LONDON U.K.- 05 September– Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.

“The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.”

Unmatched Picture and Sound Quality

Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced colour accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.^[1]

The Premiere’s vibrant 4K resolution and exceptional colour accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide colour gamut coverage of 154% and 100% of the DCI-P3 standard^[2] respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens^[3] for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.^[4]

To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality^[5], while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality.

The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theatre experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.

Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity

The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more^[6]. This extensive selection ensures that users can enjoy their favourite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.

For gaming enthusiasts, the Samsung Gaming Hub^[7] offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.

For those who want to create a tailor-made interior, Custom Ambient Mode offers personalised home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.

Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.

The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View^[8] and Mobile Mirroring^[9], while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment^[10].

A Design Fit for Any Home Environment

The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximising both functionality and aesthetic appeal.

Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.

The Premiere 9 is available to purchase in the UK from today (5^th September) through Samsung.com with The Premiere 7 coming later next month. For more information, please visit www.samsung.com/uk/projectors/

[1] The Premiere 7 provides 4K high resolution on screens up to 120 inches.

[2] DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a colour space commonly used in digital cinema and is the color standard for the film industry.

[3] ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.

[4] The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.

[5] Upscaling may not apply to PC connection and Game Mode.

[6] Smart TV functionality requires internet connection. Product does not have TV tuner. Samsung account required to access our network-based smart services and apps. Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time.

[7] Samsung account, internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

[9] Internet connection, Samsung Account and compatible smartphone required.

[10] Requires Samsung Account, SmartThings app, Internet connection, and SmartThings enabled devices.