature AI Wash+, which senses load weight and soiling to adjust water, detergent and rinsing, and recognises supported fabric types under specified conditions.

Samsung’s Bespoke AI refrigerator features AI Vision Inside, which helps identify supported foods as they enter or leave the fridge, making it easier to keep track of ingredients.

• Save up to £500 on Home Appliances*, plus claim your VAT back on selected appliances**¹³. Offer available from 4 November 2026.
• Save up to £500 on Fridge Freezers*, plus claim your VAT back on selected appliances**¹⁴. Offer available from 4 November 2026.
• Save up to £150 Washing Machines and Tumble Dryers*, plus claim your VAT back on selected appliances**¹⁵. Offer available from 4 November 2026.

Samsung Black Friday 2026: Register for early access on Samsung.com

Ready for a premium upgrade? Visit www.samsung.com/uk/offer/black-friday/ and register for early access to upcoming Samsung

1. Purchase from Samsung.com or Samsung Experience Stores by 17.11.26. ︎
2. Find it cheaper between 04.11.26 and 01.12.26 at selected online retailers and Samsung will return the difference. Purchases made at Samsung.com, Samsung Shop App, or Samsung Experience Stores. Participants using promotion codes (HOME5, HOME10, FRIDAY, BFMON, LC1, LC2, APP10, BFWEEKEND, BFW, NOV26, BLACK1, S12TI, SESPAY, BF26, TABTRADE, EXTRATRADE & CORESAVE) are eligible to take part in the Promotion. Claim by 08.12.26. Evidence of lower price required. Click here for full T&Cs: https://www.samsung.com/uk/price-promise. ︎
3. Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login. ︎
4. Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices. ︎
5. Requires internet connection and Samsung Account login. Galaxy AI select download and installation may be required when launching the app for the first time. ︎
6. *Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. **Purchase from Samsung.com or Samsung Experience Stores by 08.12.26. Apply code at checkout when trading in a selected device to redeem £100 discount. ︎
7. Purchase from Samsung.com by 17.11.26. Only redeemable for a £75 discount when purchasing Galaxy Tab S10 FE+ or a £50 discount on Tab S10 FE. One (1) redemption per household; non-transferable. UK residents 18+ only. You must checkout using PayPal as the payment method. ︎
8. Purchase from Samsung.com or Samsung Experience Stores by 10.11.26. Trade in to receive an extra £200 off Galaxy Book6 Pro. Apply code at checkout to redeem. ︎
9. To check the Energy Score, the health data tracked from Samsung Galaxy Watch or Samsung Galaxy Ring must be synchronised with the Samsung Health App. The result is for your personal reference only and is not intended for medical purposes. ︎
10. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. ︎
11. Purchase from Samsung.com or Samsung Experience Stores by 01.12.26. Apply code at checkout to redeem. ︎
12. Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK **Only available at Samsung.com. Customers must apply Trade Up discount on product page, before checking out. Recycled products are non-returnable and have zero value. You must fully uninstall (including disconnecting and draining of water, or wiping all data, as applicable) your appliance, laptop, monitor, or television, and make sure it is ready for collection at the same time we deliver your new product. We reserve the right to refuse the delivery if you fail to do so. You will be required to pay a surcharge equal to the amount of the discount you received, if you do not recycle or have your product ready for recycling. Offer cannot be combined with multi-buy promotions for Home Appliances. Each household may only recycle one of each type of product and will receive only one Trade Up discount for each product type recycled. The Trade Up discount is an incentive to recycle it is not a Trade In value for the recycled product. ︎
13. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
14. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎
15. *Purchase from Samsung.com/UK by 01.12.26.**Samsung Electronics (UK) Limited. UK & IOM residents aged 18+. Purchase from Samsung.com by 01.12.26 to claim cashback equal to the VAT paid (e.g. if the product price is £100 inc. VAT, the amount of cashback will be £16.67). For the avoidance of doubt, the Reward is a promotional cashback funded by the Promoter, not a VAT refund. Claim within 30–60 days. T&Cs: https://samsungoffers.claims/2026VATUK. ︎

​Whether you welcomed a Samsung TV into your home two weeks ago or two decades ago, your trust in our innovation TVs has helped us reach an extraordinary milestone.

This year marked the 20th consecutive year Samsung Electronics has been named the world’s No. 1 TV brand¹, a testament to two decades of shared cinematic moments, sporting triumphs, and daily family entertainment.

​Since first taking the global top spot in 2006, Samsung recorded a 29.1% share of the global TV market in 2025, according to market research firm Omdia.

While these numbers reflect our industry leadership, what matters most to us is being the canvas for your everyday life.

Shaping the Future of Home Entertainment

​As we look to the next chapter, our promise remains the same: to deliver exceptional picture quality, elegant design, and seamless connected experiences.

​We continue to expand our cutting-edge Micro RGB technology, delivering ultra-precise RGB light control and breathtaking colour accuracy. Meanwhile, our latest OLED line-ups deliver true blacks, vibrant contrast, and picture quality optimised by real-time AI processing.

Meanwhile, The Frame continues to blend world-class picture performance with museum-quality digital art, allowing you to seamlessly integrate technology into your personal interior style.

You Joined Us for Two Decades of Unforgettable Shared Moments

​Over the last 20 years, our screens have been the window to history, bringing millions of households together across [London] to witness unforgettable moments in real time.

• ​A Generation of Olympic Magic: From the dazzling light shows of Beijing 2008 and the unforgettable spectacle of London 2012, to the carnival energy of Rio 2016, the quiet resilience of Tokyo 2020, and the breath-taking open-air celebration along the Seine for Paris 2024. [London] viewers have cheered on the world’s greatest athletes in stunning picture quality.
• ​Eurovision’s Unforgettable Revolutions: [London]’s favourite musical spectacle has kept us endlessly entertained over the last two decades. Millions tuned in to see Finnish heavy metal band Lordi shatter expectations with their iconic 2006 victory, paving the way for 20 legendary years of show-stopping performances, vibrant costumes, and historic wins.
• ​Royal Celebrations and Global Union: Millions of viewers across the world tuned in simultaneously in April 2011 to watch Prince William marry Catherine Middleton, transforming living rooms into front-row seats for a modern fairy tale that captivated a worldwide audience.
• ​Triumphs of Human Resilience: In October 2010, the world held its breath as live broadcasts tracked the perilous rescue of 33 Chilean miners trapped underground for 69 days, uniting viewers across [London] in collective relief as each miner emerged safely to the surface.
• ​Connecting in Times of Separation: During the height of the COVID-19 pandemic, living rooms became our classrooms, workplaces, and sanctuaries. Televisions played a vital role in keeping [London] households informed, entertained, and connected during unprecedented lockdown measures.
• The State Funeral of Queen Elizabeth II: In September 2022, the state funeral of Queen Elizabeth II became one of the most-watched live television events in European history. Broadcasters across the continent paused regular programming to transmit the ceremony from Westminster Abbey. The broadcast drew an estimated global audience of billions, marking the end of a 70-year reign.

20 Years of Industry-Defining Innovation

​Our commitment to redefining display technology has always been inspired by how you watch, live, and interact with your TV. The last 20 years have seen many TV milestones, from design evolution of the Bordeaux TV to The Frame, celebrating the transformation of the “black screen” into art in partnership with iconic European museum and galleries like British museum and the Louvre to Samsung’s commitment of “Screens for All” by featuring Relumino Mode, which helps visually impaired users enjoy shared moments with their families. To address Europe’s strict privacy standards, Samsung Knox has been a silent guardian, ensuring that the connected smart home remains a safe and trusted sanctuary.

Here is a look back at the journey we’ve taken together since first reaching the No. 1 position in 2006 with the iconic, design-led Bordeaux TV:

• ​2009: Accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• ​2011: Introduced Smart TVs, transforming televisions into connected entertainment hubs that went beyond traditional viewing.
• ​2015: Reimagined living spaces with The Serif, positioning the screen as a furniture-like statement piece.
• ​2017: Launched The Frame, pioneering the Art TV category by transforming the display into a customisable digital art canvas.
• ​2017: Set industry benchmarks for picture quality with the introduction of QLED TVs powered by quantum dot technology.
• ​2018: Brought true clarity home with 8K TVs, offering four times the resolution of 4K.
• ​2020: Introduced MICRO LED technology, advancing self-emissive display innovation for unprecedented brightness, contrast, and colour accuracy.
• 2025: Samsung introduces its first Micro RGB TV. Setting a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. Featuring the world’s first sub-100 micrometer pixel RGB LED backlight display behind a large 115-inch screen, it set a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. The following year Samsung introduced a wider range of Micro RGB TVs; the R95H and R85H.

Now, we look ahead to the next 20 years and the advances in AI-Enhanced Viewing Experience, with upscaled content that brings stunning clarity and personalising audio and picture quality to match each user’s unique home environment.

Thank you once again for letting us be a part of your homes for the past 20 years. We look forward to bringing you the next generation of visual innovation.

Signed sincerely,

Samsung Electronics

To explore Samsung’s latest range of Micro RGB, OLED, and Lifestyle TVs, please visit [Samsung TVs | Which TV is best for me? | Samsung UK]

1. Source: Omdia, Feb-2026. Results are not an endorsement of Samsung. Data based on Worldwide TV Market Share by Manufacturer (Annual unit & revenue basis). ︎

Autumn brings life back indoors. Shorter days mean more evenings spent watching movies, sharing meals, listening to music and entertaining at home, often within the same spaces.

According to research findings from the Lifestyle Lab, part of Samsung’s CX team that studies European consumer behaviour to provide business insights, almost two third of Europeans (65%) watch television in the living room, while 52% use it for socialising, 53% for listening to music and 49% for eating and drinking¹.

Modern home designs also mean more than a fifth (21%²) of Europeans live in homes where the kitchen and living area share an open-plan layout, with rooms are no longer designed around a single activity.

This is changing what people expect from their interiors. Furniture needs to be flexible, technology should feel considered, and each element must work with the room throughout the day.

Designed for rooms that do more

This is exactly the thinking that inspired Samsung’s The Frame TV. The Frame TV brings entertainment and interior design together, meaning the TV is no longer a black box in the middle of the room. When it is time to watch, it offers an immersive TV experience you’d expect from the world’s number one TV company³.

When the screen is not in use, Art Mode⁴ displays both carefully curated artworks or personal photographs, allowing it to remain part of the space rather than becoming a blank screen.

Its slim, picture-frame-inspired profile and customisable bezels help it sit naturally alongside furniture, lighting and decorative objects. Glare-Free technology⁵ reduces reflections, allowing artwork to remain clear and inviting as the room moves from bright autumn afternoons to softly lit evenings at home.

This flexibility is particularly useful in open-plan homes, where the kitchen, dining and living areas need to feel connected. Artwork can complement the room’s wider palette, helping to create a cohesive backdrop as the space shifts from cooking and dining to socialising and entertainment.

Technology that complements the interior

As rooms take on more functions, visual calm is becoming increasingly important. Almost two-thirds of Europeans (63%⁶) say a new large appliance should not be so big that is dominates a living space. This viewpoint reflects a wider expectation for home technology to deliver functionality without overwhelming an interior’s design.

The Frame’s considered design minimises dominance of the traditional living room TV by combining two roles in one. For an even cleaner aesthetic, The Frame Pro features a Wireless One Connect⁷, allowing other devices like set-top boxes, games consoles and media players to be connected wirelessly and positioned away from the display. This creates a clean living space around the aesthetically pleasing Frame TV and allows the main living space to remain calm and uncluttered.

Its adaptable design also allows The Frame to work outside the main living area. Personal photographs can bring warmth to a family space, calming art can soften a bedroom and understated pieces can help a home office transition out of working hours.

A seasonal refresh without a complete redesign

For those moving home, rearranging a room or simply refreshing their surroundings for autumn, changing the artwork can offer an easy way to create a new atmosphere.

Through Samsung Art Store, homeowners can choose works that complement the season, from landscapes and still lifes to rich abstracts in warm, earthy tones. Displays can then evolve as the room, season or mood changes, without the need to rethink the entire interior.

As life moves indoors, the most pleasing, cosy, calming and ultimately enjoyable spaces that you’ll want to spend time in will be those that adapt to the variety of uses of the modern home without losing their sense of style. By bringing art and entertainment into one considered design, The Frame TV helps the home move easily between the different moments of everyday life.

To find out more, visit samsung.com/uk/ and explore the Samsung Art Store for artworks and ideas that suit your space.

Note: Customisable bezels are sold separately and availability may vary by market. A Samsung Account and separate Samsung Art Store subscription may be required to access the full selection of artwork. Wireless One Connect is available with The Frame Pro. Product features and availability may vary by model and market.

1. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,530 | Q24. Which of the following activities do you do in the following rooms around your home? ︎
2. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N= 4,427 | Q6b – Are any of the main living spaces in your home an open plan layout? ︎
3. Omdia, Feb-2026. Results are not an endorsement of Samsung. Source: Report Name: “TV Sets Spotlight Service / TV Sets (Emerging Technologies) Market Tracker, Q4 2025” published by Informa Tech ︎
4. Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification. ︎
5. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO). ︎
6. Source: Lifestyle Lab Europe Quant Study | EU9 | Q4 2024 | N=4,983 | Q28 When buying new large appliances, that have a direct impact on your home space, please select the top three factors which are most important to you, with 1 being the most important factor. (Top 2) ︎
7. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎

The strongest interiors are not only filled with beautiful objects. They are carefully composed to incorporate furniture, lighting, materials and technology as part of one cohesive design aesthetic.

Those focused on a curated home look are increasingly seeking statement pieces that offer longevity without limiting how a room can evolve.^{1 2} This is changing the role of technology in the living room. A television is no longer expected to sit apart from the interior. It should complement the furniture, reflect the homeowner’s style and feel considered even when it is not being watched.

Samsung’s The Frame was created with this idea in mind. Its slim, picture-frame-inspired profile helps it sit naturally alongside furniture and décor, while customisable bezels can be selected to complement different materials, finishes and colour palettes. For an even cleaner aesthetic, The Frame Pro offers fully wireless transmission through the Wireless One Connect Box, allowing connected devices to be placed up to 10 metres away³ and keeping your space clutter free.  

When the television is not in use, Art Mode replaces the traditional black screen with a chosen artwork or personal photograph, allowing the display to remain part of the room. Through the Samsung Art Store, you can also access more than 5,000⁴ iconic works from legendary artists alongside collections from world renowned museums and galleries, bringing an ever-expanding art collection into the home.

That flexibility also makes The Frame a natural fit throughout the home, from a living room statement piece paired with bold landscapes, to a kitchen display that feels fresh and uplifting, a study softened by calming artwork or a child’s room made more personal with family photos. In every space, the right image helps set the mood while The Frame keeps the look polished and considered.

From relaxed country homes to expressive and bold spaces, here are four ways The Frame can complement different interior styles.

The Country House Traditionalist

A country-inspired interior is built around comfort, character and timeless appeal. Natural wood, upholstered furniture, layered textures and classic details create rooms that feel warm and welcoming.

The Frame fits naturally into this setting thanks to its slim, frame-inspired design and customisable bezels, which allow it to complement surrounding furniture rather than compete with it. When not in use, Art Mode gives the screen the feel of a framed piece, helping it blend into the room with ease.

Floral and garden scenes are especially well suited to timeless interiors, bringing softness, colour and a sense of nature into traditional spaces. Works such as Water Lilies, Sunflowers and The Artist’s Garden at Giverny can add an elegant finishing touch while complementing the room’s warm and layered aesthetic.

The Natural Living Explorer

Natural living is all about calm, with oak, linen, stone and organic textures creating interiors inspired by the outdoors.

Designed to blend into these spaces, The Frame lets the room’s materials and furnishings stay in focus while adding a subtle design layer of its own. Its pared-back profile works especially well alongside tactile furniture and relaxed, neutral finishes.

Landscapes and nature-inspired artworks are a natural fit for this style, with forests, mountains and open countryside helping to bring a sense of calm and escape into the home.

The Considered Minimalist

Minimalist interiors focus on balance rather than emptiness, with clean lines, thoughtful furniture and carefully chosen design pieces.

The Frame complements this approach by replacing the visual interruption of a black screen with artwork when the TV is not in use, helping maintain a calm and cohesive living space. It sits comfortably within a room where every object has a purpose.

Coastal and water-inspired pieces are a natural fit for minimalist homes, with serene seascapes and iconic works such as The Great Wave off Kanagawa bringing a sense of openness and tranquillity to the space.

The Contemporary Collector

For the contemporary collector, a home is built over time. Vintage finds, modern furniture and meaningful objects come together to create interiors full of personality.

Rather than feeling like a piece of technology, The Frame becomes another design object within the room, whether displayed as part of a gallery wall or above a statement sideboard. With interchangeable bezels and a changing art display, it evolves alongside the rest of the space.

This expressive style can also be reflected through cultural icons and celebrated masterpieces, from The Starry NighttoThe Kiss. These works allow homeowners to curate a display that reflects their own taste and personality.

A Television Designed to Belong

Great interior design is rarely about making every object match. It is about creating a sense of connection between them.

The Frame brings this thinking to one of the living room’s largest visual surfaces. Its slim, frame-inspired form, customisable bezels and Art Mode allow it to complement furniture and décor rather than asking the rest of the room to adapt around a television.

Whether placed within a warm country interior, a natural sanctuary, a quiet minimalist space or an eclectic collection, The Frame is designed to feel at home. Art provides the final layer but it is the relationship between the television, the furniture and the wider interior that allows the room to feel curated. Completing the experience, Samsung’s Glare Free technology⁵ minimises reflections, allowing both artwork and entertainment to be enjoyed with exceptional clarity in a wide range of lighting conditions. To find out more, visit www.samsung.com/uk and explore the Samsung Art Store for artworks and ideas that suit your space.

1. Euromonitor International, Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026, based on the Voice of the Consumer: Lifestyles Survey 2026, n=40,225. ︎
2. WGSN, Future Consumer 2026 and 2026 Interior Design Trends. ︎
3. Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections. ︎
4. Samsung Art Store Streams provides all Samsung Art Store users with free access to a curated selection of 30 artworks each month, refreshed monthly. Subscription to the Art Store required to access the full art catalogue. Find out more: How to use Art Store. ︎
5. UL verification confirms the claim of “Glare Free”. The products were evaluated according to the UGR (Unified Glare Rating) test standard of the International Commission on Illumination (CIE) and the test standard of the International Organization for Standardization (ISO) ︎

Samsung Electronics Co., Ltd. today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” – as well as several rare works from the museum’s collection – available to millions of users around the world.

“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV and Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people, and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”

Samsung Art Store Opens Up MUNCH Archives

Alongside Munch’s iconic masterpieces the collection offers a more intimate view of Edvard Munch’s artistry, with rarely seen works such as “Garden with Trees” and “Two People at Table”. These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.

“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world, and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”

The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.

Where Technology Meets Fine Art

Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with any interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame, OLED, Neo QLED and Micro RGB ^[1], the company is connecting everyday interiors with curated artwork from leading museums, galleries, and artists.

Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life. Current owners of compatible Samsung TVs in Europe who are new to Samsung Art Store can enjoy a complimentary 90-day subscription trial, providing immediate access to the complete Munch collection and the broader Samsung Art Store catalogue.^[2]

The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.

[1]Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F and The Movingstyle. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status.

[2]The Art Store subscription required to access full art collection at 3.99 per month or £39.99 per year. New customers are also eligible for a 3 months free trial. The ‘3 months free’ offer applies only when signing up for a paid monthly or yearly subscription as a new subscriber.

Samsung Electronics Co., Ltd. has today announced the UK launch of its full 2026 TV lineup, spanning premium models such as Micro RGB, OLED and Neo QLED, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand^[1], Samsung is expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.

In this new range, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV line-up, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs^[2]

“With our 2026 lineup, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits to everyday life, helping people find what they want faster, enjoy content more easily, and make the most of their TV time.”

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. Designed to work alongside users as an entertainment companion, VAC can extend the role of the TV beyond viewing alone. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Color Booster Pro analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Football Mode: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro: analyses dialogue, background music and sound effects in real time, letting users adjust elements such as commentary and crowd noise for a more immersive experience.^[3]

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.

Micro RGB Color Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Reinforcing Samsung’s focus on premium viewing comfort, the R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S99H, S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to the S99H, S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.

On the flagship S99H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The new S99H model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

For football fans, AI Football Mode Pro on S99H, S95H and S90H — and AI Football Mode on S85H optimise picture and sound in real time for a more immersive match experience at home.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the lineup, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect box.

The Frame (LS03HA model) combines QLED picture quality with the One Connect Box and a nearly invisible cable. A built-in installation model of The Frame (43” LS03HE model) is also available for spaces that call for a cleaner, more integrated look.

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect: provide a cleaner setup with no in-wall cable work.
• Neo QLED picture quality: paired with Pantone Validated ArtfulColor and Glare Free technology, delivers rich contrast, lifelike, paper-like color expression and clearer detail, even in bright rooms.

Key features of The Frame (43” LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H, with the QN80H available in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

Vision AI Companion (VAC) makes the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content. Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling with gaming performance of up to 144Hz available on select models – while the NQ4 AI Processor helps optimise picture and sound for a wide range of content.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Color give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.

The M80H, available in 85-, 75-, 65- and 55-inch models, delivers the most advanced Mini LED experience in the lineup, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator 144Hz: keeps fast-paced content smooth and clear.
• NQ4 AI Gen2 Processor: powers AI-driven picture optimisation.
• AI Sound Controller: keeps dialogue clear and balances voices and sound effects in real time.
• Additional AI and personalization features: further expand gaming and content experiences.

Offered in 85”, 75”, 65”, 55”, 50” and 43 inch models, the M70H brings the core benefits of Mini LED to a more accessible tier, with a focus on everyday picture quality, stable motion and immersive sports viewing.

• Mini LED HDR: adds a more dynamic viewing experience.
• Mini LED Processor 4K: optimises everyday picture performance.
• Motion Xcelerator: helps fast-moving scenes stay smoother and easier to follow.
• Adaptive Sound: maintains clearer, more balanced audio.

Soundbars and the new Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung is also expanding its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand^[4], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any interior.

• AI Dynamic Bass Control: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies without distortion.
• Samsung Audio Lab: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.

For immersive home cinema set-ups, the Q990H soundbar provides cinema-grade sound. The new QS90H 7.1.2 channel all-in-one soundbar also launches that has a built in gyroscope to detect your setup and optimises the sound accordingly.

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast^[5]on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos^[6] memories is now available on eligible 2026 Samsung TVs^[7], giving users a new way to relive their favorite moments on the big screen.^[8] This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com.

[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia

[2]Source:Vision AI Companion (VAC): Information based on current viewing is only available on Samsung TV Plus channels. Provides AI-created content, with accuracy not guaranteed.

[3]Availability and performance may vary dependent on content source.

[4]According to Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014.

[5]Google Cast is trademarks of Google LLC.

[6]Google Photos is trademarks of Google LLC

[7]Features and availability may vary by model and region

[8]Available on all models U8000H and above including OLED

▲ “Autoportrait” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris

Samsung Art Store introduces 22 works by Tamara de Lempicka, a defining Art Deco artist. Renewed interest in the style — often linked to a broader “Neo-Deco” revival — is bringing her signature aesthetic back into the spotlight for a new generation of design-conscious audiences across interiors and fashion.

Known for bold compositions, sculptural forms and refined elegance, Lempicka’s work captures early 20^th-century modernity. With clean lines, striking geometry and polished surfaces, her style continues to influence contemporary art, fashion and design.

The collection includes some of Lempicka’s most celebrated pieces such as the iconic “Autoportrait” (1929), a self-portrait painted in Paris and commissioned by the German fashion magazine Die Dame to celebrate women’s independence. Also featured is “St. Moritz,” a sharply composed portrait showcasing her distinctive, highly stylised approach. A selection of still lifes further highlights the breadth of her practice, demonstrating her versatility across subjects while maintaining a cohesive visual identity.

▲ “St. Moritz” (1929) © Tamara de Lempicka Estate, LLC / ADAGP, Paris, on The Frame Pro.

“At the heart of Tamara de Lempicka’s work is a powerful sense of identity, elegance and modernity,” said Marisa de Lempicka, President of the Tamara de Lempicka Estate. “It is important for us to continue sharing that vision in ways that resonate with contemporary audiences. This collaboration with Samsung Art Store enables her work to enter new spaces.”

With the addition of Lempicka’s work, Samsung Art Store expands its portfolio in step with evolving design trends — offering new ways to personalise living spaces with culturally relevant art. The collaboration also reflects the platform’s commitment to accessibility, bringing diverse artistic voices into everyday environments and broadening engagement with significant pieces.

“Tamara de Lempicka’s work has a timeless quality that feels especially relevant as Art Deco comes back into focus,” said Marta Di Gioia, Curator for Samsung Art Store Europe. “The work retains its boldness and modernity without losing its original edge.”

For nearly a decade, Samsung has shaped the future of art in the home. Introduced in 2017, The Frame — the world’s first Art TV — transformed blank screens into curated canvases. By 2025, the Art TV lineup expanded to include Neo QLED, Micro RGB and Micro LED, with OLED^[1] joining in 2026. Samsung Art Store^[2] now reaches more TVs than ever, offering a growing catalog across genres and periods and reshaping how people discover and enjoy art.

[1] S99H only.

[2] Art Store subscription and Samsung Account connection required to access full selection of artwork.

Samsung Electronics proudly presents a new art collection in Samsung Art Store, created in partnership with the Maria Prymachenko Family Foundation.

Now, the artist’s masterpieces will grace the homes of owners of The Frame and Neo QLED TVs.

Maria Prymachenko is one of Ukraine’s most celebrated artists – a visionary whose work transcends time, rooted in imagination, nature, and love.

Her mission was to make the world a better place – and she did so through her art.

In her paintings, fantastic beasts roam, magical flowers bloom, birds spread their wings, and goodness always triumphs over evil. Her works preserve the memory of her ancestors, the voice of tradition,   and a profound belief that even in dark times, the world can remain full of light.

Today, her paintings are exhibited in leading museums around the world – and thanks to Samsung Art Store, anyone can now enjoy them right at home^[1].

Maria Prymachenko Art Collection in Samsung Art Store

The collection features some of the artist’s most renowned works, showcasing the many facets of her distinctive style.

My Home, My Truth

The Dove Spread Her Wings, Wishing Peace on Earth

Ukrainian Art Goes Global

The arrival of Maria Prymachenko’s works in Samsung Art Store marks a significant cultural milestone.

Now, alongside masterpieces by Van Gogh, Monet, Dalí, and Basquiat, millions of users worldwide can discover Ukrainian art.

“It’s a great honor for us that Maria Prymachenko’s artworks are now part of the global art community within Samsung Art Store. This is not only recognition of her artistic genius but also an important step toward promoting Ukrainian culture on the world stage,” said Samsung Electronics Ukraine.

“The mission of the Maria Prymachenko Family Foundation is to preserve and spread the artist’s legacy. Collaboration with Samsung allows us to open her unique world to millions of people in different countries. It’s another step toward making Ukrainian art heard among the most iconic names of the 20th century,” said the Prymachenko Family Foundation.

Samsung Art Store already brings together collections from the Metropolitan Museum of Art in New York, Tate in London, Prado Museum in Madrid, and Belvedere Museum in Vienna.

Now, Ukraine’s voice joins this global chorus – through the vibrant and soulful universe of Maria Prymachenko.

The Samsung Art Store app offers the perfect way to transform your TV and decorate your home with a masterpiece suited for any season, celebration, or mood.

You can choose from over 3,500 artworks by more than 800 artists, including a special collection of 12 works by Maria Prymachenko.

The Samsung Art Store is available on Neo QLED 8K, Neo QLED, QLED, and The Frame TVs, powered by Samsung Vision AI – a technology that enhances picture and sound quality using artificial intelligence, now available across Samsung’s 2025 TV lineup.

These models also feature new personalised options that elevate the viewing experience for movies, shows, and sports.

With this collection, Samsung offers more ways than ever to turn your screen into a personal art gallery.

The Maria Prymachenko collection is now available exclusively in the Samsung Art Store for all Samsung Art TV users worldwide.

[1] Art Store subscription and Samsung Account connection required to access full selection of artwork.

As March kicks off one of the busiest months of the year for the property market, new research from Samsung reveals how the right artwork could increase the value of your home. This could potentially see an increase by as much as £3,000 – rising to £7,000 for homes valued at £450,000 according to experts^[1].

According to research from Samsung, it takes as little as three minutes for buyers to form an opinion on a property. Recognising the importance of that critical first impression, the brand has launched an industry-first scheme helping homeowners use art strategically to elevate their interiors – and their asking price. With nearly half (43%) of Brits admitting that attractive artwork would make them more inclined to raise their offer on a property, the initiative presents a smart opportunity for sellers to elevate their space.

Participants can get their hands on Samsung’s The Frame TV, that offers a unique blend of technology and art – doubling up as a picture frame that can display up to 4,000+ different artworks^[2] when it’s not in use or in standby mode. The limited-run scheme launches to support sellers by using the impact of art to help boost or encourage their sale, creating that striking moment as potential buyers walk into a property. Samsung’s research shows a fifth (20%) of Brits agree the right artwork makes them feel emotionally connected to a space.

Property expert Jonathan Rolande, who examined the difference the presence of art had on perceived value of different UK homes currently on the market, comments:

“I’ve witnessed first-hand how a buyer’s reaction and decision is often made within the first 90 seconds of walking through the front door. It’s an emotional reflex. When a TV seamlessly blends into the space as curated artwork, it elevates that all-important first impression and helps sellers’ effectively bridge the emotional gap between a house and a home. The tangible price uplift moves it from being a simple design choice to a savvy financial move. In a competitive market, you must sell lifestyle, not just the bricks and mortar of a property.”

The scheme, which launches today, is open to anyone who currently has a property on the market. To apply, house sellers should email Samsung Frame Loan with proof of their address and property listing. The Frame TV will then be lent out on a first come, first served basis with the hope of enhancing that initial impact.

To help sellers decide what art they should display to get the sale over the line, Samsung has also partnered with Colour and Design Psychologist Karen Haller, who identified the visual cues most likely to influence buyer behaviour. To impress prospective buyers, Karen recommends:

• Softly does it. Softened, low intensity colours that incorporate a gentle contrast can take the edge off a space, helping buyers settle in and feel at ease.
• Go all natural. Pictures of nature, like landscapes and foliage, feel grounding and reassuring, helping buyers picture themselves at home.
• Simple is best. Artwork with clear structure and breathing space is easier to process, allowing buyers to absorb the whole room without visual stress.
• Inspire calm. Still water, open horizons and scenes of quiet moments encourage viewers to linger longer in a room, building a lasting connection.

Off the back of her insight, Karen recommends paintings with muted tones like ‘Abrielle’ by Petros Koublis, or forest scenes like that depicted in Aya Okawa’s ‘Ancient’, as her top picks to help potential buyers feel at home. Both pieces are among the 4,000+ artworks available via the Art Store with The Frame TV^[3].

For those unable to take advantage of the loan scheme, incorporating art thoughtfully throughout a space can still play a powerful role in shaping first impressions. For those mindful of how a television sits within a room’s design, options such as The Frame are designed to minimise visual distraction. With a matte, glare-free display^[4] and the ability to showcase digital artwork when not in use, it allows the screen to sit more harmoniously within a gallery wall or carefully considered aesthetics.

Zeena Hill, Marketing Director for Home Entertainment & Appliances at Samsung UK, said:

“When people step into a home, they’re not just measuring square footage, they’re envisioning a lifestyle. With The Frame, sellers unlock the power to transform any space into a dynamic canvas, blending cutting-edge picture quality with artistic elegance.

“The Frame range is a gateway to an ever-evolving gallery of masterpieces. Homeowners gain unlimited access to iconic classics, breathtaking modern artworks, and stunning photography, all curated to enhance their living space. With rich, authentic Pantone-validated colours and a sleek Matte finish, The Frame ensures a cinematic masterpiece or a timeless artwork, making it the ultimate centerpiece for any room. TV when it’s on, art when it’s off.”

Samsung The Frame and The Frame Pro are the perfect TVs to elevate any home. Both models boast glare-free Matte Displays so sunlight and windows won’t impact the display of artwork in true, vivid colour, resulting in an authentic art viewing experience in any home.

The Frame Pro owners can also eliminate clutter with a wireless connection that means you can plug in your gaming console and your set-top box up to 10 metres away from your TV, leaving your masterpiece uncluttered and cable free^[5].

[1] According to two property valuators, estimating the value of a home with and without artwork on the walls

[2] Art Store subscription and Samsung Account connection required to access full selection of artwork.

^[3]Art Store subscription and Samsung Account connection required to access full selection of artwork.

[4] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[5] TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.