The WICKED Edition Music Frame includes everything that comes with a standard Music Frame plus three WICKED photo cards, including an exclusive image, and a unique WICKED bezel. Fans can customise their WICKED Edition Music Frame with the different photo cards, as well as play music from their mobile device or link to a Samsung smart TV with Q-Symphony.

The cross-channel marketing campaign showcases the power of Samsung’s unique technology – a combination of art and technology to offer consumers a personalised and immersive audio experience. The WICKED Music Frame campaign will be supported across Samsung’s full ecosystem across Digital, Social, CRM and Samsung’s experience stores. The Movie IP partnership will also be extended into retail partners featuring 8k and 4k trailer content, as well as Soundbar experiences with tracks from the soundtrack.

“Working with Universal Pictures to create this new edition of the Music Frame enables those that love WICKED, just like us, to have a piece of art in their home. We created the Music Frame to give users a way to enjoy great quality music while making a style statement that enables them to truly make the technology their own,” says, CMO of Europe, Benjamin Braun, “Not only is the art limited-edition, but the Music Frame is used to enhance users’ viewing experience, whether its wirelessly connecting to their TV through Q-Symphony to use the Music Frame as an additional TV speaker or simply enjoying it directly from their mobile device.”

Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), WICKED is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse and Oscar nominee Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman misunderstood because of her unusual green skin who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition who has yet to discover her true heart. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.

The Limited Edition Music Frame is available in the UK via Samsung’s official online store and select retail locations. For more information, visit Samsung.com.

About Universal Pictures’ Wicked

One of the most beloved and enduring musicals on the stage, Wicked makes its journey to the big screen as a spectacular, generation-defining cinematic event this holiday season.

Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in cinemas on November 21, 2025.

Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning and Oscar^®-nominated powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.

The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda’s unflinching desire for popularity sees her seduced by power, while Elphaba’s determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.

The film also stars Oscar^® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Olivier Award winner and Emmy nominee Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz.

The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond.

Wicked is produced by Marc Platt p.g.a. (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar^® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are Stephen Schwartz, David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox.

Wicked is based on the musical stage play with music and lyrics by legendary Grammy and Oscar^® winning composer and lyricist Stephen Schwartz and book by Winnie Holzman, from the bestselling novel by Gregory Maguire. The screenplay is by Winnie Holzman and Winnie Holzman and Dana Fox. The film score is by John Powell & Stephen Schwartz, with music and lyrics by Stephen Schwartz.

The Broadway stage musical is produced by Marc Platt, Universal Pictures, the Araca Group, Jon B. Platt and David Stone.

“At Samsung, we innovate to create experiences that help our customers live more convenient and connected lives. From our first AI smartphone and No.1 best-selling TVs^[1] to refrigerators that use AI technology to monitor the food inside and help you keep track of your shopping list, our products are brought to life through the power of SmartThings and AI innovation,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “At World of Samsung, we are celebrating how the power of artificial intelligence is here today – and how it’s making a real impact on our customers’ lives now and in the future.”

‘World of Samsung’ brings media and partners to Germany to not only see Samsung’s newest devices but experience hands-on how these devices use AI capabilities to make life less complicated, more convenient, and better connected. During the event, Samsung will also share details of its “AI for All” vision, which focuses on how AI technology will enable people to experience their devices more intuitively and conveniently than ever before.

Entering a new era of mobile AI and empowering everyday experiences

Initially unveiled last month at Galaxy Unpacked, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 unleash new mobile experiences with Galaxy AI^[2]. At ‘World of Samsung’ attendees will be able to experience how AI amplifies nearly every interaction on the Galaxy S24 series.

For example, Live Translate^[3] allows two-way, real-time voice and text translations of phone calls within the native app on-device, meaning if you’re planning a vacation in a foreign country, you can easily update hotel bookings, make dinner reservations and contact locals with ease, even if you don’t speak the same language.

Meanwhile, the new Note Assist^[4] feature in Samsung Notes helps you create AI-generated summaries of meetings, and even template that streamlines notes into pre-made formats, ensuring your notes stay organised and succinct.

Finally, the Galaxy S24 series marks a milestone in the history of search as the phone to debut intuitive, gesture-driven Circle to Search with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture^[5]. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on the Galaxy S24’s screen to see helpful, high-quality search results. That way, if you’re on social media and see a jacket you like, you can simply select the image and instantly be taken to the product page.

Spotlighted at CES, the new Galaxy Book4 series – which includes the Galaxy Book4 Ultra, Book4 Pro and Book4 Pro 360 – is Samsung’s most intelligent PC line-up yet. The series comes with a new Intel® Core Ultra 9 processor that combines a faster central processing unit (CPU), a higher-performance graphics processing unit (GPU) and a newly added Neural Processing Unit (NPU) into a single package. Coupled with Intel’s AI PC Acceleration program — which includes more than 100 Independent Software Vendors (ISV) – the new processor is enabling exciting new AI capabilities and helping boost productivity on the Galaxy Book4 series.

Redefining home entertainment with latest television and audio innovations

‘World of Samsung’ will highlight the 2024 TV and audio line-up, including the 2024 Neo QLED 8K televisions and Micro LED innovation, offering premium options for every customer.

Driven by Samsung’s most innovative processor yet, the NQ8 AI Gen 3^[6], the powerful and intelligent 2024 Neo QLED 8K offers unrivalled picture quality. The Gen3 processor has an on-device AI engine (NPU) two times faster than the previously used Gen2 processor and is Samsung’s fastest processor yet – resulting in picture quality that brings you closer than ever to your content. For sports fans, the AI Motion Enhancer Pro solves common issues with streaming high-res matches by reducing ball distortion. It automatically detects the sports type and applies the proper ball detection model using AI deep learning technology.

Also showcased at World of Samsung is the new Transparent MICRO LED innovation. An evolution in display technology, it fuses aesthetic design with technological advancement, not only providing lifelike picture quality but also integrating with future technologies to provide limitless possibilities in transparent display applications. In addition, Samsung’s Transparent MICRO LED delivers superior brightness, and innovative Bezel-less design and unmatched transparency thanks to a high opening area within each pixel, enhancing clarity of your content whilst maintaining the visibility of real-world objects behind the screen.

The event also celebrates Samsung’s new lifestyle TV products and new features, elevating the user’s bespoke and personalised experience. The Music Frame is a customisable and versatile speaker, integrating seamlessly with SmartThings. It functions as an independent wireless speaker or can be paired with a Samsung TV and soundbar via the Q-Symphony feature to enrich surround sound capabilities and enrich bass. The Music Frame blends into the living space, disguising itself as a picture frame to both complement your décor and deliver rich surround sound in unison.

Upgrading the connected home with AI-powered appliances

Samsung’s BESPOKE appliances will also be showcased at ‘World at Samsung’, providing amplified user convenience through enhanced connectivity and AI integration. Featuring sleek designs along with the latest AI capabilities, BESPOKE home appliances offer futuristic style and added functionality for the modern home.

The new Family Hub Refrigerator boasts new unique capabilities, such as AI Vision inside^[7],Enjoy a smart way to manage your food. Using an internal camera^[8], AI Vision Inside can identify certain fresh food items when put in or taken out and allows you to manage a food list^[9] that can also be checked from the SmartThings app^[10]. You can view door bin images, get recipe suggestions, or manage ‘Use by date’ by manually setting the date.

Other appliances in the BESPOKE range also leverage latest advancements in AI. Thanks to a new circulation pump and AI enhancements to the software algorithms, the new Bespoke AI washing machine, now exceeds the minimum A Grade energy efficiency requirements by up to 40%^[11]. In addition the AI Wash feature uses 5 different sensors to intelligently adjust the washing performance for each load, for more thorough and efficient washing. In the Bespoke Jet Bot Combo, upgraded AI Object Recognition means it can now drive more precisely than ever by expanding the number of objects it can distinguish and comes with AI Floor Detect so it can detect different surfaces and adjust the cleaning power needed, (just like our Bespoke Jet AI stick vacuum cleaner.

For more information on Samsung’s full range of AI-enhanced products, visit: https://www.samsung.com/uk/

[1] Samsung TV has been ranked No.1 selling TV Brand for 18 consecutive years by Omdia

[2] Galaxy AI features will be provided for free until at least the end of 2025 on supported Samsung Galaxy devices.  The availability of AI features provided by third parties is subject to change.

[3] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Available in 13 languages from launch.

[4] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by language. Accuracy of results is not guaranteed.

[6] Available on QN900D only

[7] As of March 2024, AI Vision Inside can recognize 33 food items. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy.

[8] Red light will turn on when camera is working. User’s appearance can be captured, but surroundings other than food item will be automatically blurred.

[9] User may need to manually operate the list for accuracy.

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. You must use a same log-in account between the devices.

[11] Based on Samsung internal testing, applicable models in the WW8000D series are 40% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.