If you’re planning to spend the day running up and down hills, throwing yourself into extremely cold water and getting unnecessarily muddy, you’re going to want to be able to capture it. Whether that’s as a keepsake, or because you need to prove to your friends that you actually did it. Not only do you need a smartphone that can handle a hefty amount of water and dirt, but you also want it to take pictures and videos worth keeping.

Samsung’s activation residency took place over two weekends at Tough Mudder London South, hosting both a Super Slow-mo selfie mud slide and the Mud Mile 2.0 obstacle. The focus of the experience was to showcase the impressive Super Slow-mo functionality of the handset, as well as its other features, including the fitness tracking capabilities of Samsung Health, along with the new Samsung Galaxy watch.

The Samsung Mud Mile, which sits halfway around the full Tough Mudder course, was one of over 20 obstacles spread out across the 10-mile route. Tired and drenched participants were welcomed to the daunting sight of the longest obstacle at the event, with mounds of wet, slippy mud looming over murky ditches into the distance.

Not to worry though, as dance music was provided by Samsung at the start of the obstacle, with a live DJ performing motivating tunes from the Samsung DJ booth, as people clambered and slid their way across the challenge. It may not have been the toughest obstacle at the event, but it was by far the muddiest, as well an opportune time to test out some Super Slow-mo splashing – much to the confused faces of the people stumbling past.

Participants could also test out the Super Slow-mo features of the Galaxy S9/+ by signing up and testing out the Samsung Super Slow-mo Mud Slide in the event village. The considerably less muddy activity saw people launching themselves down a wet slide on a blow-up rubber rings, as Galaxy S9/+ phones captured the movements from different locations. The impressive set up allowed users to input their details and receive the videos to their emails, which could then be posted on social with the hashtags #WithGalaxy and #GalaxyS9/+.

The IP68 water and dust resistance of the Galaxy S9/+ were put to the test across the course. The result of which, meant having the ability to capture epic moments throughout the event, much to the wary gasps of many other participants as the smartphones were brazenly pulled out mid-obstacle.

Whether you’re making new friends by pulling them over a wall or making memories with your oldest mates by making sure they get as wet and cold as possible, Tough Mudder is the place to do it. The Samsung team started as loose acquaintances but ended up as a firm team.

London, UK – 3 September 2018 – Earlier this summer, Samsung announced its return as an official sponsor of Tough Mudder – the leading global sports, active lifestyle and media brand – across a range of events this summer. Samsung have brought an exclusive Super Slow-mo Mud Slide at a selection of events, gives attendees the opportunity to take on one more challenge after crossing the Tough Mudder finish line.

Participants can slide down Samsung’s Super Slow-mo Mud slide and capture their own epic Super Slow-motion moment all with the help of the Samsung Galaxy S9’s reimagined camera. Participants are able to access their personal Super Slow-mo Mud slide video immediately and share their experience across their social channels, highlighting their achievement in a fun and unique way.

Now, Samsung Health and Tough Mudder are challenging fans to get active to be in with a chance to win 1 of 50 pairs of tickets for the London South event on 29^th and 30^th September. Participants can enter by sharing their rewards and/or tracked activity from the Samsung Health app on Twitter or Instagram along with the hashtags; #DoWhatYouCant and #SamsungHealth.

Samsung Health tracks your activity, nutrition and sleep, and delivers insights based on your progress. You can also make small changes to get big results, by setting goals in key areas of your life, you’ll be able to establish healthier habits and work towards everyday wellness.

Samsung will also be enhancing the Mudder experience out on course with the addition of a DJ booth and MC to the well-known Samsung Mud Mile, energising participants as they battle through the muddy mayhem. This energy will also be brought to the post-event celebrations with Mudder Village’s very own Samsung DJ booth.

To be in with a chance to joining in the fun, enter from today, until 14^th September and winners will be announced by the 17^th September.

For more information and full T&Cs please download Samsung Health App https://play.google.com/store/apps/details?id=com.sec.android.app.shealth

How to enter:

1. Open your Samsung Health app and choose an activity or achievement to share – it could be a screenshot of your activity or maybe a reward.
2. Share it on Twitter and Instagram by clicking the ‘share’ button in the top right corner of the app.
3. Post your image using #SamsungHealth and #DoWhatYouCant.
4. Winners will be picked at random and Samsung will reply to winning social media posts, so keep a look out.
5. The winning pairs of tickets will be sent by email.

At the events, up and down the country, Samsung gave competitors the chance to preview the course in virtual reality with their Gear VR headsets, as well as getting ‘hands on’ with their smart watches, Gear Fit2 and Gear S3.

Photo accredited to Jack Terry

Samsung also bought along an extra obstacle for competitors to try out and capture a 360 image whilst hanging in the air. This image was captured on a Gear 360 camera and sent straight to the competitor’s inbox, for them to enjoy and share.

Additionally, Samsung was the exclusive sponsor of the finisher Legionnaire obstacle, ‘Kong’ – 30ft high gorilla swinging rings, which saw competitors take on the challenge and capture their attempt in 360.

This weekend, as the sun shone, Alice Liveing, Olivia Cox and Deni Kirkova took on the Tough Mudder challenge on behalf of Samsung at London South with Legionnaire Born Barikor.

Photo accredited to Jack Terry

Read Deni and Olivia’s experience of the day here.

For more information about the partnership, visit: http://www.samsung.com/uk/tough-mudder/ and follow the live action via #DoWhatYouCant

27 July 2017 – Samsung has announced an official partnership with Tough Mudder, the leading global sports, active lifestyle and media brand, to deliver exclusive content and training tips across Samsung devices and unique on-site experiences at Tough Mudder’s UK events.

The partnership will kick off at the Tough Mudder Yorkshire event on 29th July and run through to the end of the Tough Mudder 2018 event season. Samsung will enable participants to live life unscripted and use the technology in their Gear VR headsets, Gear 360 portable cameras and wearable fitness devices – with S8 smart phones at the heart of the activation, for a truly hands on experience.

Ahead of each Tough Mudder event, participants will have access to 360 preview video content of each obstacle course event, helping them prepare for the challenge ahead and allowing people all over the world to enjoy the full Tough Mudder experience from their devices. Samsung will also be developing training programmes across its best wearable fitness devices, including the Gear S3, designed to facilitate Mudders’ training ahead of each event. View the film here:

Samsung is the sponsor of Tough Mudder’s new-for-2017 Finisher obstacle Kong, which has been developed exclusively for Tough Mudder Legionnaires (those who have participated in at least one Tough Mudder event). During each event, participants and supporters can be part of the action with Samsung, as they capture content from Kong using the Gear 360 camera.

At Tough Mudder’s UK events in 2017, Samsung will also have an on-site presence in the Mudder Village, enhancing the experience for participants and spectators by providing exclusive VR footage of Tough Mudder courses on Samsung devices, product displays and the chance to go head-to-head in a challenge fit for the toughest of Mudders.

Also in the ‘Mudder Village’ participants and spectators will have the chance to capture a memento of their Tough Mudder experience in 360, by being photographed hanging from the side of the container on ‘Kong 360’ which replicates the ‘Kong’ obstacle most participants cannot attempt.

“Tough Mudder is thrilled to welcome Samsung to our family of UK sponsors for the 2017 and 2018 season,” said Adam Slutsky, President of Tough Mudder, Inc. “Like Tough Mudder, Samsung is committed to innovation and developing products that enhance its customer experience, and we are proud to partner with Samsung and continue to enhance the Mudder journey for hundreds of thousands of participants across the UK. We look forward to working with Samsung and providing exclusive 360 content and training tips across their best-in-class products.”

Sam Grant, Marketing Director at Samsung Electronics UK said: “Being outdoors and enjoying sport is a massive part of summer in the UK, and we’re thrilled to be aligning with one of the fastest growing participation events in the country, Tough Mudder. For the activities we have planned throughout the season we are focussed on delivering experiences only Samsung could, using our Gear 360 and wearable technologies to engage with both participants and supporters alike”.

From now until the 1st October 2017, Samsung is offering all Tough Mudder participants 15% off GearS3 and GearFit2 when they order from Samsung.com. Redemption codes will be sent with the Tough Mudder registration email.

For more information about the partnership, visit: http://www.samsung.com/uk/tough-mudder/ –