Your mobile phone or tablet will vibrate and make a loud siren-like sound, even if it is set on silent.

The alert message will confirm this is a test and that you do not need to take any further action.

Regular testing ensures the system is functioning correctly, should it need to be used in a life-threatening emergency. Find out more at gov.uk/alerts.

You can opt out of the Emergency Alerts, including the national test, but you should keep them switched on for your own safety.

Emergency Alerts will warn you via your mobile or tablet if there is a life-threatening emergency nearby. Only the Government and the Emergency Services are able to send them to the UK public.

There are simple and effective steps we can all take to be more prepared for an emergency. Please visit gov.uk/prepare for advice on how you can prepare.

For more information about the importance of Emergency Alerts, you can also see view previous Samsung articles here.

Secretary of State for Business and Trade, Jonathan Reynolds MP, met with Aleyne Johnson, Director of Government and External Relations at Samsung Electronics UK, to reinforce the strong and positive relationship between the UK and Samsung. The Secretary of State, responsible for overseeing the UK’s business and trade policies, toured Samsung KX, engaging with key innovative products such as our latest Samsung Galaxy S25 Ultra, The Frame Pro TV and smart home appliances.

Speaking on Samsung in his speech, Secretary of State for Business and Trade, Jonathan Reynolds MP, said, “Samsung is a company synonymous with the best in cutting-edge design and innovation, and much of it is on full display here within these four walls. It is a fitting venue to discuss this government’s ambition to go further and faster in our growth mission.”

Samsung KX, located in Coal Drops Yard, King’s Cross, London, is an experience space where visitors can explore the latest developments in culture and innovation powered by Samsung technology. The space offers an immersive brand experience, inviting guests to discover, interact with, and develop new skills in a dynamic environment.

Aleyne Johnson, Director of Government and External Relations, Samsung UK, commented: “We were delighted to host the Secretary of State, Ministers and a number of other businesses at Samsung KX, our flagship retail space to discuss the Industrial Strategy. As a global tech company with its European HQ in the UK we continue to support the Government’s efforts to encourage growth and the positive use of technology.”

^{About Samsung KX}

^{#SamsungKX is a 20,000 sq. ft experience space located in the heart of London’s Coal Drops Yard. This hub of innovation brings together culture, community and cutting-edge technology in a dynamic environment alongside local partners. Samsung KX represents the future of retail, designed to give guests the ultimate immersive brand experience where they can discover, be inspired and learn through a range of stimulating events, workshops and performances in both physical and virtual formats. What’s more, guests are rewarded with every purchase thanks to the unique KXtras programme as well as Click & Collect, the first of the brand’s UK retail spaces to offer the service on selected devices. For further information visit:  www.samsung.com/uk/kx}

^{About Coal Drops Yard}

^{Coal Drops Yard is a new shopping and restaurant district in London’s King’s Cross. Coal Drops Yard was originally established in 1850 to handle the eight million tonnes of coal delivered to the capital each year and was latterly the location of nightclubs Bagley’s and The Cross. The area reopened in October 2018, reinvented by the acclaimed Heatherwick Studio, which has interwoven a contemporary design with the surviving structures and rich ironwork of the original Victorian coal drops. Located within a reimagined set of historic buildings and arches directly adjacent to Granary Square and Regent’s Canal, Coal Drops Yard houses over fifty stores from a unique mix of established and emerging brands, along with cafés, bars, top independent restaurants and new public spaces. www.coaldropsyard.com @coaldropsyard}