Samsung Electronics Co., Ltd. today announces a new partnership with football legend Thierry Henry as part of its pan-European campaign marking 20 years as the Global No.1 TV brand^[1]. Launching ahead of a major summer of sport, the campaign will celebrate how technology brings fans together to enjoy the game.

Rooted in the idea that football brings communities together, the campaign will introduce the brand platform, and showcase Thierry’s preferred way to watch sport, on a Samsung.

Whether watching at a local venue with friends or from the comfort of your home, the campaign will celebrate football as it’s meant to be experienced: together – elevated by premium TV experiences that transform matchday moments into lasting memories.

Ex-Arsenal and French national player, Thierry Henry, said: “For me, how you watch sport matters just as much as the sport itself. This campaign will show how technology can really elevate those moments, whether you’re watching football at a local venue or at home, it’s always better when you watch it on a Samsung.”

Zeena Hill, Senior Director of Marketing at Samsung UK and Ireland, said: “For 20 years Samsung has been at the heart of how people have experienced some of the most memorable sporting moments around the world. Football has a unique power to bring people together whether that’s watching your TV in a family living room or in a public space. This campaign with Thierry Henry celebrates these shared moments that we all love and enjoy. Because when it matters most, it’s not just what you watch but how you watch it.”

With excitement building ahead of a summer of international football, there has never been a better time to discover how Samsung TVs can elevate the viewing experience. For more information, please visit: https://www.samsung.com/uk/tvs

[1]Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. According to Omdia data, Samsung has been the world’s leading TV brand for 20 consecutive years. For general information only; not an endorsement, certification or recommendation by Omdia.

Samsung and Thierry Henry have teamed up to add a touch of magic to the viewing experience of football fans this summer, with the new Samsung QLED range.

A series of Samsung ads launches today to show how the highly awarded Samsung QLED range can give you the best view of the action, from the comfort of your own home. Thanks to the ground-breaking Quantum dot technology, the QLED range will bring to life  every pass, dribble, shot and nutmeg in glorious 4K quality, delivering over a billion colours and 100% colour volume^[1], meaning only pitch side could compete.

When it comes to watching the football this summer,  just ask  yourself #WWTD (What Would Thierry Do). As Thierry says: “Do you need a big TV to watch football? No. But you want it… I know you do.”

The three adverts are available to view online and will be used across Samsung’s digital channels and across digital media channels throughout the summer.

Links to further videos here:

1. https://www.youtube.com/watch?v=aNiPY6YJzbY
2. https://www.youtube.com/watch?v=l2xz952hsjQ

[1] * QLED TVs have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume.