This weekend, Samsung’s Hypercube opened its doors to excited Boardmasters festival-goers. The interactive, audio visual experience gave visitors the chance to create their own personalised ‘360 Infinity Selfie’, that was then sent straight to their Inbox.

The Hypercube structure was unmissable with its bespoke iridescent finish shining in the sun. Whilst in the queue, visitors were able to get hands-on with Samsung Gear VR headsets and Gear 360 cameras. Once inside the Hypercube, the Galaxy S8 took centre stage, controlling the audio and visual effects, building to create a fully immersive experience and exciting atmosphere.

A total of 6,000 festival-goers enjoyed the visually engaging experience, with users sharing their #ShareTheStage moment.

The Hypercube will be continuing its summer festivals road trip at Reading Festival (August bank holiday weekend, 25^th – 27^th August) and Bestival (7 – 10^th September) with new exciting aspects to be revealed.

For more info on the Hypercube, please visit: www.samsung.com/uk/hypercube.

Follow the action via #ShareTheStage.

London UK – June 13, 2017 – Samsung Electronics today announced partnerships with BuzzFeed and NowThis, giving consumers access to new and immersive experiences made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across social media platforms including Facebook and YouTube. These partnerships will result in more than 140 pieces of content and reach over 300 million consumers.

To inspire a new culture of creating and consuming immersive content, BuzzFeed and NowThis will offer viewers easily snackable content: from simple how-to’s to the front lines of live 360-degree moments and breaking news worldwide. BuzzFeed will push virality to new heights by taking viewers on journeys through new cultures with BuzzFeed News around the world, as well as everyday experiences that are true to BuzzFeed’s style. NowThis will immerse viewers in 360-degree cityscapes and provide exclusive access to new places and ancient traditions from the comfort of their own home.

“Our 360-degree and virtual reality technologies enable more interactive storytelling to help consumers gain a deeper understanding of the world,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “These partnerships are a testament to our dedication to reimagining the way moments are captured and shared, and making these immersive experiences accessible to more consumers.”

Samsung builds on its continued efforts to shape a new era of journalism and content consumption by giving viewers access to news and content from all angles. Through partnerships and collaborations, Samsung hopes to inspire Millennials and Generation Z to contribute, create and share their own 360-degree videos and experiences.

“We’re excited to partner with Samsung to give our audience engaging, social 360-degree video content,” said Matthew Henick, Head of Development, BuzzFeed. “Samsung’s 360-degree technology will enable BuzzFeed to use our ‘test and learn’ strategy to unlock new kinds of shareable content, while learning more about how audiences are consuming and using it.”

“We’ve seen a ton of success with our millennial audience delivering the content they want, on the platforms they want, and in the formats, they want,” said Christian Tom, Publisher, NowThis.
“Integrating Samsung’s 360-degree technology allows us to take our storytelling capabilities a step further and give our audience a deeper look into places and experiences they might not otherwise see, through the NowThis lens.”

Samsung recently announced its latest Samsung Gear 360, a 4K-resolution-capable 360-degree camera with enhanced features for easier user operation and high-quality content. For more product information, please visit
http://www.samsungmobilepress.com

London, UK – May 30, 2017 – Samsung Electronics today announced VR Live Pass on Gear VR, a line-up of exciting global, live entertainment partnerships with the UFC®, X Games and Live Nation. Samsung will stream select live events so fans can enjoy immersive virtual reality broadcasts of their favourite action sports and music events through the Gear VR platform.

The VR Live Pass on Gear VR events will be available through the Samsung VR app in early June, enabling Gear VR users to watch live entertainment events and performances no matter where they are. In addition, Samsung recently expanded its global presence to 45 countries, enabling more consumers around the world to enjoy the Gear VR platform.

“We are excited to offer Samsung Gear VR users the opportunity to experience their favourite live music and sporting events through our industry-leading VR ecosystem,” said Younghee Lee, CMO and Executive Vice President, Samsung Electronics. “Partnering with these companies to expand our VR services helps us to open up a new gateway of opportunities for fans and demonstrate our commitment to delivering experiences that make the seemingly impossible, possible.”

“We’ve always felt that the potential of combining UFC events with virtual reality would give our fans the ultimate enhanced experience,” UFC Chief Operating Officer Ike Lawrence Epstein said. “We’re excited to partner with Samsung on this game-changing initiative to further revolutionise how fight fans consume our content and live events around the world.”

“The X Games is the premier action sports event that continually provides a platform for athletic progression,” said Tim Reed, Vice President, ESPN X Games. “From never been done tricks to awe-inspiring competition, Samsung’s Gear VR technology is perfect to showcase dynamic action sports to viewers across the world.”

The one-of-a-kind live broadcasts will kick off in June 2017 and will include the following:

• UFC® 212: ALDO vs. HOLLOWAY, Rio de Janeiro, Brazil, June 3, 2017: For the first time in UFC history an event will be live streamed in Virtual Reality. Fans will witness this highly-anticipated event in high-quality 360-degree live stream and will have access to additional VR content, including pre-event and post-event show highlights with UFC featherweight champion José Aldo and interim UFC featherweight champion Max Holloway*.

• X Games Minneapolis, USA, July 13 – 16, 2017: Gear VR users will be able to experience the thrill of the X Games from the comfort of their homes as they watch the world’s best BMX riders and skaters, including Jimmy Wilkins, Chad Kerley and Jagger Eaton, compete at the biggest action sports event of the year.

• Live Music Concert with International Artist, USA, August, 2017: Music fans around the world will get the best seats in the house to watch one of the most exciting, high-energy and renowned music acts with Live Nation, the largest live event company in the world.

Through these partnerships, Samsung will provide fans with an electrifying new way to experience live entertainment without the need to physically attend the events.

Gear VR users will be given an unrivalled ‘live pass’ to shows, where they will witness live action shots and extreme close-ups, taking spectatorship to an entirely new level. Gear VR users will be able to access this content at no cost.

Samsung continues to push the boundaries and lead the way in high-resolution VR entertainment, bringing users closer than ever to their favourite music artists or watching the world’s best extreme athletes doing their tricks for a breath-taking, true-to-life experience.

For more product information, please visit:

http://www.samsungmobilepress.com

https://samsungvr.com/portal/vrlivepass

*Live streams of the UFC 212 main card, including the championship main event, are available in countries where Samsung VR is available, except the US and New Zealand. Gear VR users in the US will have access to the UFC FIGHT PASS early prelims.

Samsung VR is available on web, mobile and Gear VR (compatible with S6, S6E, S7, S7E, S8 and S8+)