LONDON, United Kingdom – 14^th August 2024 – Samsung Electronics UK Ltd is offering an unmissable deal with purchases of its new Galaxy Z Fold6. Customers can elevate their entertainment experience with a free Samsung Freestyle 2^nd Gen projector when they purchase a Galaxy Z Fold6 from Samsung.com.

Valid from 14^th – 22^nd August^[1], this exclusive offer allows customers to enjoy the immersive cinematic experience of the Freestyle 2^nd Gen projector alongside the cutting-edge innovation of the Galaxy Z Fold6.

The ultra-portable and compact Freestyle 2nd Gen projects stunning visuals on virtually any surface, transforming the living room, back garden, or anywhere customers choose into a personal cinema. It’s the perfect companion for the Galaxy Z Fold6, allowing customers to effortlessly unfold big-screen entertainment wherever they go.

The all-new Galaxy Z Fold6 is part of the most powerful Galaxy Z Series to date and offers a range of features and tools that enhance productivity. From summaries with Note Assist^[2], generating image options with Sketch to Image^[3] and translations of live conversations with Interpreter^[4], Galaxy AI simplifies life. With Galaxy Z Fold6’s iconic form factor, the larger screen offers enhanced viewing and gaming experiences with a powerful chipset.

Don’t miss out on this incredible offer on Samsung.com/uk

[1] Purchase from Samsung.com by 22.08.24. While stocks last. Freestyle portable projector automatically added to basket.

[2] Samsung account login is required. Requires a network connection. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[3] Sketch to image requires a network connection and Samsung Account login. Editing with Sketch to Image may result in a resized photo up to 12MP. The accuracy and reliability of the generated output is not guaranteed.

[4] Samsung account login is required. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

LONDON, UK – 21^st October 2022  – Samsung KX has collaborated with Outsiders, a premium outdoor and equipment specialist, to bring to life The Freestyle in an eye-catching camping set-up under Snow Peaks’ dynamic ‘Land Station’ tent in the middle of Coal Drops Yard, London.

The outdoor retail display will showcase a real-life camping scenario, dressed with the most premium and innovative camping products. As part of the immersive display, a series of short films will be presented and screened via The Freestyle by the Outsiders store where Samsung ambassadors will be on hand to demonstrate the capabilities of the projector and highlight its key feature: a highly portable, take-anywhere projector. Customers will also have the opportunity to enjoy a complimentary coffee after at the nearby Samsung KX experience space where they can continue their shopping experience.

Launched earlier this year, The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big screen moments on the move. With The Freestyle, customers can transform any space into a movie experience, and use it as a smart speaker, perfect for those who are constantly on-the-go. The Freestyle is the industry’s first portable projector certified by global major OTT partners, providing customers with the best content viewing experience available.

Dan Hastings, VP, TV/AV, Samsung Electronics UK&I said: “Through our collaboration with Outsiders, one of the UK’s leading premium outdoor and equipment specialists, we hope to inspire people to experience the benefits of the outdoors whilst getting hands on with this innovative technology.”

Amy Campbell, Director of Corporate Marketing and Samsung KX, Samsung Electronics UK&I added; “The immersive retail display provides us with a unique opportunity to showcase the benefits and features of The Freestyle projector in one of the capital’s most loved and iconic locations.”

The retail display is now live until 23^rd October in Coal Drops Yard, near King’s Cross.

StART Art Fair showcases the most exciting art from international emerging and more established artists and galleries. This year Samsung is excited to be supporting Illuminati Neon artist Mark Sloper, who will be presenting his punk exhibition ‘In 1977 I Wanna Go To Heaven…’ Sloper will be recreating iconic punk environments, including Vivenne Westwood’s shop, with his iconic works in an immersive and vibrant environment.

Samsung will roll out its leading innovations at StART, including The Wall – a luxury and bespoke multimedia display ideal for exhibiting artwork – smart signage solution, Samsung Kiosk, and its recently launched Samsung Galaxy Flip4. The Wall and Samsung Kiosk will be on display throughout the gallery, enabling artwork to be shown in high definition. Whilst the Samsung Galaxy Flip4 will be available throughout the event for artists to sketch and upload their designs for visitors to see and interact with. What’s more, Samsung’s lifestyle TVs, The Frame and The Serif, as well as its small and compact projector, The Freestyle, will be showcasing content throughout the week.

Damon Crowhurst, Head of Display at Samsung Electronics (UK) Ltd., said: “We are delighted to be partnering with StART for this year’s StART Art Fair for the third year in a row. Every year we have supported we have been truly amazed by how hugely inspirational the event is, and we can’t wait to showcase the artists’ work across our latest technology in all their high-definition glory.”

StART Chairman and founder, David Ciclitira, said: “Our partnership with Samsung has grown and developed, to become a highlight of StART. Each year we have worked together in order to select artists and artworks which truly complement the outstanding technology showcasing both to their best advantage. This year is no exception, Illuminati Neon are most definitely a marriage made in 2022 Heaven.”

(Photo caption: The Freestyle is a compact and portable projector by Samsung that brings the Samsung Smart TV experience, wherever you go¹⁾

London, UK – 06 April 2022 – Samsung Electronics UK Ltd has today officially released The Freestyle, a one-of-a-kind small and compact projector that’s powerfully packed and cleverly designed to improvise a screen, anywhere you go.³

The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big-screen moments on the move. From wall to ceiling, its flexible stand allows you to adjust the angle by up to 180-degrees in a few easy clicks – simply find the perfect viewing angle, point, and play. No matter where it’s placed or how it’s positioned, The Freestyle instantly straightens the screen and automatically focuses the image.  And you never have to compromise, because The Freestyle can project from 17” up to 100” screen, on any flat surface, for a truly versatile entertainment experience. It also optimises brightness and colour tone depending on the colour of the wall, for a perfect picture, every time.⁴

The Freestyle is the industry’s first portable projector that is certified by global major OTT partners. Powered by the best-selling Samsung Smart TV platform.⁵  The Freestyle brings the same Smart TV experience as a Samsung Smart TV ⁶. Connecting to The Freestyle is also incredibly easy, just pair your smartphone using the SmartThings app or AirPlay2 and mirror all your experiences, anytime and anywhere, without the need for cables. And when you’re too comfy to get up from the sofa, you can simply tap your Galaxy smartphone on The Freestyle to enjoy all the action straight off the ceiling ⁷. It automatically corrects skewed images for a perfectly levelled, 16:9 rectangular screen, every time. All you have to do is turn it on.

When it’s not used as a projector to stream content, The Freestyle enables you to transform any space, into whatever you want it to be. Simply choose from over 20 backgrounds – or get creative and project your own art or photos – to create a great ambience wherever you are. It even acts as a smart speaker, with rich 360-degree sound so you can use lights and music to have a party wherever you go. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free up to 13ft away.

Dan Hastings, Director of TV & AV at Samsung Electronics, said: “The Freestyle, with its 180-degree cradle stand, allows you to set up and project up to 100” instantly. The device fits in one hand but can freely scale and move to watch whatever you want, wherever you want. You can also enjoy a 360-degree sound and take it anywhere. Pre-orders have been strong and today we’re excited to be launching the product to market for all to enjoy.”

The Freestyle is available to purchase (RRP: £999) via Samsung.com. Those keen to get their hands on The Freestyle can claim a complimentary black Galaxy A52s 5G by purchasing the Freestyle between 6^th April until 24^th May 2022 from participating retailers in the UK and Ireland.²

For more information, please visit: https://www.samsung.com/uk/projectors/the-freestyle/the-freestyle-sp-lsp3blaxxu/

^{1 Smart TV functionality requires internet connection. Product does not have TV tuner.}

^{2 United Kingdom, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ only. Purchase a new (i.e. not second hand) Samsung The Freestyle from a participating retailer (either in-store or online), between 06/04/2022 and 24/05/2022 and claim a black Samsung Galaxy A52 by redemption. To claim, visit https://samsungpromotions.claims/freestyleA52 complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 30 and 60 days from the date or purchase. Maximum 1 claim per purchase and 3 per household. To claim, and for full terms and conditions, see https://samsungpromotions.claims/freestyleA52.}

^{3 USB-C power cable connection or compatible external battery required (sold separately)}

^{4 SmartThings app download, compatible mobile device and internet connection required}

^{5 Samsung TV has been ranked No.1 selling TV Brand for 15 consecutive years by Omdia}

^{6 Smart TV functionality requires internet connection. Product does not have TV tuner}

^{7 Internet connection, compatible mobile device, and SmartThings account required}

The Freestyle is a compact and portable projector by Samsung that brings the Samsung Smart TV experience, wherever you go¹

London, UK – 20 January 2022 – Samsung Electronics UK Ltd has announced the launch of The Freestyle, a one-of-a-kind small and compact projector that’s powerfully packed and cleverly designed to improvise a screen, anywhere you go^[4].

The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big screen moments on the move. From wall to ceiling, its flexible stand allows you to adjust the angle by up to 180-degrees in a few easy clicks – simply find the perfect viewing angle, point, and play. And you never have to compromise, because The Freestyle can project from 17” to 100”, for a truly versatile entertainment experience.

Connecting to The Freestyle is also incredibly easy, just connect your smartphone using the SmartThings app or AirPlay2 and mirror all your experiences, anytime and anywhere, without the need for cables. And when you’re too comfy to get up from the sofa, you can simply tap your Galaxy phone on The Freestyle to enjoy all the action straight off the ceiling^[5].

When it’s not used as a projector to stream content, The Freestyle enables you to transform any space, into whatever you want it to be. Simply choose from over 20 backgrounds – or get creative and project your own art or photos – to create great ambiance within your home. It even acts as a smart speaker, with rich 360-degree sound with a 5-watt woofer, so you can use lights and music to have a party wherever you go. The Freestyle is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience available. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free up to 13ft away.

Since its debut at CES earlier this month there has been high interest in The Freestyle across the globe.  In addition to early registrations, thousands of Samsung enthusiasts in Europe have signed up to be the first to get their hands on the product further contributing to the high demand for The Freestyle.

The Freestyle is available to purchase (RRP: £999) via Samsung.com from the 16^th February 2022. However, those eager to get their hands on The Freestyle can pre-order from 20^th January until 15^th February 2022 and claim a complimentary travel case^[2]. In addition to the travel case consumers can also get a free pair of Galaxy Buds Live, whilst stocks last at Samsung.com^[3].

For more information, please visit: https://www.samsung.com/uk/projectors/the-freestyle/the-freestyle-sp-lsp3blaxxu/

[1] Smart TV functionality requires internet connection. Product does not have TV tuner

[2]Samsung Electronics (UK) Limited. United Kingdom, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ only. Purchase a new (i.e., not second hand) Samsung The Freestyle from a participating retailer (either in-store or online), between 20/01/2022 and 29/03/2022 and claim a Samsung The Freestyle travel Case by redemption. To claim, visit https://samsungpromotions.claims/freestyleaccessory complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 0 and 45 days from the date of pre-order or purchase. Maximum 1 claim per purchase, 4 per household and 10 per Company. To claim, and for full terms and conditions, see https://samsungpromotions.claims/freestyleaccessory

[3] Purchase from Samsung Shop Online by 15.02.22. Galaxy Buds Live (SM-R180) automatically added at checkout when you pre-order The Freestyle. While stocks last. T&Cs apply

[4] USB-C power cable connection or compatible external battery required (sold separately)

[5] Internet connection, compatible mobile device, and SmartThings account required

London, UK – 4 January 2022 – Samsung Electronics Co., Ltd. today announced the launch of its all-new portable screen and entertainment device, The Freestyle, ahead of CES 2022. The Freestyle offers first-of-its-kind technology and flexibility to deliver optimal viewing and entertainment for customers looking to bring video and audio content wherever they go.

Targeted toward Gen Z and millennials, The Freestyle is a projector, smart speaker and ambient lighting device all rolled into one lightweight, portable device. When it comes to portability, The Freestyle weighs only 830 grams allowing to change any space into a screen with ease. Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.

“The Freestyle is a one-of-a-kind projector geared towards ultimate versatility and flexibility to meet the consumers’ changing lifestyles,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “Without the limitation in space and form factor, The Freestyle is a fun and versatile device that can be used in any way consumers prefer.”

The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time. Additionally, the auto focus feature allows The Freestyle to display a crystal-clear image on any surface, at any angle, up to 100 inches in size. The Freestyle also comes with a dual passive radiator enabling a clean and deeper bass without distortion, and its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are.

For powering it up, The Freestyle is compatible with external batteries[1] that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more.

When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap. The Freestyle is also a smart speaker, analysing the music to pair visual effects that can be projected on the wall, floors and anywhere else.

The Freestyle offers Smart TV features available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features compatible with both Android and iOS mobile devices. It is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience. It is also the first projector to include far-field voice control, allowing users to choose their favorite voice assistants when using the device hands-free.

The Freestyle will be showcased during CES 2022 from January 5 to 7.

For more information, including images or video on the products Samsung is announcing at CES 2022, please visit news.samsung.com/global/ces-2022.

For more information on Samsung’s lifestyle portfolio, please visit www.samsung.com.

[1] Samsung is not liable for 3^rd party external batteries.