LONDON, U.K. – May 23, 2025 – Samsung Electronics Co., Ltd. is thrilled to announce its recognition as the Which? Home Entertainment Brand of the Year 2025. This historic and prestigious accolade underscores Samsung’s leadership in innovation, design, and accessibility within the home entertainment sector.

Anabel Hoult, Chief Executive of Which? praised Samsung’s achievement, stating: “Congratulations to Samsung on being named Which? Home Entertainment Brand of the Year. A step above the competition when it comes to pushing technology, design, and accessibility, it is a worthy winner. The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement – something only achieved by the best of the best.”

As a globally respected authority in consumer testing and awards, Samsung’s commitment to excellence has been consistently reflected in Which?’s review scores, having won a huge 14 best Buys awards in 2024 within the TV and audio category. This recognition by the UK’s leading consumer champion highlights Samsung’s dedication to delivering high-quality products that enhance everyday experiences for users.

Dan Harvie, Vice President of TV/AV at Samsung UK, expressed his pride in the achievement: “We are extremely proud to win this award from such a prestigious organisation as Which? and it’s testament to the technology and innovation that defines Samsung as a brand.

“At the heart of everything we do is a commitment to meeting the evolving needs of our consumers. Delivering entertainment experiences that enhance their lives in meaningful ways, every day.”

This award further solidifies Samsung’s position as a global leader in home entertainment, driven by its relentless pursuit of innovation and customer-centric solutions. Samsung remains dedicated to pushing the boundaries of technology to create products that inspire and delight consumers worldwide.

For more information about Samsung’s award-winning home entertainment products, please visit Samsung’s official website.

The Freestyle is a compact and portable projector by Samsung that brings the Samsung Smart TV experience, wherever you go¹

London, UK – 20 January 2022 – Samsung Electronics UK Ltd has announced the launch of The Freestyle, a one-of-a-kind small and compact projector that’s powerfully packed and cleverly designed to improvise a screen, anywhere you go^[4].

The Freestyle is a projector, smart speaker, and ambient lighting device that’s lightweight (weighing only 830 grams) and easy to carry to enjoy big screen moments on the move. From wall to ceiling, its flexible stand allows you to adjust the angle by up to 180-degrees in a few easy clicks – simply find the perfect viewing angle, point, and play. And you never have to compromise, because The Freestyle can project from 17” to 100”, for a truly versatile entertainment experience.

Connecting to The Freestyle is also incredibly easy, just connect your smartphone using the SmartThings app or AirPlay2 and mirror all your experiences, anytime and anywhere, without the need for cables. And when you’re too comfy to get up from the sofa, you can simply tap your Galaxy phone on The Freestyle to enjoy all the action straight off the ceiling^[5].

When it’s not used as a projector to stream content, The Freestyle enables you to transform any space, into whatever you want it to be. Simply choose from over 20 backgrounds – or get creative and project your own art or photos – to create great ambiance within your home. It even acts as a smart speaker, with rich 360-degree sound with a 5-watt woofer, so you can use lights and music to have a party wherever you go. The Freestyle is the industry’s first portable projector that is certified by global major OTT partners, providing customers with the best content viewing experience available. It is also the first projector to include far-field voice control, allowing users to choose their favourite voice assistants when using the device hands-free up to 13ft away.

Since its debut at CES earlier this month there has been high interest in The Freestyle across the globe.  In addition to early registrations, thousands of Samsung enthusiasts in Europe have signed up to be the first to get their hands on the product further contributing to the high demand for The Freestyle.

The Freestyle is available to purchase (RRP: £999) via Samsung.com from the 16^th February 2022. However, those eager to get their hands on The Freestyle can pre-order from 20^th January until 15^th February 2022 and claim a complimentary travel case^[2]. In addition to the travel case consumers can also get a free pair of Galaxy Buds Live, whilst stocks last at Samsung.com^[3].

For more information, please visit: https://www.samsung.com/uk/projectors/the-freestyle/the-freestyle-sp-lsp3blaxxu/

[1] Smart TV functionality requires internet connection. Product does not have TV tuner

[2]Samsung Electronics (UK) Limited. United Kingdom, Isle of Man, Channel Islands or Republic of Ireland residents aged 18+ only. Purchase a new (i.e., not second hand) Samsung The Freestyle from a participating retailer (either in-store or online), between 20/01/2022 and 29/03/2022 and claim a Samsung The Freestyle travel Case by redemption. To claim, visit https://samsungpromotions.claims/freestyleaccessory complete the claim form and submit it together with a scanned proof of purchase. Claims may only be submitted between 0 and 45 days from the date of pre-order or purchase. Maximum 1 claim per purchase, 4 per household and 10 per Company. To claim, and for full terms and conditions, see https://samsungpromotions.claims/freestyleaccessory

[3] Purchase from Samsung Shop Online by 15.02.22. Galaxy Buds Live (SM-R180) automatically added at checkout when you pre-order The Freestyle. While stocks last. T&Cs apply

[4] USB-C power cable connection or compatible external battery required (sold separately)

[5] Internet connection, compatible mobile device, and SmartThings account required

Curating the very best of the UK’s comedy scene, NextUp viewers can experience the magic of stand-up comedy with live streams direct from the UK’s best comedy venues including The Comedy Store and The Pleasance. Users can also watch on-demand hundreds of stand-up comedy specials, all completely ad-free.

Included within Samsung’s Smart Start proposition from today, viewers can discover exclusive sets from both famous acts and rising stars such as Ed Byrne, Miles Jupp and Maisie Adam – all without leaving their sofa.

With NextUp, Samsung demonstrates its commitment to giving customers the best start with their new Smart TV by enabling them to take their home entertainment setup to a whole new level. From delivering big screen blockbusters and drama, to heart-pumping music and fitness; the very best click-worthy content, and now rib-tickling comedy, Smart Start has at-home apps to cater for every mood, every need, and every taste.

Smart Start viewers have the chance to try out a variety of new, premium apps during the initial months that they own the TV (worth over £200), with the opportunity to experience content in a way they may not have before, from watching movies in 4K HDR10+ to listening to music in Dolby Atmos sound quality.

Constantly evolving with new offers, like NextUp, and services, anyone that activates a new 2020 or 2021 Samsung Smart TV between 30 June 2021 and 6 Jan 2022 will receive a 3-month subscription included with their TV purchase.

Samsung Electronics UK Head of TV/AV Retail & Content Services, Deep Halder comments: “We’re thrilled to partner with NextUp in the latest development of our Smart Start offering. Championing the best of British comedy talent, as well as enabling first-rate entertainment for our customers to enjoy watching, is exactly what we set out to achieve with Smart Start. We’re looking forward to continually finding new ways and partners to deliver premium and dynamic entertainment experiences for our customers.”

Sarah Henley, COO of NextUp says: “We’re really excited to be part of Samsung’s Smart Start offering. Our mission is to be the home of live comedy, and this partnership goes a long way to making that happen. Members will be able to view incredible specials from the most exciting upcoming names in comedy, and live gigs from the best clubs in Britain from the comfort of their sofas – unfiltered, unedited and with no queue for the toilet! And now, more than ever, people really do need a laugh!”

For more information, please visit Samsung.com Smart TVs.