Join Galaxy Unpacked Part 2 on 20^th October 2021 to see how Samsung is opening up new experiences for self-expression through technology. The event will be streamed on Samsung Newsroom UK and on Samsung’s YouTube channel beginning at 15:00 BST.  

Stay tuned to Samsung Newsroom UK for regular updates ahead of the event as well as the latest device information and multimedia resources.

For those who need the ultimate device for productivity and immersive entertainment, Galaxy Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch[1] Infinity Flex Display, and the first ever S Pen[2] support on a foldable device. For those who want the style that comes with function, Galaxy Z Flip3 is the ideal device with its sleek, compact, and pocketable design, enhanced camera features, and a larger[3] Cover Screen built for quick use on the go.

“We are proud pioneers of the foldable smartphone category and continue building on our legacy of innovation to shape the future of this industry,” said Conor Pierce, Corporate Vice President UK & Ireland, Samsung Electronics. “With the launch of the Samsung Galaxy Z Fold3 and Flip3, we are evolving our Galaxy Z Series portfolio with two devices built for the varying demands of today’s fast-paced world. For the first time, our much-loved S Pen is coming to the Galaxy Z Series with the Galaxy Z Fold3, while the Galaxy Z Flip3 is equipped with more power than ever before. Alongside new additions to our best-in-class ecosystem, the Galaxy Z Series provides our customers with the ultimate choice of foldable technology that will turn the industry on its head and set the precedence for the next era of smartphones.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Samsung Galaxy Z Series devices are built with unrivalled craftsmanship. For the first time ever on a foldable smartphone, Galaxy Z Fold3 and Z Flip3 are equipped with IPX8[4] Water Resistance, so users no longer have to worry when caught in the rain. Both devices are also built with new Armour Aluminium—the strongest aluminium ever used on a smartphone—along with the toughest Corning® Gorilla® Glass Victus to protect against scratches and accidental drops. In addition, both devices include a new protective film made of a stretchable PET[5] and optimised display panel layers, resulting in a Main Screen that’s 80% more durable than previous devices.

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary free-stop hinge, first introduced on Samsung Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode. And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Samsung Galaxy Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times[6] . Plus, they’re equipped with the latest powerful 5nm AP and 5G[7] band compatibility for the best experience inside and out.

Samsung Galaxy Z Fold3: Ultimate Productivity and Entertainment

Unfold Galaxy Z Fold3 to immerse yourself in cinema-like viewing experiences and stay fully engaged in your favourite content, hands-free, on the uninterrupted 7.6-inch Infinity Flex Display—thanks to Samsung’s new Under Display Camera technology. With minimum pixels applied on top of the camera hole, Galaxy Z Fold3 features an increased viewing area so users get an unbroken canvas for their favourite apps. With the latest Eco² display technology applied to the screen, it’s 29% brighter compared to its predecessor, while consuming less energy[8]. Experience even smoother scrolling, gaming and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens. And the latest, upgraded Stereo Speakers with Dolby Atmos® means users get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to.

Experience photography in a new dimension on the Galaxy Z Fold3. Take advantage of two screens and flex your photography skills, giving you twice the control. With Dual Preview, the preview will show on both screens so that you and your subjects can preview the shot before the shutter snaps. On the photographer side, take advantage of the vast unfolded display with the ability to preview shots on the left side while capturing on the right side in Capture & View. And with Flex mode, hands-free photos will never be the same again – just prop Z Fold3 on a flat surface, flex into the optimum position and flash the palm of your hand to trigger the timer.

For the first time ever on the Samsung Galaxy Z series, Samsung is bringing its beloved Note series technology to Galaxy Z Fold3: S Pen functionality. Users can get the most out of fully optimised S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Galaxy Z Fold3’s expansive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, powering their creativity and productivity with the fan-favourite S Pen. S Pen for Galaxy Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro[9], both featuring a specially engineered retractable Pro tip with force limit technology to protect the Main Screen for peace of mind. This is Samsung’s best S Pen experience yet, with an even lower latency for true-to-life composition, ensuring that notetaking and sending messages is seamless and intuitive. Customers can also claim a complimentary S Pen with any purchase of the Galaxy Z Fold3, with a courtesy Note Pack to elevate productivity levels and ensure you’re ready for anything.

Productivity seekers will also enjoy enhanced Flex mode features, which let you do more at once—such as join a video call hands-free on the device’s top screen while checking meeting notes on the bottom. With the updated Multi- Window[10], it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now, users can create a shortcut and re-open apps in the same way later thanks to enhanced App Pair, plus they can use the new Taskbar[11] to quickly switch between apps without returning to the Home screen.

Galaxy Z Fold3 is built with a new design which is sleeker, thinner, and lighter for even better portability than Samsung Galaxy Z Fold2. It comes with a choice of three timeless colours: Phantom Black, Phantom Green, and Phantom Silver.

Samsung Galaxy Z Flip3: The Ideal Balance of Style, Function, and Nonstop Fun

Samsung Galaxy Z Flip3 empowers users to express themselves with bold colour options, a sleek design, and premium features. With the choice of four colours – Cream, Lavender, Green and Phantom Black, as well as Grey, White and Light Pink available exclusively from Samsung.com. Plus, new stylish ring grips and strap cases[12] make it even easier to hold and fold the phone, where the Galaxy Z Flip3 is a true self-expression device.

The re-designed Cover Screen is now four times larger than its predecessor, making it easier to view notifications and messages without having to open the device. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Watch4 Classic for a matching look, and with Samsung Pay built directly into the Cover Screen, it’s never been easier to check out on-the-go.

Galaxy Z Flip3 is also crafted to give users the best capabilities for capturing and sharing memories. Packed with some of our latest camera features, users can take even more selfies hands-free with Flex mode, or they can keep the device folded and capture ultra-crisp selfies —and now, even a video—right from the Cover Screen using enhanced Quick Shot by double-clicking the power key. Plus, scrolling and sharing is super smooth, thanks to Galaxy Z Flip3’s new 120Hz adaptive refresh rate[13].

And the new Flex mode Panel feature makes apps look better and easier to use. When the device is partially folded, Flex mode Panel gives you new ways to interact with Galaxy Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimised Foldable Experiences Open Up New Possibilities

With Samsung Galaxy Z Series, users will get access to more apps to get the most out of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. With Galaxy Z Fold3, users can now enjoy fully optimised video chatting on Microsoft Teams. When users unfold their device, they can view a presentation in full-screen detail and see their co-workers’ faces underneath. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choice, Samsung’s new Labs12 feature offers users the ability to optimise even more apps to the foldable screen when they need.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimisation, Samsung supports Remote Test Lab (RTL)12, giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

Samsung Galaxy Buds2: Buds for everyone with premium sound and comfortable fit

Joining the Samsung Galaxy Z Series is Galaxy Buds2 – designed for a comfortable fit made to be worn all day, providing premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Samsung Galaxy Buds line-up, Galaxy Buds2 join the Samsung Galaxy Buds Live and Samsung Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Samsung Galaxy ecosystem, Buds2 make the perfect companion to your Samsung Galaxy smartphone, tablet, or smartwatch.

The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while the Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, tune back in with three adjustable ambient sound levels[14]. Your voice will be even clearer on calls, thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Samsung Galaxy Buds2 are Samsung’s smallest and lightest wireless earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in Samsung Galaxy Wearable App. Choose from four contemporary colours — Graphite, White, Olive and Lavender —to show off your personal style.

SmartThings Find Members

Plus, SmartThings Find which is available on the new Samsung Galaxy Z Fold3 and Galaxy Flip3 lets you locate and track your Galaxy devices quickly in our easy-to-use app, giving you extra peace of mind. This free service is now getting even better with the ability to add Members of your family or friends to the platform. They can help you track a lost device, and you can also share each device location with them so you can always know where your most valuable things are.

Availability & Pre-Order

The Samsung Galaxy Z Fold3, Z Flip3 and Buds2 will be available for pre-order beginning 11^th August 2021. Devices will go on-sale 27^th August 2021 in a range of stunning colours via Samsung.com/uk and select partners.

If users pre-order Samsung Galaxy Z Fold3 or Galaxy Z Flip3, they will get a year of protection from Samsung Care+[15], Samsung’s premium support service, which means the device will be covered from accidental damage, including screen replacement, water damage and back cover replacement.

Pricing

Samsung is committed to giving more consumers access to the unique foldable experience. That’s why we’re offering both Samsung Galaxy Z devices at the best value yet. We’re offering Samsung Galaxy Z Fold3 at the lower price of £1,599 RRP, and Samsung Galaxy Z Flip3 for £949 RRP. At £139 RRP, the Samsung Galaxy Buds2 are our most accessible priced audio product in our Buds line-up for seamless connectivity, high-quality audio, and the essential features our customers rely on.

Samsung Galaxy Z Fold3 RRP:

• 256GB, £1,599
• 512GB, £1,699

Samsung Galaxy Z Flip3 RRP:

• 128GB, £949
• 256GB, £999

Samsung Galaxy Buds2 RRP:

• £139

Promotional Deals

Enhanced trade-in is being offered through Samsung channels and all major UK retail and operators[16]. Users can claim an additional £250 when purchasing the Samsung Galaxy Z Fold3 or Samsung Galaxy Z Flip3 and trading in an eligible smartphone.

What’s more, Samsung Boost offers are available to all customers who purchase a Samsung Galaxy Z Fold3 and Z Flip3 device in the UK. With Boost, Samsung has brought together a selection of premium partner experiences worth over £250, enabling users to try out a range of epic apps and services that can supercharge their Samsung experience, at no extra cost to them[17].

And to take productivity to new heights and get even more done, users can also claim a free Samsung Galaxy Note Pack worth £79.99 with any purchase of the Samsung Galaxy Z Fold3. With a Flip Case, S Pen and 25W Super-Fast Charger in the bag, users will be ready for anything[18]

For more information about Samsung Galaxy Z Fold3, Z Flip3, and Galaxy Bud2, visit news.samsung.com/uk/galaxy or https://www.samsung.com/uk/unpacked/. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

[1] Measured diagonally, Z Fold3’s Main Screen size is 7.6” in the full rectangle and 7.4” when accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[2] S Pen Fold Edition sold separately and is only compatible with Z Fold3 5G.

[3] Compared to Galaxy Z Flip.

[4] IPX8 is based on test conditions for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not dust resistant.

[5] Polyethylene terephthalate

[6] These results were backed by Bureau Veritas, the world leader in testing, inspection and certification services.

[7] 5G network connection required.

[8] Compared to Samsung Galaxy Z Fold2.

[9] S Pen Pro is compatible with S Pen supporting device (Z Fold3, S21 Ultra, Galaxy Note series, Tab S7 FE, Tab S7/7, Tab S6 Lite, Tab S6, Tab S4, Tab S3, Tab Active Pro, Tab Active3, Tab Active2, Tab Active, Tab A 8.0 2019 with S Pen, Tab A 10.1 2016 with S Pen, Tab A 9.7 with S Pen, Tab A 8.0 2015 with S Pen, Note Pro – 12.2, Note 8.0, Note 10.1 2012/2014, Galaxy Book Pro 360, Galaxy Book Flex2, Galaxy Book Flex S Pen, Galaxy Book Flex 5G, Galaxy Book Flex α S Pen, Galaxy Book 10.6, Galaxy Book 12.0, Chromebook Plus V2, Chromebook Pro, Notebook 7 spin, Notebook S51 Pen, Notebook 9 Pen, Notebook 9 Pro).

[10] Multi Active Window works with select applications.

[11] Requires set up of Labs on your Samsung Galaxy device. Visit www.developer.samsung.com/remote-test-lab for more information

[12] Accessories sold separately.

[13] Available only on Main Screen.

[14]Features including Active Noise Cancellation and Ambient sound require a Bluetooth® connection. Advanced settings and features including Ambient sound volume are enabled through the Galaxy Wearable app on Android and Galaxy Buds PC app on Window. Galaxy Wearable app on Android requires Android 7.0 or above and 1.5GB RAM or above, available through the Galaxy Store or Google Play Store. Galaxy Buds PC app requires Window 10 or above, available through Microsoft App Store.

[15] From 11th August to 26th August 2021. Samsung Care+ for Z Fold3 and Z Flip3 requires a free registration within 30days from the phone’s purchase date at Samsung Members or free.samsungcareplus.com. Fees apply in case of a repair incident to claim for the Samsung Care+ protection for Z Fold3/Z Flip3. Full information on Samsung Care+ is available at www.samsung.com/samsung-care-plus/

[16] From 11th August to 30th September 2021

[17] Full terms and conditions and more information on Samsung Boost can be viewed here: samsung.com/uk/boost.

[18] Purchase between 11.08.21 – 31.12.21. from a participating retailer. Claim online at https:// samsungpromotions.claims/starterkit by 30.01.22. UK/ROI. 18+ only. Rewards can be claimed at the same time as purchase from the Samsung Online Shop. For full T&C’s, see https:// samsungpromotions.claims/starterkit

“The last year has seen a significant rise in the number of consumers using wearables to track their health and fitness,” said Teg Dosanjh, Director of Connected Services and Technology, Samsung Electronics UK & Ireland. “As we gradually return to a more normal way of life, we understand our customers want more from their smartwatches, inspiring the upgrades we have made with the Galaxy Watch4 and Galaxy Watch4 Classic. From our innovative BioActive Sensor to our brand-new Wear OS – developed in partnership with Google – the Galaxy Watch4 series is built to give our customers a deeper, more helpful understanding of their overall wellbeing.”

Samsung’s Most Advanced Suite of Health and Wellness Features

 Galaxy Watch4 is equipped with Samsung’s ground-breaking BioActive Sensor, which boasts a smaller and more compact design that doesn’t detract from measurement accuracy. This new 3-in-1 sensor uses a single chip to precisely run three powerful health sensors — Optical Heart Rate, Electrical Heart and Bioelectrical Impedance Analysis — so users can monitor their blood pressure[1], detect an AFib irregular heartbeat¹, measure their blood oxygen level[2], and, for the first time, calculate their body composition[3]. Our all-new Body Composition measurement tool gives users a deeper understanding of their general health and fitness, with key measurements like skeletal muscle, basal metabolic rate, body water and body fat percentage. Now, you can easily check your body composition from your wrist with just two fingers. In about 15 seconds, your watch’s sensor will capture 2,400 data points.

These smartwatches come packed with an array of wellness features to track your daily activities and stay motivated to be your best. Choose from a wide range of guided workouts, enjoy Group Challenges with your friends and family, or set up a home gym by connecting your Galaxy Watch4 to your compatible Samsung Smart TV[4], where calorie counts and heartrate metrics appear on screen for easier tracking. And when you’re ready to rest, the Galaxy Watch4 series offers our most complete picture of your sleep patterns yet[5]with greater detail than before. Your compatible smartphone  detects the sounds of your snores[6],  while your smartwatch measures your blood oxygen level when you sleep3 Together with advanced Sleep Scores, you can learn more about your sleep patterns to get better rest.

The Ultimate Mobile Experience, with One UI Watch and Wear OS Powered by Samsung

 Simplicity, ease, and efficiency are hallmarks of the Galaxy smartwatch platform—and with Samsung’s brand-new One UI Watch, and Wear OS Powered by Samsung, we’ve made the smartwatch and Galaxy experience even more seamless. With One UI Watch, compatible apps are automatically installed on your watch when downloaded on your phone[7], and your important settings – like do not disturb hours and blocked callers – are synced instantly. Auto Switch[8] ensures  your earbuds can toggle audio between your phone and watch, depending on usage. You can also effortlessly control your mobile experience with Bixby voice, bezel and Gesture Controls. Move your forearm up and down twice to receive calls and rotate your wrist twice to reject them — or to dismiss notifications and alarms.

Galaxy Watch4 series is also the first generation of smartwatches to feature Wear OS Powered by Samsung —a new platform that elevates every aspect of the smartwatch experience. Built by Samsung and Google, this cutting-edge platform lets you tap into an expansive ecosystem right from your wrist – with popular Google apps like Google Maps, and beloved Galaxy services, like Samsung Pay, SmartThings and Bixby. The new platform also includes support for leading third-party apps, like Adidas Running, Calm, Strava, and Spotify available from Google Play. Along with our advanced hardware and even more intuitive user interface, you can enjoy smooth and convenient integrated experiences with your Galaxy Watch4. For example, our enhanced built-in compass works in tandem with Google Maps to make it easy to explore a new area.

Bringing Powerful Performance Directly to Your Wrist

This incredible experience is backed by serious hardware upgrades including the enhanced processor, richer displays, and expanded memory. Galaxy Watch4 series boasts the first 5nm processor in a Galaxy Watch – with 20% faster CPU and 50% more RAM, and a GPU 10 times faster than the previous generation. That means scrolling and multitasking on Galaxy Watch4 series is smooth and effortless. We also upped the resolution on the display, up to 450 x 450 pixels[9], so visuals are crisper and more distinctive. And with an impressive 16GB of memory, you’ll have enough storage to download and store your favourite apps, music, and photos – with the confidence they’re secure, thanks to Samsung’s Knox security platform.

Samsung’ leadership in eSIM technology enables users to enjoy the freedom of being able to leave their phone behind, knowing their smartwatch will automatically sync up and fill the gap[10]. We also know a reliable battery is essential to smartwatch. You can have up to 40 hours[11] of battery life, more than enough to keep a charge on an overnight camping trip – even as it supports the faster processor, higher resolution display, expanded memory and more sophisticated health features. And when you need more juice quickly, 30 minutes of charging provides up to 10 hours of battery.

Availability and Pre-Order

Galaxy Watch4 and Galaxy Watch4 Classic are available for pre-order from 11^th August. Both watches showcase a sleek, iconic silhouette, with thinner cases than previous generations—and a variety of straps[12] and customisable watch faces, so your watch is uniquely you.

Devices will go on-sale 27^th August 2021 in a range of stunning colours via Samsung.com/uk and select partners.

 Pricing

Galaxy Watch4 RRP

Our modern, minimalist option designed for versatile all-day use, available in Black, Silver and Pink Gold (40mm) and Black, Silver and a sophisticated Green (44mm).

• 40mm (Bluetooth): £249
• 40mm (4G): £289
• 44mm (Bluetooth): £269
• 44mm (4G): £309

Galaxy Watch4 Classic RRP

A premium, timeless smartwatch design with our fan-favourite rotating bezel, available in Black and Silver.

• 42mm (Bluetooth): £349
• 42mm (4G): £389
• 46mm (Bluetooth): £369
• 46mm (4G): £406

Promotional Deals

Enhanced trade-in is being offered through Samsung channels and all major UK retail and operators[13]. Users can claim £100 when purchasing the Galaxy Watch4 Classic and £75 when purchasing the Galaxy Watch4 and trading in an eligible device16.

For more information about Samsung Galaxy Watch4 and Watch4 Classic, visit news.samsung.com/uk/galaxy or https://www.samsung.com/uk/unpacked/. To access media assets and in-depth stories, please visit our virtual press room at www.samsungmobilepress.com/galaxyunpacked.

Galaxy Watch4 & Galaxy Watch4 Classic Product Specifications

※ All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

※ Some features may not be available on non-Samsung devices. Compatible devices may vary by market, operator or device brand.

※ Google, Google Play, Google Maps, and Wear OS are trademarks of Google LLC

[1]  ECG and BP feature only to be used by 22 years+. For accurate BP readings, monthly calibration required by GP or BP monitor & arm cuff. Requires a Galaxy smartphone running Android 7.0 or above

[2] SpO2 is defined as saturation of percutaneous oxygen. Normal levels in humans are measured at approximately 95-100%. Factors like vigorous exercise, the amount of oxygen in the air, your elevation and various health conditions can all result in lower readings. This device and related software are not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of disease.

[3] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, or

treatment of any medical condition or disease. The measurements are for the user’s personal reference only.

[4] Availability may vary on previous Samsung Smart TV models, Samsung Smart TV AU7000(2021) and above.

[5] Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or disease. The measurements are for your personal reference only. Please consult a medical professional for advice. Requires Samsung Health app version 6.18 to view history

[6]  Must be paired with Android 8.0+ and in close proximity on a stable surface.

[7] Limited to watch-compatible apps downloaded via Google Play Store. Available after connecting your watch to a smartphone. Requires the latest version of Google Play Store on your connected device.

[8] This feature is available on Galaxy Buds+ and later models, paired with Galaxy smartphones and tablets with One UI 3.1.1 or above. Certain applications may not support Auto Switch. Galaxy devices must be logged in to Samsung Account to enable Auto Switch.

[9] Based on 44mm of Galaxy Watch4 and 46mm of Galaxy Watch4 Classic; will vary by model and size.

[10] LTE connectivity only available in LTE models. Standalone voice calling and standalone text messaging on LTE version requires initial pairing with an eligible Android 6.0 or later smartphone device and separate qualifying wireless plan. Your carrier may not support standalone voice calling, or support may be available only in certain areas. Please check with your carrier for more information. Standalone functionality limited if paired phone is not powered on or connected to a wireless network.

[11] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength.

[12] Select interchangeable watch straps sold separately.

[13] From 11th August to 2nd November 2021. Enhanced reward to be claimed in addition to residual value of traded-in device

[14] Measured without health sensors and without strap

[15] Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and countries with compatibility subject to change.

[16] LTE connectivity only available in LTE models.

[17] Device activation is only available after connecting to a smartphone that supports Google Mobile Services.

“We believe that everyone has a role to play in providing innovative solutions that protect the planet for generations to come. Samsung understands our efforts need to match our scale, our influence and the magnitude of the entire Galaxy ecosystem around the world,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “Galaxy for the Planet is an important step in our journey toward creating a more sustainable world, and we will do so with the openness, transparency and collaboration that drives everything we do.”

Delivering better environmental impact by 2025

Samsung believes the integration of sustainable practices across each stage of production is crucial to minimising environmental impact and building a better future for communities around the world and the next generation of innovators. Samsung will work to achieve its initial goals by 2025, and it will aim to evolve its commitments to address new challenges beyond 2025.  

• Incorporate recycled material in all new mobile products by 2025
• To foster a more circular economy, Samsung is investing in new and innovative eco-conscious materials for its products. With the goal of using recycled material across all new mobile products by 2025, Samsung will use various recycled materials within its products, taking their strength, aesthetics and durability into consideration.

• Eliminate all plastics in mobile packaging by 2025
• Samsung is working towards the full elimination of single use plastics from product packaging by 2025 – reducing, removing and replacing unnecessary resources and materials traditionally used in device packaging and incorporating eco-conscious solutions.

• Reduce standby power consumption[1] of all smartphone chargers[2] to below 0.005W by 2025
• Samsung is prioritising energy-saving technology that increases energy efficiency and reduces power consumption. Samsung has successfully reduced the standby power consumption across all smartphone chargers2 to 0.02W, which is among the most energy efficient in the mobile industry. To build on this progress, Samsung will work to achieve zero power standby consumption of smartphone chargers, targeting reduction to below 0.005W by 2025.

• Achieve zero waste to landfill by 2025
• Samsung is minimising waste generated at its mobile worksites, with the commitment to divert all waste from landfill by 2025. Samsung will also work to reduce e-waste on a global scale by optimising the product lifecycle, improving product design processes, and through initiatives like Galaxy Upcycling, Certified Refurbished, and Trade-In programs.

Continuing Samsung’s spirit of openness

Samsung will continue to discover new ways to address the climate crisis and expand its role in accelerating progress to achieve the Sustainable Development Goals. The company is dedicated to reporting progress transparently and working with industry peers and partners throughout its sustainability journey.

“Samsung is committed to creating solutions that enable a better future for our people and our planet. However, we know we cannot do this alone, and the collective fight for the planet is not a competition,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “We strive for collaboration in everything we do, and our strategic partnerships across sectors, industries and markets enable us to scale positive impact around the world – helping us achieve a more sustainable future.”

Samsung’s products are thoughtfully designed to minimise the impact on the environment during their entire lifecycle – including power-efficient semiconductor chips, sustainable packaging, energy-saving technology and the ability to upcycle old devices. To view Samsung’s sustainability progress, check out the 2021 Sustainability Report.

[1] Standby power consumption is the power used after a smartphone is fully charged or disconnected, but the charger remains plugged-in.

[2] Based on 15W, 25W and 45W Galaxy smartphone chargers

Join Samsung Galaxy Unpacked 2021 on 28th April and discover the most powerful Galaxy yet. The event will be available at Samsung Newsroom UK and Samsung YouTube at 15:00 BST.

Stay tuned to Samsung Newsroom UK to get regular updates ahead of the event as well as the latest device information and multimedia resources.

Learn more about the new experiences that are built to make your everyday life epic at Samsung Galaxy Unpacked 2021, which will be broadcast on Samsung Newsroom, Samsung.com at 3p.m. GMT on January 14, 2021.

Visit Samsung Newsroom for regular updates ahead of the event.