LONDON, U.K. – January 21, 2026 – Samsung TV Plus announced today that the premium FAST service has surpassed 100 million monthly active users globally, a major milestone as the service celebrates massive growth. With streaming hours increasing 25% year-over-year, engagement also reached new heights in 2025, reinforcing Samsung TV Plus as one of the most-used streaming apps in the world.

In an ever-evolving streaming landscape, Samsung TV Plus stands out by connecting advertisers with highly coveted audiences, including millennial families and influential viewers in a brand-safe environment built for engagement. Driven by industry-leading audience loyalty (92% retention after three months^[1]), Samsung TV Plus remains one of the stickiest and most effective streaming services for marketers looking to drive meaningful outcomes.

“Our focus remains on delivering premium, authentic experiences that connect our audiences around the world — and this year’s breakthrough interactive moments, live events, and innovative partnerships show just how powerfully that resonates,” said Salek Brodsky, Senior Vice President & Head of Global, Samsung TV Plus. “Surpassing 100 million monthly active users is an extraordinary milestone that reflects the trust our viewers place in Samsung TV Plus and the team’s commitment to providing exceptional entertainment made for every moment.”

Last year, Samsung TV Plus dominated the cultural zeitgeist with its bold expansion into live events. The service’s foray into fan experiences—most notably the Jonas Brothers’ livestreamed concert series—unlocked the power of Samsung TV Plus’ scale and leveraged its innovative technology. In a standout moment during the livestream of the JONAS 20: Greetings From Your Hometown tour, Samsung TV Plus launched a first-of-its-kind FanVote, which gave fans at home the power to vote for their favourite song via remote, with the winning track performed live on stage. This interactive poll delivered unprecedented results, with an over 13% response rate among CTV viewers, underscoring Samsung TV Plus’ ability to turn passive viewing into active engagement on the biggest screen in the home.

Samsung TV Plus further solidified its position as a home for Creator-led partnerships with some of today’s groundbreaking digital storytellers including Mark Rober, Michelle Khare, Dhar Mann, and Smosh, among others. These milestones —alongside industry-disrupting partnerships with Spotify, David Letterman, and leading sports leagues spanning NHL, MLB, NBA and NFL — continued to solidify Samsung TV Plus as a destination for culturally resonant, premium programming.

Made for everyone and every moment, Samsung TV Plus offers over 4,300 channels globally, all for free – and is available in 30 countries exclusively across Samsung TVs, Samsung Galaxy phones, Galaxy Tab, and Smart Monitor lineups. This includes the new 2026 TV series recently announced at CES, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro, and more.

^[1]Samsung Proprietary Data, 92% retention in month 4 after 3 months of usage for a minimum of 3 minutes each of the 3 months

Now available in the UK on Samsung TV Plus, Samsung’s FAST platform, LADbible FAST Channel will showcase the Group’s most loved original programming 24/7, including hit series such as Minutes With, Snack Wars, Agree to Disagree and Would You Rather.

As viewing habits shift, LADbible Group is expanding its reach to meet audiences exactly where they are. Insights from Samsung’s 2024 Anatomy of a Streamer research report show that Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day, compared to just over 49 minutes for Boomers.

The channel offers a bold mix of entertaining, unfiltered moments with household celebrities and untold stories from around the world, all delivered straight into viewers’ homes. Whether it’s Minutes With, spotlighting powerful, personal stories from mental health advocates to reformed gangsters, or Snack Wars featuring stars like Sabrina Carpenter, Ryan Gosling or Paul Mescal, each show is designed to entertain, spark conversation, and put viewers into the heart of culture.

To mark the launch, LADbible Group will also premiere its new format ‘Jury Room’, a debate show that takes on issues the public can not agree on, hosted by ‘Juries’ – from barristers, business owners, gangsters, to Gen Z influencers. The six-part series will see the first episode questioning, “Should we bring back military conscription in the event of war?”. It will be available on CTV and YouTube.

LADbible’s original programming has seen notable growth and success. Its audience has grown to over 280 million views on YouTube alone with a YOY increase of 20%, averaging a staggering 100 million minutes per month.

Becky Gardner, Head of Originals said, ‘LADbible on TV presents an exciting new opportunity to expand our reach and connect with even more viewers of our shows. This launch reflects our dedication to being where our audience is, delivering always-on entertainment that they love – anytime, anywhere, on any screen. We’re thrilled to bring LADbible directly into people’s homes”

Gus Grimaldi, Head of Samsung TV Plus EMEA, added: “LADbible is a global powerhouse of entertainment, and we’re thrilled to bring their first-ever TV channel to Samsung TV Plus users for free in the UK. With young viewers rapidly turning to CTV and watching from the comfort of their own homes, Samsung TV Plus is at the forefront of connecting audiences with high quality entertainment.  LADbible is the ideal content partner to reach the ever-growing number of FAST TV viewers.”

Availability:
LADbible is now live on Samsung TV Plus, available pre-installed on 2016+ Samsung Smart TVs and on Samsung Galaxy smartphones and tablets. Channel number: 4093

About LADbible Group

LADbible Group is a leading social entertainment business, reaching a global audience of 520 million followers. In the UK alone, it reaches two‑thirds of 18‑ to 34‑year‑olds and ranks as the fifth largest social and digital business. The Group operates a diverse portfolio of brands and platforms, including LADbible, SPORTbible, UNILAD and Betches, and operates over seven websites. Every month, it generates 13.9 billion views on social and 2,700 views per second. Its purpose is to give young adults a voice by building communities that laugh, think and act, with content that spans entertainment, celebrity interviews, news, live documentary and factual programming. LADbible Group has an international presence spanning all corners of the globe, with physical offices across APAC, US, the UK and Ireland. The Group has been widely recognised across the industry for its impactful social good campaigns, brand partnerships and original programming. This includes Media Brand of the Year at the Media Week Awards, Commercial Team of the Year at the Campaign Media Awards and Web Channel of the Year at the Broadcast Digital Awards.

About Samsung TV Plus

Samsung TV Plus is free streaming, TV with no subscription and no additional device or credit card needed. The service is pre-installed on all 2016+ Samsung Smart TVs, and on Samsung Galaxy smartphones and tablets in select territories. Samsung TV Plus instantly delivers a vast and growing library across multiple genres including news, sports, entertainment, as well as a video on demand catalogue of your favourite movies and popular shows. The free, ad-supported streaming video service is available globally in 30 territories, all you need is an internet connection. For the latest on Samsung TV Plus, please visit www.samsungtvplus.com.

Thursday, December 20, 2024: This Christmas, Samsung welcomes a range of new content to bolster its free, festive line-up on Samsung TV Plus, as families settle in for the holiday streaming season.

With over 200 live TV channels and thousands of movies and shows on demand, all for free, Samsung TV Plus offers a diverse range of premium programming to suit every taste this holiday season. No subscriptions, no downloads—just pure festive fun available across Samsung Smart TVs^[1].

Samsung is bringing the heat this Christmas with a wide range of content to suit every home’s festive viewing wishes. From viral YouTube interview show, Hot Ones, iconic Christmas classics on Festive Hub, the latest in trending K-content, festive foodie content from Jamie Oliver, and live sporting coverage on FIFA+ and the Tennis Channel, there really is something for everyone.

Beyond the hundreds of free live TV channels spanning multiple genres like news, entertainment, sports, Samsung is also delivering top gaming action with the Samsung Gaming Hub – your gateway to over 3,000 cloud-enabled games, right from your TV^[2].

With leading services like XBOX Game Pass^[3], NVIDIA GeForce NOW, and Amazon Luna integrated seamlessly, players can jump into their favourite titles instantly. Whether you’re battling through epic adventures, solving puzzles, or enjoying family-friendly classics, the Samsung Gaming Hub makes gaming more accessible and immersive than ever. It’s, perfect for holiday gatherings or solo play.

Gus Grimaldi, Head of Samsung TV Plus EMEA, said: “At Samsung, we’re creating an all-in-one entertainment hub that offers something for everyone. From festive favourites and globally loved shows on Samsung TV Plus to immersive gaming experiences on the Samsung Gaming Hub, we’re providing families with choice and convenience this Christmas. Our goal is to make it easier than ever for people to come together, enjoy incredible content, and create lasting memories this holiday season.”

Jordan Byers, Brand Marketing Lead at Samsung Electronics UK&I comments: “Our Christmas offering is just one of the many ways we’re committed to delivering more than just a TV. With advanced AI optimisation that provides the perfect picture and sound, to an ever-growing rooster of content to watch and play, we’re offering our customers more ways to enjoy and experience our products than ever before.”

Samsung TV Plus Top Christmas Selects

Festive Hub: the home of heart-warming holiday films

Festive Hub delivers the essential Christmas experience for a range of audiences. With a line-up of many cheerful films such as snowy romances from Hallmark media and Lifetime entertainment, to great comedies, and animated specials. There are seasonal offerings for the whole family, perfect for cosy evenings by the fire.

Hot Ones: the YouTube series heating up the holidays

Dive into the globally beloved Hot Ones, where celebrities answer questions while enduring increasingly spicy wings. It’s the ultimate mix of laughs, spice, and surprising revelations to keep you entertained this Christmas, with its latest guests including Paul Mescal, Idris Elba, and Millie Bobbie Brown.

The latest in K-Content: your gateway to global stories

For fans of Korean dramas, movies, and variety shows, Samsung TV Plus brings the freshest K-content to your screen. Celebrate the holidays with gripping stories, high-quality productions, and globally trending series.

Jamie Oliver cooking shows: festive inspiration for your Christmas feast

Jamie Oliver’s beloved cooking shows are here to make your Christmas delicious. From traditional roasts to creative twists on festive favourites, Jamie brings expert guidance and accessible recipes for all.

[1] Samsung Gaming Hub comes already available on Samsung Smart TV models from 2022, 2023 and 2024.

[2] Internet connection, additional gaming service subscription and compatible controller required. Gaming Hub not available in Republic of Ireland.

[3] Requires Xbox Game Pass Ultimate subscription. Internet connection and compatible controller required.

London, UK – 10 March 2022 – Samsung Electronics Ltd has launched a series of owned and operated channels – including Wild Planet and Entertainment Hub – which offer Samsung TV Plus viewers 24/7 access to some of the most popular shows on TV, including American Idol 2022. Samsung has also secured partnerships with ITV Studios, Banijay and FreeSports which radically increase the breadth of free content available to Samsung TV Plus audiences.

American Idol 2022 – UK Exclusive

American Idol 2022 will be airing exclusively on Samsung TV Plus UK.

American Idol 2022 will now be available as VOD that can be accessed 24/7 through the Samsung TV Plus homepage and audiences can enjoy brand new episodes added every week. The show will also become available to watch live on linear TV through the new Entertainment Hub channel from the 10^th of March.

This season of American Idol will see judges Luke Bryan, Lionel Richie and Katy Perry back for the brand new series – with Ryan Seacrest returning as the show’s host.

The scale of free entertainment available to audiences is set to grow further – with last years’ American Idol 2021 season also joining the content roster from June 2022.

Richard Jakeman, European Head of Business Development for Samsung TV Plus said: “American Idol has been a talent show sensation since 2002 with a dedicated global fan base who become invested in the musical journeys of the contestants. We’re delighted to offer our UK audiences access to this milestone season of American Idol through our channel. Samsung TV Plus brings audiences the best entertainment and delivers it on their terms.”

Jamie Lynn, EVP Co-Production & Distribution, EMEA at Fremantle comments: “It’s great that we are able to work with Samsung TV Plus to celebrate the 20^th season of American Idol with a UK audience.  This is a show that changed the face of television in so many ways and the innovative way Samsung is reaching new audiences and bringing content to its platforms makes this partnership extra exciting.”

Entertainment Hub Channel

Samsung is launching a new owned and operated channel, Entertainment Hub, on the 10^th of March.

The channel is dedicated to bringing entertainment for all the family – including global hit shows such as:

• American Idol (Seasons 2022 and 2021*): The world-famous American Idol 2022 will debut on Samsung TV Plus’ Entertainment Hub on the 10^th of March – with American Idol 2021 becoming available in June 2022.
• MasterChef Australia (Seasons 7-10): MasterChef Australia is a critically acclaimed competitive cooking game show based on the original British MasterChef. In seasons 7-10 audiences experience the series’ most sizzling episodes as the aspiring chef’s learn to face the heat – or get out of the kitchen.
• Project Runway (Seasons 7-16): Project Runway is the smash hit US reality series focused on fashion design. Guided by fashion icons Heidi Klum and Tim Gunn, contestants compete for a chance to showcase a collection at New York Fashion Week.

Every show will be available live on the channel feed, as well as VOD on the channel page.

Wild Planet Channel

Viewers can also take a walk on the wild side with Wild Planet – a nature and wildlife channel available exclusively on Samsung TV Plus.

Wild Planet showcases the incredible natural stories of our planet. From the searing Sahara sands, the snow-capped Himalayan mountains to the volcanic wonders of Yellowstone, Wild Planet explores our world’s most awe-inspiring biomes –  and gets audiences closer to the remarkable species that inhabit them.

Guiding viewers through these spectacular environments are some of the most revered documentary makers of all time, including Nigel Marven and the legendary David Attenborough. Shows include Attenborough’s Ant Mountain, Nigel Marven’s Wild Philippines, Kid’s Guide to the Kalahari and many more.

New Partnerships

Alongside the launch of these owned and operated channels, Samsung TV Plus has secured a series of partnerships with influential production houses and major content players. These partnerships ensure Samsung TV Plus audiences have 24/7 access to the latest and greatest shows which cater to every entertainment need – all for free.

These partnerships include:

Samsung x ITV Studios

The partnership with ITV Studios includes the launch of two ITV Studios channels in February 2022:

• Hell’s Kitchen: Aspiring chefs are split into two groups by legendary chef Gordon Ramsay. The chefs must compete in a host of cooking challenges to win the grand prize.
• Storylands: Home for acclaimed European and World dramas, presented in their original language, with English subtitles.

Samsung x Banijay

Samsung TV Plus’ partnership with Banijay offers audiences access to three exclusive channels in February 2022:

• Deal or No Deal US: Deal or No Deal US is the groundbreaking hit game show where contestants play and deal for a top cash prize in a contest of nerves, luck and raw intuition.
• McLeod’s Daughters: McLeod’s Daughters is an Australian television drama programme created by Posie Graeme-Evans and Caroline Stanton. When Jack McLeod passes away, his two daughters inherit Drovers Run, a vast cattle ranch in the Australian outback. Their lives are hard and the obstacles many, but the rewards are every bit as grand as the wild open land they’ve inherited.

Samsung x FreeSports

FreeSports is a British free-to-air sports television channel operated and owned by Premier Media – now available through Samsung TV Plus.

FreeSports is the home of the best live sporting action, with over 1000 events a year, for an average of 10 hours per day. The channel hosts association football, combat sports, ice hockey, tennis, rugby league, rugby union, basketball, cricket, and snooker.

*Season 2021 will be available on Entertainment Hub from June 2022.

After a successful launch of the service on mobile and tablet in the US last September, Samsung users in Europe are getting their turn.

From the 22nd April, Samsung Galaxy smartphone and tablet users will gain access to high-quality content from big-name brands like Vevo Pop, Teletubbies, Euronews and Bloomberg TV+, all available to enjoy on-demand for free. Samsung TV Plus also has its very own channel exclusive to the platform, ‘Comedy’, which hosts an array of great UK and US favourites such as Hot in Cleveland, Russell Howard’s Good News and Taskmaster Best Bits. With different shows and channels across seven EU territories and more channels being added constantly, there truly is something for everyone.

The service is already available on all Samsung Smart TV models manufactured from 2016 onward in twelve countries around the world, and will be made available on mobile and tablets today, in the UK and Germany, expanding to other European markets later this year. The mobile app will be exclusive to Samsung Galaxy phone or tablet owners, and available to download immediately to gain access to 100% free content for anyone with an internet connection.

From the 28th April, the service will also be accessible via Samsung’s brand new ‘Samsung Free’ page. With a single swipe right, users will be able to read news, play games and now watch TV Plus highlights straight from the home screen, making it easier than ever for users to access their favourite shows. Phones that upgrade to R OS or any Samsung phone model from 2021 will offer Samsung Free preloaded, while other users can choose Samsung Free from the Galaxy Store.

Gus Grimaldi, Head of Product Services, Samsung Europe said: “We put the user and their needs at the heart of everything we do. The launch of Samsung TV Plus on mobile and tablets across the UK and Europe will allow us to deliver premium content to viewers on-the-go, on their terms. Audiences should have the flexibility to consume shows they enjoy in whatever way suits them. This app will ensure people have access to high-quality shows and blockbusters for free whenever they want them – whether that’s at home or outside on the go as we start to enjoy places and services opening up again.”

To download the Samsung TV Plus app, users can simply search and download the app from Galaxy Store or Google Play Store to tap into hours of free content.