Samsung Electronics Co., Ltd. has announced a partnership with the London Korean Film Festival (LKFF), as the company brings hundreds of hours of K-content to Samsung TV Plus, one of the world’s largest streaming services.

Samsung TV Plus, available for free on Samsung TVs, Galaxy devices and Samsung Smart Monitor, features an extensive range of free K-content programming and will have a total of 13 channels live from November 2025 across the UK and Europe^[1]. Hundreds of hours of K-content will be available, including K-Pop, K-Drama, K-Movies and K-Entertainment from channels New KPOP, NEW KDRAMA, New KMovies, and more.

The partnership will also see Samsung’s new Movingstyle and S95 OLED TV displayed to LKFF attendees throughout the festival. The Movingstyle is a portable touchscreen TV with adaptive AI – perfect for viewing entertainment content in any room or on the go. It is designed to transform the home entertainment experience, and features a built-in battery, kickstand, and handle for use around the home. The flexible display can be moved from room to room, used as a touchscreen for apps, or set up on a table or floor with its flexible stand^[2]. The S95 OLED TV features Glare Free technology^[3], designed to enhance the viewing experience and minimise distractions when watching your favourite movies and TV shows.

London Korean Film Festival

Now celebrating its 20th anniversary, LKFF is one of the longest running film festivals dedicated to Korean cinema outside the country itself. Featuring the world premiere of Kim Jong-kwan’s Frosted Window as the opening film and Woo Min-ho’s Harbin as the closing film, this milestone edition will honour the vibrant present and rich history of Korean filmmaking with its signature strands — Cinema Now, Women’s Voices, and Special Screenings.

The festival opened with the world premiere of Frosted Window (2025), an anthology film that gives an honest portrayal of the human condition through three episodes, each set in a different season, in the Seochon neighbourhood of Seoul’s Jongno District.

“The London Korean Film Festival makes a fantastic partner for Samsung”, comments Benjamin Braun, Chief Marketing Office, Samsung Europe. “We know K-culture is increasingly popular in Europe, and that’s reflected in our bringing hundreds of hours of K-content to Samsung TV Plus. Now, a wide audience can enjoy the best content Korea has to offer from the comfort of their homes across Europe.”

The London Korean Film Festival’s Opening Ceremony was held on the evening of November 5 2025 at the BFI Southbank in London, UK. The festival runs until November 18 2025.

[1]Channel availability varies by country

[2]The Movingstyle is designed for easy detachment. Mobility may vary depending on flooring. Slim-Fit Camera sold separately.

[3]Measured against Unified Glare Rating (UGR) testing standard, validated as ‘Glare Free’ by UL>

Blending form and function that earned it two IFA Innovation Awards, The Movingstyle is a portable 27” QHD touchscreen that features an integrated handle, allowing users to effortlessly move it around their home.

The Movingstyle comes with both a soft-wheeled floor stand and an integrated kick-stand that allows the screen to detach in a single motion, instantly becoming a self-supporting display without extra accessories. With a built-in battery that supports up to three hours^[1] of unplugged viewing, The Movingstyle gives users the freedom to take their entertainment, play or work anywhere in their home,

The display can also switch seamlessly between landscape and portrait modes, so users can enjoy both horizontal and vertical content in their optimal forms and with minimal lag and blurring thanks to its 120hz refresh rate^[2] with the integrated Samsung Gaming Hub, there’s no need for a console either with users able to seamlessly connect wireless controllers and access the latest games from streaming services such as Xbox^[3].

The Movingstyle comes with some of Samsung’s elevated audio features including Dolby Atmos, Object Tracking Sound Lite and Q-Symphony, Adaptive Sound Pro and Active Voice Amplifier Pro, bringing the sound of the cinema anywhere in the home.

The Movingstyle is also a Smart TV powered by Samsung’s Tizen OS^[4] with users able to access their favourite apps including Netflix^[5], Disney+^[5] and YouTube as well as a huge library of TV shows and movies in the Samsung TV Plus app.

Even when the Smart TV is off, stay informed with what matters through the daily Now Brief which can be customised with useful widgets like Weather, Music, Memos and more. The Now Brief can ‘wake up’ hands-free with voice activation, delivering info effortlessly when its needed.

Finally, the Movingstyle features Sketch Now, the whiteboard app where users can use their fingers to sketch, write and create, turning the display into a canvas for everyone in the home.

The Movingstyle has a RRP £1199. For more information about The Movingstyle (LSM7F) please visit samsung.com.

The Movingstyle is now available for pre-order exclusively with John Lewis & Partners in the UK and will soon be available for general sale on Samsung.com from December.

[1]Built in battery supports up to 3 hours of wireless usage based on Echo Screen mode, volume 20, HDMI input, power saving mode on, IEC62087 standard video play.

[2]Refresh rate and response time may vary based on the performance of the input source.

[3]Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

[4]Smart TV functionality requires internet connection. Product does not have TV tuner. Samsung account required to access our network-based smart services and apps.

[5]Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,^[1] as well as advanced heat pump drying technology that reduces drying time by up to 60%^[2] and energy consumption by up to 75%.^[3]

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Jet Ultra – featuring a suction power of 400W^[4] while reducing overall weight, it is the World’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher – equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling – utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.^[5] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.^[6]

Bespoke AI WindFree – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.^[7]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects^[8] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

[1]Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).

[2] Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser  = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.

[3]Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.

Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents

[4]Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognised as the most powerful in the world as of the release date of the press release..

[5]As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form..

[6]A Wi-Fi connection and Samsung account are required..

[7]A Wi-Fi connection and Samsung account are required..

[8]3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.
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